Seegrid
Seegrid is a Pittsburgh-based provider of autonomous mobile robots (AMRs) and enterprise fleet management software for industrial material handling, serving manufacturing, warehousing, logistics, and 3PL enterprises with proprietary navigation technology and U.S.-assembled lift trucks and tow tractors.
- Company typePrivate
- Founded2003
- HeadquartersPittsburgh, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Seegrid does
Seegrid is a Pittsburgh-based provider of autonomous mobile robots (AMRs) and enterprise fleet management software for industrial material handling, founded in 2003 by roboticist Hans Moravec. The company designs, engineers, and assembles its robots in the United States, and as of May 2026 its AMRs had logged more than 20 million autonomous miles in real-world customer production facilities with zero reportable safety incidents. The product portfolio spans three autonomous lift truck models (Lift EL1, Lift RS1, Lift CR1) and the Tow Tractor S7, complemented by the Fleet Central enterprise fleet management platform and an Autonomous Buffer Management (ABM) workflow module.
The underlying technology stack combines a proprietary 3D occupancy grid mapping engine (GRID Engine, commercialized in 2005), LiDAR SLAM, 3D computer vision, sensor fusion, and a hybrid navigation architecture branded Sliding Scale Autonomy that pairs AGV-like predictability for long-haul routes with AMR-like agility for local pallet manipulation. The product is differentiated by infrastructure-free deployment, industry-leading payload versatility, a five-sensor layered safety system exceeding ANSI B56.5 and ANSI R15.08, and emerging VDA 5050 2.1 interoperability compliance.
Seegrid generates revenue through hardware sales of AMRs, recurring subscriptions to its Fleet Central software, professional services and training, and customer financing via Seegrid Capital, typically under multi-year enterprise contracts sold through a direct field-sales motion to manufacturing, warehousing, logistics, 3PL, and large retail fulfillment customers. Major enterprise customers include General Motors, Ford, Amazon, Whirlpool, GE Appliances, Caterpillar, John Deere, DHL, and Guardian Industries; Giant Eagle is the majority shareholder and a key customer. The company is privately held, has 101-250 employees, and has raised approximately $300M+ in cumulative funding across multiple rounds, including a $50M Series D in 2024 led by Giant Eagle and G2 Venture Partners.
Seegrid firmographics
Firmographics- Name
- Seegrid
- Legal name
- Seegrid Corporation
- Website
- https://seegrid.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Seegrid is a Pittsburgh-based provider of autonomous mobile robots (AMRs) and enterprise fleet management software for industrial material handling, serving manufacturing, warehousing, logistics, and 3PL enterprises with proprietary navigation technology and U.S.-assembled lift trucks and tow tractors.
- Ownership category
- akta.pro rank
Seegrid industry classification
Industry- Product category
- Industrial Autonomous Mobile Robots
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Automated Guided Vehicles (AGVs) & Autonomous Mobile Robots (AMRs) (IMAHABAB)
- akta.pro secondary industries
- Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA), Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)
Keywords
Where Seegrid is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Seegrid business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Autonomous Mobile Robot (AMR) Hardware Sales: Sale of autonomous mobile robots including Lift EL1, Lift RS1, Lift CR1, and Tow Tractor S7. Robots are engineered, assembled, and supported in the United States. Pricing is quote-based with financing options available through Seegrid Capital.
- Fleet Management Software: Fleet Central enterprise software platform for fleet management, analytics, and workflow orchestration. Includes Supervisor software and legacy Fleet Geek platform.
- Service and Support: Comprehensive service and support including customer support, Seegrid Learning training platform, deployment services, and ongoing product lifecycle support for optimal AMR performance.
- Seegrid Capital Financing: Flexible financing options including payment plans, competitive rates, and potential tax advantages to help customers deploy autonomy with predictable costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Lift CR1 AMR - High-capacity lift truck for demanding applications |
| Other | Multi-year contract | Lift RS1 AMR - Low-lift applications up to 6 feet |
| Other | Multi-year contract | Lift EL1 AMR - Space-constrained low-lift environments |
| Other | Multi-year contract | Tow Tractor S7 AMR - Long-haul cart train tugging |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Seegrid product offering
Product offeringCore offering
Seegrid designs, manufactures, and supports autonomous mobile robots (AMRs) including the Lift EL1, Lift RS1, Lift CR1 autonomous lift trucks and the Tow Tractor S7, engineered and assembled in the United States for industrial material handling. The robots are orchestrated by the Fleet Central enterprise software platform and protected by a proprietary layered safety system with five safety-rated sensors. The offering targets manufacturing, warehousing, and logistics enterprises seeking infrastructure-free automation of palletized material transport, parts-to-line delivery, buffer management, and long-haul operations.
