WizCommerce
WizCommerce is an AI-powered B2B commerce platform serving wholesale distributors and manufacturers, primarily in home furnishings, gifts, and furniture, with 500+ customers across the US and India.
- Company typePrivate
- Founded2020
- HeadquartersBengaluru, India
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What WizCommerce does
WizCommerce, operating as Oritur Technologies Inc and headquartered in Bengaluru, India, is an AI-powered B2B commerce platform purpose-built for wholesale distributors, manufacturers, and brands. The platform unifies rep-led sales, online portals, EDI, and marketplace workflows with native bidirectional ERP integration (100+ pre-built connectors spanning NetSuite, SAP, QuickBooks, Sage, Microsoft Dynamics, Acumatica, Epicor, and Fishbowl). Its product suite comprises four core modules — WizOrder (offline-capable sales rep app), WizShop (wholesale-native B2B e-commerce portal), WizStudio (AI product imagery and video generation), and WizPay (embedded B2B payments) — augmented by AI Co-Workers including Ella (AI Order Entry Assistant), AI Quote Automation Assistant, and AI Sales Copilot. The company has raised $13.5 million across two rounds, with the $8 million Series A in August 2025 led by Peak XV Partners, and reports 500+ wholesale brand customers concentrated in home furnishing, gifts, furniture, and industrial goods.
WizCommerce monetizes primarily through custom-priced SaaS subscriptions tied to order volume, ERP scope, users, and modules selected, with usage-based credit pricing for WizStudio AI imagery and transaction fees via WizPay. Its go-to-market combines consultative direct enterprise sales, inside sales for mid-market accounts, self-serve PLG for WizStudio, and trade show presence (e.g., High Point Market). The platform is differentiated by deep ERP integration, wholesale-specific domain logic (customer-specific pricing, case packs, MOQs, net terms, offline trade show order capture), and AI capabilities spanning text, image, video, and structured data modalities — processing 5,000+ orders per day and trained on data across 500+ brands.
Customer evidence includes enterprise names such as Jaipur Living, Howard Elliott Collection, Zuo Modern, SageBrook Home, and Loloi, with reported outcomes including 10-20% revenue growth, 9x faster quote creation, order entry reduced from 4 hours to 15 minutes, and 14-30 day ERP-integrated implementations. The company is PCI-DSS compliant for payments, holds a US entity operating structure, and is actively expanding US sales and marketing operations following the Series A.
WizCommerce firmographics
Firmographics- Name
- WizCommerce
- Legal name
- Oritur Technologies Inc
- Website
- https://wizcommerce.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- WizCommerce is an AI-powered B2B commerce platform serving wholesale distributors and manufacturers, primarily in home furnishings, gifts, and furniture, with 500+ customers across the US and India.
- Ownership category
- akta.pro rank
Where WizCommerce is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
WizCommerce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based pricing model for the WizCommerce AI-powered wholesale commerce platform. Pricing is custom based on order volume, ERP scope, and number of modules deployed.
- WizShop B2B E-commerce Portal: Wholesale-native B2B e-commerce platform for online ordering with customer-specific pricing, personalized storefronts, and self-serve checkout.
- WizOrder Sales Rep App: AI-powered order-taking app for field sales reps with ERP integration and offline capabilities, sold as part of platform subscription.
- WizStudio AI Imagery: Credit-based pricing model for AI product photography where customers pay only for approved image downloads, not for generations. Can also be bundled with platform subscription.
- WizPay B2B Payments: Embedded payment solution for wholesale workflows including card processing, ACH, payment links, with per-transaction or bundled pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom Enterprise Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
WizCommerce product offering
Product offeringCore offering
WizCommerce is an AI-powered platform for modernizing wholesale sales and operations, designed for wholesalers, manufacturers, and distributors. The platform consists of four core products (WizOrder, WizShop, WizStudio, WizPay) plus AI Co-Workers that automate order entry, quoting, and sales intelligence, with native real-time integration to 100+ ERP systems.
Product overview
WizCommerce is an AI-powered platform for modernizing wholesale sales and operations, designed for wholesalers, manufacturers, and distributors to support both online and in-person selling across reps, portals, and back-office workflows. The platform consists of four core products: WizOrder (AI-powered sales rep order-taking app with offline capability for trade shows), WizShop (wholesale-native B2B e-commerce portal for buyer self-service), WizStudio (AI-powered product photography and imagery generation), and WizPay (B2B payments embedded in wholesale workflows). On top of these core products, WizCommerce offers AI Co-Workers—intelligent automation modules including the AI Order Entry Assistant (Ella), AI Quote Automation Assistant, and AI Sales Copilot—that take ownership of repetitive manual tasks such as order entry, RFQ processing, quoting, and sales intelligence. All products integrate natively with major ERP systems (NetSuite, SAP, QuickBooks, Microsoft Dynamics, Sage, Acumatica, Epicor, Fishbowl) with real-time two-way sync.
Differentiator
Problem solved
Functional benefit
Brands
- WizOrder: AI-powered B2B order taking app for wholesale distributors and sales reps, featuring deep ERP integration, real-time inventory, and AI sales copilot.
- WizShop
- WizStudio
- WizPay
- WizAI
Products and services
- WizOrder AI-powered B2B order-taking app for wholesale sales reps that modernizes wholesale order intake workflows. Features deep ERP integration, real-time inventory visibility, offline order capture for trade shows and field visits, AI product recommendations, and an AI Sales Copilot that guides reps at every step of the sale.
- WizShop Wholesale-native B2B e-commerce platform that turns online buying into a sales channel. Provides customer-specific pricing, personalized storefronts, AI-powered search, one-click reorders, self-serve checkout, and real-time ERP sync.
