Uphold
Uphold is a multi-asset digital money platform serving 10M+ users across 140+ countries, enabling trading, spending, and custody across cryptocurrencies, fiat, and commodities via a single 'Anything-to-Anything' engine, with a growing enterprise API and white-label business.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What Uphold does
Uphold is a multi-asset digital money platform that enables individuals and businesses to invest, exchange, spend, and transfer cryptocurrencies, fiat currencies, stablecoins, and commodities. Founded in 2013 and operating from San Francisco with regional entities in Vancouver and Nassau, the platform reports more than 10 million users across 140+ countries and over $40 billion in cumulative transactions since launch. Its core trading architecture is branded as 'Anything-to-Anything,' allowing direct single-step conversion between any supported asset class — for example, Bitcoin to gold or USD to EUR — without intermediate conversions, supported by an execution engine that scans 31 global trading venues.
Uphold's consumer product set centers on a mobile and web trading app with add-on modules including the Uphold Debit Card (issued by Cross River Bank, with up to 6% XRP cashback), a USD Interest Account offering up to 3.75% APY with FDIC coverage up to $2.5M via Atomic Brokerage, staking across 20+ digital assets with up to 14.55% APY, self-custody via Uphold Vault and UpHODL, limit orders, and a DCA tool. On the enterprise side, the company sells REST APIs, widgets, Cards-as-a-Service, Infrastructure-as-a-Service, listing services for token issuers, treasury management, and OTC trading — counting roughly 9,000 business customers including IG Group, Busha, Concordium, and MOTMX.
Revenue is generated primarily through embedded spreads on conversions (ranging from under 0.25% on major stablecoins to 2.05%–3.80% on altcoins), supplemented by staking commissions of 20–25%, enterprise API and white-label service fees, and interest-account-related cash-sweep revenue. Uphold holds a FinCEN MSB registration, FCA EMD agent status, and is certified for SOC 2 Type 2, ISO 27001, and PCI DSS. In April 2026, the company entered a $5 million settlement with the New York Attorney General over the prior promotion of the third-party CredEarn product, which collapsed in November 2020 with combined customer losses exceeding $34 million; the settlement requires Uphold to register as a broker with the NY AG's office and enhance due diligence on third-party products.
Uphold firmographics
Firmographics- Name
- Uphold
- Legal name
- Uphold HQ Inc.
- Website
- https://uphold.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Uphold is a multi-asset digital money platform serving 10M+ users across 140+ countries, enabling trading, spending, and custody across cryptocurrencies, fiat, and commodities via a single 'Anything-to-Anything' engine, with a growing enterprise API and white-label business.
- Ownership category
- akta.pro rank
Uphold industry classification
Industry- Product category
- Digital Asset Trading Platform
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Other Financial Investment Activities (5239)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221), Finance Services (6199)
- akta.pro primary industry
- Digital Asset/Crypto Trade Execution Platforms (FSAFANAO)
- akta.pro secondary industries
- Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL), On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE), Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value) (FSAGAAAD), Staking-as-a-Service Platforms (Non-Custodial) (FSADAHAF), Stored Value Ledger / Wallet Infrastructure (Non-Bank) (FSAMANAM)
Keywords
Where Uphold is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Uphold business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Transaction Spreads: Uphold charges a spread (margin) on all cryptocurrency, fiat, and commodity conversions. Spreads vary by asset: stablecoins <0.25%, major FX 0.3%, BTC/ETH 2.05-2.20%, altcoins 2.85-3.80%, precious metals 2.35-3.40%. The spread is embedded in the displayed price, making it the primary revenue driver.
- Deposit and Withdrawal Fees: Fees charged for bank transfers, card deposits, and certain withdrawal methods. Crypto network fees are passed through to users.
- Staking Commission: Uphold earns 20-25% commission on staking rewards across supported PoS tokens, with rewards paid weekly to users and commission deducted from the APY displayed.
- Enterprise API and Infrastructure Services: Revenue from enterprise clients using Uphold's APIs, white-label solutions (Cards-as-a-Service, Infrastructure-as-a-Service), treasury management, OTC trading, and listing services for token projects.
