treet

What treet does

Treet operates a white-label branded recommerce platform that enables direct-to-consumer brands to launch and operate their own peer-to-peer resale, off-price, trade-in, and returns-recovery storefronts. The platform integrates natively with Shopify via API to ingest product catalogs, order history, pricing, and stock images, and uses Stripe Connect for payment processing, disbursements, and PCI-compliant data handling. Each brand receives a dedicated subdomain (e.g., girlfriend.treet.co, roughandtumble.treet.co) with branded listings, 24-hour pre-approval review, buyer protection (Treet Protection), and dual payout options for sellers: 80% cash (with a 20% platform fee) or up to 110% in brand credit (no platform fee). Supporting infrastructure includes Firebase Authentication, Sendgrid and HubSpot for email, Intercom and Zendesk for support, and integrations with partners including Loop (returns-to-resale) and Beni (multi-brand aggregation).

The business monetizes through transaction-based take rates on peer-to-peer sales and a net 10% platform share on brand-direct inventory sales, supplemented by what appear to be quote-based enterprise partnership fees for the underlying platform access. Go-to-market combines enterprise field sales to DTC apparel and adjacent-vertical brands, community-led growth leveraging 51% new-to-brand resale shoppers, and channel partnerships through Beni aggregation and Loop-driven returns recovery. The company serves 250+ global brands across apparel (Girlfriend Collective, Ministry of Supply, Pact, Howler Brothers), footwear (Tecovas, Coclico), leather goods (Portland Leather Goods, Rough & Tumble), home goods (Heath), and bedding (ettitude).

Founded in 2021 and headquartered in San Francisco with 11-50 employees, Treet has raised approximately $16.4 million across seed (May 2021, $2.8M), an early round (Jan 2021, $120K from Techstars), a 2022 round ($3.5M, led by First Round Capital), and a Series A (March 2024, $10M led by Two Sigma Ventures). The legal entity is Treet, Inc., incorporated in Delaware, and the co-founders include Jake Disraeli (CEO) and Sonia Yang, with Jacob Johannesen as founding product designer. The platform operates against a backdrop of an $82B projected U.S. secondhand apparel market by 2026 and a $256B global resale apparel market in 2025.

Name

treet

Legal name

Treet Co.

Website

https://treet.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Treet is a white-label branded resale platform that lets DTC brands launch their own peer-to-peer, off-price, trade-in, and returns-recovery storefronts via Shopify integration, serving 250+ global apparel, footwear, and home goods brands.

Ownership category

akta.pro rank

Product category

Recommerce / Branded Resale Software

NAICS

Support Activities for Forestry (1153)

SIC

Retail-Catalog & Mail-Order Houses (5961), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Tree Care & Arborist Services (IMAIAIAB)

Keywords

• Branded resale platform
• Recommerce software
• Peer-to-peer marketplace
• Trade-in solutions
• Inventory recovery

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Transaction Fees: Treet charges platform fees as a percentage of the Selling Price on marketplace transactions. Sellers pay 20% fee when choosing cash payout, while brand credit payouts have no fee.
2. Brand Direct Sales Commission: Brands can sell their own inventory (brand direct) on the resale platform, with brands receiving 80% of initial sales and an additional 10% upon biweekly disbursements.
3. Seller Payout Facilitation: Treet facilitates payments between buyers and sellers, handling disbursements for cash and brand credit, charging platform fees deducted prior to sending funds.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Treet provides a white-label branded resale platform that enables direct-to-consumer brands to launch and operate peer-to-peer resale, trade-in, off-price, and returns management programs on their own storefronts. The platform integrates natively with Shopify via API to sync catalogs, order history, and pricing, and processes payments and biweekly payouts through Stripe. Treet currently powers 250+ global brands with an average 22-day onboarding to first resale revenue.

