What Haus does

Haus Analytics, Inc. is a San Francisco-based SaaS company that operates an AI-powered marketing measurement platform built on causal inference rather than correlation-based attribution. Its core product portfolio consists of three modules — Incrementality Experiments (including GeoLift, Fixed Geo Tests, and Time Tests), Causal MMM, and Causal Attribution — that allow brands to run controlled geo- and time-based experiments and translate results into budget allocation recommendations. Supporting features include Haus Copilot for AI-assisted experiment design and Architect, an AI agent for automated budget decisions. The platform is privacy-durable, using only non-PII first-party KPI data, and integrates with major ad platforms (Meta, Google, YouTube, TikTok, CTV, Pinterest) and retail/Amazon data sources.

The company targets enterprise brands, direct-to-consumer companies, and digital marketing agencies, with named customers spanning FanDuel, Grubhub, Intuit, Sonos, Dyson, Wayfair, Coursera, Invisalign, SharkNinja, StockX, AG1, BetMGM, Reformation, Oura, Ridge, and Mejuri, among others. Go-to-market is primarily direct enterprise sales with a demo-based engagement model, supplemented by an agency partner program (Tinuiti as a named strategic partner) and integration partnerships (MNTN for CTV, Crisp for retail data). Pricing is quote-based subscription, with revenue generated through annual or multi-year contracts scoped to customer usage. The company is SOC 2 Type II, GDPR, and CCPA compliant, and reports 4,000+ experiments run per year across $30B+ in optimized ad spend.

Haus has raised approximately $61M across multiple rounds since 2021, with key investors including Insight Partners (Series A lead, August 2023), 01 Advisors (July 2024), and BoxGroup (April 2025). The company is led by founder and CEO Zach Epstein, with a science team that includes ex-Amazon and ex-Meta econometricians and Scientific Advisor Susan Athey, the John Bates Clark Medal-winning economist. The platform was recognized on the LinkedIn Top Startups 2025 list.

Name

Haus

Legal name

Haus Analytics, Inc.

Website

https://haus.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

251–500 employees

Short description

Haus is an AI-powered causal marketing measurement SaaS platform that uses geo- and time-based experiments to help brands quantify the true incremental impact of their marketing spend across digital, CTV, and offline channels. It serves enterprise marketers, DTC brands, and agencies.

Ownership category

akta.pro rank

Product category

Marketing Measurement Software

NAICS

Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310)

akta.pro primary industry

Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)

akta.pro secondary industries

Attribution, Measurement, Analytics & Incrementality (BPAMALAF), Marketing Mix Modeling, Attribution & Propensity Scoring (HDAAAHAH)

Keywords

• Marketing measurement software
• Incrementality testing
• Causal marketing analytics
• Marketing mix modeling
• Media mix optimization

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Haus operates as a SaaS company providing access to its incrementality testing platform, measurement tools, and expert guidance. The subscription includes access to experiments, Causal MMM, Causal Attribution, and customer success support. Revenue is generated through annual or multi-year subscriptions based on customer scope and usage.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Haus provides an AI-powered causal marketing measurement SaaS platform that quantifies the true incremental impact of marketing investments through controlled experiments. The platform combines incrementality experiments (geo-based and time-based), causal marketing mix modeling (MMM), and daily causal attribution reporting to help brands optimize media spend across digital and offline channels. It is sold via annual or multi-year subscriptions with dedicated Measurement Strategists supporting onboarding and customer success.

