Shipwell
Shipwell provides an AI-integrated, cloud-based transportation management system for enterprise and mid-market shippers across food and beverage, manufacturing, and CPG. Its multimodal TMS combines execution, visibility, freight audit, and agentic AI capabilities for end-to-end freight management.
- Company typePrivate
- Founded2016
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Shipwell does
Shipwell is a private, Austin-based provider of an AI-integrated Transportation Management System (TMS) serving shippers across food and beverage, manufacturing, and consumer packaged goods. Founded in 2016 by Greg Price (CEO) and Jason Traff (President), the company offers a cloud-native multimodal TMS that natively handles truckload, less-than-truckload, intermodal, drayage, parcel, and ocean container/rail visibility in a single platform, augmented by specialized modules for load optimization, settlements and freight audit, pricing intelligence, RFP automation, dock scheduling, and advanced data reporting.
The platform's technical differentiator is its layer of AI capabilities woven through execution: Swifty, an in-app conversational AI assistant that creates orders and queries shipment data in natural language; Track & Trace AI Worker, an autonomous agent that monitors shipments, detects exceptions, and communicates with carriers to resolve issues; NLP-driven document intelligence for invoice and proof-of-delivery parsing; and predictive load consolidation. In June 2026 the company launched an MCP (Model Context Protocol) Server that exposes Shipwell's transportation data and workflows to external AI agents, positioning the platform as a system of action for AI-driven supply chain execution.
Shipwell operates a sales-led go-to-market targeting mid-market and enterprise customers through direct field sales and inside sales, with quote-based annual subscriptions supplemented by transaction-based processing fees. Pricing is not publicly disclosed. The company is SOC 2 Type II certified, has been named a Visionary in the Gartner Magic Quadrant for TMS for five consecutive years (through 2026), and was included on the 2026 FreightWaves FreightTech 100 and Deloitte Technology Fast 500. Named customers include Shopify, Home Chef, Airlite Plastics, Custom Truck One Source, Premier Packaging, Marcus Technologies, and Johnny Craddock; the company has raised approximately $47 million across three disclosed funding rounds, most recently a $35 million Series B led by Georgian in October 2019.
Shipwell firmographics
Firmographics- Name
- Shipwell
- Legal name
- Shipwell, Inc.
- Website
- https://shipwell.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Shipwell provides an AI-integrated, cloud-based transportation management system for enterprise and mid-market shippers across food and beverage, manufacturing, and CPG. Its multimodal TMS combines execution, visibility, freight audit, and agentic AI capabilities for end-to-end freight management.
- Ownership category
- akta.pro rank
Shipwell industry classification
Industry- Product category
- Transportation Management Systems
- NAICS
- Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Carrier/Ship-From TMS (Shipper-Facing Execution) (TLAEAAAA)
- akta.pro secondary industries
- Parcel & Multi-Carrier Shipping TMS (TLAEAAAG), Appointment Scheduling & Dock/Carrier Check-in (TMS Adjacent) (TLAEAAAJ), Freight Rating, Tariff & Contract Management (TMS Add-on) (TLAEAAAH)
Keywords
Where Shipwell is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shipwell business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Platform: Core revenue derived from subscription-based SaaS licensing of the transportation management system platform. Pricing is typically quote-based and tailored to customer volume and feature requirements.
- Transaction-based Processing: Revenue generated from transaction processing fees related to freight bookings, shipments, and carrier interactions processed through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom Enterprise Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Shipwell product offering
Product offeringCore offering
Shipwell provides a cloud-native, AI-integrated multimodal Transportation Management System (TMS) that enables shippers to plan, rate, ship, and manage freight across truckload (TL), less-than-truckload (LTL), intermodal (IM), drayage, parcel, and ocean/rail modes. The platform combines freight procurement, execution, real-time visibility, automated settlements, and AI-driven optimization in a single unified system, and is augmented by an MCP (Model Context Protocol) Server for AI agent interoperability across transportation data and workflows.
