Recovery.com
- Company typePrivate
- Founded2017
- HeadquartersMadison, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Recovery.com firmographics
Firmographics- Name
- Recovery.com
- Legal name
- RehabPath Inc.
- Website
- https://recovery.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Recovery.com industry classification
Industry- Product category
- Behavioral Health Treatment Marketplace
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Health Services (8000), Services-Social Services (8300)
- akta.pro primary industry
- Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)
- akta.pro secondary industry
- Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)
Keywords
Where Recovery.com is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Recovery.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Provider Advertising and Premium Listings: Free basic listing for treatment providers with premium advertising options designed to accelerate patient acquisition and practice growth. Revenue generated from providers paying for enhanced visibility and marketing placements on the platform.
- Referral-Free Model: Platform connects patients directly with treatment providers without charging referral fees. No hotline or referral fees charged to treatment seekers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Provider Profile |
| Subscription | Monthly | Premium Provider Advertising |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Recovery.com product offering
Product offeringCore offering
Recovery.com operates a search and matching platform that connects individuals seeking addiction and mental health treatment with more than 21,000 treatment providers worldwide. The platform enables filtering by location, condition, insurance, and level of care, and is complemented by free provider profile management, insurance verification assistance, and an editorial Resource Hub. Treatment providers receive free basic listings and may purchase premium advertising to accelerate patient acquisition.
Product overview
Recovery.com operates a comprehensive treatment marketplace connecting individuals seeking addiction and mental health treatment with over 21,000 providers worldwide. The platform offers a core search and matching system with filtering by location, conditions, insurance, and care levels, complemented by provider profile management, insurance verification assistance, and an educational Resource Hub. The company augmented its platform in May 2025 through the acquisition of RedFox AI, adding conversational AI capabilities for behavioral health and at-home medical guidance, with features including AI-enhanced breathalyzer monitoring and virtual recovery coaching through partners. The platform supports virtual treatment across 5,359+ virtual providers and maintains an advisory council of behavioral health and technology leaders.
Differentiator
Problem solved
Functional benefit
Products and services
- Treatment Provider Search & Matching Platform A comprehensive search platform connecting users with addiction and mental health treatment providers, featuring filtering by location, conditions, insurance, levels of care, and specializations across 21,000+ treatment centers worldwide.
- Virtual Treatment Programs Online addiction treatment services providing therapy, support groups, and counseling through virtual platforms, allowing users to access professional help from home across 5,359+ virtual treatment providers.
- Resource Hub Educational content platform featuring researched, fact-checked articles and guides offering addiction and mental health insight from experts and treatment professionals, covering topics like treatment options, payment guidance, and recovery support.
- Insurance Verification Assistance Free insurance benefit verification service helping users understand their coverage for addiction and mental health treatment, with support for major insurance providers including Aetna, Anthem, BlueCross BlueShield, Cigna, Humana, Medicaid, Medicare, and United Healthcare.
- You Are Accountable (Virtual Recovery Coaching) Virtual recovery coaching program offering fully virtual 1-on-1 recovery coaching, group meetings, AI-enhanced breathalyzer monitoring, and at-home toxicology testing to support transparency, accountability, and confidence in the recovery process.
Quantifiable outcome
- Over 1 million users per month find addiction or mental health treatment through the platform
- +2 more outcomes
Companies that use Recovery.com
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Recovery.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature1 record
Recovery.com partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Recovery FoundationcorePartnership with Recovery Foundation, a local nonprofit focused on eliminating financial barriers to recovery. The collaboration aims to expand support so more people can build lasting recovery without financial barriers. Includes shared office space between the two organizations. CEO Ben Camp stated the collaboration aims to scale access to critical recovery support and recovery housing.
