Foodsmart

What Foodsmart does

Foodsmart operates a U.S. personalized telehealth nutrition platform branded as a "foodcare platform," serving over 2.2 million members through B2B contracts with Medicaid Managed Care Organizations, Medicare Advantage plans, commercial insurers, and more than 1,000 employers. Its core offering combines registered-dietitian telenutrition consultations, digital meal planning, and clinical integration of food benefits into care delivery, with named programs including Foodscripts (clinician-prescribed nutrition and food benefits), GLP-1 Companion Care (nutrition and lifestyle support for patients on weight-loss pharmacotherapy), and Foodsmart Bucks (a financial-assistance benefit redeemable via Instacart across 85,000+ stores). The platform is also extended into physical retail through the Nutrition Corner concept launched with Forty Acres Fresh Market in Chicago.

Foodsmart makes money primarily through recurring enterprise contracts with health plans, insurers, and employers (B2B subscription-style revenue), with secondary revenue from managed services-style clinical programs such as GLP-1 Companion Care that integrate medical and pharmacy benefits. Pricing is quote-based and negotiated enterprise-wide rather than published at the consumer level, and the go-to-market combines enterprise field sales to payers and employers with strategic distribution partnerships, including the Instacart integration for grocery fulfillment and the Forty Acres Fresh Market retail partnership. Following a $200M+ strategic investment from TPG's The Rise Fund in June 2024, the company has expanded its dietitian network, Foodscripts program, and senior leadership (notably a new Chief Product Officer in 2026 and a board addition of Cityblock Health's CEO in 2026).

Name

Foodsmart

Legal name

Foodsmart

Website

https://foodsmart.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Foodsmart is a U.S. B2B telehealth nutrition platform that serves 2.2M+ members through contracts with Medicaid MCOs, Medicare Advantage plans, commercial insurers, and 1,000+ employers, combining dietitian-led telenutrition, Foodscripts clinical food benefits, GLP-1 Companion Care, and Instacart-redeemable Foodsmart Bucks.

Ownership category

akta.pro rank

Product category

Digital Health / Telehealth Nutrition Platform

NAICS

Diet and Weight Reducing Centers (812191), Restaurants and Other Eating Places (7225)

SIC

Retail-Grocery Stores (5411), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

akta.pro secondary industries

Grocery & Specialty Food Marketplaces (CRAFABAE), Food & Nutrition Assistance Programs (BPAIAKAF)

Keywords

• Telenutrition services
• Foodcare platform
• Nutrition benefits management
• Clinical nutrition programs
• Registered dietitian network

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Health Plan & Employer Partnerships: Recurring B2B revenue from contracts with Medicaid Managed Care Organizations, Medicare Advantage plans, commercial insurers, and over 1,000 employers who provide Foodsmart's foodcare services to their covered members/employees.
2. Clinical Nutrition Programs (e.g., GLP-1 Companion Care): Revenue derived from integrated medical and pharmacy benefit programs that combine nutrition and lifestyle management with pharmacotherapy, delivering measurable savings to payers and plan sponsors.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Foodsmart provides a personalized telehealth nutrition platform that delivers registered dietitian support, digital meal planning, and food benefits delivery (Foodscripts) to over 2.2 million members in the United States. The platform is sold to health plans, insurers, and employers who offer the service as a covered benefit to their members and employees, with extensions for GLP-1 companion care and SNAP-related financial assistance.

Product overview

Foodsmart operates a unified personalized telehealth nutrition platform — its core 'foodcare platform' — supported by a portfolio of named programs and partnership-enabled offerings. The core platform delivers dietitian-led telenutrition and food benefits to over 2.2 million members across the U.S., and is extended by add-on programs including GLP-1 Companion Care (integrated medication, nutrition, and lifestyle support), Foodsmart Bucks (financial assistance benefits redeemable via Instacart), and Foodscripts (a program targeting food insecurity and diet-related disease). The platform's reach is further extended into physical retail via the Nutrition Corner concept launched in partnership with Forty Acres Fresh Market, which brings in-store nutrition education, personalized dietitian support, and community engagement into grocery settings.

