Health in Tech
Health In Tech is a Nasdaq-listed AI-enabled InsurTech platform that provides brokers, TPAs, MGUs, and carriers with a digital marketplace to quote, bind, and administer self-funded health benefit plans for U.S. employers across 40 states.
- Company typePublic
- Founded2014
- HeadquartersNorwalk, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Health in Tech does
Health In Tech is a Nasdaq-listed (ticker: HIT) AI-enabled InsurTech platform company headquartered in Stuart, Florida, that operates a digital marketplace for self-funded and level-funded health benefit plans. The company serves licensed insurance brokers, third-party administrators (TPAs), managing general underwriters (MGUs), and insurance carriers, enabling them to quote, bind, and administer self-funded health plans for employer clients ranging from small groups (5+ employees) to large enterprises across 40 U.S. states. As of FY2025, the platform was used by 583 licensed brokers and 12 TPAs to serve 795 business clients covering 22,515 employees, supported by a distribution network of 896 partners.
The company's core technology stack centers on eDIYBS (Enhanced Do It Yourself Benefit Systems), a proprietary SaaS underwriting platform that uses machine learning to generate bindable self-funded quotes in approximately two minutes with 12 plan designs and 4-tier rates, replacing a workflow that historically took weeks. Complementary proprietary products include HI Card, a standardized healthcare transaction platform providing real-time interoperability for medical records, drug histories, eligibility, and deductible data; HI Performance Network, a Medicare-based reimbursement provider network spanning 50 states with over 1.3 million provider locations; and Stone Mountain Risk, which delivers stop-loss insurance and reference-based pricing solutions. The platform is built on AWS cloud infrastructure, and emerging products include HITChain (a blockchain-based claims processing platform developed on The Open Network with AlphaTON Capital) and AskTim (an AI-powered benefits counselor). A strategic collaboration with Ciklum, an AWS Advanced Tier Services Partner, was announced in March 2026 to consolidate the platform's front- and back-end functionality.
Health In Tech generates revenue primarily through platform and SaaS fees paid by distribution partners, with additional revenue share from broker and TPA partnerships that use the marketplace to quote, bind, and administer self-funded plans. The model is fee-driven with no underwriting risk on the company's balance sheet, which the company positions as a key structural advantage relative to traditional carriers. Pricing is quote-based and not publicly disclosed, with multi-year contracts supporting recurring revenue. The company completed its IPO in December 2024, reported FY2025 revenue of $33.3 million (a 71% year-over-year increase), and is guiding to $45-50 million in FY2026 revenue, representing 35-50% growth.
Health in Tech firmographics
Firmographics- Name
- Health in Tech
- Legal name
- Health In Tech, Inc.
- Website
- https://healthintech.com
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Health In Tech is a Nasdaq-listed AI-enabled InsurTech platform that provides brokers, TPAs, MGUs, and carriers with a digital marketplace to quote, bind, and administer self-funded health benefit plans for U.S. employers across 40 states.
- Ownership category
- akta.pro rank
Health in Tech industry classification
Industry- Product category
- Insurance Technology (InsurTech)
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)
- akta.pro secondary industries
- Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE), Payer-Provider Data Exchange (X12, prior auth, claims/clinical attachment) (HLACABAK)
Keywords
Where Health in Tech is headquartered
LocationHeadquarters
- HQ city
- Norwalk
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Health in Tech business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform/SaaS Fees: Fee-driven scalable business model with no underwriting risk. The company operates as an AI-enabled InsurTech platform providing technology services to brokers, TPAs, MGUs, and carriers. Revenue is generated through platform fees for using eDIYBS and other technology solutions.
- Broker/Partner Revenue Share: Revenue generated through partnerships with brokers, TPAs, and other distribution partners who use the platform to serve their employer clients. The platform enables partners to quote, bind, and administer self-funded health plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for self-funded health insurance platform services |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Health in Tech product offering
Product offeringCore offering
Health In Tech provides an AI-enabled InsurTech platform, anchored by the proprietary eDIYBS SaaS underwriting engine, that enables licensed brokers, TPAs, MGUs, and insurance carriers to quote, bind, and administer self-funded and level-funded health benefit plans in minutes rather than weeks. The platform integrates complementary capabilities including the HI Card standardized transaction system for healthcare data interoperability, the HI Performance Network providing Medicare-based reimbursement across 50 states, and Stone Mountain Risk stop-loss insurance solutions.
Product overview
Health In Tech operates as an AI-enabled InsurTech platform providing a unified marketplace for self-funded health insurance. The core offering consists of the eDIYBS proprietary underwriting platform for rapid quote generation, HI Card standardized transaction platform for healthcare data interoperability, HI Performance Network for Medicare-based provider pricing, and Stone Mountain Risk stop-loss solutions. These products integrate into a cohesive ecosystem where brokers, TPAs, MGUs, and carriers can quote, bind, administer, and manage self-funded health plans from a single platform. Emerging products include HITChain blockchain claims processing and AskTim AI benefits counselor. Ancillary products (dental, vision, term life, GAP, accident, critical illness) are offered as add-on modules through the eDIYBS platform.
