Hedra
- Company typePrivate
- Founded2023
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
Hedra firmographics
Firmographics- Name
- Hedra
- Legal name
- Hedra, Inc.
- Website
- https://hedra.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Hedra industry classification
Industry- Product category
- Generative AI Video and Content Creation Platform
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC)
Keywords
Where Hedra is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hedra business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans (Credit-Based): Credit-based subscription model where users pay monthly for credits that can be used for video, image, or audio generation. Credits deduct based on model used and generation length. Monthly plan credits do not roll over; purchased credit packs do not expire.
- Freemium / Free Tier: Free plan offering 100 credits per month for new users to test the platform, generate images and short videos. Outputs include a Hedra watermark and are for non-commercial use only.
- Usage-Based Credits: Credit consumption varies by model and generation type. Video generation ranges from 4-70 credits/second depending on model; image generation 4-14 credits/megapixel or per image; audio 15 credits/1,000 characters. Users can purchase additional credit packs when monthly allocation is depleted.
- Enterprise Custom Contracts: Enterprise tier with custom volume and pricing for organizations requiring dedicated support, private deployments, single sign-on, and legal/security reviews. Includes forward deployed engineers and dedicated account management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access with limited credits for non-commercial use |
| Subscription | Monthly | Entry-level paid plan for individuals |
| Subscription | Monthly | Mid-tier plan for active creators |
| Subscription | Monthly | Top-tier individual plan with best value |
| Subscription | Monthly | Collaborative plan for teams and agencies |
| Subscription | Multi-year contract | Custom enterprise solution for large organizations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Hedra product offering
Product offeringCore offering
Hedra operates an AI-powered creative studio platform that enables users to generate video, images, and audio content through a unified workspace. The platform integrates 14+ third-party AI image and video models alongside Hedra's proprietary Character-3 and Omnia foundation models, with an AI Agent (Hedra Agent) that orchestrates multi-step creative workflows from idea to finished content. Offerings are delivered via a self-serve web application, a public API, and dedicated enterprise contracts with brand-consistency, collaboration, and security features.
Product overview
Hedra is an AI-powered creative studio platform offering a unified workspace for generating video, images, and audio content. The core product is Hedra Studio, which integrates an AI Agent (Hedra Agent) that orchestrates content generation workflows through natural conversation. The platform provides access to 14+ proprietary and third-party AI models for image and video generation, including Hedra's own Character-3 and Omnia models for character-driven video. Supporting features include Brand Kit/Elements for brand consistency, Composer timeline editor for multi-clip projects, Face Swap for animating faces into video, and Talking Photo AI for lip-sync generation. Voice synthesis is provided through ElevenLabs and Cartesia integrations. The platform offers tiered pricing (Basic $15/mo, Creator $30/mo, Professional/Teams $75/mo, Enterprise custom) plus an Ambassador Program for creator outreach.
Differentiator
Problem solved
Functional benefit
Brands
- Hedra Studio: Web-based AI creative studio platform for generating video, image, and audio content using multiple AI models
- Hedra Agent
- Character-3
- Hedra Omnia
- Hedra Avatar
Products and services
- Hedra Studio Hedra Studio is the company's web-based AI creative studio platform that provides a unified workflow for generating video, images, and audio content. It integrates 14+ third-party AI models and Hedra's proprietary Character-3 and Omnia models, alongside the Hedra Agent for workflow orchestration, brand consistency tools, and an in-platform Composer editor. Available via browser with freemium and paid subscription tiers for individuals, teams, and enterprises.
- Hedra API Hedra's public REST API gives developers programmatic access to Hedra's AI video, image, and audio generation capabilities for integration into their own applications and workflows. Documented at hedra.com/docs and targeted at mid-market developer teams.
Quantifiable outcome
- Campaign production reduced from 5 months to 15 days
- +3 more outcomes
Companies that use Hedra
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Hedra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability11 records
Feature5 records
Hedra partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship and core.
- AWS (Amazon Web Services)flagshipHedra was selected for the 2025 AWS Generative AI Accelerator cohort from thousands of global applicants. Program provides up to $1 million USD in AWS credits, personalized mentorship, and curated support network.
- Google CloudflagshipHedra is featured by Google Cloud as a showcase startup using Google's generative AI models (Veo 3, Imagen 4, Gemini 2.5) for content creation. Hedra integrates Google's AI models alongside other providers into its unified platform.
- Google (Veo models)coreHedra integrates Google's video models including Veo 3, Veo 3.1, Veo 3 Fast, and Veo 3.1 Fast into its platform. Users can access these models directly through Hedra Studio.
- Kuaishou (Kling models)coreHedra integrates all 16 Kling AI video models from Kuaishou including V3 Pro, O3 Pro, 2.6 Pro, and Avatar v2. Models are accessed through Hedra account without separate Kling subscription.
