Flosum
Flosum Inc. is a privately held, Salesforce-native DevSecOps platform provider founded in 2013, serving Fortune 100 and Fortune 1000 enterprises with unified release management, backup and archive, security orchestration, and data migration capabilities purpose-built for Salesforce and Veeva environments.
- Company typePrivate
- Founded2013
- HeadquartersSan Ramon, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Flosum does
Flosum Inc., founded in 2013 and headquartered in San Ramon, California, is a privately held enterprise software company that builds an end-to-end DevSecOps platform purpose-built exclusively for Salesforce. The platform unifies five product lines: Flosum DevOps (release management, CI/CD, version control), Flosum Backup & Archive (data protection and recovery), Flosum Trust Center (security orchestration), Flosum Data Migrator (sandbox seeding and data movement), and DevOps for Veeva (life sciences CRM extension). Its underlying technology is a Salesforce-native architecture with a proprietary semantic XML-aware merge engine that compares metadata nodes and keys rather than line-by-line text, eliminating false merge conflicts inherent in Git-based approaches; the platform is available in three deployment models — Salesforce-native managed package, Flosum-managed cloud, and customer-hosted — and is Hyperforce-compliant with zero-trust architecture, SOC 2 Type II, ISO 27001, and GDPR certifications.
Flosum sells through a primarily direct enterprise sales motion with quote-based annual subscription licensing, supplemented by a self-serve free trial, the Salesforce AppExchange (where it is the #1 rated app at 4.97/5 across 250+ reviews), and a partner/reseller program. Its customer base skews heavily toward Fortune 100 and Fortune 1000 enterprises across regulated industries — banking (TD Bank, Deutsche Bank, Citibank), healthcare (Biogen, GE HealthCare), technology (Dell, McAfee, Snowflake, 3M), food and agriculture (Cargill), energy (E.ON), commercial real estate (Cushman & Wakefield), hospitality (Hilton), and nonprofit (American Red Cross) — supported by documented customer outcomes including 60% deployment velocity gains, 50% bug reductions, and 459% ROI versus Git-based stacks. In 2026 the company extended into Agentic DevOps for Salesforce Agentforce governance and a major Backup & Archive update, signaling a strategic pivot toward autonomous-agent release management while continuing to serve its established enterprise release and backup buyer base.
Flosum firmographics
Firmographics- Name
- Flosum
- Legal name
- Flosum Inc.
- Website
- https://flosum.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Flosum Inc. is a privately held, Salesforce-native DevSecOps platform provider founded in 2013, serving Fortune 100 and Fortune 1000 enterprises with unified release management, backup and archive, security orchestration, and data migration capabilities purpose-built for Salesforce and Veeva environments.
- Ownership category
- akta.pro rank
Flosum industry classification
Industry- Product category
- Salesforce DevSecOps Platform
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Robotic Process Automation (RPA) Platforms (HDAEAHAB)
- akta.pro secondary industry
- Continuity for SaaS & Cloud Apps (M365/Salesforce Backup) (HDABAIAK)
Keywords
Where Flosum is headquartered
LocationHeadquarters
- HQ city
- San Ramon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flosum business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- DevOps Platform Licensing: Annual contract licensing for the Flosum DevOps platform, available in three deployment options (Salesforce-native, cloud-hosted, customer-hosted). Cloud option also offers monthly and flexible pricing options. Enterprise sales motion with quote-based pricing.
- Backup & Archive Licensing: Annual subscription for the Backup & Archive product. Sold as a flat fee with no hidden charges. Includes composite backup, unlimited filtering, and all deployment options at no additional cost.
- Data Migrator Licensing: Licensing for the Data Migrator product, which is part of the integrated Flosum suite. Subscription-based pricing integrated with the broader platform.
- Trust Center / Security Platform: Security orchestration platform sold as part of the integrated DevSecOps suite, with subscription licensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Three-tier deployment options with varying licensing structures |
| Subscription | Annual | Backup & Archive with flat-fee pricing |
Distribution channels4 records
Marketing channels9 records
Flosum product offering
Product offeringCore offering
Flosum sells an enterprise-grade, Salesforce-native DevSecOps platform that combines version control, CI/CD, release management, backup and archive, security orchestration, and data migration for Salesforce environments. The platform is offered in three deployment modes (Salesforce-native managed package, cloud-hosted, and customer-hosted) and is differentiated by a metadata-aware XML merge engine that resolves the merge-conflict problem inherent in Git-based Salesforce DevOps stacks. Customers are primarily large enterprises running complex, multi-org Salesforce deployments.
