Ketch
Ketch is an AI privacy company offering a multi-agent privacy, governance, and consent management platform for enterprise marketing teams and regulated verticals (retail, media, financial services), with 3,500 customers processing 68 billion consent transactions monthly.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Ketch does
Ketch is an AI privacy company that builds a data control platform for privacy, governance, and security, operating from San Francisco with 51–100 employees. Its platform serves enterprise marketing teams and regulated vertical customers in retail, media, and financial services, with stated use cases spanning GDPR/CCPA consent management, tag orchestration, DSAR automation, data mapping, and AI-driven activation of compliant first-party data. Named reference customers include Flexport, and Ketch reports a footprint of 3,500 customers processing 68 billion consent transactions monthly.
The product portfolio follows a platform-plus-modules architecture. The core is the Ketch Agent Network, a multi-agent AI orchestration layer launched in May 2026 that continuously reasons across legal obligations, internal policies, and operational realities to identify gaps, prioritize risk by enforcement history and severity, and deploy purpose-built agents for remediation. Supporting modules include the Consent Management Platform (with Google Tag Manager integration for tag orchestration), Enterprise Privacy Agent (for GenAI data governance), agentic Data Mapping (auto-populating DPIAs, PIAs, TIAs, and AI impact assessments), and Ketch OTC, a free tier for basic privacy compliance. The platform is tightly integrated with Snowflake's AI Data Cloud, embedding privacy controls directly into the modern data stack.
Ketch operates a multi-motion go-to-market combining enterprise field sales, self-serve product-led growth via Ketch OTC, and channel distribution through the Snowflake ecosystem and G2/Snowflake analyst recognition (Privacy & Consent Leader at Cannes Lions 2026, G2 Leader with 22 badges across 41 reports). Revenue mechanics rely on subscription-based enterprise contracts with quote-based pricing and a freemium entry tier; the company has disclosed cumulative venture funding of approximately $43 million across 2019–2021 rounds led by Acrew Capital and CRV, with backing from super{set}, Ridge Ventures, Silicon Valley Bank, and Ulu Ventures.
Ketch firmographics
Firmographics- Name
- Ketch
- Legal name
- Ketch
- Website
- https://ketch.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ketch is an AI privacy company offering a multi-agent privacy, governance, and consent management platform for enterprise marketing teams and regulated verticals (retail, media, financial services), with 3,500 customers processing 68 billion consent transactions monthly.
- Ownership category
- akta.pro rank
Ketch industry classification
Industry- Product category
- Data Privacy Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- akta.pro primary industry
- Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)
- akta.pro secondary industries
- Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK), Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC) (HDABAHAI)
Keywords
Where Ketch is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ketch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise Privacy Platform Subscription: Subscription-based pricing for the AI privacy platform covering consent management, data governance, and privacy compliance capabilities for enterprise customers.
- Freemium Entry Product: Ketch OTC free privacy solution serves as a freemium entry point to drive adoption and conversion to paid enterprise tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier - Ketch OTC for basic privacy compliance |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Ketch product offering
Product offeringCore offering
Ketch provides an AI-powered data control platform for programmatic privacy, data governance, and security. The platform delivers consent management, automated data mapping, privacy assessment population, tag orchestration, and a multi-agent AI orchestration layer (Ketch Agent Network) that continuously reasons across legal obligations, internal policies, and operational realities to identify privacy gaps and remediate risks. Offerings span a paid enterprise privacy platform and a free tier (Ketch OTC) for basic privacy compliance.
Product overview
Ketch is an AI Privacy Company offering a platform-plus-modules architecture. The core platform centers on the Ketch Agent Network, a multi-agent AI orchestration layer for enterprise privacy programs that reasons continuously across legal obligations, policies, and operational realities. Supporting the core are the Consent Management Platform (for GDPR/CCPA compliance, cookie scanning, and tag orchestration), Enterprise Privacy Agent (for data governance in AI environments), Data Mapping tools (for automated privacy assessments), and Ketch OTC (a free tier for basic privacy compliance). The portfolio processes 68 billion consent transactions monthly across 3,500 customers.
Differentiator
Problem solved
Functional benefit
Brands
- Ketch Agent Network: A multi-agent AI orchestration platform designed for enterprise privacy programs that continuously reasons across legal obligations, internal policies, and operational realities to identify gaps, prioritize risks, and deploy purpose-built agents for remediation.
Products and services
- Ketch Agent Network Multi-agent AI orchestration platform for enterprise privacy programs that continuously reasons across legal obligations, internal policies, and operational realities to identify gaps, prioritize risks, and deploy purpose-built agents for remediation with minimal human intervention. For enterprise privacy and compliance teams.
- Consent Management Platform Platform enabling organizations to manage user consent preferences across web properties, handling GDPR and CCPA compliance requirements including cookie scanning, tag orchestration, and consent preference enforcement via a clicks-not-code interface. For enterprise and mid-market compliance, marketing, and privacy teams.