Product overview
Seegrid offers an integrated portfolio of autonomous mobile robots (AMRs) for palletized material handling, centered on three lift truck models (Lift EL1, Lift RS1, Lift CR1) and a Tow Tractor S7, all managed through the Fleet Central enterprise software platform. The product ecosystem is unified by proprietary navigation technology including GRID Engine and Sliding Scale Autonomy, enabling both predictable long-haul operations and dynamic local maneuvering. Add-on capabilities include Autonomous Buffer Management (ABM) for workflow automation and Synchronized Self-Charging for continuous 24/7 operations. The portfolio serves manufacturing, warehousing, and logistics sectors with a focus on infrastructure-free deployment and mixed-fleet interoperability.
Differentiator
Problem solved
Functional benefit
Brands
- Fleet Central: Enterprise fleet management software platform providing user-friendly fleet management interface for orchestrated AMR workflows within facilities. Advancement of the foundational Fleet Geek and Supervisor platforms.
- Seegrid Capital
- Palion
- Fleet Geek
- Supervisor
Products and services
- Lift EL1 AMR Next-generation autonomous mobile robot optimized for space-constrained environments with high-frequency, low-lift material movement. Features 5'2" lift height, 2,500 lb payload capacity, and VDA 5050 2.1 compliance for mixed-fleet interoperability.
- Lift RS1 AMR Autonomous lift truck for low-lift applications up to 6 feet with 3,500 lb payload capacity. Designed for high-throughput pallet handling, buffer management, parts-to-line, outbound, and cross-docking operations.
- Lift CR1 AMR High-capacity autonomous lift truck designed for demanding applications with 15-foot lift height and 4,000-pound payload capacity. Ideal for material transport, vertical handling, and placement of goods and parts to line.
- Tow Tractor S7 AMR Autonomous tow tractor for material handling over long distances. Features 10,000 lb load capacity and 4 mph max speed, serving manufacturing, warehousing, and logistics sectors with proven reliability of 20M+ autonomous miles.
- Fleet Central Enterprise fleet management software platform providing a user-friendly interface for orchestrated AMR workflows. Successor to Fleet Geek and Supervisor platforms, enabling real-time vehicle tracking, rules-based routing, and fleet coordination across customer facilities.
- Autonomous Buffer Management (ABM) Comprehensive end-to-end autonomous solution for automating pallet and payload-based inventory buffer workflows. Enables flexible lane building and intelligent lane depletion for dynamic response to real-time demand and space availability.
- Seegrid Service and Support Comprehensive service and support for optimal AMR performance, including customer support, Seegrid Learning training platform, deployment services, and ongoing product lifecycle support.
Quantifiable outcome
- 20M+ autonomous miles driven with zero reportable safety incidents
- +4 more outcomes
Companies that use Seegrid
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Seegrid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature10 records
Seegrid partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sumitomo Drive TechnologiesminorCustomer adoption of Seegrid AMRs for material handling in manufacturing facilities, demonstrating improved reliability, productivity, and ROI for expanding operations.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Seegrid competitors and assessment
Company assessmentDirect peers
- Locus Robotics: Locus Robotics is a leading AMR provider for warehouse order fulfillment, deploying autonomous mobile robots alongside human pickers. It competes directly with Seegrid in the warehousing segment, particularly for 3PL and e-commerce fulfillment customers, and represents one of Seegrid's primary head-to-head competitors.
- Geek+: Geek+ is a global AMR company offering a broad portfolio of mobile robots for warehousing, manufacturing, and logistics, including picking, moving, and sorting AMRs. As one of the top global AMR vendors alongside Seegrid, it competes across most of Seegrid's customer verticals with a much larger geographic footprint.
