YipitData

What YipitData does

YipitData (legally Yipit LLC) is a New York-based alternative data and market intelligence platform founded in 2013 that serves institutional investors, private market investors, and corporate retailers/consumer brands. The company aggregates and analyzes billions of daily data points from four primary sources: (1) an opt-in email receipt panel of 11M+ U.S. consumers operated through its Edison subsidiary (TrustArc certified); (2) licensed credit and debit card transaction data with order-level retailer coverage; (3) web-scraped data across numerous sites and industries collected under a documented compliance framework; and (4) public earnings calibration via transparent self-audits. These are combined into 40+ proprietary and licensed datasets covering 1,000+ public and private companies, with a Signals B2B spend panel tracking 1,300+ mid-market and enterprise companies and ~250K AI and software vendors.

The platform delivers outputs as long-form research reports (90+), web-based dashboards, and Snowflake-compatible data feeds accessed through separate investor (portal.yipitdata.com) and corporate (app.yipitdata.com) applications. YipitData serves three primary customer segments: (1) 450+ public and private investment funds buying subscriptions for buy-side research; (2) retailers and consumer brands (including Fortune 100 companies) buying market share, competitive intelligence, and shopper behavior data; and (3) private equity/venture funds buying Signals to track private-company market share, ACVs, and switching behavior. Pricing is quote-based annual enterprise subscription, initiated via a "Book a Demo" CTA.

The business model is overwhelmingly subscription-recurring across both investor and corporate segments, with secondary revenue from custom research/professional services and third-party data licensing. YipitData's SpendHound subsidiary operates a SaaS spend management platform that reached 1,000 customers within two years, managing $3.2B+ in software spend. The company has raised over $500M across funding rounds including a $475M Carlyle-led Series E in December 2021 at a $1B+ valuation, has 500+ employees across the U.S. and APAC, and serves 650+ customers. Recent strategic moves include international expansion to Europe and China (November 2024), adoption of Databricks Agent Bricks AI agents in production (February 2026), a board appointment of ZoomInfo's CEO (April 2026), and partnerships with Ulta Beauty (May 2026) and Rooled.

Name

YipitData

Legal name

Yipit LLC

Website

https://yipitdata.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

YipitData is a New York-based alternative data and market intelligence platform founded in 2013 that delivers subscription research, dashboards, and Snowflake-compatible data feeds on 1,000+ public and private companies to 450+ institutional investors, 650+ corporate customers including Fortune 100 retailers and brands, and private market funds via its Signals B2B spend panel.

Ownership category

akta.pro rank

Product category

Alternative Data & Market Intelligence

NAICS

Software Publishers (5132)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Credit & Underwriting Data Services (alt data feeds, affordability, bureau augmentation) (FSAGACAH)

akta.pro secondary industry

Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Alternative data analytics
• Market intelligence platform
• Consumer spending data
• Investment research data
• Competitive intelligence software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Data Subscriptions (Investors): Recurring subscriptions sold to 450+ public and private investment funds for ongoing access to research reports, dashboards, and underlying data feeds on 1,000+ companies; sold via the portal.yipitdata.com investor portal.
2. Corporate Data Subscriptions: Recurring subscriptions for retailers, consumer brands, and enterprises that license market share, shopper behavior, category, and competitive intelligence; delivered through the corporate app (app.yipitdata.com), dashboards, and Snowflake-compatible data feeds.
3. Custom Research & Analyst Services: Custom analysis engagements leveraging the in-house analyst team to fulfill deep-dive research requests for clients, providing transparency into methodologies and analytical methods.
4. Third-Party Data Licensing: Licensing of data from rigorously diligenced third-party partners (e.g., email receipt, credit/debit transaction data, app data) that pass the firm's compliance framework, integrated into product offerings.
5. SaaS Spend Management (SpendHound): Software spend management subscription under subsidiary SpendHound (1,000 customers, $3.2B+ software spend under management, $35.8M in savings generated); #1 rated SaaS spend management platform on G2.

Pricing tiers

Go-to-market motion5 records

Distribution channels4 records

Marketing channels8 records

Core offering

YipitData operates an alternative data-driven market intelligence platform that combines first-party email receipt panel data, credit/debit card transactions, web-scraped data, and proprietary datasets to deliver near real-time insights on consumer spending, brand market share, and company performance. It sells subscription-based research reports, dashboards, and Snowflake-compatible data feeds to institutional investors (hedge funds, asset managers, PE/VC) and corporate clients (retailers, consumer brands) covering 1,000+ public and private companies. Its subsidiary SpendHound provides SaaS spend management software.

Product overview

YipitData is an alternative data-driven market intelligence platform offering a unified multi-product architecture serving three primary customer segments: institutional investors (YipitData Investor Research & Data), corporate brands and retailers (YipitData for Companies / Corporate Data & Solutions), and private investors (YipitData for Private Investors). The platform is built on 40+ proprietary datasets spanning email receipt data (via its Edison consumer panel subsidiary), credit/debit card transactions, web-scraped data, and public earnings calibration, all processed via its YipitData Signals B2B spend panel. The core platform delivers outputs as research reports, web-based dashboards, and Snowflake-compatible data feeds. SpendHound is a separately operated SaaS spend management subsidiary offering a complementary enterprise software spend visibility product. AI capabilities, including agentic AI (Insight Agent) and Databricks Agent Bricks-based unstructured data processing, power continuous entity enrichment and breakout-company identification across the platform.

