Hotmart

Name

Hotmart

Legal name

Launch Pad Tecnologia, Serviços e Pagamentos Ltda.

Website

https://hotmart.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Digital Products Marketplace

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Subscription Boxes & Curated Product Subscriptions (CRAFAIAF)

akta.pro secondary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Digital product platform
• Online course creation
• Affiliate marketplace
• Creator economy software
• Membership site builder

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Transaction Fees on Digital Product Sales: Hotmart charges creators a tiered fee on each approved sale. For revenue up to five figures, the fee is 9.9% + R$1 per sale. For products priced above R$15, the fee is 9.9% + R$0.50; for products at or below R$15, the fee is 9.9% + R$0.10. No upfront costs, monthly fees, or sign-up charges apply. The model aligns Hotmart's revenue directly with creator success.
2. Hotmart Pages and Send Subscription: Paid subscription plans for additional tools: Hotmart Pages (landing page builder) and Hotmart Send (email marketing). Plans include 'Primeiros Passos' at R$59/year, 'Acelerador de Vendas' at R$139/year (R$254/month), and 'Acelerador de Vendas Turbo' at R$189/year (R$315/month). Additional paid add-ons include webinars, live streaming, and webhooks.
3. Withdrawal/Withdrawal Fees: A withdrawal fee of R$1.99 applies when creators cash out commissions, with a minimum withdrawal of R$2.00 in BRL. For PIX, Boleto, or Hotmart balance, funds are available within 2 calendar days.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Hotmart is an all-in-one AI-powered platform that enables creators and digital entrepreneurs to build, host, market, and sell digital products (online courses, ebooks, memberships, communities, webinars, and physical products) globally. The platform integrates checkout, payment processing, member management, AI-assisted content creation, an affiliate marketplace, and 40+ local payment methods across 188+ countries, charging transaction fees only on approved sales with no upfront costs.

Product overview

Hotmart operates as a unified all-in-one platform for the Creator Economy, combining a core digital product marketplace with integrated tools for creation, marketing, sales, delivery, and customer management. The platform serves 200,000+ creators with $10B+ in sales across 188+ countries and 25M+ buyers. The core Hotmart Platform anchors an ecosystem of specialized modules: Hotmart Pages (AI landing pages, formerly Klickpages) and Hotmart Send (AI email marketing, formerly Klicksend) enable creators to build and market products; Hotmart Club provides membership area with gamification; Hotmart Tutor delivers 24/7 AI-powered support; Hotmart AI assists with product creation in 60 seconds; Hotmart Checkout handles multi-currency payments with 40+ local methods; Hotmart Marketplace connects creators with buyers; Hotmart Affiliate Program enables distribution; Hotmart App serves mobile creators and consumers; Hotmart Invoice Issuance (via eNotas acquisition) automates Brazilian invoicing; Hotmart Card provides financial services; Hotmart Sales Accelerator and Early Access Program offer premium tools for high-earning creators. The AI Content Manipulation Suite (via 2024 Reshape acquisition) adds transcription, video editing, captions, and translation. The ecosystem operates across Brazil, Spain, Latin America, Europe, and beyond.

Differentiator

Problem solved

Functional benefit

Brands

• Hotmart Pages: Landing page creation tool formerly known as Klickpages, enables creators to build high-conversion sales and capture pages with AI assistance and pre-built templates.
• Hotmart Send

Products and services

• Hotmart Platform The core all-in-one platform for the Creator Economy, enabling creators to build, host, and sell digital products (courses, ebooks, communities, memberships, webinars, and physical products) globally. Includes integrated checkout, payment processing, members area, AI-assisted content creation, an affiliate marketplace, and 40+ local payment methods across 188+ countries. Serves 200,000+ creators, 500,000+ products, and 25M+ buyers.
• Hotmart Pages AI-powered landing page and sales page builder (formerly Klickpages) that enables creators to build high-conversion sales and capture pages without coding. Features include AI-assisted page generation from questionnaire responses, 100+ pre-made templates validated by top creators, free SSL security, free and custom domain hosting, and integration with email marketing and payment gateways. Sold as a subscription add-on alongside Hotmart Send.
• Hotmart Send AI-assisted email marketing service (formerly Klicksend) for creator-audience communication. Features include AI-generated email messages based on tone of voice, unlimited email sending, ready-made automation templates (purchase approved, cancelled, pre-launch, launch), automatic lead capture, and integrated webinar functionality. Sold as a subscription add-on alongside Hotmart Pages.
• Hotmart Sales Accelerator
• Hotmart Marketplace
• Hotmart Mobile App Mobile application for iOS and Android serving both creators and consumers. Creators can track sales, monitor account balance, manage HotLinks, and view product analytics. Consumers can access purchased content including offline course viewing on supported video players. Rated 4.9/5 across 350,000+ app store reviews.
• Hotmart Invoice Issuance Automated electronic invoice (NF-e) issuance service for Brazilian businesses, integrated into the Hotmart ecosystem via the eNotas acquisition. Enables creators and small businesses to generate and manage invoices automatically, with coverage across 1,500+ cities in Brazil.
• AI Content Manipulation Suite AI-powered content tools for video and audio including transcription, video editing, automatic captioning, and translation, integrated into the Hotmart platform via the Reshape acquisition. Strengthens Hotmart's AI services for content creators by automating post-production workflows.