Product overview
Shipwell offers an AI-integrated transportation management system (TMS) platform with a modular architecture. The core End-to-End TMS provides multimodal freight management (TL, LTL, IM, Drayage, Parcel, Ocean/Rail visibility) natively in a single cloud platform. This core is augmented by AI capabilities including the MCP Server (Model Context Protocol for AI connectivity), AI module (encompassing Swifty AI Assistant for conversational interactions and Track & Trace AI Worker for autonomous shipment monitoring), and specialized optimization modules. The product portfolio includes Load Optimization (predictive load consolidation), Settlements (automated freight audit and payment), Pricing Intelligence (real-time rate benchmarking via DAT, Truckstop, FreightWaves), RFP Automation (bid-to-contract procurement), Dock Scheduling (appointment optimization), Advanced-Data Reporting (unified analytics), and Visibility (multimodal tracking). The Integration Partners marketplace provides API and EDI connections to ERP systems (SAP, Oracle, NetSuite, Infor, Microsoft Dynamics), IoT trackers (Tive), fleet management (Teletrac Navman), carrier compliance (Highway), and supply chain planning (John Galt Solutions).
Differentiator
Problem solved
Functional benefit
Products and services
- End-to-End TMS Platform Cloud-native multimodal transportation management system covering visibility optimization, procurement, settlement, analytics, and machine learning natively in one platform. Supports TL, LTL, IM, Drayage, Parcel, and Ocean Container/Rail visibility for shippers and logistics teams.
- MCP Server Secure connection layer using Model Context Protocol that gives AI tools structured access to transportation data, workflows, and platform knowledge inside Shipwell, enabling AI assistants to retrieve live data from shipments, orders, invoices, carriers, contracts, and routing guides.
- Track & Trace AI Worker Always-on AI worker that monitors every shipment, detects exceptions in real time, and communicates with carriers to resolve issues before they escalate. Flags shipments deviating from norms such as drivers missing geo-fences or invoices not matching quotes.
- Swifty AI Assistant In-app conversational AI assistant enabling natural language interaction to create orders, build recurring shipments, activate workflows, and query transportation data across shipments, orders, invoices, tenders, carriers, contracts, appointments, and reports.
Quantifiable outcome
- 30% revenue growth
- +2 more outcomes
Companies that use Shipwell
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Shipwell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability9 records
Feature4 records
Shipwell partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Teletrac NavmancoreFleet management integration partnership providing customers with enhanced vehicle tracking and fleet operational capabilities integrated into the Shipwell TMS platform.
- John Galt SolutionscoreIntegration partnership for supply chain planning capabilities, enabling customers to connect demand planning with transportation execution.
- TivecoreIoT supply visibility partnership providing real-time shipment monitoring, temperature tracking, and condition monitoring for sensitive freight.
- HighwaycoreCarrier management and compliance partnership enabling automated carrier qualification, insurance verification, and compliance monitoring.
- NMB SolutionsminorMicrosoft Dynamics 365 implementation and integration partner supporting customers with ERP connectivity and data synchronization.
- DAT Freight & AnalyticscoreRate provider integration offering access to DAT's freight rate database and analytics for rate benchmarking and optimization.
- TruckstopcoreRate provider partnership offering rate comparison, load matching, and market analytics for freight optimization.
- FreightWaves SONARcoreMarket intelligence and freight data partnership providing real-time market data, rate indices, and predictive analytics.
- Microsoft Dynamics 365coreERP integration partnership enabling bidirectional data flow between Shipwell TMS and Microsoft Dynamics 365 for seamless supply chain execution.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Shipwell competitors and assessment
Company assessmentDirect peers
- Manhattan Active Transportation Management: Manhattan Associates' cloud-native TMS is one of the most direct competitors to Shipwell's End-to-End TMS, serving enterprise shippers with multimodal planning, execution, and visibility at scale. Both target shippers consolidating freight execution on a single cloud platform.
- MercuryGate International: MercuryGate offers a multimodal TMS with rate management, carrier selection, and execution workflows for shippers, 3PLs, and brokers. It competes head-to-head with Shipwell across TL, LTL, intermodal, and parcel execution for mid-market and enterprise shippers.