Differentiator

Problem solved

Functional benefit

Brands

• SpendHound: A SaaS spend management platform and wholly-owned subsidiary of YipitData that helps customers track, manage, and reduce software spend with real-time visibility, contract insights, pricing benchmarks, and vendor performance intelligence.
• Edison

Products and services

• YipitData Investor Research & Data Alternative data-driven market intelligence subscription for institutional investors, providing 90+ research reports, dashboards, and data feeds covering 1,000+ public and private companies through the YipitData investor portal.
• YipitData for Companies (Corporate Data & Solutions) Market research and consumer insights solution for corporate brands and retailers providing market share, competitive intelligence, customer insights, and shopper behavior analysis delivered via dashboards, Snowflake-compatible data feeds, and custom analysis.
• YipitData for Private Investors Private market intelligence platform providing direct-from-ERP B2B spend data covering 250K+ private AI and software companies, with weekly breakout indicators on market share, growth, retention, ACV trends, and switching behavior.
• SpendHound SaaS spend management platform providing real-time visibility into software and cloud spend, pricing benchmarks, contract insights, and vendor performance intelligence. Ranked #1 SaaS spend management platform on G2; reached 1,000 customers and $3.2B+ in software spend under management.
• YipitData Signals Proprietary B2B spend panel dataset tracking real software usage and spend across 1,300+ mid-market and enterprise companies, providing visibility into approximately 250,000 AI and software vendors with monthly cadence.
• YipitData Global Consumer Coverage (Europe and China) Geographic expansion product offering granular brand-level retail insights across European countries (including UK) and mainland China, covering brands such as LVMH, Kering, Nike, and Kingfisher, plus B&M and Nike EMEA direct-to-consumer datasets.
• Snowflake-Compatible Data Feeds Direct enterprise data feed delivery compatible with Snowflake, integrating YipitData datasets into client data warehouses for in-house analytics workflows.

Quantifiable outcome

• 11M+ U.S. consumer panel — more than 50x the size of legacy data panels
• +4 more outcomes

Named customers27 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature8 records

Partnerships

Five partnerships are on record, tiered flagship, minor and core.

• Ulta BeautyflagshipStrategic or Co-development Partner · 12 May 2026Partnership to support Ulta Beauty's merchandising and assortment decisions, customer loyalty initiatives, and shopper-behavior understanding across the broader beauty market. Ulta Beauty uses YipitData's insights to benchmark results, spot emerging opportunities, and make faster, smarter decisions across merchandising and customer strategy.
• ZoomInfoflagshipStrategic or Co-development Partner · 13 April 2026ZoomInfo Founder and CEO Henry Schuck joined YipitData's Board of Directors to support its next phase of growth. The relationship was reinforced by ZoomInfo's adoption of SpendHound (a YipitData subsidiary) as its 1,000th enterprise customer, signaling a deeper strategic relationship between the two data platforms.
• RooledminorGTM or Marketing Partner · 23 February 2026Strategic partnership between SpendHound (YipitData subsidiary) and Rooled, an outsourced finance firm providing fractional CFO and controller services to seed-to-Series B startups. Rooled clients gain free access to SpendHound's software-spend visibility tools, including real-time spend tracking, contract insights, pricing benchmarks, and vendor performance intelligence.
• DatabrickscoreTechnology or Integration · 6 February 2026YipitData adopted Databricks Agent Bricks on the Databricks Data Intelligence Platform to scale processing of unstructured data for financial insights. AI agents are embedded in production pipelines via SQL-accessible batch inference, delivering a 20X increase in company coverage and improved accuracy while keeping data within a single governed ecosystem.
• ONE/SIZE by Patrick StarrrminorGTM or Marketing Partner · 25 August 2025Joint press release with Sephora-exclusive brand ONE/SIZE, which uses YipitData to verify gains in the setting spray category and act on near real-time insights. Co-branded announcement around ONE/SIZE's On 'Til Dawn Waterproof Setting Spray topping U.S. makeup rankings in 1H 2025.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Thinknum: Thinknum aggregates alternative web-scraped datasets (job listings, store counts, pricing) for institutional investors, comparable to YipitData's web-data layer and Signals panel.
• Eagle Alpha: Eagle Alpha is an alternative-data aggregator and research provider for institutional investors, directly comparable to YipitData's investor-facing alternative-data research portal.
• Consumer Edge: Consumer Edge delivers alternative consumer transaction data and brand-level insights to investors and corporates, sitting in the same competitive set as YipitData per the Bright Data 2026 alt-data guide.
• Earnest Research: Earnest Research provides alternative-data consumer-spend analytics to institutional investors and corporates, with a panel-based approach that closely parallels YipitData's email-receipt and card-data methodology.
• AlphaSense: AlphaSense provides a market-intelligence and enterprise-search platform for corporate and investor research teams, overlapping with YipitData's investor and corporate research-portal use cases.
• Dataminr: Dataminr delivers real-time alternative-data and AI-driven event detection to enterprise and government clients, listed alongside YipitData in the Bright Data 2026 alt-data top-12.
• Sensor Tower: Sensor Tower provides mobile app, advertising, and consumer-spend intelligence to brands and investors, sharing YipitData's alternative-data-and-software-vendor visibility franchise.

Broad incumbents

• Bloomberg: Bloomberg Terminal and Bloomberg Second Measure offer alternative-data and market-intelligence products to institutional investors and corporates, directly competing with YipitData's investor research and corporate market-share offerings while also serving as a complementary data source.
• FactSet: FactSet provides multi-asset market data, analytics, and alternative-data feeds to investment professionals, overlapping with YipitData's investor subscription product and Snowflake-compatible data feeds.
• NielsenIQ: NielsenIQ is a global leader in consumer and retail measurement, directly competing with YipitData's corporate market-share and shopper-behavior products for Fortune 100 brands and retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yipitdata
• LinkedInlinkedin.com/company/yipitllc
• Facebookfacebook.com/YipitData-911975965593663

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Subsidiaries2 records

Funding overview

Funding rounds6 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YipitData