Rehook.ai
Rehook.ai is a Bengaluru-based promotions engine startup that helped e-commerce and retail brands automate coupons, discounts, and loyalty programs with real-time promotional analytics. Founded in 2019 and Y Combinator-backed, the company was acquired by CleverTap in April 2025.
- Company typePrivate
- Founded2019
- HeadquartersBengaluru, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Rehook.ai does
Rehook.ai was a Bengaluru, India-based SaaS startup founded in 2019 that built a promotions engine for e-commerce and retail brands. The company's core product enabled brands to manage the full promotional stack, including coupons, discounts, and loyalty programs, with analytics tools that surfaced real-time promotional data for targeting users more effectively during marketing campaigns. The product was positioned as an all-in-one engine rather than a point solution, addressing pain points around ineffective promotional targeting and fragmented promotion tooling.
Rehook.ai operated with a small team of 11-50 employees and pursued a horizontal go-to-market targeting e-commerce and retail brands broadly. The company was backed by Y Combinator and raised a $1.9 million seed round in April 2022 led by BEENEXT and Y Combinator, with participation from Shiprocket. Specific pricing, revenue, and customer count details were not publicly disclosed. The founding team consisted of Akhil Suhag (CEO), Akshay Suhag (COO), Mukul Anand (CPO), and Tushar Dhara (CTO).
In April 2025, CleverTap acquired Rehook.ai to integrate its promotions engine into CleverTap's all-in-one customer engagement platform, which serves 2,000+ brands globally across verticals including consumer goods, fintech, travel, and quick-commerce. Following the acquisition, Rehook.ai ceased operating as an independent entity and its technology was absorbed into CleverTap's broader engagement, retention, and promotional capabilities.
Rehook.ai firmographics
Firmographics- Name
- Rehook.ai
- Website
- https://rehook.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Rehook.ai is a Bengaluru-based promotions engine startup that helped e-commerce and retail brands automate coupons, discounts, and loyalty programs with real-time promotional analytics. Founded in 2019 and Y Combinator-backed, the company was acquired by CleverTap in April 2025.
- Ownership category
- akta.pro rank
Rehook.ai industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industries
- Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH), Marketing Automation & Campaign Management CRM (HDAEAFAB), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Rehook.ai is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Markets served
Rehook.ai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Rehook.ai product offering
Product offeringCore offering
Rehook.ai built a promotions engine that enabled e-commerce and retail brands to manage coupons, discounts, and loyalty programs in one place. The platform provided analytics and promotion tools that helped brands better target users with real-time promotional data for marketing campaigns.
Product overview
Rehook.ai was a Y Combinator-backed startup that offered a promotions engine along with analytics and promotion tools. The company specialized in helping brands manage coupons, discounts, and loyalty programs with real-time promotional data. The company was acquired by CleverTap in 2025, and its technology has been integrated into CleverTap's customer engagement platform to support marketing use cases and improve promotional efficacy.
Differentiator
Problem solved
Functional benefit
Products and services
- Promotions Engine
Companies that use Rehook.ai
Customer profileSegments1 record
Ideal customer profiles1 record
Rehook.ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rehook.ai partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CleverTapcoreCleverTap acquired Rehook.ai to enhance its customer engagement platform by integrating Rehook.ai's promotions engine. The acquisition supports use cases such as managing coupons, discounts, and loyalty programs to improve marketing outcomes and expand market reach.
Recent moves4 records
Expansion highlights2 records
Rehook.ai competitors and assessment
Company assessmentDirect peers
- Voucherify: A promotion engine API for coupons, gift cards, loyalty, and referral programs. Directly comparable in product scope and target market (digital-first brands needing flexible promotional infrastructure).
- Insider: A cross-channel customer experience and personalization platform with built-in loyalty and promotional capabilities. Comparable to Rehook.ai in serving e-commerce and retail brands with marketing automation, segmentation, and campaign management.
- MoEngage: An AI-driven customer engagement platform headquartered in India, focused on cross-channel marketing automation and analytics for consumer brands. Comparable as a customer engagement/marketing automation competitor serving similar e-commerce and retail customers in Rehook.ai's target geographies.
- Yotpo: A platform for user-generated content, reviews, SMS marketing, and loyalty programs for e-commerce brands. Directly comparable to Rehook.ai in its loyalty and retention offerings serving similar e-commerce and retail customer segments.
- WebEngage: A marketing automation and customer engagement platform serving consumer brands across India, SEA, and MENA. Overlaps with Rehook.ai's use cases of customer retention, loyalty programs, and promotional campaigns via email, SMS, and push channels.
- Talon.One: A dedicated promotion engine that lets businesses create, manage, and analyze coupons, discounts, loyalty programs, and referrals. Directly comparable to Rehook.ai's core offering as a specialized promotions platform serving similar e-commerce and retail brands.
Broad incumbents
- Iterable: A cross-channel marketing platform supporting email, SMS, push, and in-app messaging with promotional campaign features. Comparable as a customer engagement platform serving similar consumer brands with retention and campaign management needs.
- Braze: A leading global customer engagement platform with messaging, personalization, and loyalty capabilities. Overlaps with Rehook.ai's CRM and promotional use cases, though it operates at significantly larger scale across enterprise customers.
- CleverTap: Acquirer and parent company. CleverTap is a leading customer engagement and retention platform serving 2000+ brands across emerging and developed markets, with direct overlap in CRM, marketing automation, and now promotional capabilities via the Rehook.ai acquisition.
Emerging players
- Smile.io: A loyalty and rewards platform specifically designed for Shopify and e-commerce merchants. Comparable as a focused loyalty and retention solution serving similar small-to-mid-market retail customers seeking to run points, referrals, and VIP programs.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Rehook.ai social profiles
Digital presenceRehook.ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rehook.ai leadership team
Management profileNumber of profiles
Profiles4 records
Rehook.ai funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rehook.ai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rehook.ai
What does Rehook.ai do?
Rehook.ai built a promotions engine that enabled e-commerce and retail brands to manage coupons, discounts, and loyalty programs in one place. The platform provided analytics and promotion tools that helped brands better target users with real-time promotional data for marketing campaigns.
Is Rehook.ai a public or private company?
Rehook.ai is a private company. It is classified as corporate owned and is currently acquired.
When was Rehook.ai founded?
Rehook.ai was founded in 2019. It employs 11 to 50 people.
Where is Rehook.ai based?
Rehook.ai is headquartered in Bengaluru, India, in the Asia region.
Who are Rehook.ai's main competitors?
Direct peers on record are Voucherify, Insider, MoEngage, Yotpo, WebEngage and Talon.One. Broad incumbents are Iterable, Braze and CleverTap. Smile.io is listed as an emerging player.
Does Rehook.ai have an API?
No public API is recorded for Rehook.ai.
What industry is Rehook.ai in?
Rehook.ai's product category is Marketing Automation Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of MPAAAIAH, Customer Retention, Win-Back & Churn Reduction Programs. Its NAICS code is 541810 and its SIC code is 7372.