Virtuous Software

What Virtuous Software does

Virtuous Software, Inc. is a Phoenix-based, Delaware-incorporated SaaS company that provides a unified nonprofit fundraising platform built on Microsoft Azure. Its core product, Virtuous CRM+, delivers donor management, fundraising automation, email/SMS marketing, events, and AI-assisted email drafting for nonprofit development teams. The platform is modular: Virtuous Insights overlays AI/ML donor propensity and wealth scoring (trained on 50M+ donor histories with 1,000+ signals per donor), Virtuous Analytics provides business intelligence and data warehouse integration, Virtuous Momentum (acquired August 2025) supplies an AI fundraising agent for major-gift officers, Raise offers online giving experiences, and Volunteer handles recruitment and mobilization. Underpinning the product suite is the proprietary Responsive Fundraising methodology (Listen, Connect, Suggest, Learn) authored by founder Gabe Cooper, which frames the platform's positioning against traditional direct-response fundraising and general-purpose CRMs such as Salesforce.

The company targets mid-to-large nonprofit organizations across five named verticals: faith-based organizations, healthcare foundations, higher education, human services, and K-12 schools, with named customers including Habitat for Humanity, Girl Scouts, United Way, Ronald McDonald House Charities, Whitworth University, Grand Canyon University, Arkansas Children's, and Tim Tebow Foundation. Virtuous employs 101-250 people and goes to market through a direct enterprise sales motion (quote-based pricing, demo-led conversion), self-serve product exploration, an App Marketplace, and an annual conference and summit ecosystem (Respond conference and Responsive Nonprofit Summit) that doubles as thought leadership. Compliance posture includes SOC 2 Type II and HIPAA certifications that are particularly relevant for healthcare and higher-education buyers.

Commercially, Virtuous operates on annual or multi-year SaaS subscriptions with quote-based pricing tied to nonprofit size and module selection, augmented by professional services for onboarding, migration, and optimization. The company has raised roughly $140 million cumulatively, including an $18 million Series B in July 2021 led by Fulcrum Equity Partners and a $100 million minority growth investment in September 2024 led by Susquehanna Growth Equity, with capital explicitly earmarked for AI tooling, integrations, and customer success scale. Three acquisitions (RaiseDonors in 2020, VOMO in 2022, and Momentum in 2025) have been folded into the platform as sub-brands. Virtuous has positioned AI Labs as a discrete franchise offering AI consulting, machine learning, and AI agent services to nonprofit clients.

Name

Virtuous Software

Legal name

Virtuous Software, Inc.

Website

https://virtuous.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Virtuous Software provides a cloud-based nonprofit CRM and fundraising platform, combining donor management, AI-powered insights, analytics, online giving, volunteer management, and AI agent tools for mid-to-large nonprofits across faith, healthcare, higher education, human services, and K-12 sectors.

Ownership category

akta.pro rank

Product category

Nonprofit CRM Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship) (EDALAOAD)

akta.pro secondary industry

Capacity Building & Nonprofit Infrastructure Funders (BPAGAKAO)

Keywords

• Nonprofit CRM software
• Donor management platform
• Fundraising automation
• Online giving solutions
• Volunteer management software

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Annual or multi-year subscription model for access to the Virtuous platform including CRM+, Insights, Analytics, Volunteer, and other modules. Pricing based on nonprofit size or usage tier.
2. Professional Services: Onboarding, migration, training, and consulting services offered to customers for implementation and optimization support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Virtuous Software provides a unified nonprofit fundraising platform built on Microsoft Azure, anchored by the CRM+ donor management system and extended through modular offerings including Insights (AI-powered donor prospect research), Analytics (business intelligence), Momentum (AI fundraising agent), Raise (online giving), and Volunteer (volunteer management). The platform helps nonprofit organizations automate workflows, personalize donor communication, and grow giving through data-driven insights and predictive modeling.

Product overview

Virtuous Software offers a unified platform-plus-modules architecture called the Responsive Fundraising Platform, consisting of CRM+ as the core donor management system, complemented by specialized modules: Insights (AI-powered wealth and demographic data), Analytics (business intelligence), Momentum (AI fundraising agent acquired in 2025), Raise (online giving), and Volunteer (volunteer management). The platform is augmented by AI Labs (AI consulting services), an App Marketplace (partner integrations), a Trust Center (security/compliance), and Developer Resources (API access). All modules are designed to work together as an integrated ecosystem to help nonprofits automate workflows, personalize donor engagement, and grow giving through data-driven insights.

