Health in Tech

What Health in Tech does

Health In Tech is a Nasdaq-listed (ticker: HIT) AI-enabled InsurTech platform company headquartered in Stuart, Florida, that operates a digital marketplace for self-funded and level-funded health benefit plans. The company serves licensed insurance brokers, third-party administrators (TPAs), managing general underwriters (MGUs), and insurance carriers, enabling them to quote, bind, and administer self-funded health plans for employer clients ranging from small groups (5+ employees) to large enterprises across 40 U.S. states. As of FY2025, the platform was used by 583 licensed brokers and 12 TPAs to serve 795 business clients covering 22,515 employees, supported by a distribution network of 896 partners.

The company's core technology stack centers on eDIYBS (Enhanced Do It Yourself Benefit Systems), a proprietary SaaS underwriting platform that uses machine learning to generate bindable self-funded quotes in approximately two minutes with 12 plan designs and 4-tier rates, replacing a workflow that historically took weeks. Complementary proprietary products include HI Card, a standardized healthcare transaction platform providing real-time interoperability for medical records, drug histories, eligibility, and deductible data; HI Performance Network, a Medicare-based reimbursement provider network spanning 50 states with over 1.3 million provider locations; and Stone Mountain Risk, which delivers stop-loss insurance and reference-based pricing solutions. The platform is built on AWS cloud infrastructure, and emerging products include HITChain (a blockchain-based claims processing platform developed on The Open Network with AlphaTON Capital) and AskTim (an AI-powered benefits counselor). A strategic collaboration with Ciklum, an AWS Advanced Tier Services Partner, was announced in March 2026 to consolidate the platform's front- and back-end functionality.

Health In Tech generates revenue primarily through platform and SaaS fees paid by distribution partners, with additional revenue share from broker and TPA partnerships that use the marketplace to quote, bind, and administer self-funded plans. The model is fee-driven with no underwriting risk on the company's balance sheet, which the company positions as a key structural advantage relative to traditional carriers. Pricing is quote-based and not publicly disclosed, with multi-year contracts supporting recurring revenue. The company completed its IPO in December 2024, reported FY2025 revenue of $33.3 million (a 71% year-over-year increase), and is guiding to $45-50 million in FY2026 revenue, representing 35-50% growth.

Name

Health in Tech

Legal name

Health In Tech, Inc.

Website

https://healthintech.com

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Health In Tech is a Nasdaq-listed AI-enabled InsurTech platform that provides brokers, TPAs, MGUs, and carriers with a digital marketplace to quote, bind, and administer self-funded health benefit plans for U.S. employers across 40 states.

Ownership category

akta.pro rank

Product category

Insurance Technology (InsurTech)

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Hospital & Medical Service Plans (6324)

akta.pro primary industry

Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)

akta.pro secondary industries

Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE), Payer-Provider Data Exchange (X12, prior auth, claims/clinical attachment) (HLACABAK)

Keywords

• Insurtech platform
• Self-funded health insurance
• Underwriting automation
• Stop-loss solutions
• Health benefits administration

Headquarters

HQ city

Norwalk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform/SaaS Fees: Fee-driven scalable business model with no underwriting risk. The company operates as an AI-enabled InsurTech platform providing technology services to brokers, TPAs, MGUs, and carriers. Revenue is generated through platform fees for using eDIYBS and other technology solutions.
2. Broker/Partner Revenue Share: Revenue generated through partnerships with brokers, TPAs, and other distribution partners who use the platform to serve their employer clients. The platform enables partners to quote, bind, and administer self-funded health plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Health In Tech provides an AI-enabled InsurTech platform, anchored by the proprietary eDIYBS SaaS underwriting engine, that enables licensed brokers, TPAs, MGUs, and insurance carriers to quote, bind, and administer self-funded and level-funded health benefit plans in minutes rather than weeks. The platform integrates complementary capabilities including the HI Card standardized transaction system for healthcare data interoperability, the HI Performance Network providing Medicare-based reimbursement across 50 states, and Stone Mountain Risk stop-loss insurance solutions.

Product overview

Health In Tech operates as an AI-enabled InsurTech platform providing a unified marketplace for self-funded health insurance. The core offering consists of the eDIYBS proprietary underwriting platform for rapid quote generation, HI Card standardized transaction platform for healthcare data interoperability, HI Performance Network for Medicare-based provider pricing, and Stone Mountain Risk stop-loss solutions. These products integrate into a cohesive ecosystem where brokers, TPAs, MGUs, and carriers can quote, bind, administer, and manage self-funded health plans from a single platform. Emerging products include HITChain blockchain claims processing and AskTim AI benefits counselor. Ancillary products (dental, vision, term life, GAP, accident, critical illness) are offered as add-on modules through the eDIYBS platform.

