Shimmer

What Shimmer does

Shimmer is a San Francisco-based digital platform, founded in 2022, that delivers 1:1 remote ADHD coaching and supplementary AI- and community-driven support to adults and teens with ADHD. The core product is a subscription coaching service that pairs members with rigorously vetted certified ADHD coaches (3.7% applicant acceptance rate) for 30-minute weekly video sessions, augmented by daily virtual body-doubling co-working sessions, async text access to coaches, personalized growth plans, ADHD-specific assessments, weekly expert-led workshops, a video library, and structured learning journeys. A standalone community membership tier offers body-doubling and self-paced learning without the 1:1 coaching commitment.

Underlying the human coaching layer is a proprietary platform integrating video conferencing, async messaging, personalized learning modules, and the Indy AI-powered companion app, which uses OpenAI's generative models alongside Shimmer's own ADHD-domain logic to deliver text-based supportive insights and reflections. The 2024 launch of a dedicated Body Doubling feature and a separate teen program (ages 13-17) extends the product surface beyond the original adult coaching offering.

Shimmer monetizes primarily through recurring subscriptions: adult coaching at a promotional $45/week for the first 4 weeks then $60/week (~$240/month), teen coaching starting at $259.99/month, and a more affordable community-only membership. Distribution is product-led and direct-to-consumer via shimmer.care and a mobile app, with an emerging clinician-referral channel (Shimmer for Providers) and a signaled employer-benefit pathway. The company has raised approximately $3.5 million in seed funding across an October 2022 round led by Y Combinator alumni and a January 2024 round co-led by Worklife Ventures and SeedtoB Capital, and reports 100,000+ coaching sessions delivered across its adult and teen programs to date.

Name

Shimmer

Legal name

Shimmer, Inc.

Website

https://shimmer.care

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Shimmer is a subscription-based virtual platform that delivers 1:1 ADHD coaching, AI-powered support, body-doubling sessions, and learning journeys to adults and teens with ADHD, primarily direct-to-consumer with an emerging clinician-referral channel.

Ownership category

akta.pro rank

Product category

ADHD Coaching Services

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

ADHD/Executive Function & Organization Coaching (Academic) (EDANAFAC)

akta.pro secondary industries

Executive Function & Learning Coaching (Organization/ADHD Coaching) (EDAJALAI), Study Skills & Executive Function Coaching (Planning, Organization, Time Management) (EDANADAB)

Keywords

• ADHD coaching services
• Virtual coaching platform
• Behavioral health coaching
• Neurodiversity support
• Online therapy platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Adult ADHD Coaching Subscription: Weekly subscription model providing 30-minute 1:1 coaching sessions, daily body doubling sessions, personalized growth plans, productivity tools, async coach access, workshops, video library, expert resources, and learning journeys. Promotional rate of $45/week for first 4 weeks, then $60/week billed every 4 weeks.
2. Teen ADHD Coaching Subscription: Weekly 1:1 coaching sessions with specialized teen coaches, in-depth assessments, personalized growth plans, productivity tools, async coach access, science-backed learning journeys, expert-crafted resources, and parent portal. Starting at $259.99/month.
3. Community Membership (Standalone): Access to structure, accountability, and ADHD strategies without 1:1 coaching. Includes body doubling sessions, self-paced learning tracks, member-only community, and more affordable access to ADHD expertise. Can add 1:1 coaching at any time.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Shimmer operates a subscription-based online platform that delivers 1:1 ADHD coaching from certified coaches via weekly video sessions, async text access, daily body doubling co-working sessions, and ADHD-tailored learning journeys. The platform supplements human coaching with the Indy AI-powered support app, an ADHD-specific learning library, and a member community, and is sold to individual adults and teens with ADHD as well as through healthcare provider referrals.

Product overview

Shimmer is an online ADHD coaching platform that combines expert human coaching with AI-powered support. The core offering is the Shimmer ADHD Coaching Platform, which integrates 1:1 video coaching sessions, the AI-powered Indy by Shimmer app, Shimmer Body Doubling feature, and community membership. Additional sub-brands include Shimmer for Teens (ages 13-17), Shimmer for Providers (healthcare partnerships), and Shimmer for Coaches (coach recruitment). The platform is supplemented by a Learning Center offering educational resources including guides, podcasts, and blog content.