- Turvo: Turvo provides a cloud-based collaboration and TMS platform for shippers, brokers, and 3PLs with strong emphasis on real-time visibility and workflow automation. It is a direct mid-market and enterprise TMS peer to Shipwell with a comparable SaaS GTM.
Broad incumbents
- Blue Yonder Transportation Management: Blue Yonder (formerly JDA) offers a broad supply-chain platform that includes a TMS for shippers, 3PLs, and retailers. It competes with Shipwell as part of a much wider end-to-end planning and execution suite rather than a TMS-only product.
- Oracle Transportation Management: Oracle TMS (part of Oracle SCM Cloud) is a large incumbent serving global shippers with multimodal execution and visibility. It competes with Shipwell primarily in large enterprise deployments where Oracle ERP is already standardized.
- SAP Transportation Management: SAP TM is embedded in SAP S/4HANA and targets global manufacturing and CPG shippers. It overlaps with Shipwell's manufacturing and CPG focus areas but as part of SAP's full ERP-centric supply chain suite.
- Descartes Systems Group: Descartes offers a TMS, visibility, customs, and routing suite that competes with Shipwell across multimodal execution. It has acquired multiple logistics technology assets (including the former Kuebix TMS and others) and overlaps on visibility, dock scheduling, and broker workflows.
- Körber (TMS / Supply Chain): Körber offers TMS and WMS capabilities as part of a broader supply-chain software portfolio, often selling into manufacturers and retailers globally. It competes with Shipwell for shipper TMS RFPs, particularly in Europe and APAC.
- Trimble Transportation (TMW): Trimble Transportation provides TMS, fleet mobility, and visibility solutions to carriers, brokers, and shippers. It overlaps with Shipwell's carrier-facing integrations and freight management workflows, especially in TL and LTL execution.
Regional players
- nShift: nShift is a European-headquartered delivery and TMS provider covering parcel, LTL, and carrier management for shippers primarily in Europe. It competes with Shipwell in the parcel and multi-carrier shipping space but in a different geographic footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Shipwell social profiles
Digital presenceShipwell compliance and trust
Trust signalCompliance1 record
Shipwell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shipwell leadership team
Management profileNumber of profiles
Profiles6 records
Shipwell funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shipwell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shipwell
What does Shipwell do?
Shipwell provides a cloud-native, AI-integrated multimodal Transportation Management System (TMS) that enables shippers to plan, rate, ship, and manage freight across truckload (TL), less-than-truckload (LTL), intermodal (IM), drayage, parcel, and ocean/rail modes. The platform combines freight procurement, execution, real-time visibility, automated settlements, and AI-driven optimization in a single unified system, and is augmented by an MCP (Model Context Protocol) Server for AI agent interoperability across transportation data and workflows.
Is Shipwell a public or private company?
Shipwell is a private company. It is classified as venture growth investor backed and is currently operating.
When was Shipwell founded?
Shipwell was founded in 2016. It employs 51 to 100 people.
Where is Shipwell based?
Shipwell is headquartered in Austin, United States, in the North America region.
How does Shipwell make money?
Two revenue lines are on record. SaaS Subscription Platform is the primary driver. The others are transaction-based Processing.
Who are Shipwell's main competitors?
Direct peers on record are Manhattan Active Transportation Management, MercuryGate International and Turvo. Broad incumbents are Blue Yonder Transportation Management, Oracle Transportation Management, SAP Transportation Management, Descartes Systems Group, Körber (TMS / Supply Chain) and Trimble Transportation (TMW). nShift is listed as a regional player.
Does Shipwell have an API?
Yes. Shipwell offers a JSON API for real-time integration with transportation systems, carriers, and partner platforms. The platform supports both REST API and EDI for enterprise integrations, enabling real-time data exchange for orders, shipments, settlement, and visibility data.
What industry is Shipwell in?
Shipwell's product category is Transportation Management Systems. Its primary akta.pro industry code is TLAEAAAA, Carrier/Ship-From TMS (Shipper-Facing Execution), with a secondary code of TLAEAAAG, Parcel & Multi-Carrier Shipping TMS. Its NAICS code is 48851 and its SIC code is 4731.