Product overview
Flosum is an enterprise-grade, end-to-end DevSecOps platform purpose-built exclusively for Salesforce. The platform operates as a unified suite combining three core modules: Flosum DevOps for release management and deployment automation, Flosum Backup & Archive for data protection and recovery, and Flosum Trust Center for security orchestration. Additional offerings include Flosum Data Migrator for sandbox seeding and data transfers, and DevOps for Veeva extending capabilities to Veeva CRM environments. The platform also includes DevOps AI Features supporting autonomous agent deployment governance for Salesforce Agentforce. Flosum differentiates through Salesforce-native architecture, offering three deployment options (Salesforce-native, cloud-hosted, and customer-hosted) with Hyperforce compliance and zero-trust security architecture. The platform integrates with major version control systems (GitHub, GitLab, Bitbucket, Azure DevOps), project tracking tools (Jira, Rally), CI/CD systems (Jenkins, Bamboo), and communication platforms (Microsoft Teams).
Differentiator
Problem solved
Functional benefit
Products and services
- Flosum DevOps End-to-end enterprise DevSecOps platform purpose-built for Salesforce, providing version control, CI/CD pipelines, release management, conflict resolution, and code review capabilities for Salesforce developers, release managers, and DevOps engineers in enterprises running complex multi-org Salesforce environments.
- Flosum Backup and Archive Enterprise backup, recovery, and archival solution for Salesforce that automates backups, restorations, and archives of Salesforce data and metadata, with on-demand backups, compliance protocols, granular filtering, point-in-time recovery, and legal hold controls, for enterprise IT, compliance, and admin teams that need flat-fee, GDPR/SOX-ready data protection.
- Flosum Trust Center Salesforce security orchestration solution that automates data access control, simplifies user-privilege management, and safeguards sensitive information across all environments, for enterprise security and IT teams that need to enforce zero-trust principles and reduce manual security overhead inside Salesforce.
- Flosum Data Migrator Salesforce data migration tool enabling safe, reliable movement of data between Salesforce orgs with capabilities for sandbox seeding, data migration, and data masking, for data operations and admin teams that need to populate sandboxes, transfer production data, and protect sensitive information during transit.
- DevOps for Veeva DevOps solution tailored for Veeva CRM environments that extends Flosum's Salesforce-native DevOps capabilities to Veeva platform deployments, for life-sciences and pharma-adjacent enterprises running Veeva on top of Salesforce.
- DevOps AI Features AI-powered capabilities within Flosum DevOps for autonomous agent deployment, goal-driven release management, and governance at machine speed for enterprises scaling Salesforce Agentforce autonomous agents, combining autonomous agent deployment management with compliance enforcement and audit-trail generation embedded in release workflows.
Quantifiable outcome
- 60% increase in deployment velocity (Cargill)
- +9 more outcomes
Companies that use Flosum
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles4 records
Flosum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability6 records
Feature10 records
Flosum partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- SalesforcecoreSalesforce is both the platform Flosum is built on and the certifying partner. Flosum is the only Salesforce-native solution certified by Salesforce, Hyperforce-compliant, and listed on the Salesforce AppExchange as the #1 rated app. This is a foundational platform partnership.
- GitHubsupportingGitHub integration is available in all three Flosum DevOps deployment options for organizations that require Git-based version control. Flosum integrates with GitHub for organizations needing external Git repositories.
- GitLabsupportingGitLab integration is available in Flosum DevOps. E.ON specifically uses GitLab for cybersecurity audits and code scanning using Clayton integration, with code pushed to GitLab before final production deployment.
- BitbucketsupportingBitbucket integration available in Flosum DevOps for organizations using Atlassian's Git repository management platform.
- Azure DevOpssupportingAzure DevOps integration available in Flosum DevOps, including integration with Azure DevOps Boards for user story-level code review.
- JirasupportingJira integration for project tracking and issue management. E.ON leverages Jira integrations to automate tasks and improve workflow.
- ServiceNowsupportingServiceNow integration for user story-level code review in Flosum DevOps, enabling ITSM-aligned development workflows.
- Rally (Broadcom)supportingRally integration for project tracking and agile management within Flosum DevOps.
- Agile AcceleratorsupportingSalesforce Agile Accelerator integration for sprint and user story management within Flosum's native Salesforce environment.
- SonarQubesupportingSonarQube integration for static code analysis, code coverage gating, and Apex code scans within Flosum's CI/CD pipeline.
