Prodly
Prodly is a private Palo Alto-based SaaS company offering a purpose-built DevOps platform for Salesforce, automating data and metadata deployment, sandbox management, and SOX compliance for joint admin-developer teams at high-growth and Fortune 100 enterprises.
- Company typePrivate
- Founded2017
- HeadquartersPalo Alto, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Prodly does
Prodly is a Palo Alto-based, privately-held SaaS company founded in 2017 that provides an end-to-end DevOps platform purpose-built for Salesforce's configuration-heavy environment. The platform automates the deployment of complex relational data and metadata between Salesforce orgs, including pre-built object-graph sequencing for Salesforce CPQ, Agentforce Revenue Management, Field Service Lightning, and similar configuration-driven applications, and bundles sandbox seeding, scratch-org creation, org comparison, version control integration, work-item integration, and SOX-oriented compliance monitoring. Prodly DevOps targets joint Salesforce administrator and developer personas inside high-growth and Fortune 100 enterprises, with stated customers including Toast, SPS Commerce, Young Life, Quest, and an unnamed global cybersecurity leader. Distribution combines a 14-day free trial self-serve motion, enterprise field sales via demo requests, the Salesforce AppExchange marketplace, and content-led marketing including Dreamforce presence. The company is led by CEO Max Rudman, who previously founded Steelbrick (acquired by Salesforce and now Salesforce CPQ), and co-founder Daniel Rudman, and has raised approximately $17 million in disclosed venture funding across a 2019 round (~$7M, Shasta Ventures-led) and a 2021 Series A ($10M, Leta Capital-led), with stated intent to extend the AppOps Suite beyond Salesforce to additional low-code platforms.
Prodly firmographics
Firmographics- Name
- Prodly
- Legal name
- Prodly
- Website
- https://prodly.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Prodly is a private Palo Alto-based SaaS company offering a purpose-built DevOps platform for Salesforce, automating data and metadata deployment, sandbox management, and SOX compliance for joint admin-developer teams at high-growth and Fortune 100 enterprises.
- Ownership category
- akta.pro rank
Prodly industry classification
Industry- Product category
- Salesforce DevOps Platform
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Developer Tools & DevOps Platform Services (CI/CD, Artifacts, IaC) (HDABAAAI)
- akta.pro secondary industry
- Managed DevOps / Platform Operations (Run & Operate) (BPAEAKAO)
Keywords
Where Prodly is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Prodly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS model for Prodly DevOps platform. Offers tiered pricing with Prodly DevOps Plus as the primary product tier. Free trial available for customer acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | 14-day Free Trial |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Prodly product offering
Product offeringCore offering
Prodly DevOps is an end-to-end Salesforce DevOps platform that automates deployment of complex relational data and metadata between Salesforce orgs, including sandbox seeding, scratch org creation, org comparison, and CPQ/Agentforce Revenue Management data lifecycle automation. Delivered primarily as the Prodly DevOps Plus SaaS subscription with a 14-day free trial and an AppOps Suite expanded to additional low-code platforms, plus a Compliance Center add-on for SOX audit reporting.
Product overview
Prodly offers a unified low-code Salesforce DevOps platform built around its core Prodly DevOps product and AppOps Suite. The platform consists of interconnected modules: Prodly DevOps serves as the central platform enabling end-to-end change delivery from change requests to production release and monitoring. Key modules include Data Migration (using Data Sets for relational data), Metadata Deployment (covering 96% of Salesforce components), Sandbox Management and Seeding, Compliance Center (for SOX audit reporting), Version Control for data and metadata, Compare Orgs, CPQ Regression Testing, and Salesforce CPQ Deployments. The platform also provides a CLI and APIs for automation. All modules are accessible through a user-friendly 'clicks, not code' UI, and the platform is purpose-built for Agentforce Revenue Management and complex CPQ data models. The company recently expanded its AppOps Suite beyond Salesforce to additional low-code platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Prodly DevOps End-to-end Salesforce DevOps platform bridging the gap between generic CI/CD tools and Salesforce's complex configuration data model. Enables Salesforce Admins and Developers to unite and speed up release cycles, supporting the full change-delivery lifecycle from change request intake to production release and monitoring.
- AppOps Suite Suite of tools covering the entire Salesforce DevOps process — intake of change requests, setting up development environments, releasing updates into production, and monitoring environments for changes. Expanded beyond Salesforce to additional low-code platforms after the Series A round.
- Compliance Center Add-on tool designed to manage configuration-data compliance, especially within Salesforce CPQ. Monitors changes, captures audit trails, enforces access controls, links changes to work items, and generates detailed population and sample reports for SOX audits. Captures out-of-cycle changes made outside Prodly deployments.
- Prodly CLI Command-line interface providing full control to automate deployments, integrate with existing tools, and scale DevOps processes. Brings speed, consistency, and flexibility to every release, and is used to create scratch orgs without Salesforce DX complexity.