Differentiator

Problem solved

Functional benefit

Products and services

• Shimmer ADHD Coaching for Adults Subscription coaching service for adults (18+) with ADHD delivering weekly 30-minute 1:1 video coaching sessions with certified ADHD coaches, async text access to the coach, personalized growth plans, ADHD assessments, productivity tools, daily body doubling co-working sessions, weekly workshops, video library, science-backed learning journeys, and member-only community. Priced at $45/week promotional for the first 4 weeks, then $60/week billed every 4 weeks.
• Shimmer for Teens Subscription coaching service for teenagers (ages 13-17) with ADHD, including weekly 1:1 sessions with specialized teen coaches, in-depth assessments, personalized growth plans, productivity tools, async coach access, science-backed learning journeys, expert-crafted resources, and a parent portal. Pricing starts at $259.99/month ($299.99 regular). Parent intake with mandatory 'Meet the Coach' session.
• Shimmer Community Membership Lower-cost standalone subscription providing access to Shimmer's body doubling sessions, self-paced learning tracks, weekly workshops, video library of past events, and member-only discussion spaces, with the option to add 1:1 coaching at any time. Targets members who want structure, accountability, and ADHD strategies without committing to weekly 1:1 coaching.
• Indy by Shimmer Standalone AI-powered mobile and web application delivering ADHD-aligned text-based support, reflection, and scaffolding. Uses generative AI (including OpenAI) to generate supportive insights and personalized guidance based on user input. Available on iOS App Store (id6443524621) and Google Play.

Quantifiable outcome

• 83% of members reported better ability to manage their ADHD in 6 weeks
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Inflow: Inflow is an app-based ADHD coaching program delivering 1:1 sessions, community support, and digital tools. It is the most direct comparable to Shimmer, competing for the same adult ADHD coaching subscriber with a similar digital-first, subscription-based model.
• Done. Done is a telehealth platform focused on ADHD diagnosis and medication management, with optional coaching add-ons. It competes for the same adult ADHD customer but takes a clinical/prescription-first approach, making it a direct alternative rather than a complement.
• Klarity: Klarity is an ADHD-specialty virtual care provider offering diagnosis, medication management, and ongoing support. It overlaps with Shimmer on the ADHD customer base and digital delivery model, but operates in the clinical rather than coaching layer.

Emerging players

• Ahead: Ahead is a digital mental health platform offering coaching, therapy, and resources, with ADHD as a focus area. It is comparable to Shimmer on the coaching/learning product and direct-to-consumer subscription model, but addresses a broader mental health audience.
• Cerebral: Cerebral is a telehealth mental health platform that has historically included ADHD treatment in its service mix. It competes for the same digitally-served adult ADHD customer, but has pivoted amid regulatory scrutiny, making its long-term positioning uncertain.
• Focusmate: Focusmate provides structured virtual co-working sessions that are functionally similar to Shimmer's body doubling feature. While not ADHD-specific, it is a partial overlap on the accountability/productivity mechanic that differentiates Shimmer's platform.

Broad incumbents

• BetterHelp: BetterHelp is the largest online therapy and counseling platform, offering licensed therapist matching via subscription. It competes for the same discretionary mental health dollar as Shimmer but operates at much greater scale and with a clinical (vs. coaching) frame.
• Spring Health: Spring Health is an employer-focused mental health benefits platform providing therapy, coaching, and medication management. It overlaps with Shimmer's emerging B2B2C/employer channel and serves similar end-customers, but as a broad incumbent rather than an ADHD specialist.
• Lyra Health: Lyra Health is an enterprise mental health benefit provider offering therapy, coaching, and medication services. It is comparable to Shimmer via the employer-sponsored ADHD/coaching pathway but is much larger and not ADHD-specialized.
• Talkspace: Talkspace is an online therapy and psychiatry subscription platform serving both consumers and enterprises. It overlaps with Shimmer on D2C subscription mental health delivery and the B2B/benefits channel, but offers clinical services rather than ADHD-specific coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shimmer_care
• Facebookfacebook.com/shimmer.health
• LinkedInlinkedin.com/company/shimmer-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds5 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shimmer