Parento
Parento is a New York-based insurance agency that provides employer-funded paid parental leave insurance, leave administration, and parent coaching to U.S. employers with 10+ full-time employees across all industries, distributed via direct sales and broker/PEO channels.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Parento does
Parento is a private insurance agency, incorporated in Delaware and headquartered in New York, that sells employer-funded paid parental leave insurance to U.S. companies with at least 10 full-time employees. Founded in 2019 and operating as a 100% remote organization, Parento packages three product lines into a single solution: (1) Paid Parental Leave Insurance, which provides customizable fixed-price policies covering 6-16 weeks at up to 100% of salary for birthing, non-birthing, adoptive, and foster parents, designed to layer on top of existing state PFL and short-term disability programs; (2) Leave Concierge, a white-glove leave administration service that centralizes claim tracking, payroll reconciliation with STD/PFL offsets, and federal/state/city compliance; and (3) the Parent Experience Program, an employee-facing offering that bundles unlimited 1:1 coaching, group cohorts called Parento Pods, postpartum doula support, and integrated Tinyhood video content. A Self-Funded Paid Parental Leave module extends the administrative and coaching stack to employers who self-fund rather than buy insurance. The Parento Portal serves as the unified workflow layer for HR and employees.
The business model is a hybrid of recurring insurance premiums and bundled managed services, sold on annual subscriptions with custom quote-based pricing. Parento generates revenue from employer-paid insurance premiums (tax-deductible, positioned as budget-neutral versus self-funding risk), concierge leave management fees embedded in the program, and bundled parent coaching subscriptions. Go-to-market combines direct enterprise sales (discovery calls, dedicated account management, on-site quote calculator) with a broker and PEO channel featuring named partnerships with Paychex, Bennie, and iSolved, plus an employee-driven referral funnel at gimmeparentalleave.com. Customers disclosed include mid-market employers across diverse industries (Mursion, Rescue Agency, Medterra, Impact Advisors, NexFirm, IntelyCare), and marketing is driven by an SEO-led state-by-state PFL guide strategy, a resource library, webinars, and the annual Parental Leave Summit (350+ attendees in its first year).
The company has raised approximately $10.4 million to date, with the most recent round a $5.9 million Seed II in September 2025 led by ResilienceVC with participation from 13 other investors including Avesta Group, Coyote Ventures, Kapor Capital, Human Ventures, and Precursor Ventures. Parento Agency LLC operates as a licensed Property & Casualty and Surplus Lines insurance producer in California, and policies are not currently available in New York. The company employs 11-50 people, with leadership including founder and CEO Dirk Doebler, Director of Marketing Tiarra Hamlett, and Director of Parent Experience Amanda Hemm.
Parento firmographics
Firmographics- Name
- Parento
- Legal name
- Parento, Inc.
- Website
- https://parentoleave.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Parento is a New York-based insurance agency that provides employer-funded paid parental leave insurance, leave administration, and parent coaching to U.S. employers with 10+ full-time employees across all industries, distributed via direct sales and broker/PEO channels.
- Ownership category
- akta.pro rank
Parento industry classification
Industry- Product category
- Parental Leave Insurance
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Self-Funded (ASO) Group Health Plans & Stop-Loss (FSAIAFAB)
Keywords
Where Parento is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Parento business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Premiums: Parento generates revenue through insurance premiums paid by employers for paid parental leave coverage. Premiums are tax deductible and described as budget neutral for most clients. Policies are customizable with fixed pricing based on leave length, salary percentage, and weekly reimbursement parameters.
- Leave Concierge Services: Integrated leave management and claim administration services included as part of the comprehensive parental leave solution, providing white-glove support for HR teams and employees.