- OpenAI (Sora, GPT Image)coreHedra integrates OpenAI's Sora 2 Pro video model and GPT Image models (GPT Image 2 High/Low/Medium, GPT Image 1.5) into its platform.
- MiniMax (Hailuo models)coreHedra integrates MiniMax's Hailuo video models including Hailuo 2.3 series and Hailuo-02 series. Multiple quality tiers available from Standard to Pro.
- Black Forest Labs (Flux models)coreHedra integrates Black Forest Labs' Flux image models including Flux.2 variants (flex, klein 9B, max, pro), Flux Kontext variants, and Flux 1.1 variants (Ultra, Pro).
- ByteDance (Seedance, Dreamina)coreHedra integrates ByteDance's Seedance video models (2.0, 1.5 Pro, 2.5) and Dreamina image model, plus Omnihuman 1.5 video model.
- xAI (Grok)coreHedra integrates xAI's Grok Imagine image model and Grok Video model powered by xAI's Aurora engine.
- ElevenLabs (Voice)coreHedra integrates ElevenLabs voice generation for text-to-speech functionality within the platform.
- Cartesia (Voice)coreHedra integrates Cartesia voice models for audio generation alongside ElevenLabs.
Scale indicators7 records
Expansion highlights6 records
Hedra competitors and assessment
Company assessmentDirect peers
- HeyGen: Direct peer offering AI avatar video generation, voice cloning, and multilingual lip-sync. Targets the same enterprise marketing and creator segments and is explicitly listed by Hedra as a comparison/alternative.
- Synthesia: Direct competitor in AI avatar and talking-head video. Synthesia focuses on enterprise training, sales, and localization use cases with a similar character-driven value proposition and explicit positioning as a Hedra alternative.
- Pika Labs: Direct peer in generative video with its own foundation model (Pika) focused on short-form social content. Comparable creator-led GTM and consumer-to-pro pricing tiers.
- Luma AI: Direct competitor with its Ray video model and Dream Machine platform, targeting the same creator and brand film-making use cases with comparable generative video quality positioning.
- Runway: Closest direct competitor in AI video generation. Runway offers its own foundation models (Gen-3/Gen-4) plus an editor and is widely cited as a Hedra alternative. Both serve creators and enterprise marketing teams with generative video workflows.
Broad incumbents
- Midjourney: Broad incumbent in generative media with a strong creator brand and expanding video capabilities. Competes with Hedra's image-generation aggregation for the same professional creator base.
- Canva: Broad incumbent with Magic Studio and AI video features serving SMB marketers and creators. Comparable multi-model, brand-kit workflow but within a much larger design and template ecosystem.
- Adobe (Firefly Video / Creative Cloud): Broad incumbent bundling generative video (Firefly Video) into Creative Cloud, with deep enterprise distribution, brand customers, and integrated editing (Premiere/After Effects). Overlaps Hedra's enterprise brand-video workflow as part of a much wider creative suite.
Emerging players
- Descript: Adjacent AI video/audio editing platform for creators and marketing teams, with transcription-driven editing and AI voice. Overlaps Hedra's audio/video workflow but emphasizes post-production rather than generation.
- VEED.io: Browser-based AI video editor with avatar and text-to-video features. Hedra is actually integrated with VEED Fabric for talking avatars, but VEED also competes for the same creator and SMB marketing segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hedra social profiles
Digital presenceHedra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hedra leadership team
Management profileNumber of profiles
Profiles2 records
Hedra funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hedra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hedra
What does Hedra do?
Hedra operates an AI-powered creative studio platform that enables users to generate video, images, and audio content through a unified workspace. The platform integrates 14+ third-party AI image and video models alongside Hedra's proprietary Character-3 and Omnia foundation models, with an AI Agent (Hedra Agent) that orchestrates multi-step creative workflows from idea to finished content. Offerings are delivered via a self-serve web application, a public API, and dedicated enterprise contracts with brand-consistency, collaboration, and security features.
Is Hedra a public or private company?
Hedra is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hedra founded?
Hedra was founded in 2023. It employs 11 to 50 people.
Where is Hedra based?
Hedra is headquartered in San Francisco, United States, in the North America region.
How does Hedra make money?
Four revenue lines are on record. Subscription Plans (Credit-Based) is the primary driver. The others are freemium / Free Tier, usage-Based Credits and enterprise Custom Contracts.
Who are Hedra's main competitors?
Direct peers on record are HeyGen, Synthesia, Pika Labs, Luma AI and Runway. Broad incumbents are Midjourney, Canva and Adobe (Firefly Video / Creative Cloud). Emerging players are Descript and VEED.io.
Does Hedra have an API?
Yes. Hedra operates a public API platform that provides programmatic access to its AI generation models. The API supports video, image, and audio generation capabilities. Documentation is available at hedra.com/docs with developer resources for API integration. Developer documentation is at www.hedra.com/docs.
What industry is Hedra in?
Hedra's product category is Generative AI Video and Content Creation Platform. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 541512 and its SIC code is 7373.