National Safety Council

Name

National Safety Council

Legal name

National Safety Council

Website

https://nsc.org

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Occupational Safety Training

akta.pro primary industry

Compliance, Safety & Regulatory Training (BPACANAC)

akta.pro secondary industries

Transportation & Fleet Safety (DOT, Driver Safety) (EDABAEAM), Construction Safety & Site Safety Management (EDABAEAL)

Keywords

• Workplace safety training
• Defensive driving courses
• First aid certification
• Occupational health programs
• Safety consulting services

Headquarters

HQ city

Itasca

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training and Course Fees: NSC generates significant revenue from training programs including defensive driving courses, first aid training, workplace safety courses, and professional certifications. Individual courses and bundled packages are available for purchase with member discounts up to 25%.
2. Membership Program: Annual membership starting at $499 per year providing access to member-exclusive content, training discounts, publications including Safety+Health magazine, and networking opportunities.
3. Consulting and Assessment Services: Professional services including workplace safety consulting, on-site assessments, and custom training program development for organizations.
4. Publication and Product Sales: Sale of safety publications, books, training materials, NARCAN nasal spray, first aid supplies, and workplace awards.
5. TechHub Marketplace Partnership Fees: Technology providers pay to be listed in the TechHub Marketplace, a vetted directory of safety technology solutions.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

The National Safety Council delivers evidence-based safety training and certification programs (defensive driving, first aid/CPR/AED, workplace safety, forklift, work zone, and supervisor safety), professional certifications such as the Advanced Safety Certificate and Safety Leadership Certificate, paid consulting and on-site safety assessments, and an annual membership program. It also operates research initiatives (Work to Zero, MSD Solutions Lab), the TechHub Marketplace directory of vetted safety technologies, and publishes Safety+Health magazine plus the Injury Facts statistics database.

Product overview

The National Safety Council offers a comprehensive portfolio of safety training programs, research initiatives, technology platforms, publications, and professional development resources. Core offerings include First Aid Training, Defensive Driving Training (trained 80+ million drivers since 1964), and the Advanced Safety Certificate program - all delivered through authorized instructor networks, chapters, and eLearning partnerships with UL PureSafety. The TechHub Marketplace serves as a searchable directory connecting safety leaders with vetted technology providers. NSC operates major research initiatives including Work to Zero (targeting zero workplace fatalities by 2050) and MSD Solutions Lab (musculoskeletal disorder prevention, funded by Amazon). Annual events include the NSC Safety Congress & Expo and safety observance campaigns. Publications include Safety+Health Magazine (91,000+ circulation) and Injury Facts database. The organization also offers consulting services, membership programs, and free tools like the Organizational Safety Gap Analysis Tool.

Differentiator

Problem solved

Functional benefit

Brands

• DriveitHOME: A program of the National Safety Council in partnership with GM, aimed at helping parents and caregivers get more involved in the driver education process to help teens become safer drivers.
• Work to Zero
• MSD Solutions Lab
• TechHub Marketplace
• Injury Facts

Products and services

• First Aid, CPR and AED Training Evidence-based first aid, CPR and AED certification training for employees, supervisors and the general public, delivered through classroom, blended e-learning with skills evaluation, and authorized training partners.
• Defensive Driving Training Comprehensive driver safety training including online defensive driving courses, fleet essentials, authorized instructor-led classes, state driver improvement programs, court programs, professional truck/van driver courses, distracted driving courses, work zone safety, and teen/young adult programs such as Alive at 25.
• Advanced Safety Certificate (ASC) Program Nationally recognized safety curriculum (12 training days, 7.8 CEUs) for certified safety professionals, comprising Principles of Occupational Safety and Health plus electives in industrial hygiene, safety training methods, inspections, incident investigation, ergonomics and risk assessment, with completion required within five years.
• Workplace Online Training Library Subscription-based eLearning library of more than 700 OSHA-aligned workplace safety courses delivered with UL PureSafety, covering construction safety, manufacturing safety, and OSHA compliance with HD video content available in multiple languages.
• Forklift (Lift Truck Operator) Train-the-Trainer Course One-day OSHA-compliant train-the-trainer forklift course covering OSHA Powered Industrial Truck Standards 1910.178 and 1926.602, operator evaluation and non-operator safety education for workplace safety instructors.
• Work Zone Safety Training Temporary traffic control work zone training based on FHWA MUTCD guidelines and ANSI requirements, with programs for flaggers, technicians and supervisors and hands-on or on-site delivery options.
• Supervisors' Safety Development Program (SSDP) Training program for supervisors and managers that incorporates best safety practices into daily management activities, covering safety inspections, incident investigation, hazard communications, ergonomics, machine safeguarding, fire safety and regulatory compliance.
• Safety Leadership Certificate Program Three-track certificate program for safety leaders (Practitioner, Supervisor, and Management) with required courses and electives leading to an NSC-recognized safety leadership certification.

