nue.io
nue.io is a Salesforce-native quote-to-revenue platform that unifies CPQ, billing, usage-based monetization, and lifecycle management for B2B SaaS and AI companies, sold via enterprise sales and partner channels on multi-year subscriptions.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What nue.io does
nue.io (legal entity Nue IO, Inc.) operates a Salesforce-native quote-to-revenue platform for B2B SaaS and AI companies. The platform unifies CPQ, subscription and lifecycle management, billing, usage/credit/commits monetization, and revenue analytics on a single order-based data model, with AI-driven agents (Price Builder AI, Transaction Agent) and an MCP Server that extends the platform's pricing logic to external AI agents and channels. It is sold as a quote-based enterprise SaaS subscription with multi-year contracts, complemented by usage-based billing, professional services via implementation partners, and an API-driven self-serve / PLG motion for product-led monetization. Customer logos include OpenAI, Chili Piper, Jasper, Glean, Superhuman, Procurify, Merlyn Mind, SCLogic, Sonar, and Arbinger, spanning SaaS, AI, EdTech, logistics, and spend-management verticals. The company is headquartered in San Francisco, employs 90+ people across 8+ countries and 6+ regions, and is venture-backed with $35 million raised across a 2022 seed, 2023 seed extension, and 2025 Series A. Recent strategic activity — the 2025 acquisition of Approvals Pro, the 2025 launch of Nue AI, the 2026 launches of Credit and Commit Burndown and Agentic Revenue Architecture, and the appointments of a new CMO and CRO — signals active scaling of both product surface and go-to-market.
nue.io firmographics
Firmographics- Name
- nue.io
- Legal name
- Nue IO, Inc.
- Website
- https://nue.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- nue.io is a Salesforce-native quote-to-revenue platform that unifies CPQ, billing, usage-based monetization, and lifecycle management for B2B SaaS and AI companies, sold via enterprise sales and partner channels on multi-year subscriptions.
- Ownership category
- akta.pro rank
nue.io industry classification
Industry- Product category
- Revenue Lifecycle Software (CPQ, Billing, Subscription & Usage Monetization)
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Billing, Payments & Subscription Management (MPAHAJAC)
Keywords
Where nue.io is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
nue.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise SaaS subscription (Nue Platform): Recurring subscription revenue from B2B SaaS and AI customers licensing the unified quote-to-revenue platform (CPQ, Lifecycle Manager, Billing, Usage & Credits, Analytics). Sold via direct enterprise sales with multi-year contracts.
- Usage-based and consumption billing module: Revenue scales with customer transaction volume: usage events (tokens/calls/GPU time), credit pools, committed-spend tracking, tiered and volume pricing — billed on the same order-based engine.
- Implementation / professional services via partner ecosystem: Implementation & Strategic Partners deploy Nue for high-growth companies; Nue offers certifications, sandbox environments, and training. Indirect revenue uplift through partner-led deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Quote-based enterprise SaaS subscription; no public price list published. |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels13 records
nue.io product offering
Product offeringCore offering
Nue is a Salesforce-native, AI-powered quote-to-revenue platform that unifies CPQ, subscription lifecycle management, usage-based billing, revenue recognition, and revenue analytics on a single universal order-based data model. It is sold to B2B SaaS and AI companies as a multi-module subscription platform — including Nue CPQ, Nue Billing, Lifecycle Manager, Usage/Commits/Credits, Self-Serve APIs, and the Nue AI transaction-intelligence layer — deployed natively inside Salesforce and exposed via APIs and embeddable UI components for direct sales and product-led growth motions.