- Salesforce CPQ Deployments Specialized deployment module for Salesforce CPQ configuration data, including pre-built automations for CPQ object graphs. Supports complete CPQ-to-Agentforce Revenue Management lifecycle automation with object graph deployment of any complexity, unlimited data sets and objects, and any data model.
Quantifiable outcome
- 14x faster deployments
- +6 more outcomes
Companies that use Prodly
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Prodly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature10 records
Prodly partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered event co-host, core integration and integration.
- RSMevent co-hostCo-hosting happy hour event at Dreamforce 2023 with Prodly CEO Max Rudman speaking on agility and compliance topics.
- Jiracore integrationProdly-Jira integration links Salesforce deployments to Jira issues, tracks deployment results, and allows initiating deployments from Jira tickets.
- Azure BoardsintegrationWork management integration similar to Jira, connecting deployments to work items in Azure Boards.
- GitHubintegrationVersion control integration for metadata and data deployment rollback capabilities.
- GitLabintegrationVersion control integration for metadata and data deployment rollback capabilities.
- Azure DevOpsintegrationVersion control integration for metadata and data deployment rollback capabilities.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Prodly competitors and assessment
Company assessmentDirect peers
- Gearset: Direct competitor offering a Salesforce-native DevOps platform with deployment, backup, and CI/CD capabilities. Most established Salesforce DevOps specialist competing head-to-head with Prodly for the same enterprise Salesforce customers.
- Copado: Salesforce DevOps platform covering release management, compliance, and testing. Competes directly with Prodly in the Salesforce release automation category, often at the larger enterprise tier.
- Flosum: End-to-end Salesforce DevOps solution with native data migration, backup, and release management. Directly overlaps Prodly's data deployment and sandbox management capabilities.
- AutoRABIT: Salesforce and DevOps platform offering release management, data backup, and compliance. Targets similar enterprise Salesforce teams as Prodly, with broader CI/CD coverage beyond Salesforce.
- Blue Canvas: Salesforce-native version control and DevOps tool focused on metadata deployments and CI/CD. Direct overlap with Prodly's metadata deployment and version control modules.
Broad incumbents
- Salesforce DevOps Center: Salesforce's own DevOps offering bundled into the platform. Represents the platform-vendor competitive threat: a free or included alternative that can compress demand for specialized tools like Prodly.
- Atlassian: Broad DevOps and work management platform whose Jira and Bitbucket products integrate with Salesforce tooling. Competes indirectly through adjacent DevOps workflows that enterprise teams may substitute for specialized Salesforce DevOps tools.
- Digital.ai (formerly AutoRABIT parent): Enterprise DevOps and security platform that has invested in Salesforce release automation. Broad incumbent offering overlapping DevOps, security, and compliance capabilities relevant to Prodly's positioning.
Emerging players
- ClickDeploy: Salesforce-native deployment and release management tool with focus on simplicity and metadata deployments. Emerging direct competitor in the SMB and mid-market Salesforce DevOps segment.
- Metazoa: Salesforce metadata management and DevOps tool focused on snapshots, version control, and deployments. Niche overlap with Prodly's metadata deployment and org comparison modules.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Prodly social profiles
Digital presenceProdly compliance and trust
Trust signalCompliance2 records
Prodly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prodly leadership team
Management profileNumber of profiles
Profiles2 records
Prodly funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prodly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prodly
What does Prodly do?
Prodly DevOps is an end-to-end Salesforce DevOps platform that automates deployment of complex relational data and metadata between Salesforce orgs, including sandbox seeding, scratch org creation, org comparison, and CPQ/Agentforce Revenue Management data lifecycle automation. Delivered primarily as the Prodly DevOps Plus SaaS subscription with a 14-day free trial and an AppOps Suite expanded to additional low-code platforms, plus a Compliance Center add-on for SOX audit reporting.
Is Prodly a public or private company?
Prodly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Prodly founded?
Prodly was founded in 2017. It employs 51 to 100 people.
Where is Prodly based?
Prodly is headquartered in Palo Alto, United States, in the North America region.
How does Prodly make money?
One revenue line is on record: saaS Subscription.
Who are Prodly's main competitors?
Direct peers on record are Gearset, Copado, Flosum, AutoRABIT and Blue Canvas. Broad incumbents are Salesforce DevOps Center, Atlassian and Digital.ai (formerly AutoRABIT parent). Emerging players are ClickDeploy and Metazoa.
Does Prodly have an API?
Yes. Prodly provides APIs and CLI for automating deployments, integrating with existing tools, and scaling DevOps processes. The platform runs deployments on Prodly servers and supports Apex-based scheduling for deployments via the Salesforce Developer Console. CLI is used to create scratch orgs without Salesforce DX complexity. Developer documentation is at help.prodly.co.
What industry is Prodly in?
Prodly's product category is Salesforce DevOps Platform. Its primary akta.pro industry code is HDABAAAI, Developer Tools & DevOps Platform Services (CI/CD, Artifacts, IaC), with a secondary code of BPAEAKAO, Managed DevOps / Platform Operations (Run & Operate). Its NAICS code is 513210 and its SIC code is 7372.