What Keyhole.co does

Keyhole.co is a social media analytics and listening platform headquartered in Toronto, Canada, founded in 2009 and operating as a subsidiary of Muck Rack. The platform provides real-time tracking of keywords, hashtags, mentions, and accounts across X (Twitter), Instagram, TikTok, Facebook, YouTube, blogs, forums, and news sites, aggregating data through Boolean search logic, sentiment analysis, and historical retrieval. Its product suite comprises the Social Listening Platform (trackers, live dashboards, sentiment scoring, influencer identification), Social Profile Monitoring (account-level follower and engagement analytics), Historical Insights (X/Twitter data back to 2015), Keyhole Publishing (multi-platform drafting and scheduling for Instagram, Facebook, LinkedIn, and X), and Account Watchlist for tracking specific influencers, press, and competitors. The platform exposes a JSON API for programmatic integration and is also distributed as an embedded feature within Muck Rack's communications workflow.

The company operates a dual GTM motion combining enterprise field sales targeting agencies, global brands, and nonprofits with self-serve product-led subscription tiers for smaller teams. Named customer logos span L'Oréal, Google, Spotify, Ogilvy, Billboard, NBC Sports, WWF, USTA, Grand Hyatt, and Melt, across consumer goods, technology, entertainment, sports, and nonprofit verticals. Revenue is generated through tiered monthly and annual SaaS subscriptions priced by post-volume quota, usage-based add-on top-ups when quotas are exceeded, and one-time purchases of historical data reports starting at $50 USD. Keyhole's only disclosed funding round was a $500,000 seed from Eniac Ventures in July 2010, and it appears to have remained lean (11-50 employees) while being absorbed under the Muck Rack corporate umbrella.

The company's AI capabilities are confined to natural language processing for sentiment classification (Positive, Neutral, Negative with a 0-100 score) and anomaly detection powering notification alerts for spikes in post volume, sentiment shifts, and high-engagement mentions. The platform has earned G2's #1 Rated Social Media Analytics & Listening Tool designation with a 5/5 rating, and supports multi-platform coverage including emerging channels like TikTok, positioning it as a horizontal analytics layer for communications, marketing, and PR teams.

Name

Keyhole.co

Website

https://keyhole.co

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Keyhole.co is a social media analytics and listening platform serving 100,000+ agencies, brands, and nonprofits with real-time tracking, sentiment analysis, and historical data across X, Instagram, TikTok, Facebook, and YouTube. It operates as a subsidiary of Muck Rack.

Ownership category

akta.pro rank

Product category

Social Media Analytics

NAICS

Web Search Portals and All Other Information Services (51929)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

Keywords

• Social media analytics
• Social listening platform
• Sentiment analysis
• Influencer identification
• Hashtag tracking

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS: Monthly or annual subscription plans for social listening, profile analytics, and publishing features. Tiered pricing based on post quota volume and feature access. Post quotas reset on billing cycle date.
2. Historical Data Reports: One-time purchase of historical social media data reports. Pricing starts at $50 USD based on volume of tweets analyzed. Reports available in PDF and Excel formats.
3. Additional Data Add-ons: Users can purchase additional post volume top-ups when exceeding their monthly quota. Trackers pause automatically when quota is reached.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Keyhole.co provides a real-time social media analytics and listening platform that monitors keywords, hashtags, mentions, and account activity across X (Twitter), Instagram, TikTok, Facebook, YouTube, blogs, forums, and news sites. The platform delivers sentiment analysis, influencer identification, historical data reports (back to 2015), and integrated publishing tools for agencies, global brands, and nonprofits. Keyhole is also available as an integrated feature within the Muck Rack platform.

Product overview

Keyhole.co is a social media analytics and intelligence platform comprising three core products: Social Listening (real-time monitoring of keywords, hashtags, and mentions across platforms), Social Profile Monitoring (account analytics for follower growth and engagement), and Historical Insights (Twitter/X historical data reports). The platform also includes Publishing capabilities for scheduling posts across Instagram, Facebook, LinkedIn, and X, plus Account Watchlist for tracking specific influencers and competitors. The Social Listening platform offers sub-features including Dashboard, Posts, Influencers, Trending Topics, Sentiment analysis, Media Wall, and Notification Settings. The platform is available integrated within Muck Rack's communications workflow.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Listening Platform
• Social Profile Monitoring
• Historical Insights
• Keyhole Publishing

Quantifiable outcome

• Track 50+ campaign locations simultaneously
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• Muck RackcoreTechnology or IntegrationKeyhole's Social Listening platform is available integrated within Muck Rack, providing combined social listening and PR intelligence. This partnership enables Muck Rack customers to access Keyhole's social monitoring capabilities directly through the Muck Rack platform, creating a cohesive communications workflow.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sprout Social: Sprout Social is a publicly traded social media management platform offering publishing, engagement, analytics, and listening. It directly competes with Keyhole in social listening and analytics for agencies and brands, with a comparable multi-tier subscription model.
• Hootsuite: Hootsuite is a long-established social media management suite with publishing, analytics, and listening capabilities across major networks. It competes head-to-head with Keyhole for agencies and enterprise social media buyers, including with its OwlyWriter AI and listening modules.
• Brandwatch: Brandwatch is a dedicated social listening and consumer intelligence platform with deep historical data, sentiment analysis, and Boolean search capabilities. It is the closest direct peer to Keyhole's social listening and historical insights offerings for enterprise brands.
• Meltwater: Meltwater offers media intelligence, social listening, and consumer analytics to PR, communications, and marketing teams globally. It overlaps with Keyhole's PR/communications buyer base and is now integrated under the Klear/Linkfluence platform set.
• Talkwalker: Talkwalker is a consumer intelligence and social listening platform with sentiment analysis, trend detection, and broad multi-platform coverage. It competes with Keyhole for mid-market and enterprise listening deals, particularly in Europe.
• NetBase Quid: NetBase Quid provides AI-driven social media analytics, sentiment analysis, and consumer intelligence. It competes directly with Keyhole for brand and agency listening use cases, particularly with enterprise analytics buyers.

Broad incumbents

• Sprinklr: Sprinklr is a large, publicly traded enterprise customer experience platform that bundles social media management, listening, and analytics as one of several suites. It competes with Keyhole at the enterprise end with broader platform breadth.
• Cision (PR Newswire): Cision is a large PR, earned media, and social intelligence platform that overlaps with Keyhole on social listening and analytics for communications teams. It serves as a broader incumbent competitor with deep PR distribution roots.

Emerging players

• BuzzSumo: BuzzSumo focuses on content and social media analytics, including influencer identification and content performance benchmarking. It is a more niche, content-led alternative to Keyhole for marketers and content teams.
• Awario: Awario is a smaller, SaaS social listening tool with Boolean search, sentiment, and historical data features aimed at SMBs and agencies. It is a more budget-focused alternative to Keyhole with overlapping core functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/keyholeco
• Facebookfacebook.com/keyholeco
• LinkedInlinkedin.com/company/keyhole-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keyhole.co