Product overview
Nue offers the Nue Platform, a unified, composable, Salesforce-native quote-to-revenue platform for B2B SaaS and AI companies. It is delivered as a platform-plus-modules architecture: the core Nue Platform hosts the Agentic CPQ (Nue CPQ), enterprise billing (Nue Billing), subscription and lifecycle management (Nue Lifecycle Manager), real-time usage/credits/commits monetization, Self-Serve APIs, and the Lifecycle Intelligence revenue-analytics layer. On top of these, the Nue AI product — powered by the Nue MCP Server and foundation models from OpenAI, Claude, and Gemini — adds context-aware AI agents (Price Builder AI, Transaction Agent) for quoting, pricing, and execution, and Pre-built Integrations connect the platform bi-directionally to Salesforce, NetSuite, Stripe, QuickBooks, Avalara, RightRev, DocuSign, and Metronome.
Differentiator
Problem solved
Functional benefit
Brands
- Nue AI: AI-powered transaction intelligence and automation product across the revenue stack, powered by the Nue MCP Server and AI models from OpenAI, Claude, and Gemini.
Products and services
- Nue Platform
Quantifiable outcome
- 100% rep adoption within one quarter
- +7 more outcomes
Companies that use nue.io
Customer profileNamed customers24 records
Segments7 records
Ideal customer profiles3 records
nue.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability11 records
Feature8 records
nue.io partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and flagship.
- NetSuite (Oracle)corePre-built NetSuite integration automates the flow of orders, invoices, and customer data from Nue Billing to NetSuite ERP for revenue recognition and financial reporting; enhanced and announced as part of Nue's 2023 product updates.
- SalesforceflagshipNue is purpose-built and native to Salesforce. CPQ and Revenue Lifecycle Manager run inside Salesforce so sales and RevOps can quote, structure deals, and manage changes without leaving the CRM. Billing, usage, and revenue data stay synchronized in the Nue Platform.
- StripecoreStripe powers payments within Nue Billing — cards and ACH via Stripe, hosted payment pages, real-time sync of payments, refunds, and credits to Nue invoice status and balances.
- QuickBookscoreQuickBooks integration syncs invoices, payments, credits, and adjustments; enables multi-currency consistency between Nue and downstream QuickBooks accounting.
- AvalaracoreAvalara ELR integration handles global e-invoicing requirements and real-time tax reporting across all jurisdictions, referenced on Nue's "How Nue Works / Integrations" page.
- RightRevcoreRightRev integration automates ASC 606 revenue recognition while maintaining flexible billing operations.
- DocuSigncoreDocuSign integration transforms manual contract processes into digital workflows that close deals in hours, not days.
- OperatuscoreOperatus is referenced as Nue's implementation partner in the Sonar customer story; co-delivered early go-live and migration edge-case handling.
- Amazon Web Services (AWS)coreAWS hosts Nue's Personal Data and Services in the United States per the Privacy Policy — server co-location / infrastructure service provider.
- OpenAIcoreOpenAI models power Nue AI's transaction intelligence and automation, alongside Claude and Gemini.
- Anthropic (Claude)coreClaude models power Nue AI's transaction intelligence and automation, alongside OpenAI and Gemini.
- Google (Gemini)coreGemini models power Nue AI's transaction intelligence and automation, alongside OpenAI and Claude.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
nue.io competitors and assessment
Company assessmentBroad incumbents
- Salesforce CPQ (Steelbrick): Salesforce's native CPQ and billing offering, built by the same Steelbrick team that spawned multiple Nue executives. It is the default option inside the Salesforce ecosystem — Nue's primary competitive battleground and the most direct incumbent against Nue's CPQ, billing, and lifecycle modules.
- Zuora: Zuora is a public subscription management and billing platform and a direct competitor on the billing, usage, and revenue-lifecycle side of Nue's stack. Tina Kung and other Nue leaders came from Zuora, and Zuora overlaps with Nue Billing, Usage, and Lifecycle Intelligence.
- PROS: PROS is an established public CPQ and pricing optimization vendor serving B2B enterprises. It overlaps with Nue CPQ and the price-builder/pricing-rules capabilities, especially for larger companies with complex pricing strategies.
Direct peers
- DealHub: DealHub is a CPQ and deal management platform that competes head-to-head with Nue across sales-led quoting, pricing, and approvals. Sonar's public testimony cited migrating from DealHub to Nue for native Salesforce depth, making it the most directly comparable sales-led CPQ peer.