- RedFox AIcoreAcquisition of RedFox AI, a Madison-based healthtech startup specializing in conversational AI for behavioral health and at-home medical guidance. The deal included RedFox AI's technology and co-founders, with Myers taking a leadership role and Brooks joining the engineering team. Aims to enhance Recovery.com's AI-driven mental health treatment platform while accelerating AI development and maintaining trust and safety.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Recovery.com competitors and assessment
Company assessmentDirect peers
- Psychology Today: Operates the largest therapist and treatment provider directory in the US, with similar provider advertising/premium listing revenue model. Direct competitor for mental health and addiction treatment discovery traffic and provider monetization.
- Headway: Venture-backed mental health marketplace connecting patients with therapists and treatment providers via insurance verification. Highly comparable two-sided model in adjacent behavioral health vertical with strong recent growth.
- Alma: Provider directory and platform for mental health professionals accepting insurance. Comparable two-sided marketplace model with provider subscription pricing and patient matching, focused on outpatient mental health.
- SAMHSA Treatment Locator: Government-run, free treatment locator covering SUD and mental health providers nationwide. The largest free, no-monetization competitor in the SUD category, which Recovery.com explicitly differentiates against on quality and editorial depth.
- BetterHelp: Telebehavioral health marketplace owned by Teladoc, connecting users with online therapists and counselors via subscription. Direct comparable for online mental health treatment matching and consumer acquisition in the same target user base.
- Talkspace: Public online therapy marketplace matching users with licensed therapists via subscription. Direct comparable in online behavioral health discovery, with insurance coverage and B2B channels.
Broad incumbents
- Zocdoc: Largest general healthcare appointment marketplace in the US with provider subscription model. Comparable directory + booking + insurance verification model, though focused on broader healthcare rather than behavioral health specialization.
- WebMD: Major consumer health information platform with provider directory and advertising business. Broad incumbent with overlapping content + advertising model, though lacks Recovery.com's deep SUD specialization.
- American Addiction Centers: Large publicly-traded operator of addiction treatment facilities with its own direct patient acquisition funnel. A key provider customer and a potential vertical competitor that could disintermediate directories.
Emerging players
- DrugRehab.com: Specialized addiction treatment directory and content site with provider advertising model. Closest niche competitor focused exclusively on SUD treatment discovery, smaller scale than Recovery.com.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Recovery.com social profiles
Digital presenceRecovery.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Recovery.com leadership team
Management profileNumber of profiles
Profiles4 records
Recovery.com subsidiaries and ownership
Company hierarchySubsidiaries1 record
Recovery.com funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Recovery.com M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Recovery.com
What does Recovery.com do?
Recovery.com operates a search and matching platform that connects individuals seeking addiction and mental health treatment with more than 21,000 treatment providers worldwide. The platform enables filtering by location, condition, insurance, and level of care, and is complemented by free provider profile management, insurance verification assistance, and an editorial Resource Hub. Treatment providers receive free basic listings and may purchase premium advertising to accelerate patient acquisition.
Is Recovery.com a public or private company?
Recovery.com is a private company. It is classified as venture growth investor backed and is currently operating.
When was Recovery.com founded?
Recovery.com was founded in 2017. It employs 101 to 250 people.
Where is Recovery.com based?
Recovery.com is headquartered in Madison, United States, in the North America region.
How does Recovery.com make money?
Two revenue lines are on record. Provider Advertising and Premium Listings are the primary driver. The others are referral-Free Model.
Who are Recovery.com's main competitors?
Direct peers on record are Psychology Today, Headway, Alma, SAMHSA Treatment Locator, BetterHelp and Talkspace. Broad incumbents are Zocdoc, WebMD and American Addiction Centers. DrugRehab.com is listed as an emerging player.
Does Recovery.com have an API?
No public API is recorded for Recovery.com.
What industry is Recovery.com in?
Recovery.com's product category is Behavioral Health Treatment Marketplace. Its primary akta.pro industry code is HLAFACAN, Peer Support, Recovery Coaching & Sober Living Services, with a secondary code of BPAGAEAO, Substance Use Recovery & Harm Reduction Support Services. Its NAICS code is 621420 and its SIC code is 8000.