Creator.co

What Creator.co does

Creator.co, operated by Shop and Shout Ltd. and headquartered in Vancouver, Canada, is an AI-powered influencer marketing platform that connects brands with content creators across YouTube, Instagram, and TikTok. The platform combines a 400M+ influencer discovery database with a marketplace of 270K+ registered creators and a centralized campaign management dashboard that handles briefs, outreach, approvals, content rights, payouts, and performance analytics. Its core differentiator is London, an AI agent launched in 2025 that autonomously matches brands to creators, conducts outreach, and optimizes campaign performance through text and structured-data analysis.

The company operates a hybrid go-to-market combining self-serve SaaS (product-led growth targeting SMBs and startups) with a Managed Services offering for enterprise clients needing dedicated account teams. It serves four primary customer tiers: enterprise brands, SMB brands, agencies (via a Multi-Brand License offering), and creators, with verticals spanning e-commerce, retail, fashion/apparel, skincare/beauty, food and beverage, and consumer electronics. Notable enterprise customers include Groupon, Bellroy, COSMO Technologies, Luxottica (Oakley), Sun Chlorella, NEFT Vodka, think!, Mercedes-Benz HPC, Kay Jewelers, Eminence Organic Skin Care, and Maggie Sottero, with documented case studies showing outcomes such as 8.2x ROAS, 900% unit sales lift, and 3,823% affiliate ROI.

The business model combines recurring subscription fees (monthly, quarterly, or annual) with a 5% processing fee on creator compensation funded through a digital wallet, plus an emerging Performance Partnerships Program that introduces affiliate-style revenue sharing across creators, media partners, and storefronts. The platform integrates natively with Shopify, Google Analytics, Gmail, Outlook, and major affiliate networks, and is built on AWS infrastructure. The company is venture-backed, having raised approximately $3.8M across five disclosed rounds since 2019, with a September 2025 strategic investment from Shopnomix aimed at developing an agentic commerce marketplace.

Name

Creator.co

Legal name

Shop and Shout Ltd.

Website

https://creator.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Creator.co is an AI-powered influencer marketing platform that connects brands with a 400M+ creator database and 270K+ registered creators, offering self-serve campaign management plus managed services for enterprise, SMB, agency, and DTC clients globally.

Ownership category

akta.pro rank

Product category

Influencer Marketing Software

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing & Creator Marketplaces (BPAMALAG)

Keywords

• Influencer marketing platform
• Creator marketplace
• Campaign management software
• Affiliate marketing tools
• Content rights management

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription Fees: Brands pay monthly, quarterly, or annual subscription fees for access to Creator platform features, creator database, and campaign management tools. Plan fees include onboarding fee.
2. Processing Fees on Creator Compensation: 5% processing fee charged on total compensation payable to creators for campaigns. For deposits, 5% Deposit Processing Fee applies.
3. Digital Wallet Deposits: Brands fund a digital wallet to pay creators for campaigns. Platform controls spend with 5% processing fee on deposits.
4. Creator Affiliate Referrals: Creators can earn affiliate fees for customer purchases through their unique referral links, with platform taking a processing fee.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Creator.co operates an AI-powered influencer marketing platform that connects brands with a 400M+ influencer database and a 270K+ registered creator marketplace. Brands use the platform — driven by the "London" AI agent — to discover, recruit, and pay creators, run end-to-end campaign workflows (briefs, outreach, approvals, payouts, usage rights, performance tracking), and integrate with Shopify, Google Analytics, and major affiliate networks. Enterprise brands can additionally contract Managed Services where in-house influencer marketing experts plan and execute campaigns on their behalf.

Product overview

Creator.co is an AI-powered influencer marketing platform that combines a creator marketplace with campaign management tools. The core platform is powered by London, an AI agent that automates creator discovery, outreach, and campaign optimization. Brands access a database of 400M+ influencers and a marketplace of 270K+ registered creators to run campaigns. The platform supports end-to-end workflow management including brief creation, content approvals, and payout processing. Creator.space provides the creator-facing side where influencers manage partnerships. Managed Services adds strategic expert support for brands wanting hands-on assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Creator Platform Core AI-powered influencer marketing SaaS platform that lets brands discover creators from a 400M+ cross-platform database, run campaign workflows (briefs, outreach, approvals, payouts, content usage rights), and measure performance — built around the London AI agent and aimed at enterprise brands, SMBs, agencies, and DTC companies.
• London (AI Agent) Autonomous AI agent launched as a core capability of the Creator Platform that helps brands describe their ideal creator, discover matches across YouTube, Instagram, and TikTok, run outreach, optimize campaigns, and measure performance. Marketed on its own product page as a flagship AI feature.
• Creator.space Creator-facing monetization platform where influencers can join brand campaigns, manage partnerships, and receive compensation. The supply-side complement to the Creator Platform that powers the 270K+ registered creator marketplace.
• Managed Services In-house influencer marketing experts who act as an extension of a brand's internal team, planning, executing, and optimizing creator programs alongside the AI automation. Sold as an enterprise-tier add-on for large brands and agencies.
• Performance Partnerships Program Performance-based affiliate-style program that enables creators, media partners, and storefronts to drive sales for brands through revenue sharing, with tracking and performance reporting built into the Creator Platform.

Quantifiable outcome

• 8.2x ROAS for COSMO campaign in 3 weeks
• +7 more outcomes

Named customers11 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationNative integration with Shopify for product seeding, tracking, payments, and sales attribution. Enables seamless e-commerce workflow for DTC brands.

Scale indicators10 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Aspire (formerly AspireIQ): AI-powered influencer marketing platform serving enterprise and SMB brands with creator discovery, campaign management, and managed services — directly comparable in product scope and customer base to Creator.co.
• CreatorIQ: Enterprise influencer marketing platform with creator discovery, workflow, and analytics. Closest direct competitor in the upmarket/enterprise segment that Creator.co is targeting with its multi-brand license and managed services.
• Grin: Creator management platform built for DTC and e-commerce brands with Shopify-style workflows, gifting, and affiliate — overlapping closely with Creator.co's DTC and Shopify integration positioning.
• Upfluence: Influencer marketing software combining a creator database, outreach, and campaign analytics with e-commerce integrations. Comparable offering across SMB and enterprise tiers.
• Tagger by Sprout Social: Influencer marketing platform with global creator discovery, social listening, and campaign analytics, now part of Sprout Social — competes head-to-head on discovery scale and analytics depth.
• Traackr: Influencer marketing platform focused on brand safety, creator discovery, and performance analytics for enterprise brands. Comparable in customer profile and analytics-led positioning.

Broad incumbents

• impact.com: Broader partner and affiliate marketing platform that has expanded into creator and influencer workflows. Larger incumbent with deeper enterprise penetration and broader revenue-share economics.
• IZEA: Long-standing publicly traded influencer marketing company offering managed services plus software. Overlaps with Creator.co's managed services plus marketplace positioning at a much larger scale.
• LTK (formerly LIKEtoKNOW.it): Creator monetization platform and marketplace serving fashion, beauty, and lifestyle. Operates a creator-side app (Creator) and brand-side platform, competing for the same creator supply as Creator.space.
• Later (Later Influence): Social media and influencer marketing platform offering creator discovery, link-in-bio, and analytics. Broader social marketing incumbent with overlapping SMB and mid-market creator tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/creator-co
• Instagraminstagram.com/creator.space.community
• TikToktiktok.com/@creator.space.community?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creator.co