Quantifiable outcome

• 80+ million drivers trained since 1964
• +5 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature5 records

Partnerships

18 partnerships are on record, tiered minor and core.

• Wellness WorkdaysminorStrategic or Co-development Partner · 25 June 2026CEO Debra Wein appointed to NSC Wellbeing and Safety Advisory Board, bringing decades of experience in workplace health promotion. Wein will speak at NSC Safety Summit on factors shaping health, safety, and job performance including musculoskeletal health, injury prevention, nutrition, sleep, stress, and substance use.
• Rhythm InnovationscoreGTM or Marketing Partner · 10 June 2026Committed to five-year partnership supporting the Green Cross for Safety Innovation award, which honors researchers, corporations and organizations developing inventive approaches to workplace safety challenges.
• Rath Family FoundationcoreGTM or Marketing Partner · 10 June 2026Committed to five-year partnership supporting the Green Cross for Safety Innovation award, which honors researchers, corporations and organizations developing inventive approaches to workplace safety challenges.
• Wolters Kluwer EnabloncoreStrategic or Co-development Partner · 28 April 2026Joint report released April 2026 finding AI adoption accelerating in workplace safety programs. Survey of 1,053 EHS professionals found 20% reporting extensive AI integration, 62% moderate or limited use, and 90% expressing concern about AI implications. Report highlighted that despite 80% believing they are ready for AI, only 11% operate in fully digital EHS systems.
• BoeingcoreStrategic or Co-development Partner · 15 April 2026NSC and Boeing announced a $2.3 million multi-year commitment to expand the Advanced Safety Certificate Scholarship for Veterans, increasing annual awards from 50 to 75 starting in 2026 through 2029. The program supports U.S. military veterans pursuing careers in environmental, health and safety by covering program costs and providing career resources including free ASC enrollment, NSC Congress & Expo registration, and professional development opportunities.
• NCCCO FoundationcoreStrategic or Co-development Partner · 18 December 2025Launched free Organizational Safety Gap Analysis Tool to help employers identify safety gaps and prevent serious incidents and fatalities. The tool assesses seven key areas influencing safety health and provides personalized reports for organizations of all sizes and industries.
• Texas Department of TransportationcoreStrategic or Co-development Partner · 2 December 202518-year partnership continuation through Our Driving Concern program addressing leading crash factors including distraction, speed, and lack of seatbelt use. Part of $1.3 million federal pass-through grants for employer road safety.
• Ohio, North Carolina, and West Virginia Highway Safety OfficesminorStrategic or Co-development Partner · 2 December 2025New or expanded Our Driving Concern program initiatives in three states, part of $1.3 million federal pass-through grants to help employers prevent roadway crashes, injuries, and fatalities.
• National Highway Traffic Safety Administration (NHTSA)coreStrategic or Co-development Partner · 11 November 2021NSC received Road to Zero Community Traffic Safety Grants from NHTSA ranging from $50,000 to $250,000 over three years. Grants fund projects promoting roadway safety, technology, and equity targeting disparities in transportation safety.
• AmazoncoreStrategic or Co-development Partner · 1 January 2021MSD Solutions Lab was established in 2021 with funding from Amazon, focused on preventing musculoskeletal disorders through research, pilot programs, and the Safety Innovation Challenge. Research surveyed over 400 workers finding that more than 80% using prevention technology report reduced symptoms or no negative impact.
• GM FoundationcoreStrategic or Co-development PartnerGM Foundation partners with NSC on DriveitHOME program to help teen drivers make it home safe by getting parents more involved in driver education. The program provides resources for parents to coach teens, including the DriveitHOME app for logging practice hours and the New Driver Deal agreement.
• Buckle Up for LifeminorGTM or Marketing PartnerGrant from Buckle Up for Life supported launch of virtual car seat installation assistance service. Program helps parents and caregivers ensure proper installation through online meetings with safety experts, addressing that 3 out of 4 car seats are improperly installed.
• Office of National Drug Control PolicycoreStrategic or Co-development PartnerNSC issued statement congratulating Sara Bailey on confirmation as Director, emphasizing ongoing collaboration on workplace safety issues including drug overdose, driver impairment, and cannabis rescheduling. NSC cited CDC data showing over 80,000 drug overdose deaths in 2024 with workplace overdoses representing 10% of all job-related deaths.
