Holler
Holler is a New York-based Conversational Media company, founded in 2013, that builds content creation and recommendation technology for peer-to-peer messaging platforms, serving messaging apps and brand partners via B2B platform integrations.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Holler does
Holler is a New York-based Conversational Media company founded in 2013 that builds technology for creating and delivering content optimized for peer-to-peer messaging experiences. The company operates at the intersection of messaging, content, and applied data science, producing assets and infrastructure that enable richer communication inside consumer chat applications. Its product surfaces include a content studio function (head of studio) and customer-facing platform integrations delivered through a Customer Success organization, indicating a two-sided model that pairs proprietary content production with B2B platform partnerships.
The company has raised approximately $51.35 million across eight disclosed funding rounds from 2014 through 2021, with the largest a $36 million round in April 2021 led by CityRock Venture Partners and NGM Ventures alongside Alumni Ventures, Gaingels, Interplay, Leonis Investissement, Relevance Ventures, Towerview Ventures, and WorldQuant Ventures. Earlier rounds include $12.6 million in December 2017 led by Hatzimemos / Libby with Evolution VC Partners, $1.55 million in January 2016, and $1.2 million in August 2014. The capital base supports a 51-100 employee organization and an executive team weighted toward technology and data: founder and CEO Travis Montaque, CTO David Brady, CMO Sarah Aitken, VP of Global Marketing Solutions Sean Mahoney, VP of Data Science Keisuke Inoue, and Director of Data Engineering Alex Pasechnik.
The business model is B2B partnership-driven, monetizing through integrations with messaging platforms and the brands that advertise or distribute content through those surfaces, rather than through direct consumer subscription. The leadership composition — a Head of Studio producing content, a Head of Customer Success managing platform accounts, and dedicated data leadership building recommendation and ranking systems — points to an operating model in which proprietary data infrastructure is the central technical asset, applied to selecting and delivering conversational content in peer-to-peer contexts.
Holler firmographics
Firmographics- Name
- Holler
- Legal name
- Cakhia TV
- Website
- https://holler.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Holler is a New York-based Conversational Media company, founded in 2013, that builds content creation and recommendation technology for peer-to-peer messaging platforms, serving messaging apps and brand partners via B2B platform integrations.
- Ownership category
- akta.pro rank
Holler industry classification
Industry- Product category
- Conversational Marketing Platform
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)
Keywords
Where Holler is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Holler business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Advertising Revenue: The platform operates as a free, non-profit service for fans. Revenue is generated solely through banner advertisements displayed on the homepage from partner brands. The platform explicitly commits to not interrupting live match streams with advertisements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with unlimited access to all live streams, highlights, and statistics |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Holler product offering
Product offeringCore offering
Holler is a Conversational Media company focused on the creation and delivery of content that helps peer-to-peer messages be effective. The platform provides businesses with AI-driven conversational content and data science capabilities to make peer-to-peer messaging more impactful for marketing and customer engagement.
Product overview
Cakhia TV operates as a unified streaming platform offering live sports broadcasts across multiple disciplines (football, basketball, tennis, badminton, volleyball, esports) with a comprehensive suite of complementary features. The core offering is the live streaming service featuring professional Vietnamese commentary, supported by supplementary modules including real-time match schedules, standings, results, expert analysis, highlight videos, and sports betting guidance. The platform is accessible via web and mobile applications (iOS/Android), providing content completely free of charge without mandatory registration.
Differentiator
Problem solved
Functional benefit
Products and services
- Conversational Media Platform
Companies that use Holler
Customer profileSegments1 record
Ideal customer profiles1 record
Holler technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Holler partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 8XBETminor8XBET is referenced as a betting partner advertised on the Cakhia TV platform. The footer mentions 'Đơn vị chủ quản: Nhà cái 8xbetviet uy tín số 1 Châu Á - Đối tác chính thức CLB Manchester City' (Operator: 8XBET, Asia's #1 reputable bookmaker - Official partner of Manchester City FC). This appears to be an advertising partnership where 8XBET banners are displayed on the platform.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Holler competitors and assessment
Company assessmentDirect peers
- ManyChat: ManyChat is a leading chatbot and conversational marketing platform focused on SMS, Instagram, and WhatsApp messaging automation. It competes directly with Holler in the conversational content and chat-based marketing space, particularly for SMB and DTC brand customers seeking to make peer-to-peer and brand-to-consumer messages more effective.
