Pebl
Pebl is an AI-first global employment platform providing Employer of Record, payroll, benefits, immigration, and talent sourcing services to enterprises and growth companies hiring across 185+ countries, with proprietary AI assistant Alfie automating HR and compliance workflows.
- Company typePrivate
- Founded2015
- HeadquartersPalo Alto, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Pebl does
Pebl (legal entity Velocity Global, LLC d/b/a Pebl, parent Velocity Global Holdings, LLC) is a US-headquartered, AI-first global employment platform operating across 185+ countries. The company provides Employer of Record (EOR) services in which Pebl becomes the legal employer of a client's workforce — handling contracts, payroll, benefits, tax filings, statutory leave, onboarding, and offboarding — alongside integrated modules for global payroll, benefits administration, immigration support, talent sourcing, equity programs, and international pensions. The underlying architecture is a unified "Global Work Platform" delivered through a self-serve signup flow and a cloud portal, with a public API for partner integrations. Its proprietary AI assistant, Alfie, was built on more than a decade of in-house EOR data and has expanded from answering compliance questions to executing HR tasks directly in the platform, with a reported 83.5% support ticket deflection rate.
The technology stack emphasizes compliance and security: ISO/IEC 27001:2022 certified, SOC 2 Type 2 compliant, GDPR and CCPA aligned, AES-256 encryption, multifactor authentication, and APEC Cross-Border Privacy Rules adherence. Pebl pairs this with a formal partnership with Baker McKenzie (#1 global employment law firm) and 200+ in-house local legal experts, which underpins its #1 compliance ranking on G2 and its ability to operate across 185+ jurisdictions. Native integrations with Greenhouse, ADP Workforce Now, JazzHR, Oracle, and BambooHR embed the platform inside enterprise HR/ATS stacks.
Pebl makes money primarily through a flat-rate per-employee monthly subscription for EOR services, plus module-based managed services, professional services for immigration and talent sourcing, and subscription/managed fees for global payroll and benefits. Pricing is quote-based and not publicly disclosed, with the company emphasizing cost transparency versus the $200,000+ typically required to set up a local entity. Go-to-market is hybrid: a self-serve e-commerce-style signup targets SMB and tech-forward buyers, while a direct enterprise sales motion with dedicated account managers serves Fortune 500 and mid-market clients. Localization in English, German, French, Spanish, and Portuguese, multi-channel content marketing (including a 2025 Global Hiring Report), and an AI chat assistant on the website drive top-of-funnel demand. The company was founded in 2014 as Velocity Global, rebranded to Pebl in September 2025, and is led by CEO Francoise Brougher, appointed August 2024.
Pebl firmographics
Firmographics- Name
- Pebl
- Legal name
- Velocity Global, LLC
- Website
- https://hellopebl.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Pebl is an AI-first global employment platform providing Employer of Record, payroll, benefits, immigration, and talent sourcing services to enterprises and growth companies hiring across 185+ countries, with proprietary AI assistant Alfie automating HR and compliance workflows.
- Ownership category
- akta.pro rank
Pebl industry classification
Industry- Product category
- Employer of Record Services
- NAICS
- Professional Employer Organizations (56133), Payroll Services (541214)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Global Employer of Record (EOR) Services (BPACAHAA)
- akta.pro secondary industries
- Workforce Compliance & Employment Law Risk Management (Local Labor Law, Tax, Statutory) (BPACAHAH), Global Employment Cost Management & Workforce Analytics (BPACAHAK), Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB), Agent of Record (AOR) for Staffing & Payrolling (BPACAHAF), Global Payroll & Multi-Country Payroll Coordination (EOR/PEO Interface) (BPAAAHAE)
Keywords
Where Pebl is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pebl business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- EOR Subscription (Employer of Record): Flat-rate predictable monthly fee per employee covering EOR services, in-country compliance, payroll, onboarding, expense and leave management, and 24/7 support. Recurring subscription model.
- Global Payroll: Single-solution global payroll across 185+ countries, paying employees in local currency with compliance and transparent costs in one invoice.
