Catch
Catch is a CMS-approved Primary EDE Entity and licensed insurance broker that helps independent workers, freelancers, and gig workers across all 50 U.S. states compare, enroll in, and manage ACA Marketplace health, dental, and vision insurance through a free, self-serve platform distributed via direct-to-consumer and B2B2C partnerships.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Catch does
Catch is a portable benefits platform built for independent workers, freelancers, and gig-economy professionals who lack access to employer-sponsored health coverage. Founded in 2019 and headquartered in New York, the company operates through three LLC entities (Catch Financial, LLC; Catch Insurance, LLC; and Catch Money, LLC) and reaches 2 million+ independent workers across all 50 U.S. states. Its core product, Catch Insurance, is a CMS-approved Primary Enhanced Direct Enrollment (EDE) Entity and licensed Web-Broker (NPN 20655395) that aggregates ACA Marketplace health, dental, and vision plans, applies tax credits instantly, and enables consumers to complete enrollment directly through Catch's website without being redirected to HealthCare.gov. The platform previously bundled a banking layer (Catch Money DDA via TransPecos Banks, SSB) with an Autopilot savings feature, though the current licenses page indicates banking and investment advisory services have been discontinued.
The underlying technology is a web-based insurance enrollment platform integrated with CMS third-party APIs for plan and premium data, a pre-application Health Insurance Explorer, and a guided three-step enrollment flow. Identity verification and bank linking rely on Plaid, and a Partner Platform enables white-label or co-branded benefits distribution to gig platforms, freelancer marketplaces, and associations. The company is licensed as a health insurance producer across all 50 states and DC, with individual agent licenses held by Christopher Bennett and Mahmoud Masri, and operates as Catch Insurance Agency, LLC in CA, IL, MI, and NY.
Catch makes money primarily as a licensed insurance broker earning carrier commissions on health, dental, and vision plans sold through its platform; the consumer-facing product is free to use. Distribution is a hybrid of direct-to-consumer (catch.co) and B2B2C partnerships, with flagship relationships including Upwork (2022) and Freelancers Union (2024), plus an EDE entity partnership with Georgia Access for Open Enrollment 2025. The company has raised approximately $20.1 million across multiple rounds, including a $12 million Series A in July 2021 led by Crosslink Capital, with backing from Khosla Ventures, Kleiner Perkins, Kindred Ventures, Nyca Partners, and Urban Innovation Fund. The company underwent an ownership change and relaunch in October 2023.
Catch firmographics
Firmographics- Name
- Catch
- Legal name
- Catch Financial, LLC
- Website
- https://catch.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Catch is a CMS-approved Primary EDE Entity and licensed insurance broker that helps independent workers, freelancers, and gig workers across all 50 U.S. states compare, enroll in, and manage ACA Marketplace health, dental, and vision insurance through a free, self-serve platform distributed via direct-to-consumer and B2B2C partnerships.
- Ownership category
- akta.pro rank
Catch industry classification
Industry- Product category
- Health Insurance Brokerage & Benefits Platform
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Identity, Fraud & Insurance-Specific RegTech Platforms (FSAGAGAJ)
Keywords
Where Catch is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Catch business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Insurance Broker Commissions: Catch Insurance serves as a licensed health insurance broker. When users enroll in health, dental, or vision plans through Catch, the company earns commission from the insurance carriers. This is the primary revenue stream. The platform is free for consumers to use.
- Interest on Catch Money DDA Balances: Catch Money LLC earns interest on funds held in Catch Money demand deposit accounts at TransPecos Banks. Per the supplemental terms, users agree that all interest earned on DDA funds is assigned to the Bank and Catch.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer platform — no subscription or usage fee charged to individuals |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Catch product offering
Product offeringCore offering
Catch operates a free-to-consumer web and mobile platform that helps independent workers (freelancers, gig workers, self-employed individuals) find, compare, and enroll in health, dental, and vision insurance through the ACA Marketplace as a CMS-approved Primary EDE Entity and licensed insurance broker in all 50 states. The platform is bundled with Catch Money, a TransPecos Banks-backed FDIC-insured demand deposit account that automates income detection, tax withholding, and savings via an Autopilot feature. Catch also offers a white-label Partner Platform for gig-economy platforms (e.g., Upwork) and freelancer associations (e.g., Freelancers Union) to co-brand benefits access for their independent contractor populations.
