Remix Global AD
Remix Global AD operates RemixShop, a Sofia-headquartered circular fashion e-commerce marketplace where European consumers buy and sell second-hand branded apparel at up to 90% off retail, processing over two million garments annually through AI-driven logistics.
- Company typePrivate
- Founded2012
- HeadquartersSofia, Bulgaria
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Remix Global AD does
Remix Global AD is a Bulgarian-domiciled e-commerce company that operates RemixShop, a consumer-facing circular fashion marketplace for buying and selling second-hand branded apparel, shoes, bags, and accessories. Founded in 2012 and headquartered in Sofia, the platform targets European consumers with discounts of up to 90% off recommended retail price across brand tiers spanning luxury (e.g., Marchesa, Vivienne Westwood), mid-range (e.g., Tommy Hilfiger, Calvin Klein), and budget labels (e.g., H&M, Zara). The business model is a two-sided marketplace: it monetizes via transaction commissions on sales, supported by a Wear&Share seller-recruitment feature that onboards individual sellers into the ecosystem, and runs promotional mechanics such as first-order discounts, voucher codes (WELCOME, HEAT), and a €55 free-shipping threshold.
The underlying technology is built around AI-driven item processing and logistics systems that enable centralized handling of over two million garments annually. The platform is accessible via a country-localized web storefront (e.g., remixshop.com/bg) and dedicated iOS and Android applications. Filters for brand, size, color, condition, material, and season support catalog discovery across hundreds of thousands of listings organized into more than 9,000 catalog pages. Remix has no physical retail footprint, distributing exclusively through digital channels.
Historically, Remix was acquired by Nasdaq-listed US circular fashion platform ThredUp in 2021 for $28.5 million as part of its European expansion strategy; ThredUp divested Remix in 2025 for $65.3 million. Following the divestiture, Remix secured a Series A round in December 2025 from Czech venture capital firm Rockaway Ventures, with proceeds earmarked for expanding AI systems, logistics infrastructure, and broader European geographic reach. The company has 101-250 employees and operates under Bulgarian-joint-stock company (AD) legal form.
Remix Global AD firmographics
Firmographics- Name
- Remix Global AD
- Legal name
- Remix Global AD
- Website
- https://remixshop.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Remix Global AD operates RemixShop, a Sofia-headquartered circular fashion e-commerce marketplace where European consumers buy and sell second-hand branded apparel at up to 90% off retail, processing over two million garments annually through AI-driven logistics.
- Ownership category
- akta.pro rank
Remix Global AD industry classification
Industry- Product category
- Second-hand Fashion Marketplace
- NAICS
- Used Merchandise Retailers (459510), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Apparel, Footwear & Accessories Resale (CRAFAGAA)
- akta.pro secondary industry
- Rental-to-Resale / Circular Fashion Platforms (CRAFAGAK)
Keywords
Where Remix Global AD is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
Remix Global AD business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Marketplace Sales Commission: Remix operates a circular fashion e-commerce marketplace where sellers list second-hand branded clothing, shoes, bags, and accessories. The platform earns revenue from transaction fees on sales. Prices on the platform are offered at up to 90% off the original retail price.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Consumer marketplace with tiered brand categories and promotional pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Remix Global AD product offering
Product offeringCore offering
Remix Global AD operates RemixShop, a circular fashion e-commerce marketplace where consumers across Central and Eastern Europe can buy and sell second-hand branded women's clothing, shoes, bags, and accessories at discounts of up to 90% off recommended retail prices. The platform processes over two million garments annually using AI-driven systems and supports a sell-side feature (Wear&Share) that lets individual users list their pre-owned items.
Product overview
Remix Global AD operates RemixShop, a circular fashion e-commerce platform. The platform enables consumers to buy and sell second-hand branded clothing and accessories, primarily targeting women's fashion. The ecosystem includes the core RemixShop marketplace and the Wear&Share feature that allows users to sell their pre-owned items. The platform processes over two million garments annually and offers products across categories including clothing, shoes, bags, and accessories from luxury, mid-range, and budget brand tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- RemixShop Online Marketplace
Companies that use Remix Global AD
Customer profileSegments1 record
Ideal customer profiles1 record
Remix Global AD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Remix Global AD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ThredUpminorThredUp acquired Remix Global AD for $28.5 million as part of its European expansion strategy. ThredUp later divested Remix (sold for $65.3 million), illustrating both the opportunities and challenges of international expansion in the circular fashion space. The relationship was that of parent company to subsidiary during the holding period.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Remix Global AD competitors and assessment
Company assessmentDirect peers
- Depop: Depop is a peer-to-peer social marketplace for secondhand fashion popular with Gen Z. It overlaps with Remix's branded apparel resale focus, though Depop skews more trend-driven and youth-oriented rather than mainstream European.