- Enterprise Privacy Agent AI-powered solution designed to ensure responsible data governance in Generative AI environments, addressing data privacy challenges created by rapid AI adoption. For enterprise privacy and data governance teams.
- Data Mapping Automated data mapping tool that supports GDPR and other privacy regulations, enabling organizations to maintain accurate data inventories and support privacy compliance requirements. For enterprise compliance and privacy teams.
- Ketch OTC Free privacy solution offered by Ketch to provide basic consent management and privacy compliance capabilities at no cost. For organizations needing basic privacy compliance as a freemium entry point.
Quantifiable outcome
- 68 billion consent transactions processed monthly
- +2 more outcomes
Companies that use Ketch
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles5 records
Ketch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature6 records
Ketch partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SnowflakecoreKetch has a pre-built integration with Snowflake AI Data Cloud, enabling marketing teams to activate compliant, first-party data for AI-driven campaigns. This integration embeds data privacy controls directly into the modern data stack and positions Ketch within Snowflake's ecosystem of over 11,500 customers and partners.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Ketch competitors and assessment
Company assessmentDirect peers
- Osano: Osano is a privacy management platform offering consent, DSAR, and vendor risk management, including a free tier similar to Ketch OTC. It competes head-to-head with Ketch on SMB and mid-market privacy compliance with comparable PLG-style onboarding.
- TrustArc: TrustArc provides privacy management software including consent, assessment, and compliance tools targeting enterprise customers across regulated industries. It overlaps with Ketch's consent and privacy program automation offerings with a similar enterprise GTM focus.
- OneTrust: OneTrust is the largest dedicated privacy management platform offering consent, DSAR automation, data mapping, and AI governance capabilities to enterprise customers. It is Ketch's most direct and well-capitalized competitor in the same product category and customer base.
- Securiti.ai: Securiti offers a Data Command Center unifying privacy, security, and governance, with strong positioning in AI governance and consent management. It is one of the closest direct competitors to Ketch, particularly on the AI-privacy convergence that Ketch's Agent Network addresses.
- BigID: BigID is a data intelligence platform for privacy, security, and governance with deep data discovery, classification, and DSAR capabilities. It competes with Ketch on data mapping and privacy program automation, particularly for large enterprise data estates.
- Didomi: Didomi provides consent management and privacy orchestration for enterprise marketing teams, particularly strong in EMEA markets. It overlaps with Ketch's consent and tag orchestration capabilities for marketing-driven use cases.
Broad incumbents
- Collibra: Collibra is an enterprise data intelligence and governance platform with broader data catalog capabilities that overlap with Ketch's data mapping and governance modules. It serves as a broader incumbent in the data governance category with a wider portfolio beyond privacy.
- Informatica: Informatica is an enterprise data integration and governance platform that has expanded into data privacy, data quality, and AI governance. It represents a broader incumbent competing for the same enterprise data governance budget as Ketch, with deeper platform capabilities but less specialization in consent.
Emerging players
- Ethyca: Ethyca (and its open-source Fides tooling) offers privacy engineering and data mapping infrastructure for developers. It is an emerging player with a developer-first approach that overlaps with parts of Ketch's data mapping and privacy automation portfolio.
- DataGrail: DataGrail provides privacy request automation, data mapping, and consent management targeted at mid-market and enterprise customers. It is an emerging direct competitor with narrower scope than OneTrust but meaningful overlap with Ketch's DSAR and consent products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ketch social profiles
Digital presenceKetch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ketch leadership team
Management profileNumber of profiles
Profiles3 records
Ketch funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ketch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ketch
What does Ketch do?
Ketch provides an AI-powered data control platform for programmatic privacy, data governance, and security. The platform delivers consent management, automated data mapping, privacy assessment population, tag orchestration, and a multi-agent AI orchestration layer (Ketch Agent Network) that continuously reasons across legal obligations, internal policies, and operational realities to identify privacy gaps and remediate risks. Offerings span a paid enterprise privacy platform and a free tier (Ketch OTC) for basic privacy compliance.
Is Ketch a public or private company?
Ketch is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ketch founded?
Ketch was founded in 2017. It employs 51 to 100 people.
Where is Ketch based?
Ketch is headquartered in San Francisco, United States, in the North America region.
How does Ketch make money?
Two revenue lines are on record. Enterprise Privacy Platform Subscription is the primary driver. The others are freemium Entry Product.
Who are Ketch's main competitors?
Direct peers on record are Osano, TrustArc, OneTrust, Securiti.ai, BigID and Didomi. Broad incumbents are Collibra and Informatica. Emerging players are Ethyca and DataGrail.
Does Ketch have an API?
No public API is recorded for Ketch.
What industry is Ketch in?
Ketch's product category is Data Privacy Management Software. Its primary akta.pro industry code is HDADAFAH, Privacy Management (Consent, DSAR, RoPA), with a secondary code of HDABAHAK, Data Security & Privacy for Cloud (DLP, DSPM, Tokenization). Its NAICS code is 518.