What Banglalink does

Banglalink Digital Communications Ltd. is one of four nationwide mobile telecommunications operators in Bangladesh, serving approximately 40 million subscribers through its 4G LTE network under the Banglalink brand. Founded in 2005 and headquartered in Dhaka, the company is a wholly-owned subsidiary of VEON Ltd. (NASDAQ: VEON), a global digital operator with approximately 160 million customers across six countries. Over 21 years, Banglalink has invested over USD 2.5 billion in Bangladesh's telecom infrastructure and operates across prepaid and postpaid consumer segments, corporate accounts, and SME packages with mass-market Taka-denominated pricing.

The company's product portfolio combines core mobile connectivity (voice, SMS, and data plans) with a growing digital services ecosystem anchored by the MyBL Super App, which integrates entertainment, healthcare (MyBL Care with bKash and Nagad payment integrations), commerce, education, gaming, and community features. Specialized apps include the Toffee streaming platform (125+ TV channels, sports rights including all 104 FIFA World Cup 2026 matches, and Bangladesh's first UGC creator monetization platform), Ryze (an AI-powered super app), Vibe music streaming, Boi Ghor e-books, and Banglaflix video. Enterprise customers are served through bCloud, Field Force Locator, Sales Force Automation, SMS Broadcast, m-Connex, and secured business connectivity. Recent strategic additions include a Payment Service Provider license from Bangladesh Bank, the Mukto Pay digital payments platform developed with Huawei, a Starlink Mobile direct-to-device satellite connectivity partnership, and a proposed merger with state-owned Teletalk paired with a USD 100 million capital commitment.

Banglalink's revenue model spans subscription-based mobile services (prepaid and postpaid), transaction fees on digital payments through its Neo PSP subsidiary, content and advertising revenue from streaming, and emerging financial services income. Go-to-market combines self-service via the MyBL app and eShop, physical retail stores and service centers, nationwide recharge networks, and a corporate sales team. The company is led by CEO Johan Buse (recognized as CEO of the Year at The Fast Mode Awards 2025) and employs 1,001-5,000 people, though the most recent reported employee count cited at a 2025 internal event was 560+.

Name

Banglalink

Legal name

Banglalink Digital Communications Ltd.

Website

https://banglalink.net

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Banglalink Digital Communications Ltd. is a Bangladesh mobile telecom operator serving roughly 40 million subscribers via 4G, expanding into digital payments, streaming (Toffee), satellite connectivity (Starlink), and AI-enabled super-app services under VEON ownership.

Ownership category

akta.pro rank

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Mobile Connectivity Services: Voice, data, and SMS services across prepaid and postpaid plans generating recurring subscription and usage-based revenue
2. Digital Services: Entertainment platforms (Toffee, Vibe, Gaming), health services, e-commerce, educational content, and digital marketplace services through MyBL app
3. Digital Payment Services: Payment service provider operations enabling money transfers, bill payments, merchant transactions, remittances, with plans for micro-savings and insurance payments
4. Enterprise Solutions: Corporate connectivity, cloud services (bCloud), field force tracking, sales force automation, SMS services, and business connectivity solutions for enterprise clients

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Banglalink is a mobile telecommunications operator in Bangladesh offering prepaid and postpaid voice, SMS, and mobile data plans on a nationwide 4G LTE network. The company extends beyond connectivity into a digital services ecosystem via the MyBL Super App (healthcare, commerce, learning, entertainment, community, games), the Toffee live TV and sports streaming platform, the Vibe music and Boi Ghor eBook apps, enterprise solutions (bCloud, Field Force Locator, Sales Force Automation, SMS Broadcast), the Orange Club loyalty program, and a Neo PSP-operated digital payment service with the Mukto Pay platform developed with Huawei.