- USD Interest Account: Through Atomic Brokerage partnership, Uphold enables USD savings with up to 3.75% APY. Revenue generated through the cash-sweep program and fees from the brokerage service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Stablecoin conversions with lowest spreads |
| Transaction based/ take rate | Pay-as-you-go | Major fiat currency conversions |
| Transaction based/ take rate | Pay-as-you-go | Bitcoin and Ethereum trading |
| Transaction based/ take rate | Pay-as-you-go | Alternative cryptocurrency trading |
| Transaction based/ take rate | Pay-as-you-go | Precious metals trading |
| Hybrid | Monthly | USD Interest Account - High-yield savings |
| Transaction based/ take rate | Weekly | Staking rewards with commission |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels7 records
Uphold product offering
Product offeringCore offering
Uphold operates a multi-asset digital money platform that lets individuals and businesses invest, exchange, spend, and transfer cryptocurrencies, fiat currencies, stablecoins, and commodities in a single step through its proprietary "Anything-to-Anything" trading engine. The consumer platform is paired with enterprise APIs, white-label cards-as-a-service, infrastructure-as-a-service, OTC trading, and listing/treasury services for fintechs, banks, and blockchain projects operating across 140+ countries.
Product overview
Uphold is a multi-asset digital money platform offering a unified trading infrastructure that combines a consumer-facing app with enterprise-grade APIs. The core platform (Uphold Trading Platform) provides 'Anything-to-Anything' trading across 300+ assets including cryptocurrencies, fiat currencies, stablecoins, and commodities. Consumer add-on modules include the Uphold Debit Card (Visa-issued with XRP cashback), USD Interest Account (up to 3.75% APY via Atomic Brokerage), Staking (up to 14.55% APY on 20+ assets), Uphold Vault (self-custody), UpHODL (Web3 wallet), Limit Orders (up to 50 concurrent), DCA calculator, and Topper (fiat on-ramp). Enterprise offerings include APIs for trading/custody/payments, Listing Services, Treasury Management, Infrastructure-as-a-Service (validators, DEX integration, stablecoin bridge), Cards-as-a-Service, Widgets, and OTC Trading. The platform processes over $40 billion in transactions across 140+ countries and 300+ currencies and commodities.
Differentiator
Problem solved
Functional benefit
Brands
- Uphold Vault: Self-custody wallet service for storing digital assets
- UpHODL
- Uphold Rewards
- Uphold Debit Card
- Topper
- Uphold Institutional
- Uphold Academy
Products and services
- Uphold Trading Platform Multi-asset digital trading platform enabling users to buy, sell, hold, and trade cryptocurrencies, fiat currencies, stablecoins, and commodities with direct single-step conversion between any supported asset class ('Anything-to-Anything' trading). Supports 300+ assets across 39 blockchains.
- Uphold Debit Card Visa debit card enabling users to spend fiat, stablecoins, or crypto at merchants worldwide. Offers up to 6% XRP cashback rewards and up to 4% XRP back on direct deposit. Two tiers available (Elite and Essential).
- USD Interest Account Brokerage account offering up to 3.75% APY on USD balances, provided by Atomic Brokerage LLC. Features FDIC insurance up to $2.5 million through the Atomic Cash Sweep Program with no lockup periods and instant transfers to/from crypto trading.
- Staking Flexible and boosted staking service supporting more than 20 digital assets with rewards up to 14.55% APY paid weekly. Flexible staking has no lock-ups; boosted staking offers higher rates with lock-up periods.
- Uphold Vault Self-custody wallet solution for secure storage of digital assets, providing users with direct control over their holdings.
- UpHODL Web3 self-custody wallet solution for holding and managing digital assets, extending Uphold's custody footprint to Web3 use cases.
- Enterprise APIs Programmatic REST API access for fintechs and banks enabling digital asset trading, custody, payments, stablecoin integration, and liquidity management. Supports 300+ assets, 39 blockchains, and integration with existing systems.
- Listing Services Asset listing services enabling token issuers to integrate into Uphold's retail and institutional ecosystem for global accessibility, engagement support, and liquidity services.
- Treasury Management Services for digital asset projects to boost liquidity, access institutional investment through block trades, execute OTC trades, and earn yield on idle assets through staking or yield services.
- Infrastructure-as-a-Service Full blockchain infrastructure solutions for blockchain projects including validator support, DEX integration for liquidity, and stablecoin bridges for on/off ramps.