Differentiator
Problem solved
Functional benefit
Brands
- eDIYBS: Proprietary SaaS underwriting platform enabling brokers to quote, bind, and administer self-funded health plans in minutes
- HI Card
- HI Performance Network
- Stone Mountain Risk
- HITChain
Products and services
- eDIYBS (Enhanced Do It Yourself Benefit Systems)
- HI Card
- HI Performance Network (HPN)
- Stone Mountain Risk
- Ancillary Products (Dental, Vision, Term Life, GAP, Accident, Critical Illness)
Quantifiable outcome
- Revenue growth of 71% year-over-year to $33.3 million in FY2025
- +6 more outcomes
Companies that use Health in Tech
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Health in Tech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature5 records
Health in Tech partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- CiklumcoreStrategic collaboration with Ciklum, a global AI-powered experience engineering and software development firm and AWS Advanced Tier Services Partner, to enhance the AI-driven InsurTech platform. Collaboration focuses on improving operational efficiency, expanding into larger employer markets, and consolidating workflows within a cloud-based environment on AWS. Initiative aims to expand front- and back-end functionality, consolidate quoting, underwriting, administration, and analytics into a unified platform.
- Benefit RemajorStrategic collaboration to launch over 100 customized stop-loss self-funded healthcare plans for employers. The AI-backed platform enables rapid execution of Benefit Re's underwriting criteria and cost-containment services, with Benefit Re reporting an 85% employer retention rate over a three-year period. Collaboration also opens opportunities to expand into property and casualty insurance offerings.
- AlphaTON CapitalcoreDevelopment of HITChain, a blockchain-based healthcare claims processing platform on The Open Network (TON). The platform aims to improve efficiency, reduce fraud, and lower administrative costs in U.S. healthcare claims processing. Companies signed a non-binding Letter of Intent to leverage expertise in insurance data standards and blockchain infrastructure.
- AMPS (Advanced Medical Pricing Solutions)majorPartnership to provide customized cost containment and pharmacy benefit strategies for small level-funded employer groups. The collaboration delivers innovative and customized saving solution strategies, combining HIT's eDIYBS platform with AMPS' consultative and scalable approach for significant financial impact to groups managed.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Health in Tech competitors and assessment
Company assessmentDirect peers
- Take Command Health: Digital platform focused on small-business self-funded health insurance with quoting and administration tools. Directly competes with Health In Tech's eDIYBS offering for the same broker and small employer segments.
- SimplyInsured: Online small business health insurance marketplace providing instant quotes and broker-assisted enrollment. Competes with Health In Tech in digitizing small-group health plan distribution and quoting.
- Zywave: Insurance technology platform serving brokers, agencies, and carriers with sales, quoting, and content tools. Overlaps with Health In Tech in broker-facing InsurTech tooling for the self-funded market.
- eHealth: Online health insurance marketplace and broker platform. Competes in the digital health insurance distribution space and offers similar ancillary quoting and enrollment functionality.
- CoverWallet: Digital commercial insurance platform providing online quoting and binding for small business insurance. Comparable to Health In Tech as a digital-first broker/employer-facing insurance marketplace.
Broad incumbents
- HealthEdge: Enterprise software provider for health plans covering core administration, care management, and payment integrity. A larger, established incumbent in health plan administration software that competes with Health In Tech's broader platform vision.
- Applied Systems: Leading insurance agency management system vendor for brokers and agencies. Competes indirectly with Health In Tech for broker mindshare and workflow tooling across personal, commercial, and benefits lines.
- Vertafore: Major insurance technology provider for agencies and carriers with agency management, rating, and workflow solutions. Competes with Health In Tech in providing brokers with digital quoting and policy administration tools.
Emerging players
- Embroker: Digital commercial insurance platform focused on specialty and emerging risks. Comparable as a technology-led insurance platform pursuing modern distribution and underwriting automation.
- Coterie Insurance: API-driven small business insurance platform with instant quoting and binding for commercial lines. Comparable to Health In Tech in pursuing fully digital underwriting and partner distribution models.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Health in Tech social profiles
Digital presenceHealth in Tech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Health in Tech leadership team
Management profileNumber of profiles
Profiles6 records
Health in Tech funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Health in Tech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Health in Tech
What does Health in Tech do?
Health In Tech provides an AI-enabled InsurTech platform, anchored by the proprietary eDIYBS SaaS underwriting engine, that enables licensed brokers, TPAs, MGUs, and insurance carriers to quote, bind, and administer self-funded and level-funded health benefit plans in minutes rather than weeks. The platform integrates complementary capabilities including the HI Card standardized transaction system for healthcare data interoperability, the HI Performance Network providing Medicare-based reimbursement across 50 states, and Stone Mountain Risk stop-loss insurance solutions.
Is Health in Tech a public or private company?
Health in Tech is a public company. It is classified as public and is currently operating.
When was Health in Tech founded?
Health in Tech was founded in 2014. It employs 101 to 250 people.
Where is Health in Tech based?
Health in Tech is headquartered in Norwalk, United States, in the North America region.
How does Health in Tech make money?
Two revenue lines are on record. Platform/SaaS Fees are the primary driver. The others are broker/Partner Revenue Share.
Who are Health in Tech's main competitors?
Direct peers on record are Take Command Health, SimplyInsured, Zywave, eHealth and CoverWallet. Broad incumbents are HealthEdge, Applied Systems and Vertafore. Emerging players are Embroker and Coterie Insurance.
Does Health in Tech have an API?
No public API is recorded for Health in Tech.
What industry is Health in Tech in?
Health in Tech's product category is Insurance Technology (InsurTech). Its primary akta.pro industry code is FSAGAGAB, Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS), with a secondary code of FSAGAGAE, Data, Analytics & AI for Insurance (Risk, Pricing, Personalization). Its NAICS code is 524292 and its SIC code is 7372.