Differentiator

Problem solved

Functional benefit

Brands

• eDIYBS: Proprietary SaaS underwriting platform enabling brokers to quote, bind, and administer self-funded health plans in minutes
• HI Card
• HI Performance Network
• Stone Mountain Risk
• HITChain

Products and services

• eDIYBS (Enhanced Do It Yourself Benefit Systems)
• HI Card
• HI Performance Network (HPN)
• Stone Mountain Risk
• Ancillary Products (Dental, Vision, Term Life, GAP, Accident, Critical Illness)

Quantifiable outcome

• Revenue growth of 71% year-over-year to $33.3 million in FY2025
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and major.

• CiklumcoreTechnology or Integration · 24 March 2026Strategic collaboration with Ciklum, a global AI-powered experience engineering and software development firm and AWS Advanced Tier Services Partner, to enhance the AI-driven InsurTech platform. Collaboration focuses on improving operational efficiency, expanding into larger employer markets, and consolidating workflows within a cloud-based environment on AWS. Initiative aims to expand front- and back-end functionality, consolidate quoting, underwriting, administration, and analytics into a unified platform.
• Benefit RemajorStrategic or Co-development Partner · 7 January 2026Strategic collaboration to launch over 100 customized stop-loss self-funded healthcare plans for employers. The AI-backed platform enables rapid execution of Benefit Re's underwriting criteria and cost-containment services, with Benefit Re reporting an 85% employer retention rate over a three-year period. Collaboration also opens opportunities to expand into property and casualty insurance offerings.
• AlphaTON CapitalcoreStrategic or Co-development Partner · 11 October 2025Development of HITChain, a blockchain-based healthcare claims processing platform on The Open Network (TON). The platform aims to improve efficiency, reduce fraud, and lower administrative costs in U.S. healthcare claims processing. Companies signed a non-binding Letter of Intent to leverage expertise in insurance data standards and blockchain infrastructure.
• AMPS (Advanced Medical Pricing Solutions)majorStrategic or Co-development Partner · 18 May 2023Partnership to provide customized cost containment and pharmacy benefit strategies for small level-funded employer groups. The collaboration delivers innovative and customized saving solution strategies, combining HIT's eDIYBS platform with AMPS' consultative and scalable approach for significant financial impact to groups managed.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Take Command Health: Digital platform focused on small-business self-funded health insurance with quoting and administration tools. Directly competes with Health In Tech's eDIYBS offering for the same broker and small employer segments.
• SimplyInsured: Online small business health insurance marketplace providing instant quotes and broker-assisted enrollment. Competes with Health In Tech in digitizing small-group health plan distribution and quoting.
• Zywave: Insurance technology platform serving brokers, agencies, and carriers with sales, quoting, and content tools. Overlaps with Health In Tech in broker-facing InsurTech tooling for the self-funded market.
• eHealth: Online health insurance marketplace and broker platform. Competes in the digital health insurance distribution space and offers similar ancillary quoting and enrollment functionality.
• CoverWallet: Digital commercial insurance platform providing online quoting and binding for small business insurance. Comparable to Health In Tech as a digital-first broker/employer-facing insurance marketplace.

Broad incumbents

• HealthEdge: Enterprise software provider for health plans covering core administration, care management, and payment integrity. A larger, established incumbent in health plan administration software that competes with Health In Tech's broader platform vision.
• Applied Systems: Leading insurance agency management system vendor for brokers and agencies. Competes indirectly with Health In Tech for broker mindshare and workflow tooling across personal, commercial, and benefits lines.
• Vertafore: Major insurance technology provider for agencies and carriers with agency management, rating, and workflow solutions. Competes with Health In Tech in providing brokers with digital quoting and policy administration tools.

Emerging players

• Embroker: Digital commercial insurance platform focused on specialty and emerging risks. Comparable as a technology-led insurance platform pursuing modern distribution and underwriting automation.
• Coterie Insurance: API-driven small business insurance platform with instant quoting and binding for commercial lines. Comparable to Health In Tech in pursuing fully digital underwriting and partner distribution models.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC98wWTkNNcx-uE20ADJvFJA
• Xx.com/HealthInTech
• Facebookfacebook.com/healthintechsolutions
• LinkedInlinkedin.com/company/health-in-tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health in Tech