• OSHAcoreStrategic or Co-development PartnerPartner with OSHA and CPWR on annual National Safety Stand-Down to Prevent Falls in Construction. Falls remain critical hazard with over 600 worker deaths from falls in 2024. Voluntary initiative encourages employers to pause work for safety activities including toolbox talks, equipment inspections, and training.
• CPWR - The Center for Construction Research and TrainingcoreStrategic or Co-development PartnerPartner with NSC and OSHA on annual National Safety Stand-Down to Prevent Falls in Construction. Voluntary initiative encourages employers to pause work for safety activities including toolbox talks, equipment inspections, and training on fall prevention.
• We Save LivesminorStrategic or Co-development PartnerNSC participated in National Passenger Safety Week (January 19-25, 2026), a campaign with 70 traffic safety organizations encouraging passengers to speak up against unsafe driving. Campaign cites 2024 crash data showing 40,901 road deaths.
• The National Road Safety FoundationminorStrategic or Co-development PartnerCo-created National Passenger Safety Week with We Save Lives, encouraging passengers to challenge impaired driving, speeding, distracted driving, and unbuckled occupants. Includes Courage to Intervene Promise pledge.
• SogriselminorChannel Partner/ Reseller/ DistributorColombian consulting and training company recognized by NSC as an authorized Training Center and oversight body in Colombia, positioning Sogrisel as a reference for international best practices in occupational safety.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American Red Cross: American Red Cross is a direct competitor in first aid, CPR, and AED training for both individuals and enterprise customers. Both organizations sell certifications through chapters/training centers nationally and compete for the same workplace safety training budget.
• UL Solutions: UL Solutions is both a partner (UL PureSafety powers NSC's 700+ course eLearning library) and a competitor in EHS training, certification, and safety science research. UL was also the 2026 Robert W. Campbell Award recipient from NSC.
• American Heart Association: AHA directly competes with NSC in CPR, AED, and first aid certification programs using ILCOR-aligned science for both consumer and healthcare provider audiences. Both sell courses through authorized instructor networks and employer workplace programs.
• ASSP (American Society of Safety Professionals): ASSP is the leading professional association for safety practitioners and competes with NSC for safety professional memberships, certifications (including the STSC and CSP-adjacent credentials), continuing education, and conference attendance.
• Cintas: Cintas competes with NSC in first aid supply services, AED programs, and workplace safety services for SMB and enterprise customers, bundling training with physical safety products in a similar GTM motion.
• International Safety Equipment Association (ISEA): ISEA is a trade association for safety equipment manufacturers and overlaps with NSC on workplace safety standards, advocacy, and policy engagement. Both influence ANSI standards and federal safety regulation.

Broad incumbents

• SafetyCulture: SafetyCulture is a leading mobile-first inspection and EHS platform serving 85,000+ organizations. It is an emerging threat to NSC's training and consulting revenue as customers consolidate safety workflows into integrated SaaS tools.
• VelocityEHS: VelocityEHS provides integrated EHS software including training, incident management, and compliance tools. They compete with NSC for enterprise safety budgets and were co-authors of the April 2026 AI-in-safety report with NSC and Wolters Kluwer Enablon.
• Wolters Kluwer Enablon: Enablon is a major EHS and operational risk management software platform. The April 2026 joint report on AI in workplace safety suggests a partner-competitor dynamic as Enablon absorbs training and compliance workflows.

Emerging players

• CompScience: CompScience built its AI-powered Safe Work Plan platform using NSC's Serious Incident and Fatality Prevention Model and is currently piloted by Tesla and Conagra. It represents the emerging category of AI-native safety analytics that NSC curates through TechHub but does not own.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/nscsafety
• YouTubeyoutube.com/user/NatlSafetyCouncil
• Facebookfacebook.com/NatlSafetyCouncil
• LinkedInlinkedin.com/company/21074
• Instagraminstagram.com/nationalsafetycouncil

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments23 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Safety Council