VOW

What VOW does

VOW (legal entity: VOW by Jennifer Brisman, Inc.) is a New York-based, privately held software company that operates an AI-powered event and guest management platform aimed at enterprise organizers of premium live experiences. The platform is delivered in two parts: VOW PRO, a B2B admin dashboard for centralized guest and group management, dynamic venue maps and seating, branded email/SMS communications, real-time collaboration, and QR/RFID/NFC check-in; and VOW GO, a white-label mobile app for guests that provides personalized itineraries, RSVPs, travel coordination, and 24/7 AI-driven concierge support. VOW targets four verticals — Media & Entertainment, Sports, Corporate, and Philanthropy — with reference customers including the Tony Awards, NBC, PFL-MMA, NYU, GLAAD, Alvin Ailey American Dance Theater, KIND Snacks, and Assembly, among others.\n\nThe company was founded by Jennifer Brisman, a 20-year veteran event producer with 600+ live events and approximately $60M in managed contracts, and was selected for the Fall 2024 Techstars Sports Accelerator. In August 2025 VOW closed its seed funding round led by KB Partners with participation from Alumni Ventures, Blue Falcon Capital, Capitalize VC, Chloe Capital, Everywhere Ventures, and Techstars, with proceeds earmarked for AI feature development and a new-client pilot program.\n\nVOW generates revenue primarily through annual subscriptions of VOW PRO to enterprise organizers on a quote-based, sales-led basis, while the guest-facing VOW GO app is distributed free on the App Store and Google Play as a freemium funnel. An upcoming VOW Transactions module is planned to add ticketing and secure payments, which would introduce a transaction-fee revenue stream. Geographic operations are concentrated in the United States, and the company employs between 11 and 50 people.

Name

VOW

Legal name

VOW by Jennifer Brisman, Inc.

Website

https://vow.app

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

VOW provides an AI-powered event and guest management platform for enterprise organizers across media, sports, corporate, and philanthropy sectors, offering guest lists, dynamic seating, branded communications, check-in, and a guest-facing mobile app.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform SaaS Subscription (VOW PRO): VOW operates on a subscription model, offering event organizers (hosts) access to its platform via VOW PRO for managing guests, seating, communications, and check-ins. The Terms of Service reference a 'Subscription Term' of one year from the Effective Date, indicating annual subscription billing. The platform unifies event planning, guest coordination, and communication for the live experience industry.
2. Guest-Facing App (VOW GO) - Freemium/Download Model: VOW GO is available as a free mobile app for guests (available on App Store and Google Play), serving as the consumer-facing component of the B2B2C model. Hosts provide the guest app to their attendees, with the platform generating revenue from the organizer subscription while providing free access to end guests.
3. Transaction/Ticketing (Coming Soon): VOW has announced an upcoming Transactions feature for ticketing and secure payments, indicating a planned transaction-fee or take-rate revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

VOW is an AI-powered event and guest management platform for live experiences. It offers VOW PRO, a B2B2C SaaS suite for event professionals that centralizes guest lists, dynamic seating, branded communications (email/SMS), QR/RFID/NFC check-in, and real-time collaboration. It also provides VOW GO, a customizable white-label mobile app for guests with personalized itineraries, RSVPs, and 24/7 AI concierge support.

Product overview

VOW is an all-in-one event and guest management platform positioned as the first B2B2VIP technology for live events. The platform consists of VOW PRO (a professional-facing event management suite offering guest/group management, dynamic seating, branded communications, customizable guest apps, and QR/RFID/NFC check-ins) and VOW GO (a guest-facing mobile app providing personalized itineraries, RSVP functionality, travel coordination, and 24/7 concierge support). The platform unifies event planning, operations, guest management, and communications into a single centralized system. An upcoming Transactions module will add ticketing and payment capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• VOW PRO B2B2C guest and group management platform for event professionals providing centralized guest lists, customizable VIP tiers, dynamic venue maps with smart seating assignments, branded email and SMS communications, customizable white-label mobile apps, and QR/RFID/NFC check-in for live events.
• VOW GO Mobile guest-facing application offering personalized event itineraries, RSVP/registration, interactive schedules, speakers and sponsor overviews, travel and hotel coordination, real-time alerts, and 24/7 AI-driven concierge support for event attendees.

Quantifiable outcome

• Seating updates sync instantly across digital tickets and access passes, eliminating re-printing and coordination delays
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Two partnerships are on record, tiered core and minor.

• TechstarscoreStrategic or Co-development Partner · 10 September 2024VOW was selected for the 2024 Techstars Sports Accelerator Powered By Indy, a 13-week mentorship-driven program in the sports technology ecosystem. The program connected VOW with mentors, resources, and network access within the sports industry. VOW participated alongside 10 startups from 6 countries.
• Indy (Techstars Sports Accelerator)minorStrategic or Co-development PartnerThe Techstars Sports Accelerator is powered by Indy, which co-brands and runs the accelerator program alongside Techstars, providing the platform and infrastructure for participating startups.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RainFocus: RainFocus is an event experience platform purpose-built for large conferences and enterprise events with deep CRM integrations. Comparable to VOW's enterprise, integration-heavy approach to guest and event management.
• Stova: Stova (formerly Aventri) is an event management platform offering registration, mobile apps, and engagement tools for enterprise events. Directly comparable to VOW PRO's combination of registration, mobile event app, and on-site tools.
• Splash: Splash is an event marketing platform focused on branded event experiences for marketing teams and premium event organizers. Closely mirrors VOW's premium, design-forward positioning for corporate and brand-led events.
• Certain: Certain is an enterprise event management platform focused on registration, attendee tracking, and CRM integration for large organizations. Directly comparable to VOW's enterprise event operations and integration-led positioning.
• Cvent: Cvent is a leading enterprise event management SaaS platform offering registration, venue sourcing, and event marketing for large corporate events. Directly comparable to VOW in serving enterprise event organizers with an integrated software stack.
• Bizzabo: Bizzabo is an event experience OS for B2B conferences and events, combining registration, attendee engagement, and analytics. Closely comparable to VOW PRO's positioning as a unified event management platform for premium events.

Broad incumbents

• Eventbrite: Eventbrite is a broad self-service ticketing and event management platform serving millions of organizers globally. Overlaps with VOW in ticketing and event registration but serves a more SMB/long-tail market rather than premium VIP experiences.

Emerging players

• Hopin: Hopin (now operating as RingCentral Events) is an events platform with strength in virtual and hybrid experiences. Adjacent overlap with VOW's event management stack, particularly for hybrid events with guest apps.
• Hubilo: Hubilo is an events cloud platform for B2B event organizers and marketers, offering registration, engagement, and analytics. Comparable to VOW in targeting enterprise event teams with consolidated event workflows.
• Cadence (by Eventbrite): Cadence is an Eventbrite-owned event marketing platform focused on branded, design-forward events for marketers. Closely mirrors VOW's premium, brand-driven positioning for mid-market and enterprise event teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/vownetwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VOW