- Mobile Industrial Robots (MiR): MiR, owned by Teradyne, manufactures autonomous mobile robots for material transport in manufacturing, warehousing, and logistics environments. Its product line (MiR250, MiR600, MiR1350) overlaps directly with Seegrid's Tow Tractor and lift truck AMRs for industrial material handling.
- OTTO Motors (Clearpath Robotics): OTTO Motors develops autonomous mobile robots for material handling in industrial facilities, with a strong focus on manufacturing and warehousing. Its OTTO 100, 750, and 1500 AMRs compete head-to-head with Seegrid's lift and tow AMRs for similar enterprise material handling use cases.
- Fetch Robotics (Zebra Technologies): Fetch Robotics, acquired by Zebra Technologies, provides cloud-driven autonomous mobile robots for warehouse and manufacturing logistics. Its Freight and Cart robots overlap with Seegrid's Tow Tractor S7 for material transport in industrial environments.
- 6 River Systems: 6 River Systems (owned by Körber) provides collaborative AMRs for warehouse fulfillment operations. While more focused on picking workflows, it competes with Seegrid in the warehousing customer segment and serves overlapping enterprise and 3PL customers.
Broad incumbents
- Symbotic: Symbotic provides end-to-end warehouse automation systems combining AMRs, robotic storage, and software for large-scale distribution centers. As a publicly-traded, larger-scale player, it competes for high-end warehousing automation deals but with a more capital-intensive systems-integration model than Seegrid's fleet AMR approach.
- AutoStore: AutoStore provides cube-based storage automation with robots that retrieve bins from grid storage systems. It serves large distribution and micro-fulfillment customers and competes with Seegrid for warehousing automation budgets, though with a different technical approach.
- KUKA: KUKA, owned by Midea, is a major industrial robotics manufacturer offering both stationary industrial robots and mobile platforms for manufacturing automation. As an established global player, it competes broadly with Seegrid in manufacturing customer accounts and has a much larger scale and geographic reach.
Emerging players
- Boston Dynamics: Boston Dynamics offers the Stretch robot for warehouse unloading and case handling, with autonomous mobility capabilities overlapping Seegrid's material transport focus. While Stretch is more specialized in truck unloading, Boston Dynamics' broader autonomy platform positions it as an emerging competitor in adjacent warehouse automation workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Seegrid social profiles
Digital presenceSeegrid compliance and trust
Trust signalCompliance3 records
Seegrid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seegrid leadership team
Management profileNumber of profiles
Profiles5 records
Seegrid funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seegrid M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seegrid
What does Seegrid do?
Seegrid designs, manufactures, and supports autonomous mobile robots (AMRs) including the Lift EL1, Lift RS1, Lift CR1 autonomous lift trucks and the Tow Tractor S7, engineered and assembled in the United States for industrial material handling. The robots are orchestrated by the Fleet Central enterprise software platform and protected by a proprietary layered safety system with five safety-rated sensors. The offering targets manufacturing, warehousing, and logistics enterprises seeking infrastructure-free automation of palletized material transport, parts-to-line delivery, buffer management, and long-haul operations.
Is Seegrid a public or private company?
Seegrid is a private company. It is classified as corporate owned and is currently operating.
When was Seegrid founded?
Seegrid was founded in 2003. It employs 101 to 250 people.
Where is Seegrid based?
Seegrid is headquartered in Pittsburgh, United States, in the North America region.
How does Seegrid make money?
Four revenue lines are on record. Autonomous Mobile Robot (AMR) Hardware Sales are the primary driver. The others are fleet Management Software, service and Support and seegrid Capital Financing.
Who are Seegrid's main competitors?
Direct peers on record are Locus Robotics, Geek+, Mobile Industrial Robots (MiR), OTTO Motors (Clearpath Robotics), Fetch Robotics (Zebra Technologies) and 6 River Systems. Broad incumbents are Symbotic, AutoStore and KUKA. Boston Dynamics is listed as an emerging player.
Does Seegrid have an API?
No public API is recorded for Seegrid.
What industry is Seegrid in?
Seegrid's product category is Industrial Autonomous Mobile Robots. Its primary akta.pro industry code is IMAHABAB, Automated Guided Vehicles (AGVs) & Autonomous Mobile Robots (AMRs), with a secondary code of IMAHABAA, Forklifts & Industrial Trucks (IC & Electric). Its NAICS code is 333924 and its SIC code is 3537.