- Global Benefits Administration: Locally competitive benefits packages, including international pensions and global equity programs, administered by Pebl.
- Global Immigration Services: Work visa and relocation management services with expert handling of approvals, compliance, and relocations.
- Global Talent Sourcing: Talent search services across 100+ countries to help find qualified candidates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Flat-rate monthly fee per employee, single predictable fee covering EOR services, compliance, payroll, onboarding, expense/leave management, and 24/7 support. |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels11 records
Pebl product offering
Product offeringCore offering
Pebl provides Employer of Record (EOR) services that enable companies to hire, pay, and manage employees in 185+ countries without establishing local legal entities. The company handles onboarding, employment contracts, payroll, benefits administration, tax filings, immigration support, and ongoing compliance through its AI-powered Global Work Platform, supported by 200+ local legal experts and the Alfie AI assistant. Pebl also offers integrated modules for global payroll, benefits, equity, pensions, immigration, and talent sourcing, accessible via self-serve signup or dedicated account management.
Product overview
Pebl (formerly Velocity Global, now operating as Velocity Global, LLC d/b/a Pebl) offers a single AI-powered Global Work Platform™ that combines its core Employer of Record (EOR) service with a suite of integrated modules: Global Payroll, Global Benefits Administration, Global Immigration Support, Global Talent Sourcing, Global Equity Program, International Pensions, and the Alfie AI Assistant. The architecture is platform-plus-modules: the unified Global Work Platform (accessed via cloud.hellopebl.com and signup.hellopebl.com) hosts the EOR employment backbone, while individual modules such as Global Payroll, Benefits, Immigration, Talent Sourcing, Equity, Pensions, and the Alfie AI Assistant plug in to address specific employment lifecycle needs across 185+ countries. A public API into the Platform is also offered to enable partner integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Alfie: AI assistant and workforce agent embedded in the Pebl platform that answers HR/compliance questions and executes HR tasks such as time-off management, reporting, and global employment workflows.
Products and services
- Employer of Record (EOR) Pebl becomes the legal employer of record for a client's workforce in 185+ countries, handling contracts, payroll, benefits, tax filings, statutory leave, onboarding, and offboarding compliantly so clients can hire without setting up local entities.
- Global Payroll
Quantifiable outcome
- 90% faster market entry compared to setting up a local entity
- +8 more outcomes
Companies that use Pebl
Customer profileNamed customers21 records
Segments10 records
Ideal customer profiles4 records
Pebl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature5 records
Pebl partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- FT PartnersminorFT Partners served as financial advisor to Velocity Global (now Pebl) on the $400 million Series B funding round.
- Baker McKenziecoreBacks Pebl as its global employment law partner. Described as the #1 global employment law firm, providing legal expertise to support EOR engagements and compliance monitoring across 185+ countries. A major reason Pebl is rated #1 for compliance on G2.
- GreenhousecoreIntegration partner connecting Pebl's EOR platform with Greenhouse's applicant tracking and recruiting system for streamlined global hiring workflows.
- ADP Workforce NowcoreIntegration with ADP Workforce Now, allowing customers to connect their existing HR/payroll systems with Pebl's global EOR platform.
- JazzHRcoreIntegration partner connecting JazzHR's recruiting software with Pebl's global employment platform.
- OraclecoreIntegration with Oracle's enterprise HR systems to support large multinational customers on Pebl's EOR platform.
- Abacus.AIcoreThird-party AI service provider that processes chat interactions for the AI-powered chat assistant (Alfie) on Pebl's website, under strict security and privacy controls.
- Abacus.AIcoreSupports Pebl's AI infrastructure for new specialized AI agents and faster onboarding process for international hiring, including the expanded Alfie workforce agent.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Pebl competitors and assessment
Company assessmentDirect peers
- Oyster HR: Global employment platform offering EOR, contractor management, and global payroll with a strong SaaS-style user experience. Competes with Pebl for distributed tech companies hiring internationally.
- Deel: Largest direct competitor in the global EOR and payroll space, offering Employer of Record, contractor management, and global payroll across 150+ countries. Competes head-to-head with Pebl for the same mid-market and enterprise customers, with a comparable self-serve plus sales-led GTM motion.