Differentiator

Problem solved

Functional benefit

Brands

• CRM+: Modern donor management CRM with automation, events, and marketing platform.
• Insights
• Analytics
• Momentum
• Raise
• Volunteer
• AI Labs

Products and services

• Virtuous CRM+ Modern donor management CRM with enterprise-grade features including 360-degree donor views, fundraising automation, email marketing, SMS, events management, and AI email drafting. Purpose-built for fundraisers to connect personally with donors at scale.
• Virtuous Insights AI-powered prospect research platform providing wealth and demographic data powered by machine learning prediction models. Offers predictive scoring for retention, reactivation, and acquisition, plus AI Research Agents for automated donor dossier creation.
• Virtuous Analytics Enterprise-grade business intelligence and analytics platform with turnkey dashboards, custom report builder, data warehouse integration, and predictive giving insights for nonprofit KPIs.
• Virtuous Momentum AI-powered donor outreach and fundraising assistant that prioritizes donor inboxes, drafts personalized emails in gift officers' voices, builds dynamic engagement plans, and provides daily outreach shortlists for mid and major gift teams.
• Virtuous Raise Online giving platform providing customizable donation forms and pages, project-based giving, split gifts, recurring giving options, and AI-powered ask arrays to grow digital revenue.
• Virtuous Volunteer Cloud-based volunteer management software for recruiting, mobilizing, and managing volunteers with scheduling, communication, background checks, custom forms, and CRM integration.
• Virtuous AI Labs AI consulting, machine learning, and AI agents service offering to help nonprofits implement and optimize AI-powered fundraising capabilities.

Quantifiable outcome

• 17%+ increase in donor retention for customers using Virtuous platform with Responsive Fundraising methodology
• +7 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Fundraising.AIcoreStrategic or Co-development Partner · 16 February 2026Co-published 2026 Nonprofit AI Adoption Report examining AI usage among 346 nonprofits. Partnership for industry research and thought leadership on AI adoption in nonprofit fundraising.
• Momentum (Acquisition)coreStrategic or Co-development Partner · 14 August 2025Acquired Momentum, an AI-based donor engagement platform, to enhance major donor fundraising capabilities. Integration enables nonprofits to manage more donor relationships effectively through AI-powered outreach.
• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure partner; Virtuous platform built on Microsoft Azure with Tier 1 Partner status. Provides enterprise-grade security, reliability, and performance for nonprofit data.
• InstrumentlminorGTM or Marketing PartnerPartner announcement for summer product launch integration; Instrumentl provides grant management and nonprofit partnership tools integrated with Virtuous platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Blackbaud: Blackbaud's Raiser's Edge NXT and broader nonprofit solutions suite is the dominant incumbent in nonprofit CRM and fundraising software — the primary displacement target for Virtuous across mid-market and enterprise accounts.
• Salesforce (Nonprofit Cloud / NPSP): Salesforce Nonprofit Cloud (and the legacy NPSP) is the broadest CRM platform with a nonprofit vertical — overlapping with Virtuous CRM+ on donor management while leveraging significantly larger R&D and global scale.
• Bonterra: Bonterra (formerly Network for Good, GivingData, and others) is a broad nonprofit software suite spanning fundraising, grants, and outcomes — competing with Virtuous in CRM, giving, and grant tracking for mid-to-large nonprofits.
• HubSpot for Nonprofits: HubSpot's CRM and Marketing Hub, with a nonprofit program, overlaps with Virtuous on donor pipeline, marketing automation, and CRM — competing primarily where nonprofits already standardize on HubSpot's general-purpose stack.

Direct peers

• Bloomerang: Bloomerang is a leading direct competitor in donor CRM and retention-focused fundraising for small and mid-sized nonprofits — overlapping closely with Virtuous CRM+ on donor management and reporting for similar buyer personas.
• DonorPerfect: DonorPerfect is a long-standing direct competitor offering donor management, online giving, and fundraising automation to small and mid-sized nonprofits — competing head-to-head with Virtuous in the mid-market segment.
• Neon One: Neon One provides a CRM-plus-modules platform (donor management, marketing, payments) purpose-built for small and mid-sized nonprofits — a directly comparable peer in architecture, pricing, and target buyer to Virtuous.
• Classy (by GoFundMe): Classy is a peer-to-peer and online fundraising platform — competing with Virtuous's Raise module and CRM+ in event-based and digital fundraising, especially for higher-ed and human-services nonprofits.

Emerging players

• Funraise: Funraise is a modern nonprofit fundraising platform focused on online giving, donor management, and event fundraising — overlapping with Virtuous Raise and CRM+ for digital-first nonprofits seeking newer tooling.
• Givebutter: Givebutter is a fast-growing modern donation, CRM, and event platform — emerging as a lower-cost PLG alternative overlapping with Virtuous in donor management, giving forms, and event workflows for SMB nonprofits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/virtuouscrm
• YouTubeyoutube.com/VirtuousSoftware
• Facebookfacebook.com/virtuouscrm
• LinkedInlinkedin.com/company/virtuous
• Instagraminstagram.com/virtuouscrm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds8 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virtuous Software