Measured
Measured is an Austin-based enterprise SaaS platform that combines causal media mix modeling with automated incrementality testing to quantify true incremental marketing ROI for brands across retail, CPG, technology, media, and other verticals.
- Company typePrivate
- Founded2017
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Measured does
Measured is an Austin-based, privately held company founded in 2017 that operates an AI-powered marketing effectiveness platform for enterprise brands. The company's core offering combines causal Media Mix Modeling (MMM) with automated incrementality testing — geo and audience holdout experiments — and platform attribution into a unified "triangulated measurement" framework designed to quantify true incremental return on advertising spend (iROAS) across online and offline channels, replacing inflated platform-reported metrics with finance-grade ROI estimates validated by controlled experiments.
Measured's product suite comprises five core modules: Incrementality Testing, Media Mix Modeling, Media Plan Optimizer, Cross-Channel Dashboard, and Benchmarks, supported by 300+ pre-built media platform integrations and a Strategic Services team. Underlying capabilities include statistical MMM with predictive ROI forecasting, automated experimental design using statistical/simulation techniques, and mathematical optimization for cross-channel budget allocation. The company released an enhanced version of its Measured Incrementality Model in October 2025 featuring on-demand model refresh, user-selectable inputs, and self-serve management interfaces.
Measured sells through a direct enterprise sales motion with custom annual subscription pricing, targeting CMOs, CFOs, and performance marketing leaders at brands with meaningful media spend. The customer base spans 130–139 brands across omnichannel retail (Dermalogica, Overstock, Steve Madden), consumer packaged goods (MARS, Unilever), technology (Otter.ai), media (Paramount), and cybersecurity (McAfee). The company raised $21 million from Telescope Partners in May 2022, holds SOC 2 Type II and ISO/IEC 27001:2022 certifications, and operates with 101–250 employees.
Measured firmographics
Firmographics- Name
- Measured
- Legal name
- Measured Inc.
- Website
- https://measured.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Measured is an Austin-based enterprise SaaS platform that combines causal media mix modeling with automated incrementality testing to quantify true incremental marketing ROI for brands across retail, CPG, technology, media, and other verticals.
- Ownership category
- akta.pro rank
Measured industry classification
Industry- Product category
- Marketing Analytics Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Attribution, Measurement, Analytics & Incrementality (BPAMALAF)
- akta.pro secondary industries
- Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ), Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN), Media & Audience Measurement Analytics (BPAHALAO)
Keywords
Where Measured is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Measured business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Enterprise Platform): Measured operates as a SaaS platform offering subscription-based access to its marketing effectiveness platform. The platform is priced for enterprise brands with meaningful media spend, typically requiring annual or multi-year contracts. Onboarding takes 2-6 weeks with first finance-grade ROI reports available within 6-8 weeks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription — custom pricing based on media spend complexity and scope |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Measured product offering
Product offeringCore offering
Measured provides an AI-powered marketing effectiveness platform that fuses causal incrementality experiments (geo and user-level holdouts) with proprietary Bayesian media mix modeling to quantify the true incremental return on advertising spend. The platform serves enterprise consumer brands and their agencies, delivering cross-channel measurement, scenario planning, optimization recommendations, and benchmarks via a SaaS subscription, complemented by strategic services engagements.
Product overview
Measured is an AI-powered marketing effectiveness platform for enterprise brands that combines causal experiments with media mix modeling to turn complex media portfolios into accountable growth programs. The platform operates as a unified system built around several core interconnected modules: Incrementality Testing (automated geo and audience holdout experiments), Media Mix Modeling (causal, test-calibrated MMM), Media Plan Optimizer (AI-powered scenario planning and budget optimization), Cross-Channel Dashboard (cross-channel reporting), and Benchmarks (competitive intelligence). These modules work together through the company's Triangulated Measurement approach, which calibrates MMM with incrementality experiments and integrates with platform attribution data to produce finance-grade ROI estimates. The platform also offers Strategic Services for implementation support. Key solutions include Prove Marketing's Impact, Increase Media Efficiency, Acquire New Customers, and Align Marketing & Finance, serving industries such as Omnichannel Retail, Technology, Consumer Packaged Goods, Financial Services, Hospitality, and Automotive.
Differentiator
Problem solved
Functional benefit
Products and services
- Incrementality Testing A controlled-experiment product that lets enterprise marketers design and run geo and user-level holdout tests to isolate the incremental impact of specific campaigns, channels, or tactics. Targeted at enterprise consumer brands and agencies that need causal, not correlational, evidence of media effectiveness.
- Media Mix Modeling A Bayesian/econometric modeling product that analyzes historical marketing and sales data to quantify each channel's contribution, forecast outcomes, and inform budget allocation across digital and offline media. Built for enterprise consumer brands seeking privacy-safe, cookie-independent measurement.
