What Mindset Medical does

Mindset Medical is a Phoenix, Arizona-based healthcare technology company that has developed a contactless vital sign measurement platform marketed as Vital-Trac and Informed Vital Core. The platform uses standard smartphone, tablet, and laptop cameras combined with remote photoplethysmography (rPPG) and deep neural networks to extract clinically accurate pulse rate and respiratory rate measurements in 30–60 seconds, without dedicated hardware or wearables. The technical stack includes AI facial zone mapping to identify optimal signal regions, multimodal rPPG detection at pixel-level frame analysis, waveform refinement via deep learning, and an edge processing architecture that destroys all video and biometric data on-device after each session, transmitting only encrypted numeric clinical metrics.

The company has secured two FDA 510(k) clearances for software-only medical devices — pulse rate (K241633, cleared November 18, 2024) and respiratory rate (K250078, cleared June 3, 2025) — with clinical validation against 4-lead ECG and capnography gold standards achieving ±3 bpm heart rate accuracy (50–103 bpm range) and ±3 breaths/min respiratory rate accuracy (8–30 breaths/min range), inclusive of all Fitzpatrick skin tones (I–VI). Distribution is run through three motions: direct enterprise sales to health systems, telehealth platforms, RPM companies, and employer wellness programs; OEM/white-label embedding into partner platforms via WebSDK (iOS, Android, Web, Desktop) and RESTful APIs; and a developer self-service model with a free sandbox and 15-minute WebView integration. The platform has processed over 10 million production scans across all 50 US states and supports CPT 99453/99454/99457/99458 billing, MIPS/ACO/HEDIS quality reporting, and population health risk stratification.

Mindset Medical's revenue model combines enterprise SaaS subscriptions, OEM/white-label licensing fees, and per-scan or per-deployment arrangements, with pricing tied to the value-based economics of RPM reimbursement, ACO shared savings, and MIPS quality bonuses (case-study data cites $15–$110 per patient per month for MIPS documentation and $21–$102 per patient per month for RPM billing). The company was founded by Mitch Foster (CEO) and Dr. Nicholas Theodore (CMO), both alumni of the Excelsius Surgical camera technology team (acquired by Globus Medical), and is backed by Grayhawk Capital and Questa Capital as Series A co-leads (June 2024, ~$8M) alongside Amgen Ventures, AZ Venture Development Corporation, and Nova Prime. With 11–50 employees, four issued US patents, and additional pending applications, Mindset Medical is positioned as a software-only alternative to hardware-dependent RPM infrastructure in the healthcare AI/ML medical device category.

Name

Mindset Medical

Legal name

Mindset Medical, Inc.

Website

https://mindsetmedical.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Mindset Medical is a Phoenix-based healthcare technology company that develops FDA-cleared, camera-based contactless vital sign measurement software (Vital-Trac) for health systems, telehealth platforms, RPM providers, employer wellness programs, and digital health partners.

Ownership category

akta.pro rank

Product category

Digital Health Software (Contactless Vital Sign Measurement / Remote Patient Monitoring)

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Surgical and Medical Instrument Manufacturing (339112), Scientific Research and Development Services (5417)

SIC

Surgical & Medical Instruments & Apparatus (3841), Services-Health Services (8000)

akta.pro primary industry

Clinical-Grade Vital Signs Monitoring (ECG, SpO2, BP, Temp, Respiration) (HLACAPAI)

akta.pro secondary industries

Medical-Grade Device Connectivity & Device Management (MDM) (HLACAFAG), Medical Device Connectivity & Interoperability Middleware (MDI, EHR/HL7/FHIR Integration) (HLACAPAJ), Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA), Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB)

Keywords

• Contactless vital signs
• Remote patient monitoring
• Telehealth vital capture
• Clinical AI software
• Healthcare API platform

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software as a Medical Device (SaMD) Licensing: Mindset Medical licenses its FDA-cleared Vital-Trac software platform to healthcare organizations. Pricing is subscription or usage-based, supporting RPM CPT billing (99453, 99454, 99457, 99458), MIPS quality reporting, and APCM bundling. White-label OEM embedding allows partners to distribute under their own brand with Mindset Medical maintaining regulatory compliance.
2. WebSDK / API Platform Access: Revenue generated through developer platform access including native WebSDK packages (iOS, Android, Web, Desktop), RESTful API calls, and WebView iframe embedding. Supports tiered access including sandbox (free, no NDA required) and production keys.
3. Medical Device OEM Embedding: OEM embedding of FDA-cleared software under partner branding. Mindset Medical maintains software ownership and regulatory compliance while partners distribute. Revenue model combines licensing fees with per-scan or subscription charges.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Mindset Medical develops and licenses Vital-Trac, an FDA-cleared software-only medical device platform that uses standard smartphone, tablet, and laptop cameras combined with remote photoplethysmography (rPPG) and deep neural network AI to measure pulse rate and respiratory rate without any external hardware or wearables. The platform is delivered to healthcare organizations through WebSDK native packages (iOS, Android, Web, Desktop), RESTful APIs, and WebView embedding, supporting remote patient monitoring, telemedicine, quality reporting, and wellness screening use cases. Two FDA 510(k) clearances have been secured (pulse rate in November 2024 and respiratory rate in June 2025), and the technology has processed over 10 million scans across US healthcare systems.

