Ontra
Ontra is an AI-native platform that automates private markets legal workflows — contract negotiation, fund and credit obligation management, entity governance, DDQ, and KYC — for 1,000+ PE, credit, VC, asset management, and investment banking firms.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Ontra does
Ontra is a San Francisco-based, AI-native software and services company that builds workflow automation for private markets — primarily private equity, private credit, venture capital, asset management, investment banking, and law firms advising them. Its platform is organized into three solution categories (Negotiation, Compliance, Governance) spanning Contract Automation (full-service AI plus a 600-lawyer Ontra Legal Network), Accord (self-service AI negotiation for in-house teams), Atlas (entity management with Automated CTA Filing), Insight for Funds (LPA, side letter, and MFN obligation management), Insight for Credit (credit agreement and covenant management), DDQ (due diligence questionnaire automation), and KYC Services (outsourced reverse KYC).
Underlying these products is the Ontra AI foundation, which combines proprietary models trained on insights from 2M+ processed contracts with leading third-party LLMs, secured via a zero-retention architecture. Ontra monetizes through annual software subscriptions (Insight, Atlas, Accord, DDQ), usage-based pricing for Contract Automation (fixed per-contract fees with monthly minimums at higher tiers and 4-hour expedited turnaround at additional cost), per-request KYC service pricing, and partner-driven channel referrals via law firms (Gibson Dunn, Goodwin, Fried Frank), fund admins (Juniper Square), and consultants (Armanino).
The company was founded in 2014 (operating as InCloudCounsel until its 2021 rebrand), is backed by a $200M Blackstone Growth-led Series B (Oct-2021) with earlier Battery Ventures participation (2019) and a $70M SVB facility (Jun-2025), and serves 1,000+ private market firms including Blackstone, Bain Capital Credit, AllianceBernstein, Warburg Pincus, Battery, Motive Partners, Houlihan Lokey, and others. The customer base reports a 96% retention rate and 9 of 10 top PEI-ranked firms use Ontra. Leadership includes founder/CEO Troy Pospisil, co-founder/COO Ben Levi, CTO Eric Hawkins (appointed Nov-2024), and CFO Andy Lujan (promoted June 2026, joined Dec-2017).
Ontra firmographics
Firmographics- Name
- Ontra
- Legal name
- Ontra, LLC.
- Website
- https://ontra.ai
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Ontra is an AI-native platform that automates private markets legal workflows — contract negotiation, fund and credit obligation management, entity governance, DDQ, and KYC — for 1,000+ PE, credit, VC, asset management, and investment banking firms.
- Ownership category
- akta.pro rank
Where Ontra is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ontra business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Annual Software Licenses: Annual software subscriptions sold for Accord, Insight for Funds, Insight for Credit, Atlas, and DDQ, with pricing scaled to firm-specific needs and tiered (Standard/Advanced/Premier for Insight; per-product licensing for the rest). Includes unlimited internal users, training, and onboarding in core packages.
- Contract Automation (Usage-Based Service): Fixed per-contract pricing (not hourly billing) with predictable flat fees for routine contract negotiation; tiers (Standard/Advanced/Premier) include monthly minimums (e.g., $2,000 for Advanced) and expedited 4-hour turnaround options at additional cost. Delivered through a combination of Ontra Legal Network lawyers and AI.
- Outsourced Reverse KYC Service: Predictable per-request pricing for fully outsourced third-party KYC clearance, including dedicated analyst, custom playbooks, knowledge base management, and counterparty correspondence.
- Partner Channel Referrals and Resale: Revenue influenced via law firm, fund admin, consultant, and technology vendor partners who refer clients and co-deliver Ontra's platform (e.g., discounted Insight for Funds rates offered by partner law firms to clients).