- Cards-as-a-Service White-label card issuance infrastructure enabling partners to launch branded crypto-backed Visa debit cards for their end customers.
- Widgets Turnkey integration widgets for enterprise partners to embed Uphold trading and on/off-ramp functionality in their own applications, accelerating time-to-market.
- OTC Trading Over-the-counter trading services for institutional clients requiring large block trades with minimized market impact.
- Topper Fiat-to-crypto on-ramp service functioning as a simple Web3 payment tool enabling users and partners to purchase cryptocurrency.
- Crypto-backed Visa Signature Credit Card Crypto-backed Visa Signature credit card allowing customers to spend against crypto holdings without selling. Built on Exactly Protocol's on-chain infrastructure and available globally through Apple Pay and Google Pay, with benefits including airport lounge access and purchase protection.
- GetC by MOTMX White-label SaaS product enabling banks, credit unions, and fintechs to offer cryptocurrency rewards on everyday card spending using existing cashback economics. U.S. pilot launched in April 2026.
Quantifiable outcome
- $40 billion+ in transactions processed since 2015
- +4 more outcomes
Companies that use Uphold
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Uphold technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Uphold partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- MOTMXcoreMOTMX partnered with Uphold to launch GetC - described as the first pre-built crypto-backed rewards product for financial institutions. The white-label SaaS enables banks, credit unions, and fintechs to offer cryptocurrency rewards on everyday card spending using existing cashback economics, with U.S. pilot beginning April 2026.
- USBCcoreUSBC partnered with Uphold and Vast Bank to develop and commercialize regulated, tokenized bank deposits, as part of USBC's strategic pivot from non-invasive sensor technology.
- Cross River BankcoreCross River Bank issues Uphold's crypto-backed Visa debit cards under Visa partnership, enabling fiat, stablecoin, and crypto spending with up to 6% XRP cashback rewards.
- BushaminorBusha, a Nigerian SEC-licensed digital asset exchange serving over one million customers in Africa, expanded to the UK by partnering with Uphold. Busha's customer app integrates with Uphold's on-chain infrastructure, leveraging existing FCA registration and compliance framework.
- Digital Ascension Group (DAG)minorDigital Ascension Group integrated Uphold Enterprise to power digital asset services for high-net-worth individuals in the US, streamlining operations and supporting on-chain asset adoption among regulated financial institutions.
- ConcordiumminorConcordium, a privacy-first Layer-1 blockchain, partnered with Uphold enabling access to its CCD token across 140+ countries and millions of Uphold customers. Uphold provides Digital Asset Services including token listings, marketing support, treasury yield management, and OTC trading.
- tZEROcoreUphold filed an application with FINRA to offer tokenized securities and partnered with tZERO (one of only two Special Purpose Broker-Dealers in the U.S.) to provide trading, clearing, and custody infrastructure for the new tokenized securities service planned for late 2026.
- USBC Inc.coreUSBC partnered with Uphold and Vast Bank to launch world's first retail tokenized deposit offering, enabling global access to U.S. dollar deposit accounts on blockchain technology. Expected to launch in 2026 with FDIC insurance and real-time payment features.
- Vast BankcoreVast Bank partnering with Uphold and USBC to issue tokenized US dollar deposit accounts for Uphold customers by 2026. Deposits represented on privacy-preserving blockchain with FDIC insurance eligibility and traditional banking protections.
- Atomic Brokerage LLCcoreAtomic Brokerage provides Uphold's USD Interest Account through a cash-sweep program, offering FDIC insurance up to $2.5M. Atomic Brokerage is a registered broker-dealer and subsidiary of AtomicVest Inc., member FINRA/SIPC.
Scale indicators12 records
Recent moves6 records
Expansion highlights7 records
Uphold competitors and assessment
Company assessmentDirect peers
- Coinbase: Largest US-regulated cryptocurrency exchange offering retail trading, staking, custody, and enterprise services. Comparable because it directly competes for the same multi-asset retail and institutional customer base that Uphold serves, with overlapping products in trading, staking, and USD yield.
- Kraken: US-headquartered crypto exchange offering spot trading, staking, and institutional services across multiple jurisdictions. Closely comparable on regulatory positioning, multi-asset breadth, and a combination of retail and enterprise revenue streams.