Product overview
Catch is a portable benefits platform for independent workers consisting of two core product lines: Catch Insurance (a licensed insurance broker and CMS-approved Enhanced Direct Enrollment entity) providing health, dental, and vision insurance enrollment through the ACA Marketplace; and Catch Money (a financial technology service partnering with TransPecos Banks) offering FDIC-insured demand deposit accounts with automated savings features such as Autopilot. The platform also includes a Partner Platform enabling third-party platforms to offer Catch's benefits services to their independent contractors. Catch's value proposition centers on combining insurance enrollment with automated financial tools (tax withholding, savings Autopilot) in a single, integrated experience designed specifically for freelancers, gig workers, and self-employed individuals.
Differentiator
Problem solved
Functional benefit
Products and services
- Catch Insurance Licensed health insurance broker and CMS-approved Primary EDE Entity that helps independent workers in all 50 U.S. states find, compare, and enroll in ACA Marketplace health, dental, and vision insurance. Applies APTC tax credits instantly and provides personalized plan recommendations through a three-step guided flow with support from licensed experts.
- Catch Money DDA FDIC-insured (pass-through) demand deposit account issued by TransPecos Banks, SSB and administered through Catch's platform. Offers automated savings (Autopilot), ACH transfers, and direct deposits for independent workers, with no minimum deposit, no monthly fee. Note: Catch no longer offers banking & ACH services per the current licenses page.
- Catch Money Banking and savings arm of the Catch platform operated in partnership with TransPecos Banks, SSB (Member FDIC). Provides personal banking services for independent workers, including deposit accounts, automated savings tools, and tax withholding assistance, designed to complement the insurance enrollment experience.
- Catch Partner Platform White-label or co-branded benefits platform for gig-economy platforms, freelance marketplaces, and worker associations to offer Catch's insurance and benefits services to their independent contractor or member populations. Includes custom setup, co-branding, dedicated communications, and financial education content. Available to partners at no cost.
Quantifiable outcome
- Users can save over $400 per month on health insurance through Catch's tax credit optimization
- +1 more outcomes
Companies that use Catch
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Catch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Catch partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- Freelancers UnionflagshipCatch and Freelancers Union partnered in October 2024 to expand health insurance access for independent workers nationwide. The partnership involves co-branded outreach and enrollment campaigns to serve the Freelancers Union's member base of independent workers with Catch's ACA marketplace and benefits platform.
- Georgia AccesscoreCatch joined Georgia Access as an official EDE (Enhanced Direct Enrollment) entity partner for Open Enrollment 2025. Georgia Access is Georgia's state-based health insurance marketplace. Catch's EDE status allows it to process health insurance applications directly through its platform for Georgia residents.
- UpworkflagshipUpwork partnered with Catch in January 2022 to expand freelancers' access to health benefits through Catch's platform, embedded within the Upwork ecosystem. The partnership allows Upwork freelancers to discover and enroll in health, dental, and vision insurance plans directly through Catch.
- TransPecos Banks, SSBcoreTransPecos Banks, SSB (Member FDIC, Texas state savings bank) is Catch's current banking services partner for Catch Money DDA. Catch Money LLC is a financial technology company; the bank provides all actual banking services. Banking deposits are eligible for FDIC pass-through insurance.
- Plaid Inc.coreCatch uses Plaid for bank account verification and linking as part of its KYC compliance and Catch Money DDA onboarding process. Plaid enables secure import of bank account information to verify user accounts.
- Centers for Medicare & Medicaid Services (CMS)coreCatch is an approved Enhanced Direct Enrollment (EDE) entity and Primary EDE Entity in partnership with CMS for the Affordable Care Act Health Insurance Marketplace program. This regulatory partnership enables Catch to accept health insurance applications and make eligibility determinations directly through its platform, connected via CMS APIs.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Catch competitors and assessment
Company assessmentDirect peers
- Stride Health: Stride Health is a health insurance broker and EDE platform specifically designed for self-employed individuals, freelancers, and small businesses — the same primary customer segment Catch serves. Both compete for ACA Marketplace commissions via CMS-approved EDE channels.