- Ontra Legal Network (Managed Services): Revenue generated through the engagement of independent legal professionals in Ontra's network to negotiate contracts on behalf of clients; Ontra handles client management, billing, and collections on behalf of network lawyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Contract Automation – Standard Edition (Free Trial available) |
| Usage-based | Monthly | Contract Automation – Advanced Edition |
| Usage-based | Pay-as-you-go | Contract Automation – Premier Edition |
| Subscription | Annual | Accord Annual Software License |
| Subscription | Annual | Insight for Funds (Standard/Advanced/Premier Tiers) |
| Subscription | Annual | Insight for Credit Annual License |
| Subscription | Annual | Atlas Annual Software License |
| Subscription | Annual | DDQ Software License |
| Usage-based | Pay-as-you-go | KYC Service (Outsourced Reverse KYC) |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels10 records
Ontra product offering
Product offeringCore offering
Ontra is an AI-powered platform that automates legal and compliance workflows for private market participants. Its offerings handle contract negotiation and review, fund and credit compliance monitoring, entity management, due diligence questionnaire responses, and KYC onboarding for private equity, venture capital, and other alternative asset managers, supplemented by an on-demand network of legal professionals.
Product overview
Ontra offers a unified, AI-powered platform for private markets organized into three solution categories — Negotiation, Compliance, and Governance — composed of distinct, named product modules that share a common Ontra AI foundation, document repository, and data layer. The platform serves over 1,000 of the world's largest private market firms (Blackstone, Bain Capital Credit, AllianceBernstein, Warburg Pincus, Battery Ventures, Motive Partners, etc.) and has processed more than 2 million contracts. Negotiation products include the full-service Contract Automation (AI plus Ontra Legal Network) and the self-service Accord (AI for in-house teams). Compliance products include Insight for Funds (LPAs, side letters, MFN obligations), Insight for Credit (credit agreements and covenants), DDQ (due diligence questionnaires), and outsourced KYC Services. The Governance product is Atlas (entity management with CTA filing). Underpinning all of these is Ontra AI, which combines proprietary models trained on 2M+ contracts with leading third-party LLMs, plus shared platform capabilities including a Document Repository, Public API, an MCP Server giving LLMs read-only access to Atlas data, enterprise-grade security (SOC 2 Type 2, ISO 27001:2022, ISO 42001), and the Ontra Legal Network of 600+ independent lawyers.
Differentiator
Problem solved
Functional benefit
Brands
- Contract Automation: AI-powered, human-in-the-loop contract negotiation solution for routine legal agreements, combining purpose-built AI with Ontra's global Legal Network.
- Accord
- Atlas
- Insight for Funds
- Insight for Credit
- DDQ
- KYC (Ontra KYC Services)
Products and services
- Contract Automation
- Accord Entity management and corporate records software for private equity, venture capital, and credit firms.
- Atlas Knowledge and data platform supporting private market workflow automation and decisioning.
- Insight for Funds Compliance monitoring and reporting solution for private fund operations, including LP-related obligations.
- Insight for Credit Compliance monitoring and reporting solution tailored for private credit operations and portfolio companies.
- DDQ Automated due diligence questionnaire response product that streamlines the way private market firms complete LP and investor DDQs.
- KYC Services Know Your Customer onboarding and verification service for private market participants, supporting investor and counterparty checks.
- Ontra AI Artificial intelligence and machine learning platform that powers Ontra's contract, compliance, and entity automation capabilities across its product suite.
- Ontra Legal Network On-demand network of qualified legal professionals providing outsourced legal support to private market firms, layered on top of Ontra's software platform.
Quantifiable outcome
- 96% customer retention rate across customers using Ontra for at least one year (as of Dec. 2025)
- +11 more outcomes
Companies that use Ontra
Customer profileNamed customers26 records
Segments5 records
Ideal customer profiles2 records
Ontra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature10 records
Ontra partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Gibson DunncoreFeatured law firm partner in Ontra's Strategic Adviser Partnership program. Partner firms use Ontra to digitize client side letters, structure obligations, and automate MFN election forms for their PE clients.
- Goodwin ProctercoreFeatured law firm partner in Ontra's Strategic Adviser Partnership program for private market funds, helping clients automate routine legal processes across the fund lifecycle.
- Fried FrankcoreFeatured law firm partner in Ontra's Strategic Adviser Partnership program, supporting PE clients with MFN elections, side letter abstraction, and entity management.
- Juniper SquarecoreFeatured technology vendor partner in Ontra's Strategic Adviser Partnership program for fund admins; integration and joint go-to-market supporting private market fund administration workflows.
