MiSalud Health

What MiSalud Health does

MiSalud Health operates a bilingual hybrid healthcare platform delivering virtual primary care, mental health, chronic condition management, nutrition, pediatrics, GLP-1 weight management, and on-site biometric screenings to Hispanic and Latino workforces and their households in the United States and Mexico. The platform is built API-first with FHIR R4 and OAuth 2.0, integrates with employer HRIS, broker portals, and payer claims systems, and runs on a mobile-first architecture (iOS, Android, SMS fallback) engineered for low-bandwidth environments including 3G and voice-first access. A proprietary AI symptom checker trained on Hispanic population data with bilingual NLP routes members into appropriate care pathways and augments health coach productivity by approximately 3x; the platform is HIPAA compliant with SOC 2 Type II in progress and GDPR-aligned data practices. A near-shored clinical operating model combines US-licensed providers with Mexico-licensed health coaches to deliver culturally competent care at materially lower cost than US-only telehealth competitors.

MiSalud Health generates revenue through a per-employee-per-month (PEPM) B2B2C subscription sold to employers with 50-plus blue-collar, agricultural, manufacturing, construction, and hospitality workforces, with household coverage included and no copays or referrals required at the point of care. The company supplements direct employer sales with a broker and consultant channel, carve-out and in-network partnerships with insurance carriers, clinical referral integrations with health systems, and a multi-tenant white-label SaaS licensing model currently used by a major Mexican pharmacy chain to launch bilingual telehealth under its own brand. A consumer-priced $25/month GLP-1 program, launched in partnership with Anthropic, extends monetization to direct-pay individuals in 16 states at a 3-10x price advantage versus Ro, Hims, and Noom.

The company was founded in 2021 by Bismarck Lepe, Wendy Johansson, and Cindy Blanco Ochoa, originally as a direct-to-consumer service before pivoting in 2023 to the employer-benefits model after recognizing that frontline target users did not self-enroll. As of late 2025, MiSalud covers more than 100,000 members across 18 US states and Mexico, has raised $18.3 million in a round led by IGNIA, and is actively expanding to 20 additional states. Named customers include Taylor Farms, an investor-customer with 87.5% first-year enrollment of its eligible workforce, and the City of Lynwood.

Name

MiSalud Health

Legal name

MiSalud Inc.

Website

https://misaludhealth.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Virtual Healthcare Services

NAICS

Health Care and Social Assistance (62)

SIC

Services-Health Services (8000)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)

akta.pro secondary industries

Integrated Virtual-First Primary + Urgent Hybrid Platforms (HLALAJAM), Interoperability Standards, Profiles & Implementation (HL7/FHIR/IHE) (HLACABAA)

Keywords

• Bilingual telehealth
• Virtual primary care
• Employee health benefits
• Chronic disease management
• Hispanic health platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B2C Employer Subscription: Per-employee-per-month (PEPM) subscription model for employers with 50+ blue-collar, agricultural, or hospitality workforces. Includes household coverage options. No copays, no referrals required for employees.
2. Broker Channel Revenue: Revenue through benefits brokers who win Hispanic-workforce accounts using MiSalud's platform. Commission structures and dedicated broker portal support this channel.
3. Insurance Carrier Partnership: Carve-out or in-network model for insurance carriers looking to close the Spanish-language access gap. Cross-border continuity for migrant workforces.
4. White-Label SaaS Licensing: Multi-tenant SaaS licensing model allowing partners to launch bilingual telehealth products under their own brand in 90 days. SLA-backed. Currently licensed by a major Mexican pharmacy chain.
5. GLP-1 Program Subscription: $25/month all-inclusive GLP-1 support program offering medication counseling, prescriptions, human coaching, nutrition support, and mental health services. Currently invitation-only in 16 states.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

MiSalud Health operates a bilingual hybrid healthcare platform delivered primarily as an employee benefit to employers with 50+ blue-collar, agricultural, or hospitality workforces. It bundles virtual care (low-acuity, mental health, nutrition, chronic conditions, pediatrics, travel, GLP-1 weight management) with on-site biometric health fairs, all accessed via a single mobile app in Spanish and English with no copays or referrals. The platform is also licensed as a white-label SaaS product to partners such as pharmacy chains.

Product overview

MiSalud Health operates a unified bilingual hybrid healthcare platform combining virtual care, on-site screenings, and culturally competent health coaching. The platform includes eight core programs: Low-Acuity Care, Nutrition, Mental Health, Chronic Conditions, Pediatrics, Health Fairs, Travel, and GLP-1 Weight Management (with Dental and Dermatology coming soon). A single mobile app provides access to all programs in English or Spanish via video, phone, or chat without copays or referrals. The White-Label Platform enables partners to deploy the technology under their own brand, while the API-first architecture supports integration with employer HRIS, broker portals, and payer systems. AI-powered triage routes members to appropriate care pathways using a proprietary symptom checker trained on Hispanic population data, augmenting coach productivity 3x.