- WizStudio AI-powered product photography and catalog imagery tool that generates studio-quality lifestyle images, silo shots, line drawings, product variants, and videos from uploaded product photos without traditional photoshoots. Includes bulk generation, multi-product staging, and AI Video Generator module.
- WizPay B2B payments solution embedded directly into wholesale sales workflows. Supports card-on-file payments, partial and split payments, ACH transfers, payment links, automated payment terms, credit card surcharge handling, and order-linked payments with PCI-compliant processing.
- AI Order Entry Assistant (Ella) AI-powered order intake automation that captures and standardizes POs in any format (email, PDF, fax, Excel, photos, WhatsApp), extracts line items, flags inconsistent data, validates against ERP rules, and generates accurate ERP-ready orders automatically in under 2 minutes per order.
- AI Quote Automation Assistant AI-powered quoting tool that reads inbound RFQs in any format, identifies the sender (lead vs. customer), applies correct pricing logic (contract pricing, price lists), and creates sales-ready quotes automatically with under 2 minute quote generation time and 100% data match accuracy.
- AI Sales Copilot Conversational AI assistant for wholesale sales reps providing ChatGPT-like access to customer data, orders, quotes, inventory, and pipeline. Generates customer summaries before meetings, prioritizes follow-ups, surfaces product recommendations, checks order/delivery status, and enables reps to create quotes, orders, and catalogs during live conversations.
- AI Video Generator Module within WizStudio that transforms a single product image into professional marketing videos (3-5 seconds) including Lifestyle Product Videos, Product Closeups, and 360 Spin Videos.
Quantifiable outcome
- Reduces order entry time by 90%+ (from 4 hours daily to 15 minutes)
- +8 more outcomes
Companies that use WizCommerce
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles2 records
WizCommerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability9 records
Feature8 records
WizCommerce partnerships and signals
Strategic signalScale indicators17 records
Recent moves6 records
Expansion highlights6 records
WizCommerce competitors and assessment
Company assessmentDirect peers
- NuORDER (Lightspeed Wholesale): Direct B2B wholesale ordering platform serving brands and sales reps, now part of Lightspeed. Competes head-to-head with WizOrder and WizShop on rep-led wholesale ordering, line sheets, and B2B catalogs.
- Repzio: B2B wholesale sales rep app for product catalog presentation and order entry at trade shows and field visits. WizCommerce lists Repzio as a named competitor in its SEO comparison pages and has won migrations from it.
- MarketTime: B2B wholesale platform specializing in rep-led and trade-show ordering for home, gift, and apparel brands. Direct overlap with WizOrder's offline-first trade show order capture capability, and a named WizCommerce migration source.
Broad incumbents
- Shopify (Shopify B2B / Plus): Horizontal commerce platform with native B2B/wholesale features on Shopify Plus. Multiple WizCommerce customers migrated from Shopify, making it the most material horizontal incumbent threatening WizCommerce's SMB and mid-market segment.
- BigCommerce: Open SaaS commerce platform with B2B Edition serving wholesalers and manufacturers. Competes with WizShop on B2B storefront functionality and price lists; named WizCommerce migration source.
- Adobe Commerce (Magento): Enterprise-grade commerce platform with B2B module capabilities for complex catalogs and pricing. Named as a migration source on WizCommerce's site and competes for mid-market and enterprise wholesale deals.
- Salesforce Commerce Cloud B2B: Enterprise B2B commerce solution within the Salesforce ecosystem. Competes with WizCommerce for large wholesale accounts and is a named migration source on WizCommerce's customer logos.
- Cin7: Inventory and order management platform (formerly Cin7 Core / DEAR) widely used by wholesalers and distributors. Competes with WizCommerce on order automation, ERP-grade inventory visibility, and multi-channel order capture.
Emerging players
- ChannelEngine: Marketplace integration and product feed management platform serving brands and distributors. Adjacent to WizCommerce in supporting wholesale and marketplace order flows, with overlapping ERP integrations.
- Orderhive: Order and inventory management platform aimed at SMB and mid-market wholesalers. Overlaps with WizCommerce on order automation, multi-channel order capture, and ERP integrations for smaller wholesalers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
WizCommerce social profiles
Digital presenceWizCommerce compliance and trust
Trust signalCompliance1 record
WizCommerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
WizCommerce leadership team
Management profileNumber of profiles
Profiles2 records
WizCommerce funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WizCommerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WizCommerce
What does WizCommerce do?
WizCommerce is an AI-powered platform for modernizing wholesale sales and operations, designed for wholesalers, manufacturers, and distributors. The platform consists of four core products (WizOrder, WizShop, WizStudio, WizPay) plus AI Co-Workers that automate order entry, quoting, and sales intelligence, with native real-time integration to 100+ ERP systems.
Is WizCommerce a public or private company?
WizCommerce is a private company. It is classified as venture growth investor backed and is currently operating.
When was WizCommerce founded?
WizCommerce was founded in 2020. It employs 101 to 250 people.
Where is WizCommerce based?
WizCommerce is headquartered in Bengaluru, India, in the Asia region.
How does WizCommerce make money?
Five revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are wizShop B2B E-commerce Portal, wizOrder Sales Rep App, wizStudio AI Imagery and wizPay B2B Payments.
Who are WizCommerce's main competitors?
Direct peers on record are NuORDER (Lightspeed Wholesale), Repzio and MarketTime. Broad incumbents are Shopify (Shopify B2B / Plus), BigCommerce, Adobe Commerce (Magento), Salesforce Commerce Cloud B2B and Cin7. Emerging players are ChannelEngine and Orderhive.
Does WizCommerce have an API?
No public API is recorded for WizCommerce.