- Attentive: Attentive is an AI-powered SMS and conversational marketing platform serving primarily e-commerce and DTC brands. It is directly comparable to Holler in its focus on making brand-to-consumer messages more personalized and effective through content-driven conversational experiences.
- Drift (Salesloft): Drift, now part of Salesloft, pioneered conversational marketing for B2B SaaS with chatbots and AI-driven messaging. It is a direct peer to Holler in the conversational marketing/content category, targeting similar B2B buyer use cases for making sales and marketing messages more effective.
- Emotive: Emotive is a conversational text marketing platform focused on SMS for e-commerce brands, combining two-way messaging with content/creative tooling. It is comparable to Holler in targeting the brand-to-peer conversational content niche with a similar B2B SaaS model.
- Podium: Podium is a conversational messaging and customer interaction platform for local businesses, leveraging SMS, webchat, and AI to drive reviews, payments, and lead conversion. It overlaps with Holler's conversational media positioning while serving a different (local business) buyer segment.
Broad incumbents
- LivePerson: LivePerson is an enterprise conversational AI platform offering messaging, voice, and chatbot solutions to large brands and contact centers. It is a broad incumbent in the same conversational media category as Holler, though LivePerson operates at greater scale with a more enterprise-focused GTM motion.
- Intercom: Intercom provides a customer messaging platform combining live chat, chatbots, and AI agents for sales, marketing, and support. It competes with Holler in the conversational messaging and content-for-messaging space, particularly for SaaS and B2B customers, while serving a broader customer engagement category.
- Klaviyo: Klaviyo is a B2B CRM and marketing automation platform built for e-commerce, with strong messaging (email, SMS) and content capabilities. While it operates at greater scale and broader scope than Holler, it competes in the same conversational content-for-marketing category.
- Twilio: Twilio is the leading communications platform-as-a-service provider, offering APIs for SMS, voice, and messaging that power many conversational applications. While Twilio is an infrastructure/incumbent layer, it competes with Holler for the same enterprise conversational messaging budget.
- Zendesk: Zendesk provides customer service and engagement software with strong messaging and AI agent capabilities. It is a broad incumbent operating in adjacent conversational content territory, competing for the same enterprise conversational media and messaging budget as Holler.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
Holler social profiles
Digital presenceHoller financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holler leadership team
Management profileNumber of profiles
Profiles9 records
Holler funding detail
Funding detailFunding overview
Funding rounds9 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holler
What does Holler do?
Holler is a Conversational Media company focused on the creation and delivery of content that helps peer-to-peer messages be effective. The platform provides businesses with AI-driven conversational content and data science capabilities to make peer-to-peer messaging more impactful for marketing and customer engagement.
Is Holler a public or private company?
Holler is a private company. It is classified as venture growth investor backed and is currently operating.
When was Holler founded?
Holler was founded in 2018. It employs 51 to 100 people.
Where is Holler based?
Holler is headquartered in New York, United States, in the North America region.
How does Holler make money?
One revenue line is on record: advertising Revenue.
Who are Holler's main competitors?
Direct peers on record are ManyChat, Attentive, Drift (Salesloft), Emotive and Podium. Broad incumbents are LivePerson, Intercom, Klaviyo, Twilio and Zendesk.
Does Holler have an API?
No public API is recorded for Holler.
What industry is Holler in?
Holler's product category is Conversational Marketing Platform. Its primary akta.pro industry code is BPAFAKAJ, Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat). Its NAICS code is 516 and its SIC code is 7310.