Product overview

Banglalink Digital Communications Ltd. is a telecommunications operator and digital services company in Bangladesh, fully owned by VEON (Nasdaq-listed). The company offers a unified portfolio combining core telecom services with an expanding ecosystem of digital products. Its core mobile services span prepaid and postpaid voice, SMS, and data plans for individual consumers, plus corporate and SME mobile packages for business customers. These are complemented by the MyBL Super App, which serves as the central digital hub integrating MyBL Care (healthcare), MyBL Commerce (shopping/bills), MyBL Community (games/quizzes), MyBL Course (learning), MyBL Entertainment (videos/music), and MyBL Games. Supporting this ecosystem are specialized platforms including Toffee (live TV/sports streaming with creator monetization), Ryze (AI-powered super app), Orange Club (loyalty program), and dedicated apps for audiobooks (Banglalink Audiobook), music (Vibe), ebooks (Boi Ghor), and video (Banglaflix). Enterprise customers are served through solutions including bCloud (cloud services), Field Force Locator, Sales Force Automation, SMS Attendance, Corporate Amar Tune, Business Secured Connectivity, SMS Broadcast, m-Connex, and corporate/SME postpaid packages. The company is also expanding into financial services through its Payment Service Provider license (Neo PSP), the Mukto Pay platform (developed with Huawei), and has expressed interest in a digital bank license. Satellite connectivity is planned via a Starlink Mobile partnership.

Differentiator

Problem solved

Functional benefit

Brands

• Toffee: Digital streaming platform offering live TV, sports, movies, dramas and on-demand video content. Bangladesh's first-ever Creator's Platform for User Generated Content (UGC) with monetization features.
• MyBL
• Ryze
• Orange Club
• bCloud
• BL Power
• Vibe
• Boi Ghor

Products and services

• Banglalink Prepaid Mobile Services Prepaid mobile plans offering voice minutes, SMS, and mobile internet data packs (2GB to 150GB) for individual consumers on a pay-as-you-go basis with Tk 99 to Tk 999 pricing.
• Banglalink Postpaid Mobile Services Postpaid monthly billed mobile plans (2GB to 234GB data, combined voice and data bundles) for consumers, corporates, and SMEs.
• MyBL Super App Super app integrating MyBL Care (healthcare), MyBL Commerce (shopping/bills), MyBL Community (games/quizzes), MyBL Course (learning), MyBL Entertainment, and MyBL Games for Banglalink consumers.
• Toffee Streaming Platform Digital streaming platform offering 125+ live TV channels, sports (including all 104 FIFA World Cup 2026 matches), movies, dramas, and UGC content with creator monetization.
• Ryze AI-Powered Super App AI-powered super app offering curated entertainment, productivity tools, rewards, AI features, and mobile plan management for consumers.
• MyBL Care Digital healthcare platform providing virtual primary care, mental health support, chronic care management, 24/7 doctor consultations, at-home lab tests, and medicine delivery.
• Banglalink Vibe Music App Bangla music streaming app offering premium quality music matching user mood, with offline listening free of data charge.
• Banglalink Boi Ghor eBook App First eBook app in Bangladesh allowing users to read favorite books across poetry, drama, and fairy tales on mobile devices.
• Orange Club Loyalty Program Loyalty program where members earn Orange Club points (1 Paisa = 1 Coin) and redeem for rewards, with tiered membership (Signature, Platinum, Gold, Silver, Bronze) and partner discounts.
• bCloud Enterprise Cloud Service Enterprise cloud service powered by PICO Public Cloud providing scalable cloud infrastructure for business customers.
• Sales Force Automation Enterprise solution that digitalizes sales operations and reporting for business customers.
• Field Force Locator Enterprise service enabling businesses to monitor and manage field employees through location tracking from anywhere in the world.
• SMS Broadcast Enterprise bulk SMS messaging service enabling businesses to reach stakeholders efficiently.
• Business Secured Connectivity Solution High-speed internet connectivity solution connecting remote devices and branches with central servers or databases for enterprises.
• Banglalink Corporate Postpaid Packages Corporate postpaid mobile packages for businesses allowing planning, setting, and modifying monthly credit limits for corporate connections.
• Banglalink SME Packages Competitive mobile packages tailored for small and medium enterprises requiring always-connected business solutions.
• Mukto Pay Digital Payments Platform Next-generation digital payments platform built with Huawei technology enabling secure, high-volume, real-time digital transactions for unbanked and underbanked communities in Bangladesh.
• Digital Payment Services (Neo PSP) Regulated digital financial services including money transfers, bill payments, remittances, and merchant transactions, with planned future stages including micro-savings and insurance premium payments.