- Parent Experience Program: Parent coaching and support services including 1-on-1 coaching, group sessions, and educational resources bundled with the insurance product for all covered employees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Customizable insurance policies - pricing determined by leave length (6-16 weeks), salary percentage coverage, and weekly reimbursement amounts |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Parento product offering
Product offeringCore offering
Parento is the leading provider of paid parental leave insurance, offering employers customizable fixed-price policies covering 6–16 weeks of paid leave at up to 100% of salary for all full-time employees. The product is a three-in-one solution bundling the insurance policy with Leave Concierge (centralized leave management, payroll calculations, STD/PFL offset reconciliation, and compliance support) and the Parent Experience Program (1:1 and group parent coaching, doula-led leave planning, and Tinyhood education content). It is sold B2B to employers of all sizes with 10+ full-time employees and distributed via direct sales plus broker and PEO partners.
Product overview
Parento is an employer-paid parental leave insurance platform offering a three-in-one solution: Paid Parental Leave Insurance, Leave Concierge, and the Parent Experience Program. The insurance product provides customizable fixed-price policies covering 6–16 weeks of paid leave at up to 100% of salary for all full-time employees across all 50 states, working alongside existing STD and state PFL programs. Leave Concierge delivers white-glove, centralized leave management with payroll offset calculations, compliance support, and HR workload reduction. The Parent Experience Program provides unlimited 1-on-1 and group parent coaching, doula-supported birth and leave planning, and access to Tinyhood's expert video curriculum. A self-funded alternative is also available for employers who prefer to self-fund while still accessing Parento's administrative and coaching services. All services are accessible through the Parento Portal.
Differentiator
Problem solved
Functional benefit
Brands
- Leave Concierge: White-glove parental leave management and claim management service for HR teams and employees.
- Parent Experience Program
Products and services
- Paid Parental Leave Insurance Customizable paid parental leave insurance covering all full-time employees for 6 to 16 weeks at up to 100% of salary. Available to companies with 10+ employees across the US, working alongside state PFL and short-term disability programs to provide fixed-price, budget-certain coverage.
- Leave Concierge White-glove parental leave management and claim administration service providing centralized leave tracking, detailed payroll calculations with STD/PFL offsets, compliance expert guidance, and a dedicated concierge team that guides employees and HR through the leave process.
- Parent Experience Program Personalized parent coaching and engagement program available to all covered employees and their partners. Includes unlimited 1-on-1 coaching sessions, group coaching cohorts called Parento Pods, postpartum doula-supported leave pathway planning, anxiety and depression screening, and access to educational resources covering preconception through pre-teen years.
- Self-Funded Paid Parental Leave An alternative program for employers who prefer to self-fund their paid parental leave policy. Combines leave concierge services, automated eligibility determination, centralized portal management, payroll calculations with STD/PFL offsets, Parent Experience Program access, and detailed reserve estimates for budget planning.
- Parento x Tinyhood Parenting Education Partnership offering giving Parento-covered employees free access to Tinyhood's expert-led parenting education platform. Provides video curriculums, downloadable guides, and articles covering childbirth, baby care, infant and child CPR, sleep, potty training, behavior, and more, available 24/7 to all covered employees as part of the Parent Experience Program.
Quantifiable outcome
- 95% of parents return to work full-time after leave
- +4 more outcomes
Companies that use Parento
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Parento technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Parento partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and strategic.
- TinyhoodcoreStrategic partnership integrating Tinyhood's expert-led parenting education platform into Parento's parental leave solution. Parento-covered employees gain access to Tinyhood's video curriculums, downloadable resources, and articles covering parental wellness, emotional health, and all stages of parenthood from childbirth to potty training. The partnership addresses the gap between leave and ongoing support for working parents facing challenges like isolation and anxiety.
- PaychexstrategicPaychex, a major payroll and HR solutions provider, partners with Parento to offer paid parental leave insurance to their employer client base. Parento is featured as a partner solution for brokers and PEOs seeking to add comprehensive parental leave to their offerings.
- BenniestrategicBennie, a health benefits platform, partners with Parento to provide integrated parental leave solutions to employer clients. Partnership enables Bennie to offer Parento's insurance and leave management services as part of comprehensive benefits packages.
