PayIt

What PayIt does

PayIt, LLC is a privately held SaaS company headquartered in Kansas City, Missouri that builds a customer experience and embedded payments platform purpose-built for state, provincial, county, and city government agencies in North America. Founded in 2013 and backed by a $90 million growth investment from Macquarie Capital Principal Finance in August 2022 (with Macquarie leaders joining PayIt's board), the company serves more than 150 million residents and facilitates over $5 billion in annual digital transactions through verticalized solutions spanning property tax, courts/tickets/fines, utilities, licensing and permitting, DMV and driver services, and outdoors and conservation licensing.

The core platform runs on AWS GovCloud (and the AWS Canada Region) and combines embedded payment processing, configurable workflow engines, a unified resident profile, multi-channel delivery (web, mobile, IVR, POS, retail cash), and a Smart Works AI feature layer covering Smart Guide, Smart Reconcile, Smart Workflows, Ask Max, AI Document Verification, and Biometric Identity Verification. PayIt integrates with legacy back-end systems of record—including COBOL-based DMV mainframes—via API and batch integrations with partners such as Thomson Reuters, Oracle, Fast Enterprises, Grant Street Group, and Rejis, and holds PCI DSS Level 1, SOC 1/SOC 2 Type 2, ISO 27001, ISO 27018, and NIST-800-series infosec certifications. Distribution leverages direct enterprise field sales augmented by AWS Marketplace, NASPO ValuePoint, OMNIA Partners, California MAS, and New York OGS procurement vehicles.

PayIt monetizes primarily through transaction-based pricing with no upfront or change-order fees, with subscription options available for state-level DMV engagements. Go-to-market targets treasurers, CFOs, finance and revenue directors, DMV leaders, court clerks, and natural resource agency heads, supported by dedicated client success and an in-house Resident Communications team that drives post-launch adoption. Named customers include North Carolina DMV, Florida DHSMV, Minnesota DNR, Michigan DNR, Ohio DNR, Harris County TX Tax Office, City of Grand Rapids MI, City of St. Louis MO, Palm Beach County FL, Jackson County MO, City of Montgomery AL, and the Klamath Tribes.

Name

PayIt

Legal name

PayIt, LLC

Website

https://payitgov.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

PayIt provides a cloud-based customer experience and embedded payments platform for state, provincial, and local government agencies in North America, serving 150M+ residents with verticalized solutions for tax, courts, utilities, DMV, licensing, and outdoors.

Ownership category

akta.pro rank

Product category

Government Payments Software

akta.pro primary industry

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

Keywords

• Government payment platform
• Digital government services
• Government SaaS platform
• Constituent experience platform
• Embedded payment processing

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction-based pricing: PayIt's website highlights transaction-based pricing with no surprise costs as the primary pricing approach. Used for local government solutions including property tax, utilities, courts/tickets/fines, and licensing & permitting. No upfront implementation costs; agencies can choose subscription or transaction-funded models depending on preferences and policies.
2. Subscription model (DMV/state level): For DMV and state-level engagements, agencies can opt for a subscription model or transaction-funded model depending on their preferences and policies. Pricing is quote-based / not publicly disclosed for enterprise engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

PayIt provides a cloud-native SaaS customer experience and embedded payments platform purpose-built for state, provincial, county, and city government agencies in North America. The platform combines payment processing, configurable workflows, resident communications, and AI-powered automation (Smart Works suite) with deep integration to legacy systems of record, sold across vertical solutions including property tax, courts/tickets/fines, utilities, licensing & permitting, driver & vehicle services (DMV), and outdoor recreation/conservation.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Works: AI-powered suite of high-impact features for government payments and services, including Smart Reconcile, Smart Workflows, Smart Guide, Ask Max, Document Verification, and Identity Verification.
• PayIt Outdoors
• ProSight

Products and services

• PayIt Platform The core customer experience and payments platform for state and local government, providing embedded payments, configurable workflows, a single resident profile, multi-channel delivery (web, mobile, IVR, POS, retail/cash), real-time agency transaction visibility, reconciliation, and the Smart Works AI feature layer; integrates with existing systems of record.
• PayIt Property Tax Digital property tax payment and management solution for cities and counties, offering eBilling, AutoPay, Partial Pay, Bulk Pay, text/email notifications, real-time transaction visibility, refunds, and integrations with Thomson Reuters, Rejis, Oracle, Fast Enterprises, and Grant Street Group back-end systems.
• PayIt Courts, Tickets & Fines Online court payment and plea-submission solution for municipal and county courts, allowing defendants to pay fines, submit pleas, and check case status online; supports payment plans, AutoPay, IVR, cash payments at retail via QR code, and a defendant self-service profile; integrates with court case management systems.
• PayIt Utilities Utility billing and payment solution for municipal utilities, providing eBilling, AutoPay, Partial Pay, monthly usage tracking, real-time transaction visibility, refunds, and integrated reconciliation across payment channels; integrates with existing utility billing and CIS systems.
• PayIt Licensing & Permitting Composable licensing and permitting workflow solution for cities, counties, and states, supporting application intake, document upload, validation, fee payment, automated status updates, and renewal reminders across pet licenses to complex permits. Integrates with existing systems of record.
• PayIt Driver & Vehicle Services (DMV) DMV digital front-end solution for state motor vehicle agencies, modernizing dozens of services (registration renewals, license/ID renewals, trailers/vessels, address changes, records requests, voter registration, replacement credentials) without replacing legacy systems; integrates via API or batch with COBOL-based mainframes.
• PayIt Outdoors Unified conservation mission platform for state, tribal, and provincial natural resource agencies, combining licensing, CRM, marketing, mobile, volunteers and events, law enforcement, and payments in a single SaaS platform to support R3 (recruit, retain, reactivate) strategies.
• PayIt Hunt & Fish Licensing Hunting, fishing, and outdoor recreation licensing module of PayIt Outdoors, supporting license sales across every channel, complex lottery draws and harvest rules, automatic scaling for peak demand, offline-capable mobile app for law enforcement and harvest reporting, and configurable business rules.