- ArmaninominorFeatured consulting partner in Ontra's Strategic Adviser Partnership program. Armanino works with private market clients on technology ecosystem mapping alongside Ontra.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Ontra competitors and assessment
Company assessmentDirect peers
- Ironclad: Ironclad is a leading digital contracting platform that uses AI for contract review, redlining, and workflow automation. It directly overlaps with Ontra's Accord and Contract Automation modules across contract negotiation and CLM use cases, though Ironclad serves a broader enterprise set beyond private markets.
- Icertis: Icertis is an enterprise contract management platform with AI-powered contract intelligence. It competes with Ontra's broader CLM + obligation management stack (Contract Automation, Insight) for large enterprise buyers, including financial services firms.
- Sirion (formerly SirionLabs): Sirion provides AI-powered contract management and obligation tracking, overlapping directly with Ontra's Contract Automation and Insight for Funds/Credit modules in extracting clauses, tracking obligations, and managing post-signature performance.
- Agiloft: Agiloft is a contract lifecycle management platform with AI clause extraction and workflow capabilities. It is comparable to Ontra's Accord and Contract Automation offerings for organizations seeking a customizable CLM foundation.
- Luminance: Luminance is an AI platform for contract review, diligence, and compliance used heavily in legal and financial services. It competes directly with Ontra's AI-driven contract abstraction and obligation management features, particularly for PE and corporate legal teams.
- LinkSquares: LinkSquares offers AI-powered contract analytics and drafting, with a focus on extracting and searching contract metadata. It is comparable to Ontra's AI Search, Similar Documents, and SmartLine features for legal operations teams.
Emerging players
- Harvey: Harvey builds generative AI assistants purpose-built for legal professionals, including contract Q&A and drafting. It overlaps with Ontra's AI Search and Accord modules and is a credible emerging threat to purpose-built contract AI platforms.
- Canoe Intelligence: Canoe Intelligence applies AI to alternative investment data and document workflows for institutional investors and fund managers. It is adjacent to Ontra's private markets platform with partial overlap in AI-driven document processing for the PE/credit ecosystem.
Broad incumbents
- Carta: Carta is the dominant equity management and cap table platform for private markets. While primarily cap-table focused, its entity data and fund structures overlap with Ontra's Atlas offering, making it a broader incumbent in private markets operational software.
- Diligent: Diligent (including the Galvanize/ACL governance portfolio) provides board, entity, and governance management software used by asset managers and corporates. It is comparable to Ontra's Atlas entity management and CTA filing capabilities, with a much broader governance portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Ontra social profiles
Digital presenceOntra compliance and trust
Trust signalCompliance5 records
Ontra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ontra leadership team
Management profileNumber of profiles
Ontra funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ontra M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ontra
What does Ontra do?
Ontra is an AI-powered platform that automates legal and compliance workflows for private market participants. Its offerings handle contract negotiation and review, fund and credit compliance monitoring, entity management, due diligence questionnaire responses, and KYC onboarding for private equity, venture capital, and other alternative asset managers, supplemented by an on-demand network of legal professionals.
Is Ontra a public or private company?
Ontra is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ontra founded?
Ontra was founded in 2014. It employs 501 to 1,000 people.
Where is Ontra based?
Ontra is headquartered in San Francisco, United States, in the North America region.
How does Ontra make money?
Five revenue lines are on record. Annual Software Licenses are the primary driver. The others are contract Automation (Usage-Based Service), outsourced Reverse KYC Service, partner Channel Referrals and Resale and ontra Legal Network (Managed Services).
Who are Ontra's main competitors?
Direct peers on record are Ironclad, Icertis, Sirion (formerly SirionLabs), Agiloft, Luminance and LinkSquares. Emerging players are Harvey and Canoe Intelligence. Broad incumbents are Carta and Diligent.
Does Ontra have an API?
Yes. Ontra offers a Public API and Developer-free integrations that allow customers to seamlessly integrate Ontra with their trusted systems, add custom data fields in-app or via API, and manage data access with customizable permissions. The Public API is included as a standard package with Atlas. Additionally, Ontra's MCP Server provides real-time, read-only access to Atlas entity data, enabling external LLMs to ask questions, surface relationships, and understand portfolios without leaving the user's AI tool of choice. No specific authentication method, rate limits, versioning, or sandbox details are documented in the source.