- iSolvedstrategiciSolved, an HR technology platform, partners with Parento to offer parental leave insurance integration. Partnership allows iSolved to provide Parento's white-glove leave management and insurance coverage to their HCM solution clients.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Parento competitors and assessment
Company assessmentDirect peers
- Bennie: Bennie is a health benefits aggregator platform that partners with brokers and PEOs to offer employer clients modern benefits including parental leave. Direct distribution partner and competitor in the employer benefits space.
- Ovia Health: Ovia Health (part of Labcorp) provides women's and family health benefits including pregnancy, postpartum, and parenting support to employers. Overlaps with Parento's parent coaching and family support offerings through employer-sponsored benefits.
- Carrot Fertility: Carrot provides fertility, family-forming, and parental leave benefits to employers globally. Direct peer in the family benefits category with similar enterprise B2B distribution and broker partnerships serving HR leaders and benefits decision-makers.
- Maven Clinic: Maven is a virtual care platform for women's and family health, offering fertility, maternity, and parenting benefits to employers. Directly comparable to Parento as a family/parenting benefit solution with overlapping target customer (employers) and benefits broker distribution model.
- Progyny: Progyny provides fertility and family-building benefits to employers, with overlapping family-focused employer benefits. Comparable in serving HR/benefits buyers with subscription-style benefits products distributed through brokers.
Broad incumbents
- Unum Group: Unum is a leading provider of disability insurance and leave management solutions to employers. Established player in the group disability and family leave space with broker distribution and actuarial capabilities.
- Prudential Financial: Prudential offers group disability, life insurance, and absence management solutions to employers. Established carrier with broker relationships and underwriting infrastructure relevant to parental leave insurance category.
- MetLife: MetLife is a major insurance carrier offering group disability, life, and absence management products to employers. Broad incumbent with established broker distribution and underwriting capabilities that could extend into dedicated parental leave products.
- Lincoln Financial Group: Lincoln Financial offers group disability, life, and absence management benefits to employers through broker distribution. Broad incumbent with comparable employer benefits distribution model and underwriting capabilities.
- Sun Life Financial: Sun Life is a major insurance carrier providing group disability and absence management solutions to employers, including parental leave administration. Comparable to Parento in serving employer-paid leave benefits through broker channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Parento social profiles
Digital presenceParento financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parento leadership team
Management profileNumber of profiles
Profiles3 records
Parento subsidiaries and ownership
Company hierarchySubsidiaries1 record
Parento funding detail
Funding detailFunding overview
Funding rounds4 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parento M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parento
What does Parento do?
Parento is the leading provider of paid parental leave insurance, offering employers customizable fixed-price policies covering 6–16 weeks of paid leave at up to 100% of salary for all full-time employees. The product is a three-in-one solution bundling the insurance policy with Leave Concierge (centralized leave management, payroll calculations, STD/PFL offset reconciliation, and compliance support) and the Parent Experience Program (1:1 and group parent coaching, doula-led leave planning, and Tinyhood education content). It is sold B2B to employers of all sizes with 10+ full-time employees and distributed via direct sales plus broker and PEO partners.
Is Parento a public or private company?
Parento is a private company. It is classified as venture growth investor backed and is currently operating.
When was Parento founded?
Parento was founded in 2019. It employs 11 to 50 people.
Where is Parento based?
Parento is headquartered in New York, United States, in the North America region.
How does Parento make money?
Three revenue lines are on record. Insurance Premiums are the primary driver. The others are leave Concierge Services and parent Experience Program.
Who are Parento's main competitors?
Direct peers on record are Bennie, Ovia Health, Carrot Fertility, Maven Clinic and Progyny. Broad incumbents are Unum Group, Prudential Financial, MetLife, Lincoln Financial Group and Sun Life Financial.
Does Parento have an API?
No public API is recorded for Parento.
What industry is Parento in?
Parento's product category is Parental Leave Insurance. Its primary akta.pro industry code is FSAIAFAB, Self-Funded (ASO) Group Health Plans & Stop-Loss. Its NAICS code is 524292 and its SIC code is 6411.