- Conga: Conga offers CPQ, CLM, and revenue lifecycle management tightly integrated with Salesforce. It targets the same RevOps buyer persona as Nue and competes for quote-to-cash, contract, and document automation budgets inside the Salesforce ecosystem.
- Chargebee: Chargebee is a subscription billing and revenue management platform serving SaaS and AI companies with usage-based and hybrid pricing models. It overlaps with Nue Billing and Usage/Commits/Credits, particularly for PLG and mid-market SaaS customers.
- Maxio: Maxio combines SaaS billing (formerly Chargify) and financial operations (formerly SaaSOptics) for SaaS companies. It overlaps with Nue Billing, RevRec, and revenue analytics, and competes for the same finance/RevOps buyer.
Emerging players
- Vendavo: Vendavo is a B2B price optimization and CPQ vendor focused on margin and pricing analytics. It is comparable to Nue's price-tag and pricing-rules capabilities for industrial and distribution-style B2B companies, though it is less SaaS-native.
- Pricefx: Pricefx is a pricing software vendor offering price optimization, management, and CPQ. It is comparable to Nue on the pricing-rules and discount-management side, particularly for enterprise B2B and manufacturing customers.
- Logik.io: Logik.io is a Salesforce-native CPQ platform focused on product configuration and complex quoting. It directly competes with Nue CPQ for Salesforce shops with highly configurable products, and is one of the newer native-Salesforce CPQ challengers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
nue.io social profiles
Digital presencenue.io compliance and trust
Trust signalCompliance3 records
nue.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
nue.io leadership team
Management profileNumber of profiles
Profiles10 records
nue.io subsidiaries and ownership
Company hierarchySubsidiaries1 record
nue.io funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
nue.io M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about nue.io
What does nue.io do?
Nue is a Salesforce-native, AI-powered quote-to-revenue platform that unifies CPQ, subscription lifecycle management, usage-based billing, revenue recognition, and revenue analytics on a single universal order-based data model. It is sold to B2B SaaS and AI companies as a multi-module subscription platform — including Nue CPQ, Nue Billing, Lifecycle Manager, Usage/Commits/Credits, Self-Serve APIs, and the Nue AI transaction-intelligence layer — deployed natively inside Salesforce and exposed via APIs and embeddable UI components for direct sales and product-led growth motions.
Is nue.io a public or private company?
nue.io is a private company. It is classified as venture growth investor backed and is currently operating.
When was nue.io founded?
nue.io was founded in 2022. It employs 51 to 100 people.
Where is nue.io based?
nue.io is headquartered in San Francisco, United States, in the North America region.
How does nue.io make money?
Three revenue lines are on record. Enterprise SaaS subscription (Nue Platform) is the primary driver. The others are usage-based and consumption billing module and implementation / professional services via partner ecosystem.
Who are nue.io's main competitors?
Broad incumbents on record are Salesforce CPQ (Steelbrick), Zuora and PROS. Direct peers are DealHub, Conga, Chargebee and Maxio. Emerging players are Vendavo, Pricefx and Logik.io.
Does nue.io have an API?
Yes. Nue's Self-Serve Monetization APIs enable developers and RevOps teams to power self-serve transactions in websites, in-app flows, partner and reseller portals, and direct sales from a single engine. The API-first platform exposes pricing, quoting, checkout, plan management, usage events, credit consumption, and automated provisioning. Powered by the Nue MCP Server for AI-agent interoperability. Documentation available at https://api-docs.nue.io/. Developer documentation is at api-docs.nue.io.
What industry is nue.io in?
nue.io's product category is Revenue Lifecycle Software (CPQ, Billing, Subscription & Usage Monetization). Its primary akta.pro industry code is MPAHAJAC, Billing, Payments & Subscription Management. Its NAICS code is 541511 and its SIC code is 7371.