Quantifiable outcome

• 15 million viewers watched the 2022 World Cup final on Toffee platform
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• BTCL (Bangladesh Telecommunications Company Limited)flagshipStrategic or Co-development Partner · 16 June 2026Veon/Banglalink submitted formal proposal to form strategic infrastructure partnership with BTCL. Partnership aims to leverage BTCL's infrastructure assets in conjunction with proposed merger with state-owned Teletalk. No terms, timeline, or official government responses disclosed.
• Teletalk Bangladesh LtdflagshipStrategic or Co-development Partner · 16 June 2026Veon/Banglalink submitted formal proposal to merge with state-owned Teletalk. Company committed to deploying immediate USD 100 million in fresh capital for digital and physical infrastructure development if merger proceeds. Proposal announced by CEO Johan Buse; awaiting government response.
• Starlink MobilecoreTechnology or Integration · 22 April 2026Partnership to integrate direct-to-device satellite connectivity into Banglalink's terrestrial network. Bangladesh becomes VEON's third market for Starlink's satellite-to-mobile technology. Messaging services planned for 2026, data services to follow pending regulatory approvals. Enables customers to access connectivity via Starlink satellites using standard 4G LTE smartphones in remote areas and during climate emergencies.
• Berger Paints Bangladesh LimitedminorGTM or Marketing Partner · 7 March 2026Partnership to support Bangladesh's first cohort of professional female painters on International Women's Day 2026. Berger Paints provides technical training through Training Institutes and Express Painting Service opportunities; Banglalink supplies digital connectivity including SIM cards, smartphone access via EMI, healthcare services through MyBL App, and BL Power App agent onboarding for commission earnings from mobile recharge services.
• HuaweicoreTechnology or Integration · 4 March 2026Neo PSP (Banglalink's payment service provider subsidiary) signed agreement with Huawei at Mobile World Congress 2026 in Barcelona to develop Mukto Pay, a next-generation digital payments platform using Huawei's mobile financial services technology. Platform will enable secure, high-volume, real-time digital transactions supporting cashless financial services for unbanked and underbanked communities.
• GSMA Mobile for Development FoundationflagshipStrategic or Co-development Partner · 4 March 2026Partnership with GSMA's Mobile for Development Foundation to co-fund digital innovation projects in Bangladesh. Banglalink will co-fund startups under the GSMA Innovation Fund's 2026 funding rounds. Selected startups will receive non-financial value including access to Banglalink's distribution infrastructure, subscriber base, and regulatory relationships beyond direct financing.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Grameenphone: Bangladesh's largest mobile operator with a similar mass-market prepaid/postpaid model and nationwide 4G coverage. Most directly comparable peer — same country, same customer base, same regulatory regime.
• Robi Axiata Limited: Second-largest mobile operator in Bangladesh, owned by Malaysia's Axiata Group. Directly comparable on subscriber scale, 4G coverage, prepaid/postpaid mix, and digital services overlay ambitions.
• Teletalk Bangladesh Limited: State-owned mobile operator in Bangladesh and Banglalink's proposed merger counterparty. Smallest of the four operators but directly competes in the same consumer and enterprise segments.
• Jazz (Pakistan Mobile Communications): Sister company under VEON in Pakistan; same digital-operator strategy, super-app (Jazz World/My Jazz), and similar emerging-market prepaid mass-market positioning. Closest internal comparable.
• Dialog Axiata PLC: Sri Lankan mobile operator under Axiata with comparable digital services overlay (entertainment, payments via eZ Cash), mass-market positioning, and South Asian emerging-market dynamics.

Broad incumbents

• Reliance Jio Infocomm: India's largest digital services operator and the global benchmark for mobile-plus-digital-services super-app strategy. Comparable in operating model and digital-services monetization trajectory, though at vastly larger scale.
• Vodafone Idea Limited: Major Indian mobile operator with similar mass-market prepaid model and digital content/payments ambitions via Vi app. Comparable emerging-market operator facing similar ARPU and competitive pressures.
• True Corporation Public Company Limited: Thai telecom operator with parallel convergence into streaming, payments, and content services. Comparable playbook of bundling telecom with digital lifestyle services in an emerging market.
• Ooredoo Group: Multi-country emerging-market telecom operator (MENA, Southeast Asia) with similar digital-services expansion and super-app strategy across multiple geographies.
• MTN Group Limited: Pan-African mobile operator with similar mass-market prepaid model, mobile money (MoMo) payments overlay, and digital content investments. Comparable emerging-market convergence operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/banglalinkmela
• Facebookfacebook.com/banglalinkdigital
• LinkedInlinkedin.com/company/banglalink
• Instagraminstagram.com/banglalink.digital/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banglalink