What RedFox AI does

RedFox AI is a private SaaS company incorporated in Wisconsin as RedFox AI, Inc. and headquartered in Madison, Wisconsin. The company builds a white-labeled conversational AI platform designed to engage patients through Instructions For Use (IFU) navigation for medical products. It serves three vertical segments in the United States market — home lab testing and diagnostics manufacturers, medical device manufacturers, and pharmaceutical manufacturers — targeting firms with $30M–$1B+ annual revenue. The platform is accessed via a widget through SMS, email, or QR code scanning, and downstream analytics are surfaced through a customizable dashboard.

The platform's AI capability spans text and audio conversational modalities and is built around autonomous agents, knowledge retrieval over product documentation, process automation, and multilingual natural language processing, supporting more than 90 languages. Core modules include an IFU Navigation System, a Patient Insights Solution, User Feedback Tools, and barcode-based product authentication. RedFox states HIPAA compliance with active Business Associate Agreements (BAAs) with both AWS and Microsoft Azure, supports API integration into customer software ecosystems, and explicitly does not integrate with Epic or Cerner EHR systems. White-label branding allows customers to deploy the platform under their own brand identity.

Revenue is generated through enterprise SaaS subscriptions with quote-based pricing, sold via a direct enterprise field sales motion that engages executive, customer experience, customer support, and IT stakeholders. The stated deployment timeline is 90 days. The company operates with 1–10 employees and discloses no venture or growth equity funding; the only dated funding entry is a $25,000 raise on 2022-07-12 from undisclosed investors. Strategic advisors include Gary Frings (former CIO, Exact Sciences Corporation), Craig Gadke (CISO, Foundation Finance Company), and Greg Collins (Ecosystem Sales Director, Accenture). The company holds memberships in the Wisconsin Technology Council, BioForward Wisconsin, and the Wisconsin Startup Coalition.

Name

RedFox AI

Legal name

RedFox AI, Inc.

Website

https://redfox-ai.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

RedFox AI builds a white-labeled conversational AI platform that helps US healthcare manufacturers guide patients through Instructions For Use for home lab tests, medical devices, and pharmaceuticals via a 90-day-deployment enterprise SaaS subscription.

Ownership category

akta.pro rank

Product category

Healthcare Patient Engagement Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industries

Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Omnichannel Patient Communications & Contact Center (Voice/SMS/Email/Chat) (HLACAEAC)

Keywords

• Conversational AI healthcare
• Patient engagement platform
• Medical device software
• Pharmaceutical adherence software
• IFU navigation system

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Enterprise SaaS model providing AI-powered patient engagement platform with 90-day deployment. Pricing based on company size and usage, targeting midsized to enterprise manufacturers ($30M-$1B+ revenue).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

RedFox AI develops a white-labeled SaaS conversational AI platform that helps healthcare manufacturers guide patients through Instructions For Use (IFU) for home lab tests, medical devices, and pharmaceutical products. The platform supports voice and text interactions in 90+ languages, integrates barcode scanning and APIs, and provides a customizable analytics dashboard, with deployment completed in approximately 90 days. It targets midsized and enterprise U.S. manufacturers ($30M-$1B+ annual revenue) seeking to improve patient adherence, reduce support costs, and capture real-time feedback.

Product overview

RedFox AI offers a unified patient engagement platform built around conversational AI technology. The core RedFox AI Patient Engagement Platform delivers intelligent, voice-enabled guidance through a white-labeled widget, working alongside the RedFox Analytics Dashboard for insights aggregation. Key features include IFU Navigation for instruction guidance, Patient Insights Solution for behavioral analytics, and User Feedback Tools for real-time sentiment capture. The platform targets home lab testing, medical devices, and pharmaceuticals manufacturers in the US market ($30M-$1B+ annual revenue), with deployment capabilities in 90+ languages.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 90-day or less deployment timeline for AI training on IFU documentation
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Three partnerships are on record, tiered minor.

• Wisconsin Technology CouncilminorOthersProud member of the Wisconsin Technology Council, a regional technology industry organization supporting tech companies in Wisconsin.
• BioForward WisconsinminorOthersProud member of BioForward Wisconsin, a regional biotech and healthcare industry organization supporting Wisconsin's bioscience community.
• Wisconsin Startup CoalitionminorOthersProud member of the Wisconsin Startup Coalition, a regional startup ecosystem organization supporting early-stage companies in Wisconsin.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Orbita: Conversational AI platform for healthcare and life sciences covering patient engagement, virtual assistants, and voice/chat automation for providers and pharma. Closely aligned product category, regulatory posture, and life-sciences buyer overlap.
• Conversa Health: Automated virtual care and patient engagement platform using conversational AI for chronic care, acute discharge, and medication adherence—directly overlapping RedFox's pharma adherence and home-use scenarios.
• GYANT: Conversational AI assistant for health systems that guides patients through symptom checking, triage, and care navigation via chat. Comparable deployment model (white-label embedded in customer digital properties) and HIPAA posture.
• Sensely: Healthcare-focused conversational AI combining avatar-driven chat/voice with clinical content for patient engagement and chronic care support. Comparable in vertical specialization, multilingual patient UX, and provider/payer buyer focus.
• Hyro AI: Enterprise conversational AI platform purpose-built for healthcare, with similar patient engagement, scheduling, and call-center automation use cases for providers and health systems. Directly comparable technology, target buyers, and HIPAA-first positioning.

Broad incumbents

• Kore.ai: General-purpose enterprise conversational AI platform with healthcare-specific deployments. A larger, well-funded incumbent offering overlapping patient-engagement functionality as part of a wider portfolio.
• Avaamo: Enterprise conversational AI platform spanning healthcare, insurance, banking, and retail with vertical solutions. Broader incumbent offering comparable voice/chat automation capabilities but lacks RedFox's narrow patient-engagement focus.
• Babylon Health: AI-driven symptom assessment and virtual care platform with conversational interface for patient triage. Broader incumbent offering overlapping conversational patient engagement functionality across global markets.

Regional players

• Livi: European digital healthcare provider combining virtual consultations with AI-driven patient triage and engagement. Comparable patient-engagement and adherence use cases but primarily serving UK/Nordics rather than the US market.

Emerging players

• Maven Clinic: Digital health platform combining virtual care with AI-enhanced patient communication for women's and family health. Comparable patient-engagement and adherence focus on underserved populations, though narrower in therapeutic scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/redfoxai
• LinkedInlinkedin.com/company/redfox-ai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedFox AI