Quantifiable outcome

• Serves 150M+ residents across North America (per website); 100M+ residents (per AWS Champions Award)
• +13 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature10 records

Partnerships

Eleven partnerships are on record, tiered core, minor and flagship.

• Harris County Tax Office (Texas)coreStrategic or Co-development Partner · 2 April 2026PayIt partnered with Harris County Tax Office in Texas to implement a digital property tax platform, MyHarrisCountyTax, launched in Fall 2025. The platform enables online payments, partial payments, and supports both digital and in-person channels, processing over 468,000 transactions to date.
• City of Montgomery, AlabamaminorImplementation/ SI/ Consulting Partner · 21 March 2026City of Montgomery launched payMontgomery, an online court-payment service developed in partnership with PayIt, to allow residents to pay fines and penalties for over 100,000 court-related violations annually.
• Minnesota Department of Natural ResourcescoreStrategic or Co-development Partner · 27 February 2026Minnesota DNR is launching a modernized outdoor recreation licensing system (a $3.5M project) with PayIt, featuring a mobile app for hunting/fishing licenses, supporting up to 400 license products and offline harvest registration. Launched in spring 2026 after a year-long delay.
• Amazon Web Services (AWS)flagshipTechnology or IntegrationPayIt's processing platform is hosted in AWS, specifically in the AWS GovCloud instance (and AWS Canada Region). PayIt was named a 2025 AWS Champions Award winner for helping state and local agencies modernize digital payment and citizen service systems. The platform is available via AWS Marketplace.
• Thomson ReuterscoreTechnology or IntegrationPayIt integrates with Thomson Reuters back-end systems (referenced in the property tax integration logos).
• OraclecoreTechnology or IntegrationPayIt integrates with Oracle systems as part of its back-end integration ecosystem for property tax and other government workflows.
• Fast EnterprisescoreTechnology or IntegrationPayIt integrates with Fast Enterprises' systems of record for government tax and revenue workflows.
• Grant Street GroupcoreTechnology or IntegrationPayIt integrates with Grant Street Group's tax processing platforms as part of its integration ecosystem.
• Google (Analytics & Ads)coreTechnology or IntegrationPayIt uses Google services including Google Analytics for site analytics and Google Ad cookies (doubleclick.net IDE/test_cookie) for advertising, per the Cookie Policy.
• Meta (Facebook)coreTechnology or IntegrationPayIt uses Facebook cookies (_fbp, fr) for advertising and remarketing purposes, per the Cookie Policy.
• LinkedIn (Microsoft)coreTechnology or IntegrationPayIt uses LinkedIn advertising cookies (bcookie, bscookie, lang, li_sugr, lidc, UserMatchHistory, AnalyticsSyncHistory) per the Cookie Policy.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Invoice Cloud: Invoice Cloud is a direct competitor providing electronic bill presentment and payment solutions for government and utility clients, including property tax, utilities, and municipal services, with a similar transaction-based SaaS model.
• Paymentus: Paymentus is a direct competitor in electronic bill payment for utilities, government, and insurance, with a comparable SaaS-plus-transaction-fee model and government client base.
• Forte Payment Systems: Forte Payment Systems is a direct competitor specializing in payment processing and software for government, higher education, and nonprofit clients, with similar transaction-based pricing.

Broad incumbents

• Tyler Technologies: Tyler Technologies is a broad GovTech incumbent that acquired NIC Inc., giving it a large government payments and digital services footprint that overlaps with PayIt's state and local business.
• Granicus: Granicus is a broader government experience platform that competes in digital communications, service delivery, and payments for state and local government, overlapping with PayIt's resident engagement offerings.
• OpenGov: OpenGov provides cloud software for state and local government budgeting, procurement, and financial management, competing with PayIt at the agency finance and revenue layer.
• Conduent: Conduent is a large incumbent business process services provider serving government and commercial clients, with a government payments and citizen services offering that overlaps PayIt's vertical.

Emerging players

• Civilla: Civilla is an emerging player focused on human-centered government service design and digital tools, overlapping with PayIt in modernizing resident-facing government interactions.
• Kuali: Kuali provides cloud-based administrative software for higher education and government, with some overlap in government financial workflows and payments adjacent to PayIt's government suite.

Regional players

• NEOGOV: NEOGOV is a government HR and public safety software provider that also serves state and local agencies, sharing a similar government-only buyer profile with PayIt though in adjacent functional areas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbIir8Le0qNCXArZ-y911dQ
• Facebookfacebook.com/payitgov
• LinkedInlinkedin.com/company/payit
• Xx.com/payitgov

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PayIt