- Media Plan Optimizer An optimization and scenario-planning product that uses the outputs of Measured's incrementality testing and media mix modeling to recommend optimal media plans, reallocate budgets, and forecast ROI under different spend scenarios. Aimed at CMOs, VPs of Media, and planning teams.
- Cross-Channel Dashboard A unified analytics dashboard that surfaces cross-channel marketing performance, incrementality test results, and modeled outcomes in a single reporting environment for marketing leadership and analytics teams.
- Benchmarks A benchmarking product that provides industry and peer-company marketing performance benchmarks, giving context for a brand's own incrementality and modeled results. Targeted at enterprise marketers evaluating their performance against the market.
- Strategic Services A professional services offering in which Measured's strategists and data scientists partner with enterprise clients and their agencies to design measurement frameworks, run analyses, and operationalize insights from the platform. Sold as a separate engagement alongside the SaaS subscription.
Quantifiable outcome
- Median incremental revenue increased 3.4% and median incremental orders increased 3.2% for brands after Google AI Overviews rollout (139 brands analyzed)
- +5 more outcomes
Companies that use Measured
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles1 record
Measured technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature7 records
Measured partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Measured competitors and assessment
Company assessmentDirect peers
- Analytic Partners: Long-standing commercial MMM and ROI analytics provider to enterprise brands. Directly comparable to Measured on core MMM offering, enterprise customer base (CPG, retail, financial services), and finance-grade measurement positioning.
- Ipsos MMA: Global MMM and marketing effectiveness consultancy under Ipsos. Competes with Measured for the same Fortune 500 measurement budgets and is actively investing in causal and AI-driven MMM modernization.
- Marketing Evolution: Enterprise marketing measurement platform combining MMM with attribution and incrementality testing. Closely comparable technology stack and target customer profile to Measured.
- Conversion Logic (now part of Kantar): Marketing effectiveness platform offering MMM and unified measurement, now operating within Kantar's broader measurement portfolio. Directly comparable technology and customer profile to Measured within enterprise CPG and retail.
Broad incumbents
- Nielsen (Marketing Effectiveness): Incumbent measurement giant offering MMM, audience measurement, and broader media analytics. Competes in the same enterprise measurement RFPs as Measured but from a much wider portfolio of services.
- Innovid: Ad tech and measurement provider with cross-channel and CTV analytics capabilities. Touches the same media-measurement buying center as Measured but ships primarily to advertisers and publishers rather than as a standalone MMM platform.
Emerging players
- Rockerbox: Marketing measurement platform blending MTA and MMM for mid-market and enterprise DTC brands. Overlaps with Measured on cross-channel measurement and incrementality, though typically serving smaller media spend tiers.
- Northbeam: Cross-channel attribution and incrementality platform focused on DTC and ecommerce brands. Comparable on incrementality methodology, with a more self-serve, mid-market orientation than Measured's enterprise-only GTM.
- Triple Whale: Ecommerce-focused analytics and attribution platform increasingly expanding into MMM. Addresses an adjacent (lower-tier) buyer segment than Measured but increasingly overlaps on multi-touch attribution and incrementality.
- Tatari: Measurement and analytics platform purpose-built for TV and CTV advertising. Comparable on the cross-channel measurement thesis and finance-grade ROI reporting, with deeper specialization in TV than Measured.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Measured social profiles
Digital presenceMeasured compliance and trust
Trust signalCompliance2 records
Measured financial estimates
Financial estimateRevenue estimate
Valuation estimate
Measured leadership team
Management profileNumber of profiles
Profiles6 records
Measured funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Measured M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Measured
What does Measured do?
Measured provides an AI-powered marketing effectiveness platform that fuses causal incrementality experiments (geo and user-level holdouts) with proprietary Bayesian media mix modeling to quantify the true incremental return on advertising spend. The platform serves enterprise consumer brands and their agencies, delivering cross-channel measurement, scenario planning, optimization recommendations, and benchmarks via a SaaS subscription, complemented by strategic services engagements.
Is Measured a public or private company?
Measured is a private company. It is classified as venture growth investor backed and is currently operating.
When was Measured founded?
Measured was founded in 2017. It employs 1 to 10 people.
Where is Measured based?
Measured is headquartered in Austin, United States, in the North America region.
How does Measured make money?
One revenue line is on record: saaS Subscription (Enterprise Platform).
Who are Measured's main competitors?
Direct peers on record are Analytic Partners, Ipsos MMA, Marketing Evolution and Conversion Logic (now part of Kantar). Broad incumbents are Nielsen (Marketing Effectiveness) and Innovid. Emerging players are Rockerbox, Northbeam, Triple Whale and Tatari.
Does Measured have an API?
No public API is recorded for Measured.
What industry is Measured in?
Measured's product category is Marketing Analytics Software. Its primary akta.pro industry code is BPAMALAF, Attribution, Measurement, Analytics & Incrementality, with a secondary code of BPAFACAJ, Performance Analytics, Attribution & Measurement (MMM/MTA). Its NAICS code is 541910 and its SIC code is 7310.