Product overview

Haus is an AI-powered causal marketing measurement platform that helps brands understand the true incremental impact of their marketing investments. The platform consists of three core SaaS products: Incrementality Experiments (for configuring and running geo-based and time-based experiments to measure causal marketing impact), Causal MMM (an incrementality-powered Marketing Mix Modeling solution that grounds budget allocation in experiment-based causality rather than correlations), and Causal Attribution (daily incrementality reporting that calibrates platform metrics against experiment results). Supporting features include GeoLift, Fixed Geo Tests, and Time Tests for different experiment designs, plus Haus Copilot for AI-assisted experiment optimization. The platform processes first-party data only (no pixels, cookies, or PII), optimizing over $30B in ad spend annually across 4000+ experiments per year for enterprise brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Incrementality Experiments Geo-based and time-based experiments that measure the incremental impact of marketing campaigns by comparing exposed treatment groups against holdout control groups, enabling brands to understand causal marketing effectiveness across digital and offline channels. For enterprise brands, DTC companies, and agencies.
• Causal MMM An incrementality-powered Marketing Mix Modeling solution that grounds budget allocation recommendations in causal experiment data rather than correlations, providing transparent and trustworthy media mix optimization for enterprise brands and agencies.
• Causal Attribution Daily incrementality reporting product that dynamically adjusts platform-reported metrics based on experiment results, enabling day-to-day marketing optimization decisions grounded in causal measurement rather than platform attribution. For enterprise brands and agencies.

Quantifiable outcome

• 57% iROAS and 12.9% incremental sales for Mejuri
• +5 more outcomes

Named customers27 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Susan AtheycoreOthers · 15 October 2025World-renowned economist and John Bates Clark Medal winner Susan Athey joined Haus as Scientific Advisor in October 2025, bringing expertise in causal inference and economics to guide the company's scientific methodology.
• TinuiticoreChannel Partner/ Reseller/ DistributorStrategic partnership where Tinuiti offers Haus's incrementality testing platform to agency clients. Tinuiti's SVP Strategic Partnerships Chris Chang noted the partnership brings technology and expertise to drive transparency, disciplined testing, and measurable growth for mutual clients.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Nielsen: Nielsen provides media and audience measurement, including MMM services to enterprise advertisers and agencies. It is a broad incumbent competing for the same Fortune 500 measurement budgets that Haus targets with its causal experiment approach.
• LiveRamp: LiveRamp is a data connectivity and identity platform that powers marketing measurement and attribution across the ecosystem. Its Data Collaboration Platform supports the same enterprise measurement use cases Haus addresses, positioning it as a broader incumbent.
• Analytic Partners: Analytic Partners is a long-standing ROI and MMM measurement firm serving large enterprise advertisers. As an established incumbent, it overlaps with Haus on MMM, media mix optimization, and ROI analytics, but focuses on consulting-led delivery rather than self-serve experimentation.
• Circana (formerly IRI): Circana is a large-scale retail and consumer measurement firm offering MMM and advanced analytics to CPG and retail clients. It overlaps with Haus on MMM and marketing ROI measurement at the enterprise end of the market.

Direct peers

• Conversion.com: Conversion.com is a marketing data and analytics consultancy building MMM and attribution solutions for ecommerce and enterprise customers. It overlaps with Haus on incrementality measurement and serves a similar DTC and mid-market roster.
• Measured: Measured is an incrementality measurement platform that runs experiments to quantify media ROI and inform budget allocation. It competes head-to-head with Haus on experiment design and causal attribution for advertisers.
• Northbeam: Northbeam is a DTC-focused multi-touch attribution and marketing measurement platform. It overlaps directly with Haus on MMM, attribution, and incrementality for ecommerce brands, with similar customer logos (e.g., DTC and Shopify-native merchants).
• Triple Whale: Triple Whale is a DTC analytics and attribution platform purpose-built for Shopify brands. It provides MMM, post-purchase surveys, and ad spend dashboards, competing head-to-head with Haus for mid-market DTC measurement budgets.
• Rockerbox: Rockerbox offers cross-channel marketing attribution and unified MTA/MMM measurement for direct-to-consumer and enterprise brands. It directly competes with Haus on attribution, incrementality, and cross-channel ROI reporting.

Emerging players

• AppsFlyer: AppsFlyer is a mobile-focused attribution and marketing analytics platform expanding into incrementality and MMM solutions. While historically mobile-first, its pivot into cross-channel incrementality overlaps with Haus's enterprise measurement offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/hausanalytics
• YouTubeyoutube.com/@hausAnalytics
• LinkedInlinkedin.com/company/haus-analytics

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds5 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haus