Product overview

Treet offers a modular branded recommerce platform with four core solutions: Peer-to-Peer (P2P) Resale (the most popular option for customer-to-customer sales), Trade-In (for inventory recovery from customers), Off-Price Resale (for selling excess inventory), and Returns Management (for rerouting returns to resale). These stackable solutions are powered by the core Branded Resale Platform, which integrates with Shopify via API and connects to 250+ global brand partners including Elizabeth Suzann, Rough & Tumble, Girlfriend Collective, Sozy, Coclico, and Oh Polly. Additional offerings include the Resale ROI Calculator for estimating program returns and Treet Protection for buyer guarantees.

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Resale Platform
• Peer-to-Peer (P2P) Resale
• Trade-In
• Off-Price Resale
• Returns Management

Quantifiable outcome

• 50% increase in secondhand sales by 2029
• +5 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Four partnerships are on record, tiered strategic, flagship and core.

• LoopstrategicTechnology or Integration · 13 June 2025Treet + Loop Integration helps brands turn policy-blocked returns into resale revenue, keeping customers, inventory, and loyalty inside the brand ecosystem.
• Oh PollyflagshipStrategic or Co-development Partner · 3 June 2025Oh Polly partnered with Treet to launch Pre-loved, a dedicated resale marketplace. Oh Polly is also preparing to open its first permanent retail store as it focuses on the US market.
• BenistrategicChannel Partner/ Reseller/ Distributor · 3 September 2024Beni partnered with Treet-powered resale shops including Girlfriend Collective, Dôen, and Cuts to aggregate branded resale on their platform.
• StripecoreTechnology or IntegrationStripe provides payment processing services for Treet's marketplace, handling credit card transactions between buyers and sellers, with PCI Service Provider Level 1 Certification.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trove (Shopify): Trove was a direct competitor powering branded resale programs for brands before being acquired by Shopify in 2022. It is the most direct comparable because it offered a white-label branded resale platform with similar modular functionality (P2P, trade-in, returns), and its acquirer (Shopify) is now both an infrastructure partner and potential competitor to Treet.
• Recurate: Recurate operates a branded resale platform that enables brands to launch peer-to-peer resale storefronts, with a similar white-label model and brand-credit emphasis. It competes head-to-head with Treet for the same DTC apparel and accessories customer base.
• Loop Returns: Loop is both a Treet partner (integration for converting policy-blocked returns into resale revenue) and a competitor in the broader recommerce/returns stack. It overlaps with Treet's Returns Management module and competes for the same DTC brand buyer.
• Beni: Beni is a resale search engine and aggregator that partners with Treet (Girlfriend Collective, Dôen, Cuts). It competes for branded resale discovery and is both a distribution channel and a partial substitute for Treet's white-label storefronts.
• Archive: Archive is a branded resale and circular commerce platform serving fashion and lifestyle brands. It competes with Treet for the same mid-market and enterprise DTC customer segment with a similar white-label resale offering.

Broad incumbents

• ThredUp: ThredUp is the largest U.S. consignment and resale platform and operates a 'Resale-as-a-Service' (RaaS) offering that competes with Treet for branded resale partnerships. It differs by owning the marketplace rather than white-labeling it, but addresses the same brand customers.
• Optoro: Optoro is a returns and reverse-logistics platform with recommerce capabilities. It competes with Treet's returns and off-price modules for enterprise retail brands and serves as a broader incumbent in the reverse-logistics category.
• Poshmark: Poshmark is the largest U.S. peer-to-peer fashion resale marketplace and represents the third-party alternative that Treet is positioning against. While not a direct platform competitor, it competes for the same resale transactions that Treet helps brands capture in-house.
• The RealReal: The RealReal is a leading authenticated luxury consignment platform. It competes indirectly with Treet for high-end brand resale relationships and serves as an incumbent third-party alternative in the resale category.

Regional players

• Vestiaire Collective: Vestiaire Collective is a global luxury and premium resale marketplace headquartered in Europe. It is comparable as a competing resale destination and is relevant to Treet's brand customers considering cross-border resale strategies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ShopTreet
• Facebookfacebook.com/shoptreet
• Instagraminstagram.com/treetshop
• LinkedInlinkedin.com/company/treetshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about treet