- JenkinssupportingJenkins integration available for CI/CD automation within Flosum DevOps workflows, though Flosum positions its native capabilities as superior to Jenkins for Salesforce-specific DevOps.
- Bamboo (Atlassian)supportingBamboo integration available for Atlassian users who prefer Bamboo for build and deployment automation.
- Microsoft TeamssupportingMicrosoft Teams integration for streamlined communication and real-time deployment status updates. E.ON uses Teams notifications to keep all team members informed about Salesforce deployment status without requiring everyone to log in to Salesforce.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Flosum competitors and assessment
Company assessmentDirect peers
- Copado: Closest direct competitor in the Salesforce-native DevOps space. Offers end-to-end CI/CD, release management, and testing for Salesforce, directly overlapping Flosum's core product positioning and Fortune-500 enterprise GTM.
- Gearset: Salesforce DevOps platform offering backup, release management, and metadata deployment tooling. Overlaps with both Flosum DevOps and Backup & Archive product lines and competes for the same Salesforce enterprise buyer.
- AutoRABIT: Salesforce and enterprise DevOps platform providing release management, CI/CD, compliance, and data backup — directly comparable in product scope to Flosum and competing for similar regulated-industry customers.
- Own (formerly OwnBackup): Salesforce data backup, archive, and security platform. Explicitly named as a competitor in Flosum's customer case studies (Sound Physicians, Everpay) and competes head-to-head with Flosum Backup & Archive.
Broad incumbents
- Salesforce DevOps Center: Salesforce's own first-party DevOps product, embedded inside the Salesforce platform. Represents the most consequential competitive risk because of Salesforce's control of APIs, packaging, and AppExchange economics.
- Salt.security (Salt Lake): While broader than Salesforce DevOps, Git-based platforms are referenced as the incumbent alternative Flosum displaces. Comparable as the legacy architectural choice customers are migrating away from with measured 41% cost savings.
Emerging players
- Prodly: Salesforce-native release management and data deployment platform with overlap to Flosum's DevOps and Data Migrator products, particularly in mid-market and enterprise Salesforce deployments.
- Blue Canvas: Git-backed Salesforce version control and deployment platform competing for the same Salesforce developer persona that Flosum serves, with a more developer-tooling-focused positioning.
- Opsera: Unified DevOps and CI/CD platform with explicit Salesforce tooling support. Comparable for customers standardizing Salesforce deployments alongside broader enterprise DevOps workflows.
Others
- Veeva Systems: Adjacent platform for which Flosum has built a dedicated DevOps-for-Veeva product. Relevant as a customer-base extension and as a regulated CRM platform requiring the same release-management rigor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Flosum social profiles
Digital presenceFlosum compliance and trust
Trust signalCompliance6 records
Flosum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flosum leadership team
Management profileNumber of profiles
Profiles1 record
Flosum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flosum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flosum
What does Flosum do?
Flosum sells an enterprise-grade, Salesforce-native DevSecOps platform that combines version control, CI/CD, release management, backup and archive, security orchestration, and data migration for Salesforce environments. The platform is offered in three deployment modes (Salesforce-native managed package, cloud-hosted, and customer-hosted) and is differentiated by a metadata-aware XML merge engine that resolves the merge-conflict problem inherent in Git-based Salesforce DevOps stacks. Customers are primarily large enterprises running complex, multi-org Salesforce deployments.
Is Flosum a public or private company?
Flosum is a private company. It is classified as venture growth investor backed and is currently operating.
When was Flosum founded?
Flosum was founded in 2013. It employs 101 to 250 people.
Where is Flosum based?
Flosum is headquartered in San Ramon, United States, in the North America region.
How does Flosum make money?
Four revenue lines are on record. DevOps Platform Licensing is the primary driver. The others are backup & Archive Licensing, data Migrator Licensing and trust Center / Security Platform.
Who are Flosum's main competitors?
Direct peers on record are Copado, Gearset, AutoRABIT and Own (formerly OwnBackup). Broad incumbents are Salesforce DevOps Center and Salt.security (Salt Lake). Emerging players are Prodly, Blue Canvas and Opsera. Veeva Systems is listed as an others.
Does Flosum have an API?
No public API is recorded for Flosum.
What industry is Flosum in?
Flosum's product category is Salesforce DevSecOps Platform. Its primary akta.pro industry code is HDAEAHAB, Robotic Process Automation (RPA) Platforms, with a secondary code of HDABAIAK, Continuity for SaaS & Cloud Apps (M365/Salesforce Backup). Its NAICS code is 5132 and its SIC code is 7372.