- Vinted: Vinted is a leading European peer-to-peer marketplace for secondhand fashion with a multi-billion-dollar valuation. It directly competes with Remix across clothing, shoes, and accessories, and is the dominant resale platform in many of the same CEE geographies Remix serves.
- Vestiaire Collective: Vestiaire Collective is a global luxury and designer fashion resale marketplace. It directly competes with Remix in the luxury tier of the catalog (e.g., Marchesa, Vivienne Westwood, Karl Lagerfeld) and overlaps on authentication and cross-border shipping.
- Micolet: Micolet is a European (Spanish-headquartered) secondhand fashion marketplace operating across multiple European countries. It directly competes with Remix on branded women's apparel resale and serves overlapping Southern and Eastern European markets.
Emerging players
- Wallapop: Wallapop is a Spanish general-merchandize secondhand marketplace with growing fashion share. It overlaps with Remix on consumer-to-consumer apparel resale in Southern Europe and represents a broader recommerce competitor.
- Zadaa: Zadaa is a Finnish-origin peer-to-peer fashion resale marketplace expanding across Europe. It directly competes with Remix in secondhand branded apparel resale and is pursuing similar European cross-border expansion.
Others
- Poshmark: Poshmark is a US-based social commerce marketplace for secondhand and new fashion, now owned by Naver. It offers comparable branded apparel resale functionality but is primarily North American and serves as a benchmark for marketplace dynamics.
Broad incumbents
- ThredUp: ThredUp is a US-listed recommerce platform that previously owned Remix Global AD from 2021 to 2025. It operates an overlapping secondhand apparel marketplace model with similar AI-driven processing infrastructure and target consumers.
- The RealReal: The RealReal is a US-based luxury consignment and resale platform. It competes with Remix at the luxury end of the catalog, with overlap on authentication services and high-end branded apparel.
Regional players
- Rebelle: Rebelle is a European (German-based) luxury resale platform operating primarily in German-speaking and Northern European markets. It overlaps with Remix in the luxury designer resale segment but does not directly compete in CEE.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Remix Global AD social profiles
Digital presenceRemix Global AD financial estimates
Financial estimateRevenue estimate
Valuation estimate
Remix Global AD leadership team
Management profileNumber of profiles
Profiles2 records
Remix Global AD funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Remix Global AD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Remix Global AD
What does Remix Global AD do?
Remix Global AD operates RemixShop, a circular fashion e-commerce marketplace where consumers across Central and Eastern Europe can buy and sell second-hand branded women's clothing, shoes, bags, and accessories at discounts of up to 90% off recommended retail prices. The platform processes over two million garments annually using AI-driven systems and supports a sell-side feature (Wear&Share) that lets individual users list their pre-owned items.
Is Remix Global AD a public or private company?
Remix Global AD is a private company. It is classified as venture growth investor backed and is currently operating.
When was Remix Global AD founded?
Remix Global AD was founded in 2012. It employs 101 to 250 people.
Where is Remix Global AD based?
Remix Global AD is headquartered in Sofia, Bulgaria, in the Europe region.
How does Remix Global AD make money?
One revenue line is on record: marketplace Sales Commission.
Who are Remix Global AD's main competitors?
Direct peers on record are Depop, Vinted, Vestiaire Collective and Micolet. Emerging players are Wallapop and Zadaa. Poshmark is listed as an others. Broad incumbents are ThredUp and The RealReal. Rebelle is listed as a regional player.
Does Remix Global AD have an API?
No public API is recorded for Remix Global AD.
What industry is Remix Global AD in?
Remix Global AD's product category is Second-hand Fashion Marketplace. Its primary akta.pro industry code is CRAFAGAA, Apparel, Footwear & Accessories Resale, with a secondary code of CRAFAGAK, Rental-to-Resale / Circular Fashion Platforms. Its NAICS code is 459510 and its SIC code is 5600.