apty
Apty is an AI-powered Digital Adoption Platform that embeds in-app guidance, validations, workflow automation, and adoption analytics into 100+ enterprise applications. It serves large regulated enterprises across healthcare, aerospace, financial services, consumer goods, and government to improve software ROI.
- Company typePrivate
- Founded2019
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What apty does
Apty is an AI-powered Digital Adoption Platform (DAP) that helps large enterprises maximize return on investment from complex software stacks by embedding in-app guidance, validations, workflows, and adoption analytics directly into web-based enterprise applications. The platform is built on a unified architecture comprising three core components — Apty AI (AI-assisted content generation, contextual guidance, in-app walkthroughs, and adoption optimization), Apty PULSE (real-time workflow monitoring, engagement tracking, risk and compliance alerts, and continuous adoption signals), and Apty Assist (the foundational layer that injects instructional elements into web applications) — supported by sub-modules for behavior analytics (Apty Insights, Apty Lens, Apty Insights Admin) and RPA-style process automation (Apty Automation, Automation Studio, Automation Client). The platform integrates with more than 100 enterprise applications including Salesforce, Workday, ServiceNow, Microsoft Dynamics, Coupa, and Infor, and supports cross-application workflows — a capability that distinguishes it from single-application DAPs. Apty holds SOC 2 Type II, SOC 1, SOC 3, ISO 27001, ISO 9001, GDPR, FIPS 140-2, ITAR, FISMA, and PCI DSS Level 1 certifications, positioning it for regulated and federal deployments.
The company monetizes via annual subscription licensing starting at $9,500 per application, with pricing scaled by employee count, implementation complexity, compliance requirements, and integration scope; optional add-ons include On-Premise Authoring, White-Label, and Professional Services. Go-to-market combines enterprise direct field sales, a structured partner ecosystem (referral/resale partners, strategic integrators, technology partners, value-added resellers, implementation consultants, and global service providers) with a self-serve proof-of-concept option for mid-market prospects. The company is headquartered in Austin, Texas with an additional operations office in Frisco, Texas, and is led by founder and CEO Krishna Dunthoori. Apty's customer base spans healthcare (ChenMed, Philips), financial services and development (Wolters Kluwer, World Bank Group), aerospace and defense (Lockheed Martin, major US airline), consumer goods (Mattel), direct sales (Mary Kay across 24 countries), technology (Hitachi), and hospitality (Wyndham), collectively supporting 7M+ (some sources cite 12M+) users across 1,000+ enterprise applications.
apty firmographics
Firmographics- Name
- apty
- Legal name
- Apty Inc.
- Website
- https://apty.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Apty is an AI-powered Digital Adoption Platform that embeds in-app guidance, validations, workflow automation, and adoption analytics into 100+ enterprise applications. It serves large regulated enterprises across healthcare, aerospace, financial services, consumer goods, and government to improve software ROI.
- Ownership category
- akta.pro rank
apty industry classification
Industry- Product category
- Digital Adoption Platform
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
- akta.pro secondary industry
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)
Keywords
Where apty is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
apty business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Enterprise Software Licensing: Annual subscription model starting at $9,500 per application. Pricing is based on number of employees using covered applications, implementation complexity, industry-specific compliance needs, and integration requirements. All features included from day one with optional add-ons.
- Professional Services: Optional add-on services for customers needing additional implementation support, custom development, or dedicated on-site support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform at $9,500 per app annually |
| Other | Annual | Optional add-ons available |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
apty product offering
Product offeringCore offering
Apty sells an AI-powered Digital Adoption Platform (DAP) that overlays enterprise web applications (Salesforce, Workday, ServiceNow, Microsoft Dynamics, Coupa, Infor, and 100+ others) to deliver in-app guidance, walkthroughs, validations, contextual help, adoption analytics, and workflow automation via RPA. Customers subscribe annually to standardize processes, accelerate onboarding, reduce support tickets, and prove software ROI across global teams.
Product overview
Apty is an AI-powered Digital Adoption Platform (DAP) designed to improve how work gets done inside enterprise applications. The platform follows a unified product-plus-modules architecture comprising core components (Apty AI, Apty PULSE, and Apty Assist) along with integrated sub-modules including Apty Studio, Apty Widget, Apty Admin, Apty Insights, Apty Lens, Apty Insights Admin, Apty Automation, Apty Automation Studio, and Apty Automation Client. The platform offers optional add-ons for On-Premise Authoring, White-Label branding, and Professional Services. Core features include AI-assisted content and optimization, in-app guidance and tooltips, walkthroughs and validations, contextual help and support, and adoption analytics. The platform integrates with 100+ enterprise applications including Salesforce, Workday, ServiceNow, Microsoft Dynamics, Coupa, and Infor.
Differentiator
Problem solved
Functional benefit
Brands
- Apty AI: AI-powered digital adoption platform that shows what's broken, fixes it faster, and proves ROI.
- Apty PULSE
Products and services
- Apty AI
Quantifiable outcome
- 50% reduction in training time
- +11 more outcomes
Companies that use apty
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles2 records
apty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
apty partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- DyanixcoreDyanix partnered with PragmatiQ and Novadoc to sell Apty in the DACH region. Part of Apty's channel partner network for referral and resale of Apty licenses to diverse client bases.