Quantifiable outcome

• Sales boost of 7% with smart auto-fill checkout
• +6 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability10 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• EBANXcoreTechnology or Integration · 11 June 2026EBANX processes Pix Automático transactions for Hotmart in Brazil. Pix Automático is Brazil's recurring billing feature for the instant payment system Pix. EBANX currently processes 38% of all Pix Automático transactions in Brazil. Hotmart is referenced as one of the global companies (alongside Amazon Prime and Canva) enabling subscription services for the 60 million Brazilians without credit cards via this payment infrastructure.
• ReshapecoreTechnology or Integration · 19 January 2024Hotmart acquired Reshape, a Brazilian AI startup specializing in content manipulation including transcription, video editing, automatic subtitles, and translation. The acquisition aimed to integrate Reshape's AI technology into the Hotmart platform to strengthen AI services for content creators. Reshape operated as a specialized AI company for content processing, supporting Hotmart's broader AI ecosystem strategy.
• eNotascoreTechnology or Integration · 5 July 2022Hotmart completed the acquisition of eNotas, a company providing automated electronic invoice (NF-e) issuance solutions for Brazilian businesses. The deal was part of Hotmart's strategy to build a comprehensive ecosystem for the Creative Economy, improving creator autonomy and financial experience. eNotas serves over 130,000 companies across more than 1,500 cities in Brazil. The acquisition involved cash and stock with undisclosed value.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Teachable: Teachable is a direct competitor in the online course and digital product platform category, and was in fact acquired by Hotmart in 2020. It is the closest comparable because it serves the same creator persona with a similar course-hosting, checkout and subscription toolset, primarily in the US and Europe.
• Kajabi: Kajabi is an all-in-one platform for creators selling courses, memberships, podcasts and coaching, directly overlapping with Hotmart's core offering. Comparable business model (subscription + transaction fees), target audience (individual creators and SMB digital entrepreneurs), and integrated AI marketing tooling make it the most analogous pure-play competitor outside LATAM.
• Thinkific: Thinkific is a course creation and digital product platform targeting creators and SMBs. It overlaps with Hotmart on course hosting, checkout and marketing tools and competes for the same international creator persona, particularly in North America and English-speaking markets.
• Udemy: Udemy is a global online learning marketplace with hundreds of thousands of courses and millions of learners, directly comparable to Hotmart's marketplace and 500K+ product catalog. While Udemy is broader and more consumer-facing, both operate two-sided digital learning marketplaces with similar take-rate economics.
• Podia: Podia is an all-in-one platform for creators to sell courses, downloads, webinars and memberships. It competes head-to-head with Hotmart's core digital product suite for the same individual creator and small-business segments, especially in English-speaking markets.
• Gumroad: Gumroad is a creator commerce platform enabling individual creators to sell digital products, memberships and subscriptions directly to consumers. It mirrors Hotmart's transaction-fee model and self-serve creator onboarding, serving a comparable indie-creator audience.
• ClickFunnels: ClickFunnels provides sales funnel building, landing pages, email marketing and checkout for digital sellers. Its overlap with Hotmart's Hotmart Pages, Hotmart Send and Checkout products and its focus on conversion-optimized digital product funnels makes it a direct comparable for the marketing-and-sales tooling layer.

Emerging players

• Circle: Circle is a community and membership platform used by creators to run paid cohorts and communities, directly overlapping with Hotmart Club's members area and gamification features. While narrower in scope (community-only), it competes for the same creator budget and increasingly bundles course and digital product capabilities.

Broad incumbents

• Shopify: Shopify is a broad incumbent e-commerce platform that increasingly serves digital product creators and SMBs with storefronts, checkout and payments. While its core is physical goods, its expanding digital goods, subscriptions and merchant-services overlap with Hotmart's checkout, payments and creator tooling positions it as a larger, broader competitor.

Others

• Stripe: Stripe is a global payments infrastructure provider whose checkout, billing and tax products serve as an alternative for creators and platforms building their own digital commerce stacks. It is an enabling/adjacent competitor — if creators bypass Hotmart's checkout for native Stripe integrations, Hotmart's take rate is at risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hotmart_en
• YouTubeyoutube.com/hotmart
• Facebookfacebook.com/hotmartofficial
• LinkedInlinkedin.com/company/hotmart
• Instagraminstagram.com/hotmart
• TikToktiktok.com/@hotmart
• Pinterestbr.pinterest.com/hotmartofficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotmart