Hiya

What Hiya does

Hiya is a Seattle-based private voice intelligence company that builds Adaptive AI-powered caller identification, branded calling, and call protection software for mobile network operators, OEMs, enterprises, and consumers. The company operates two principal SaaS platforms: Hiya Connect, which lets businesses register phone numbers and display verified name, logo, and call reason on outbound calls to improve answer rates; and Hiya Protect, which is deployed at the carrier network level to flag and block spam, fraud, and AI-generated deepfake voice calls in real time. The technology backbone is the Hiya Voice Intelligence Platform, which combines the proprietary Adaptive AI engine with AI Voice Detection (acquired from Spanish deepfake detection startup Loccus.ai in July 2024), Personal Call Filtering, and Caller Reputation analytics, ingesting signal from more than 200 billion calls per year across a network of 500M+ users. Hiya's technology is OEM-embedded in Samsung Smart Call on hundreds of millions of Samsung devices globally under a partnership extended through 2028, and is deployed by tier-1 carriers including AT&T, BT/EE, Vodafone, O2 Telefónica, Deutsche Telekom, Bouygues Telecom, MasOrange, Telenor, Rogers, Bell, and DNA Finland.

Hiya monetizes through four interlocking revenue streams: enterprise SaaS subscriptions for Hiya Connect Branded Call (tiered annual pricing), multi-year managed-service contracts for Hiya Protect at the carrier network level (quote-based), freemium land-and-expand via free Hiya Number Registration in 40+ countries and free Caller Reputation, and a usage-based AI Voice Detection API exposed for embedding into third-party contact center, news, video conferencing, and social platforms. Distribution is hybrid: direct enterprise field sales for tier-1 carriers and OEMs, inside sales for mid-market conversions (OppFi, BCLC, Penske, Zoom Drain), self-serve PLG for SMBs, app-store consumer distribution (Hiya Spam Blocker, Hiya AI Phone), and a technology integration channel via Ericsson that accelerates activation on Ericsson-powered networks. The company employs 101-250 people, is led by founder and CEO Alex Algard, is headquartered in Seattle with operations in Madrid (via the Loccus.ai acquisition), and holds ISO 27001 and SOC 2 certifications.

Name

Hiya

Legal name

Hiya

Website

https://hiya.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Hiya is a Seattle-based voice intelligence company that builds Adaptive AI-powered caller ID, branded calling, and spam/deepfake fraud protection software for tier-1 mobile carriers, OEMs, enterprises, and consumers, serving 500M+ users globally via Samsung Smart Call and network-level deployments.

Ownership category

akta.pro rank

Product category

Voice Intelligence Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

VoIP Access & ITSP Services (HDAIAHAD)

akta.pro secondary industry

Wake Word & Keyword Spotting (HDAAAFAJ)

Keywords

• Caller identification software
• Voice spam protection
• Branded caller ID
• Deepfake voice detection
• Telecom fraud prevention

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hiya Connect (Branded Call SaaS): Recurring SaaS subscription for businesses to display verified name, logo, and call reason on outbound calls. Tiered pricing available for teams of all sizes. Improves answer rates and reduces spam labeling. Powers B2B revenue from enterprises, mid-market, SMBs, and call centers.
2. Hiya Protect (Carrier Network Protection): Revenue from carrier partnerships where Hiya Protect is deployed at the network level to flag and block spam/fraud calls. Charged to telecom operators (e.g., BT/EE, Vodafone, Virgin Media O2, Rogers, Bell, Telenor, AT&T, O2 Telefónica, Deutsche Telekom, Bouygues Telecom, MasOrange, DNA Finland, Telenor Norway, Telenor Sweden) on enterprise contracts. Includes Personal Call Filtering and AI Voice Detection.
3. Hiya Number Registration (Free SaaS Freemium): Free, self-service global phone number registration product available in 40+ countries. Free tier is the land-and-expand entry point — businesses can upgrade to Hiya Connect Branded Call for paid branded calling features. Functions as freemium funnel into paid Connect subscriptions.
4. AI Voice Detection API: Hiya AI Voice Detection API available to enterprises, carriers, communication platforms, news outlets, social media, video conferencing, and contact centers for embedding deepfake voice detection into their applications. Available immediately at hiya.com/products/protect/ai-voice-detection.
5. Caller Reputation (Freemium Data Product): Caller Reputation spam status report card available free to businesses worldwide in cooperation with AT&T; serves as a free data-driven touchpoint to drive engagement and convert businesses into Hiya Connect customers.

Pricing tiers

Go-to-market motion6 records

Distribution channels7 records

Marketing channels13 records

Core offering

Hiya provides voice intelligence software for carriers, OEMs, and enterprises, delivering branded caller ID, real-time spam and fraud call protection, and AI-generated voice (deepfake) detection deployed at the network level. Its platform serves more than 500 million users across tier-1 carriers and Samsung devices globally, and it sells free and paid SaaS products for businesses plus consumer mobile apps for spam blocking and AI-assisted calling.

Product overview

Hiya delivers a platform-plus-modules architecture under the Voice Intelligence Platform umbrella, comprising two primary SaaS applications — Hiya Connect for businesses and Hiya Protect for carriers — plus consumer mobile apps. Hiya Connect is composed of the Branded Call module (verified business name, logo, and call reason on outbound calls) and the free Number Registration module (now extended by Caller Reputation). Hiya Protect is composed of Spam Analytics, AI Voice Detection (deepfake/AI-voice detection, originally developed by acquired company Loccus.ai), and Personal Call Filtering, deployed at the network/carrier level. Consumer-facing products include the Hiya Spam Blocker and Hiya AI Phone apps, and Hiya's Adaptive AI is OEM-embedded in Samsung Smart Call on hundreds of millions of Samsung devices.

Differentiator

Problem solved

Functional benefit

Brands

• Hiya Connect: SaaS application for businesses providing branded caller ID, number registration, and pricing plans to help outbound business calls reach customers with verified identity.
• Hiya Protect
• Hiya Spam Blocker
• Hiya AI Phone
• Samsung Smart Call

Products and services

• Hiya Connect SaaS platform that enables businesses to register phone numbers and display branded, verified caller identity (name, logo, and call reason) on outbound calls to improve answer rates and reduce spam labeling. Sold to enterprises, mid-market, SMBs, and call centers.
• Hiya Protect SaaS platform for carriers and telecom operators that delivers adaptive AI-powered real-time spam, fraud, and deepfake voice call detection at the network level for mobile subscribers.
• Hiya Number Registration Free, self-service global SaaS phone number registration product available in 40+ countries. Businesses register and validate their outbound numbers as legitimate on the Hiya Voice Security Network; functions as a freemium land-and-expand funnel into Hiya Connect.
• Hiya AI Voice Detection Real-time AI-generated voice (deepfake) detection capability, originally developed by acquired company Loccus.ai, identifying synthetic voices from as little as 1.5 seconds of audio across audio and video formats. Exposed via the Hiya AI Voice Detection API for enterprises, carriers, communication platforms, news outlets, social media, video conferencing, and contact centers.
• Hiya Caller Reputation Free reputation-reporting service that gives businesses a transparent four-grade report card (Maturity, Connection, Engagement, Sentiment) for their outbound numbers, built on Hiya's authoritative spam-labeling data. Functions as a freemium lead-generation funnel into Hiya Connect.
• Hiya Spam Blocker Consumer mobile app providing fraud and AI voice protection for individual mobile users, available on iPhone (App Store) and Android (Google Play).
• Hiya AI Phone Consumer mobile AI call assistant app that autonomously filters incoming calls, blocks live and deepfake scams in real time, and takes notes during calls. Available on iPhone and Android.

Quantifiable outcome

• Up to 50% higher call answer rates with Hiya Branded Call
• +12 more outcomes

Named customers42 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability11 records

Feature8 records

Partnerships

18 partnerships are on record, tiered flagship and core.

• DNA FinlandflagshipChannel Partner/ Reseller/ Distributor · 2 June 2026Hiya and DNA Finland launched network-level call protection (DNA Numerovahti) for consumers and businesses, seamlessly integrated into DNA Huoleton Plus and DNA Business Varma; protects subscribers against scams automatically without any downloads.
• Telenor SwedenflagshipChannel Partner/ Reseller/ Distributor · 28 May 2026Telenor Sweden deployed Hiya Protect to provide real-time defense against spam and fraud on its consumer mobile network via the new Nummerkoll service.
• Bouygues TelecomflagshipChannel Partner/ Reseller/ Distributor · 14 May 2026Bouygues Telecom became the first French carrier to deliver branded calling at the network level via Hiya's AI platform, providing verified business caller identity to all subscribers.
• Vodafone (UK)flagshipChannel Partner/ Reseller/ Distributor · 18 March 2026Hiya went live with branded calling on Vodafone, extending verified caller identity to nearly 100% of UK mobile subscribers. Additionally, Hiya's network-level spam and scam detection is integrated into Vodafone's Secure Net Mobile service (April 22, 2026 announcement), warning customers about harmful calls before they answer.
• O2 Telefónica (Germany)flagshipChannel Partner/ Reseller/ Distributor · 19 February 2026Hiya and O2 Telefónica launched branded calling services in Germany, enabling verified caller names to appear on business calls for subscribers across O2's network. Expands Hiya's coverage to more than 90% of Germany's mobile subscribers (80+ million people).
• Deutsche TelekomflagshipChannel Partner/ Reseller/ Distributor · 8 January 2026Hiya and Deutsche Telekom launched branded calling at network scale in Germany. Partnership brings verified identity and clear context to incoming business calls across Germany's mobile market, leveraging Hiya's billions-of-calls-per-year voice intelligence.
• FICOcoreStrategic or Co-development Partner · 5 December 2025FICO hosted a webinar with partners KredosAi and Hiya to discuss six key innovations in AI-powered digital customer engagement. Highlights FICO Platform's Omni-Channel Engagement Capability combined with Hiya's branded caller ID and AI voice technologies for personalized enterprise customer connections.
• KredosAicoreStrategic or Co-development Partner · 5 December 2025KredosAi partnered with FICO and Hiya on a webinar discussing AI-powered digital customer engagement innovations, predictive communication intelligence, behavioral-based messaging, and no-code tools for rapid deployment.
• MasOrange (Spain)flagshipChannel Partner/ Reseller/ Distributor · 17 November 2025MasOrange, Spain's largest telecom operator, partnered with Hiya to launch 'Llamada Visible' — a network-level call protection service powered by Hiya's AI platform that identifies and labels spam, fraud, and commercial calls. First deployment of its kind by a Spanish operator.
• AT&TflagshipStrategic or Co-development Partner · 30 September 2025Hiya launched Caller Reputation, the first 'credit score' for business calls, in cooperation with AT&T. Hiya's authoritative spam labeling data is used by AT&T in the U.S., making spam label status available to all businesses at no cost.
• Samsung ElectronicsflagshipOEM/ Whitelabel/ Licensing Partner · 2 April 2025Hiya extended its strategic partnership with Samsung through 2028. Hiya continues to power Samsung Smart Call (stopping 31 billion fraud/spam attempts in 2024) and delivers Hiya Connect to enable businesses to reach more customers on hundreds of millions of Samsung devices globally. Inkang Song (Corporate VP, Mobile eXperience Business) and Alex Algard (Hiya CEO) jointly announced.
• Virgin Media O2 (UK)flagshipChannel Partner/ Reseller/ Distributor · 2 April 2025Virgin Media O2 deployed Hiya to flag 50 million scam and nuisance calls per month for O2 customers via a free protection service; partnership included in list of tier-1 Hiya carrier customers.
• Telenor NorwayflagshipChannel Partner/ Reseller/ Distributor · 7 February 2025Telenor Norway launched a nationwide call protection service powered by Hiya's Adaptive AI to block fraudulent calls and flag potential spam. Provides Telenor customers with increased trust and security in voice services.
• Loccus.aiflagshipStrategic or Co-development Partner · 25 July 2024Hiya acquired Loccus.ai, a Spanish deepfake detection startup. The combined effort launched Hiya AI Voice Detection, capable of identifying AI-generated voices from as little as 1.5 seconds of audio. Loccus.ai founder/CEO Manel Terraza joined Hiya. Combines Hiya's Adaptive AI with Loccus.ai's AI Voice Detection for the industry's most comprehensive fraud call protection.
• BT Group & EEflagshipChannel Partner/ Reseller/ Distributor · 1 January 2024BT Group and EE selected Hiya to bring spam and fraud call protection to UK subscribers. EE is also the first global carrier to take advantage of Hiya's integration partnership with Ericsson, enabling fast activation of Hiya Protect on Ericsson-powered networks. BT's Enhanced Call Protect on Digital Voice powered by Hiya blocked 20.1 million scam/spam attempts in first 4 months.
• Rogers (Canada)flagshipChannel Partner/ Reseller/ Distributor · 1 January 2024Rogers is a tier-1 Canadian carrier customer of Hiya, with Hiya Connect and Hiya Protect serving Rogers subscribers.
• Bell (Canada)flagshipChannel Partner/ Reseller/ Distributor · 1 January 2024Bell is a tier-1 Canadian carrier customer of Hiya, with Hiya Connect and Hiya Protect serving Bell subscribers.
• EricssonflagshipTechnology or Integration · 1 January 2023Hiya announced an integration partnership with Ericsson that allows fast and simple activation of Hiya Protect on Ericsson-powered carrier networks. EE was the first global carrier to leverage this integration.

Scale indicators24 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Truecaller: Swedish-listed caller ID and spam-blocking app serving hundreds of millions of users globally. Direct overlap with Hiya's consumer and SMB spam-blocking products, though Truecaller is app-led rather than network-integrated.
• First Orion: US-based provider of carrier-grade call protection, branded calling, and scam-blocking services deployed with T-Mobile and other tier-1 carriers. Closest direct competitor to Hiya Protect on the network-level call-security side.
• Pindrop Security: Voice fraud and deepfake detection vendor serving banks, insurance, and call centers. Directly comparable to Hiya's AI Voice Detection and Hiya Protect voice-fraud capabilities, with an enterprise/government focus.
• Nomorobo: Robocall-blocking service for consumers and carriers, founded by Aaron Foss. Competes in the same spam/fraud-call space as Hiya Protect but with a narrower, app-and-carrier-licensing model.
• YouMail: Visual voicemail, spam-blocking, and second-phone-number app with carrier-grade call-filtering deployments. Overlaps with Hiya's consumer and small-business spam-protection offerings.

Broad incumbents

• TransUnion (TruContact / TruRisk): Major data and identity provider whose TruRisk / TruContact suite includes caller-identification and fraud-detection services sold to carriers and enterprises. Larger incumbent with overlapping capabilities in identity and risk at the network layer.
• Bandwidth Inc. Public communications platform for enterprises and carriers offering branded calling, caller ID, and fraud-prevention APIs. Competes in the same enterprise and carrier call-trust space as Hiya Connect and Hiya Protect, but from a CPaaS/wider-platform angle.
• Genesys: Large contact-center and customer-experience platform. Genesys's outbound dialing and voice-identity features sit adjacent to Hiya Connect in the contact-center buyer workflow, making it an incumbent in the same enterprise sales motion.

Emerging players

• Apple Business Connect: Apple's product that lets businesses claim and display their name, logo, and brand on iOS calling screens. A potential emerging substitute for Hiya Connect Branded Call on the dominant consumer platform, particularly as Apple expands its call-identification capabilities.
• Resemble AI: Voice-AI company offering both voice synthesis and a Resemble Detect deepfake-detection product. Comparable to Hiya's Loccus-derived AI Voice Detection capability and a potential competitor in the AI-voice-fraud detection market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hiya
• Facebookfacebook.com/Hiyainc
• LinkedInlinkedin.com/company/hiyainc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hiya