- Remote: Direct EOR peer operating in 80+ countries with a strong self-serve PLG motion and own-entity infrastructure model. Competes directly with Pebl's global employment, payroll, and contractor offerings for technology and SMB customers.
- Globalization Partners: Long-standing enterprise-focused EOR provider covering 180+ countries with owned-entity infrastructure. Direct competitor to Pebl in the mid-market and enterprise segment with similar international employment lifecycle capabilities.
- Papaya Global: Cloud-based global payroll and EOR platform serving 160+ countries, positioned similarly to Pebl with workforce management, payments, and compliance automation. Direct peer across the global employment stack.
- Multiplier: EOR and global payroll provider operating in 150+ countries with self-serve onboarding and AI-driven compliance features, directly comparable to Pebl's Alfie-led self-serve experience.
Broad incumbents
- Rippling: Broader HR, IT, and finance platform that includes EOR capabilities alongside core HRIS, payroll, and device management. Competes with Pebl in the US-domestic-plus-international HR buyer persona but spans a much wider product surface.
- ADP: Incumbent global payroll and HCM leader with multinational payroll and (via ADP TotalSource) PEO/EOR-adjacent services. Competes with Pebl in large-enterprise multi-country payroll and has a formal integration partnership with Pebl for customers that want both.
- Workday: Enterprise HCM and financial management platform used by large multinationals; overlaps with Pebl's global workforce management and payroll aspirations and competes for the same enterprise buyer, albeit with a much broader suite.
Emerging players
- Atlas HXM: Global Employer of Record and immigration platform focused on mid-market companies expanding internationally, with overlapping EOR, payroll, and visa services versus Pebl's Global Work Platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Pebl social profiles
Digital presencePebl compliance and trust
Trust signalCompliance5 records
Pebl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pebl leadership team
Management profileNumber of profiles
Profiles12 records
Pebl subsidiaries and ownership
Company hierarchySubsidiaries2 records
Pebl funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pebl M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pebl
What does Pebl do?
Pebl provides Employer of Record (EOR) services that enable companies to hire, pay, and manage employees in 185+ countries without establishing local legal entities. The company handles onboarding, employment contracts, payroll, benefits administration, tax filings, immigration support, and ongoing compliance through its AI-powered Global Work Platform, supported by 200+ local legal experts and the Alfie AI assistant. Pebl also offers integrated modules for global payroll, benefits, equity, pensions, immigration, and talent sourcing, accessible via self-serve signup or dedicated account management.
Is Pebl a public or private company?
Pebl is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pebl founded?
Pebl was founded in 2015. It employs 501 to 1,000 people.
Where is Pebl based?
Pebl is headquartered in Palo Alto, United States, in the North America region.
How does Pebl make money?
Five revenue lines are on record. EOR Subscription (Employer of Record) is the primary driver. The others are global Payroll, global Benefits Administration, global Immigration Services and global Talent Sourcing.
Who are Pebl's main competitors?
Direct peers on record are Oyster HR, Deel, Remote, Globalization Partners, Papaya Global and Multiplier. Broad incumbents are Rippling, ADP and Workday. Atlas HXM is listed as an emerging player.
Does Pebl have an API?
Yes. Pebl offers a public Application Provider Interface (API) into the Platform. The API is governed by Section 16 of the Terms of Use, which grants users a limited, non-exclusive, non-transferable, royalty-free right to access and use the API. Pebl may place usage limits set forth in the API Documentation; users must not make excessive or nuisance calls and may not share API tokens/credentials. Pebl reserves the right to suspend API access for excessive use, modify, update, change, or discontinue the API at any time, and may impose access limitations. The API and API Documentation are provided "as is."
What industry is Pebl in?
Pebl's product category is Employer of Record Services. Its primary akta.pro industry code is BPACAHAA, Global Employer of Record (EOR) Services, with a secondary code of BPACAHAH, Workforce Compliance & Employment Law Risk Management (Local Labor Law, Tax, Statutory). Its NAICS code is 56133 and its SIC code is 7361.