- PragmatiQcoreStrategic partner joining Dyanix and Novadoc to sell Apty in the DACH region. Enables local market coverage and customer acquisition in German-speaking markets.
- NovadoccorePartnered with Dyanix and PragmatiQ to sell Apty, providing regional coverage for digital adoption platform distribution in the DACH region.
- Implementation ConsultantscoreNetwork of implementation consultants who help deploy and configure Apty for enterprise clients. Part of Apty's partner ecosystem to accelerate digital adoption and increase product value.
- Global Service ProviderscoreGlobal service providers partner with Apty to deliver implementation services and drive digital adoption outcomes for enterprise customers worldwide.
- Value-Added ResellerscoreResellers who package and sell Apty licenses with additional value-added services to end customers across various markets and verticals.
Scale indicators9 records
Recent moves6 records
Expansion highlights7 records
apty competitors and assessment
Company assessmentBroad incumbents
- Salesforce (In-App Guidance): Salesforce ships native in-app guidance, walkthroughs, and adoption features inside its CRM platform. While not a standalone DAP, Salesforce's native capabilities compete with Apty for budget allocated to Salesforce-specific adoption use cases.
- Microsoft (Dynamics 365 / Viva Learning): Microsoft embeds adoption, guidance, and learning features across Dynamics 365 and the Viva suite. As a broad enterprise software incumbent, Microsoft competes with Apty both as a native feature alternative and as a potential strategic acquirer of DAP capability.
Direct peers
- Whatfix: Whatfix is a major Digital Adoption Platform competitor offering in-app guidance, user onboarding, and analytics for enterprise software. Like Apty, it targets large enterprises deploying Salesforce, Workday, and ServiceNow and competes on similar workflows.
- Userlane: Userlane is a Digital Adoption Platform focused on enterprise software adoption with interactive walkthroughs and process analytics. It is a direct DAP competitor to Apty, particularly in the European market, with similar target buyers and use cases.
- WalkMe: WalkMe is the leading legacy Digital Adoption Platform, offering in-app guidance, walkthroughs, and adoption analytics across enterprise applications. It is Apty's most direct head-to-head competitor in the DAP category, serving similarly large enterprise buyers with comparable core functionality.
- Inline Manual: Inline Manual is a DAP that provides in-app tutorials, tooltips, and onboarding flows for web applications. It competes directly with Apty on similar in-app guidance functionality, typically targeting smaller and mid-market deployments.
- Userpilot: Userpilot offers in-app onboarding, product tours, and adoption analytics primarily for SaaS product teams. It overlaps with Apty on in-app guidance and adoption measurement but skews toward mid-market SaaS rather than Apty's enterprise DAP positioning.
- Appcues: Appcues provides user onboarding and in-app messaging tools that overlap with Apty's in-app guidance and walkthrough capabilities. It is a comparable DAP-adjacent platform with similar core functionality but typically serves a smaller customer base than Apty.
- Pendo: Pendo provides product analytics, in-app guides, and user feedback tools with a growing DAP-focused product line. It overlaps with Apty in adoption analytics and in-app guidance but extends into product-led growth use cases beyond Apty's enterprise focus.
- Stonly: Stonly delivers interactive guides and step-by-step onboarding for customer support and product adoption. It overlaps with Apty on guided workflows and adoption analytics but emphasizes customer-facing adoption rather than Apty's enterprise internal-software focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
apty social profiles
Digital presenceapty compliance and trust
Trust signalCompliance10 records
apty financial estimates
Financial estimateRevenue estimate
Valuation estimate
apty leadership team
Management profileNumber of profiles
Profiles1 record
apty funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
apty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about apty
What does apty do?
Apty sells an AI-powered Digital Adoption Platform (DAP) that overlays enterprise web applications (Salesforce, Workday, ServiceNow, Microsoft Dynamics, Coupa, Infor, and 100+ others) to deliver in-app guidance, walkthroughs, validations, contextual help, adoption analytics, and workflow automation via RPA. Customers subscribe annually to standardize processes, accelerate onboarding, reduce support tickets, and prove software ROI across global teams.
Is apty a public or private company?
apty is a private company. It is classified as venture growth investor backed and is currently operating.
When was apty founded?
apty was founded in 2019. It employs 101 to 250 people.
Where is apty based?
apty is headquartered in Austin, United States, in the North America region.
How does apty make money?
Two revenue lines are on record. Subscription - Enterprise Software Licensing is the primary driver. The others are professional Services.
Who are apty's main competitors?
Broad incumbents on record are Salesforce (In-App Guidance) and Microsoft (Dynamics 365 / Viva Learning). Direct peers are Whatfix, Userlane, WalkMe, Inline Manual, Userpilot, Appcues, Pendo and Stonly.
Does apty have an API?
No public API is recorded for apty.
What industry is apty in?
apty's product category is Digital Adoption Platform. Its primary akta.pro industry code is HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms, with a secondary code of HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms. Its NAICS code is 513210 and its SIC code is 7372.