- Crypto.com: Multi-asset digital asset platform with retail trading, a Visa debit card offering crypto rewards, and staking products. Highly comparable to Uphold because of the similar combination of trading, card-based spending rewards, and a heavy consumer-brand-led go-to-market.
- Gemini: US-regulated, NYDFS-chartered cryptocurrency exchange and custodian serving retail and institutional clients. Comparable due to similar focus on regulatory compliance (SOC 2, ISO 27001), multi-asset trading, and a New York-rooted identity.
- eToro: Multi-asset retail trading platform offering crypto alongside stocks, ETFs, and commodities. Comparable because of the same multi-asset single-platform thesis and similar retail customer profile, though with a stronger social/copy-trading layer.
- Bitstamp: Long-standing multi-asset cryptocurrency exchange with strong European regulatory footprint and institutional client base. Comparable on multi-asset spot trading, regulatory licensing breadth, and enterprise-grade infrastructure.
- Robinhood: US retail trading platform that has aggressively expanded into crypto trading, staking, and wallet self-custody. Comparable on retail-first product-led growth in multi-asset trading and the push into crypto-native services like self-custody wallets.
Broad incumbents
- Binance: Largest global cryptocurrency exchange by volume with extensive crypto-asset breadth and derivatives. Comparable as a broad incumbent competing for the same global retail and enterprise demand, though with a different (and currently more constrained) US regulatory posture.
- BitPay: Established crypto payments processor offering merchant acquiring, payouts, and wallet services. Comparable on the payments/on-ramp and stablecoin settlement aspects of Uphold's business, but focused on merchant-side infrastructure rather than consumer trading.
- OKX: Global crypto exchange with broad spot and derivatives offerings, a self-custody wallet, and Web3 infrastructure. Comparable as a broad incumbent serving both retail and institutional customers with a similar multi-asset platform thesis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Uphold social profiles
Digital presenceUphold compliance and trust
Trust signalCompliance8 records
Uphold financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uphold leadership team
Management profileNumber of profiles
Profiles9 records
Uphold subsidiaries and ownership
Company hierarchySubsidiaries2 records
Uphold funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uphold M&A and investment
M&A and investmentM&A5 records
Investments6 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uphold
What does Uphold do?
Uphold operates a multi-asset digital money platform that lets individuals and businesses invest, exchange, spend, and transfer cryptocurrencies, fiat currencies, stablecoins, and commodities in a single step through its proprietary "Anything-to-Anything" trading engine. The consumer platform is paired with enterprise APIs, white-label cards-as-a-service, infrastructure-as-a-service, OTC trading, and listing/treasury services for fintechs, banks, and blockchain projects operating across 140+ countries.
Is Uphold a public or private company?
Uphold is a private company. It is classified as venture growth investor backed and is currently operating.
When was Uphold founded?
Uphold was founded in 2015. It employs 251 to 500 people.
Where is Uphold based?
Uphold is headquartered in New York, United States, in the North America region.
How does Uphold make money?
Five revenue lines are on record. Transaction Spreads are the primary driver. The others are deposit and Withdrawal Fees, staking Commission, enterprise API and Infrastructure Services and USD Interest Account.
Who are Uphold's main competitors?
Direct peers on record are Coinbase, Kraken, Crypto.com, Gemini, eToro, Bitstamp and Robinhood. Broad incumbents are Binance, BitPay and OKX.
Does Uphold have an API?
Yes. Uphold offers REST APIs enabling programmatic interaction with the platform. The Developer Portal provides API reference documentation, example guides, and sandbox access for testing. APIs support trading, stablecoins, custody, and on/off-ramp functionality. Enterprise partners have access to widgets for accelerated time-to-market. The platform claims to scan 31 global trading venues for optimal execution and supports access to more than 300 digital assets across 39 blockchains. Developer documentation is at developer.uphold.com.
What industry is Uphold in?
Uphold's product category is Digital Asset Trading Platform. Its primary akta.pro industry code is FSAFANAO, Digital Asset/Crypto Trade Execution Platforms, with a secondary code of BPAMAFAL, Crypto Payments & Stablecoin Settlement Platforms. Its NAICS code is 5231 and its SIC code is 6200.