Differentiator

Problem solved

Functional benefit

Brands

• Foodscripts: Foodsmart's program addressing food insecurity and diet-related diseases, supported by the company's dietitian network.
• GLP-1 Companion Care
• Foodsmart Bucks

Products and services

• Foodsmart Platform Personalized telehealth nutrition platform that delivers registered dietitian support, digital meal planning, and food benefits to over 2.2 million U.S. members via partnerships with health plans, insurers, and employers.
• Foodscripts A program within Foodsmart's platform that allows clinicians to 'prescribe' personalized nutrition and food benefits to members, addressing food insecurity and diet-related diseases through a clinically integrated model.
• GLP-1 Companion Care Program Integrated nutrition and lifestyle management program designed to support patients on weight-loss (GLP-1) medications by combining pharmacotherapy with dietary support to improve outcomes and deliver medical/pharmacy savings, validated at $2,000 per patient annual savings.
• Foodsmart Bucks Financial assistance program providing members with benefits redeemable through Instacart for grocery delivery across 85,000+ stores and 1,500+ retail banners, used to address food insecurity and SNAP-related gaps.

Quantifiable outcome

• Annual savings of $2,000 per patient through the GLP-1 Companion Care program via integrated medical and pharmacy benefits
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vida Health: Virtual chronic-condition platform combining coaching, nutrition, and mental health support sold to employers and health plans. Direct peer across integrated care model, payer/employer GTM, and the food-as-medicine narrative.
• DayTwo: Personalized nutrition platform that uses microbiome data to deliver food recommendations and targets payers and employers. Comparable to Foodsmart in personalized nutrition, payer/employer GTM, and food-as-medicine positioning.
• Virta Health: Telehealth platform that combines provider oversight with nutrition therapy to reverse type 2 diabetes. Highly comparable to Foodsmart in B2B payer/employer distribution, nutrition-centric care model, and outcomes-driven value proposition.
• Solera Health: Digital health network that curates and routes members to condition-management programs for payers and employers. Comparable as a B2B distribution layer for food-as-medicine and chronic disease programs serving the same buyer segment as Foodsmart.
• Omada Health: Digital chronic-condition prevention and management platform (diabetes, hypertension) sold to payers and employers with coach-led virtual care. Direct peer to Foodsmart across business model, target buyer, and the diet-related disease use case.
• Noom: Consumer and enterprise behavior-change platform with a strong nutrition coaching product sold via employers, health plans, and pharmacy benefit managers. Comparable to Foodsmart in the nutrition/wellness benefit category and in selling into the same enterprise buyers.

Emerging players

• Wellory: Personalized nutrition coaching app that partners with insurers and employers to deliver 1:1 dietitian support. Comparable as an emerging player in the same dietitian-led telenutrition category targeting the same enterprise buyers.
• Maven Clinic: Virtual specialty care platform sold to employers and health plans, with expanding family and chronic care programs. Comparable as a B2B employer/payer-led digital health platform building clinical relationships with covered members.

Broad incumbents

• WW (Weight Watchers): Established weight-management platform with enterprise/employer digital offerings. Comparable as a broader incumbent in the nutrition/weight management category competing for employer benefit dollars, though it is consumer-anchored rather than clinically integrated.
• Teladoc Health (Livongo): Large-scale virtual care incumbent with a chronic-condition management portfolio (formerly Livongo) sold to payers and employers. Comparable as a broad incumbent offering overlapping chronic-disease and nutrition capabilities across the same buyer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/foodsmartbyzip
• Facebookfacebook.com/zipongo
• LinkedInlinkedin.com/company/foodsmartbyzipongo

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds12 records

Investors22 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foodsmart