- Breeze: Breeze is a benefits platform built for 1099 contractors and gig workers, offering health insurance and ancillary benefits to independent contractors — directly overlapping Catch's value proposition to freelancers and the partner-platform distribution model.
- SafetyWing: SafetyWing is a digital health insurance provider targeting remote workers, freelancers, and self-employed professionals globally. Despite a primarily international footprint, SafetyWing competes for the same target persona (independent, location-flexible workers) and increasingly operates in US-adjacent segments.
Broad incumbents
- Gusto: Gusto is a payroll, HR, and benefits administration platform for small businesses with strong contractor-segment penetration. While broader in scope, Gusto offers health insurance brokerage and benefits to small-business owners who also employ 1099 contractors — overlapping with Catch's SMB/solopreneur segment.
- Justworks: Justworks is a PEO providing payroll, benefits (including health insurance brokerage), and compliance to small businesses, including those with mixed W-2 and 1099 workforces. Its benefits-brokerage capability competes for the same small-business buyer Catch reaches through Freelancers Union.
- Next Insurance: Next Insurance is a digital small-business insurance carrier offering liability, professional, and commercial coverages to freelancers, contractors, and self-employed professionals. While focused on commercial rather than health lines, it serves the same self-employed buyer segment with a comparable digital-only distribution model.
- Zenefits: Zenefits is a cloud HR, payroll, and benefits platform serving small and mid-sized businesses. Its benefits-brokerage arm handles health insurance enrollment via technology integrations — overlapping with Catch's ACA-enablement capabilities for any SMB customers with contractor populations.
- ADP: ADP is the largest payroll and HR services incumbent in the US, with benefits-administration and insurance-brokerage capabilities embedded across its small-business and mid-market platforms. Its scale and partner relationships set the structural ceiling for niche benefits platforms like Catch.
- Paychex: Paychex is a major HR, payroll, and benefits provider for small and mid-sized US businesses. Paychex's benefits-administration and insurance-brokerage services compete for the SMB buyer that Catch also targets through solopreneurs and small platforms.
- TriNet: TriNet is a PEO providing HR, payroll, and benefits (including health insurance) to small and mid-sized businesses. While focused on W-2 employees rather than 1099 contractors, TriNet's benefits-brokerage capabilities overlap with Catch's small-business insurance value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Catch social profiles
Digital presenceCatch compliance and trust
Trust signalCompliance8 records
Catch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Catch leadership team
Management profileNumber of profiles
Profiles2 records
Catch subsidiaries and ownership
Company hierarchySubsidiaries2 records
Catch funding detail
Funding detailFunding overview
Funding rounds5 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Catch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Catch
What does Catch do?
Catch operates a free-to-consumer web and mobile platform that helps independent workers (freelancers, gig workers, self-employed individuals) find, compare, and enroll in health, dental, and vision insurance through the ACA Marketplace as a CMS-approved Primary EDE Entity and licensed insurance broker in all 50 states. The platform is bundled with Catch Money, a TransPecos Banks-backed FDIC-insured demand deposit account that automates income detection, tax withholding, and savings via an Autopilot feature. Catch also offers a white-label Partner Platform for gig-economy platforms (e.g., Upwork) and freelancer associations (e.g., Freelancers Union) to co-brand benefits access for their independent contractor populations.
Is Catch a public or private company?
Catch is a private company. It is classified as venture growth investor backed and is currently operating.
When was Catch founded?
Catch was founded in 2019. It employs 1 to 10 people.
Where is Catch based?
Catch is headquartered in New York, United States, in the North America region.
How does Catch make money?
Two revenue lines are on record. Insurance Broker Commissions are the primary driver. The others are interest on Catch Money DDA Balances.
Who are Catch's main competitors?
Direct peers on record are Stride Health, Breeze and SafetyWing. Broad incumbents are Gusto, Justworks, Next Insurance, Zenefits, ADP, Paychex and TriNet.
Does Catch have an API?
No public API is recorded for Catch.
What industry is Catch in?
Catch's product category is Health Insurance Brokerage & Benefits Platform. Its primary akta.pro industry code is FSAGAGAJ, Identity, Fraud & Insurance-Specific RegTech Platforms. Its NAICS code is 524210 and its SIC code is 6411.