Differentiator

Problem solved

Functional benefit

Products and services

• Low-Acuity Care Same-day virtual consultations for common health concerns such as colds, flu, UTIs, and rashes delivered via video, phone, or SMS with average time to a bilingual coach under 10 minutes; targeted at Spanish-speaking employees of partner employers.
• Nutrition 12-session coaching program based on the Milpa Diet for sustainable dietary changes, with participants averaging 16 lbs of weight loss while retaining cultural food traditions; delivered in Spanish and English.
• Mental Health Same-day virtual mental health consults plus longer-term therapy services for anxiety, depression, and emotional wellbeing, with reported 56% depression improvement (PHQ-9 reduction) in the Mental Health Program.
• Chronic Conditions Two-tier program for diabetes, hypertension, and high cholesterol management combining health coaching with physician oversight, with reported $8,600 annual savings per diabetes patient and $2,800 per hypertension patient.
• Pediatrics Bilingual virtual care for children aged 0-18 covering vaccines, growth monitoring, fever and ear infection treatment, school forms, and family nutrition tracking with no copays.
• Health Fairs On-site biometric screenings at employer worksites that identify untreated chronic conditions and enroll employees into care the same day, with reported 90%+ participation rate.
• Travel Cross-border continuous telehealth coverage across the US and Mexico, including pre-departure coverage for H-2A workers, with average connection to a bilingual coach in under 6 minutes.
• GLP-1 Weight Management Program $25/month all-inclusive weight management program covering FDA-approved prescriptions, bilingual coaching, AI support, medication counseling, nutrition support, and mental health services, positioned at 3-10x cheaper than competing programs from Ro, Hims, and Noom.
• White-Label Telehealth Platform Multi-tenant SaaS platform that partners can rebrand with custom domain, colors, and SLA to launch a bilingual telehealth product under their own brand within 90 days; licensed today by a major Mexican pharmacy chain.
• MiSalud Mobile App Single bilingual mobile application providing access to all MiSalud programs (care, mental health, GLP-1, chronic care, nutrition coaching) via video, phone, chat, or on-site; designed for low-bandwidth environments, voice-first, with 3G support.

Quantifiable outcome

• 80% enrollment rate vs. 30% industry average for traditional telehealth benefits
• +9 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• AnthropiccoreStrategic or Co-development Partner · 24 February 2026Partnership to offer all-inclusive GLP-1 support program for $25/month. Anthropic provides AI technology for the program which includes medication counseling, prescriptions, human coaching, nutrition support, and mental health services. AI-enhanced features rolling out throughout 2026. Cost efficiency achieved through near-shored team structure leveraging US-licensed providers and health coaches licensed in Mexico.
• Major Mexican Pharmacy ChaincoreOEM/ Whitelabel/ Licensing PartnerWhite-label licensing partner. MiSalud's modular platform runs under the pharmacy chain's brand, with their domain, colors, and SLA. This is a flagship white-label reference customer for the SaaS licensing model.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Hims & Hers Health: Hims & Hers is a large consumer telehealth platform offering primary care, mental health, and weight management (including GLP-1) via subscription. Comparable to MiSalud on virtual-first care delivery and the GLP-1 program, though it serves general English-speaking consumers rather than Hispanic blue-collar employer populations.
• Ro: Ro is a direct-to-patient telehealth and pharmacy company offering weight management (including GLP-1), men's and women's health, and primary care. Comparable on the GLP-1 offering and subscription telehealth model, competing in the same weight-loss price band MiSalud benchmarks against.
• Noom: Noom is a digital health platform combining coaching and medication support including GLP-1 programs. Comparable on subscription weight management and coaching-driven outcomes, and is explicitly cited by MiSalud as a competitor on GLP-1 pricing.
• Teladoc Health: Teladoc Health is a large incumbent virtual care provider serving employers, health plans, and health systems across primary, urgent, and specialty care. Comparable on employer-sponsored virtual care and primary care delivery, though it lacks MiSalud's Hispanic-specific cultural and cross-border positioning.
• Amwell: Amwell is a telehealth platform offering virtual care, behavioral health, and chronic condition management to employers and health plans. Comparable on employer-sponsored virtual care, primary care, and chronic care modules, though as a broad incumbent rather than a Hispanic-specialized provider.
• Doctor on Demand (Included Health): Included Health operates Doctor on Demand, offering virtual primary care, behavioral health, and care navigation to employers and health plans. Comparable on employer-sponsored virtual care, urgent/primary hybrid offerings, and chronic care management; competes for similar benefits budgets.

Direct peers

• Calibrate: Calibrate is a clinician-guided weight management program combining coaching with GLP-1 medication support, often offered via employer benefits. Comparable to MiSalud's GLP-1 program on subscription weight management with coaching and prescription, though not culturally specialized for Hispanic populations.

Emerging players

• Maven Clinic: Maven Clinic provides virtual care for women's and family health, including pediatrics and mental health, sold largely to employers. Comparable to MiSalud on employer-sponsored virtual care, pediatrics, and bilingual access, though focused on women's and family health rather than general Hispanic workforce care.
• Lyra Health: Lyra Health provides employer-sponsored mental health and wellbeing services with coaching and therapy. Comparable to MiSalud on employer-sponsored mental health delivery and reported clinical outcomes (e.g., PHQ-9 improvement), though without MiSalud's bilingual or cross-border specialization.

Regional players

• Cano Health: Cano Health is a value-based primary care provider focused on Medicare-eligible Hispanic seniors in the US with bilingual care and culturally aligned services. Comparable to MiSalud on culturally competent bilingual care for Hispanic populations, though it operates physical clinics and primarily serves seniors rather than working-age employer populations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=-SzxUhFzVKI
• Xx.com/misaludhealth
• Facebookfacebook.com/misaludai
• LinkedInlinkedin.com/company/misaludhealth

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MiSalud Health