Product overview

Mindset Medical offers a unified platform architecture centered on Vital-Trac, a contactless vital sign measurement technology that uses standard device cameras combined with rPPG and AI to capture clinically accurate vital signs without hardware. The core product portfolio includes Informed Vital Core (IVC App) - an FDA-cleared software-as-a-medical-device - and the Informed Vital Health Platform enabling white-label deployment. Specialized solutions extend the platform for Remote Patient Monitoring (RPM), Telemedicine Vital Signs, Wellness Programs, Staffing & Care Optimization, and Quality & Attribution Metrics. Integration is enabled through WebSDK native packages for iOS, Android, Web, and Desktop, plus RESTful APIs and WebView embedding. The company has achieved 2 FDA medical device clearances (pulse rate November 2024, respiratory rate June 2025), processed 10M+ scans, and supports deployment across all 50 US states.

Differentiator

Problem solved

Functional benefit

Brands

• Vital-Trac: Primary product platform for contactless vital sign measurement including pulse rate, respiratory rate, and wellness blood pressure monitoring via standard device cameras.
• Informed Vital Core (IVC App)
• Informed Vital Health Platform

Products and services

• Vital-Trac Primary product platform delivering contactless vital sign measurement using smartphone, tablet, or laptop cameras. Combines rPPG and AI technology to deliver real-time clinical-grade pulse rate, respiratory rate, and blood pressure in 30-60 seconds without external hardware or wearables, for use by healthcare providers, telehealth platforms, RPM companies, and wellness programs.
• Informed Vital Core (IVC App) FDA-cleared software-as-a-medical-device application that measures respiratory rate and pulse rate through standard device cameras. Marketed as 'Informed Vital Core' or 'IVC App' with two FDA 510(k) clearances, targeting clinical facilities, remote care environments, long-term care settings, and home use.
• Informed Vital Health Platform Comprehensive healthcare platform supporting contactless vital sign capture for clinical and population health workflows. Enables white-label deployment of FDA-cleared measurement technology across health systems, health plans, employer benefits, and Medicare Advantage programs.
• Vital-Trac WebSDK Native software development kit for integrating contactless vital sign measurement into existing applications. Available for iOS (Swift/Objective-C), Android (Kotlin/Java), Web (WebAssembly), and Desktop (Electron) with camera integration and customizable UI components. Includes a free production sandbox (no NDA required) and supports 15-minute WebView integration or 3-day native WebSDK deployment.

Quantifiable outcome

• 92% patient compliance through portal-based face scans versus 43% device compliance failures in traditional RPM
• +9 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature7 records

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Binah.ai: Binah.ai provides contactless vital sign measurement via standard device cameras using rPPG and AI, directly competing with Mindset Medical in extracting pulse rate, respiratory rate, and SpO2 from video without dedicated hardware.
• NuraLogix: NuraLogix's Anura platform uses rPPG and deep learning to measure blood pressure, heart rate, and other vitals from a selfie video. It is one of the closest direct competitors to Mindset's Vital-Trac in camera-based vital sign capture.
• FaceHeart Corporation: FaceHeart develops FDA-cleared, camera-based vital sign monitoring using rPPG and AI, measuring heart rate, respiration, and SpO2 from facial video — overlapping directly with Mindset's clinical-grade contactless vitals offering.
• Vivify Health: Vivify Health is an RPM platform that delivers chronic care management through connected kits and tablets. Mindset's hardware-free RPM competes head-to-head with Vivify's device-based programs by offering lower-cost biometric capture via patients' smartphones.
• Health Recovery Solutions (HRS): HRS provides RPM kits, tablets, and software for chronic disease and post-acute care management. Mindset's contactless vitals approach targets the same RPM CPT 99453–99458 reimbursement workflows with a hardware-free alternative.

Emerging players

• TytoCare: TytoCare provides remote examination devices for telehealth, capturing heart rate, lung sounds, and temperature. It competes with Mindset on objective vitals in virtual care but uses dedicated hardware rather than software-only camera capture.
• CareSimple: CareSimple delivers RPM and chronic care management solutions to providers and health plans with cellular-connected devices. It overlaps with Mindset in RPM CPT billing capture and care pathways for CHF, COPD, and hypertension.

Broad incumbents

• Amwell: Amwell is a large telehealth platform that could integrate or build camera-based vitals to compete with Mindset. It is a strategic OEM partner candidate and a potential substitute vendor for health systems evaluating embedded vital sign capture.
• Withings: Withings provides connected health devices (blood pressure monitors, sleep mats, watches) for consumer and provider use. While hardware-led, it represents a broader adjacent incumbent competing for the same biometric-monitoring budget.
• iHealth Labs: iHealth Labs manufactures FDA-cleared connected blood pressure monitors, pulse oximeters, and thermometers. It is an incumbent in the device-based vital sign capture space that Mindset's software-only platform aims to displace in clinical and wellness workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindset Medical