Anam
Anam builds a real-time AI avatar platform that lets developers and enterprises embed photorealistic digital humans into customer support, sales training, education, and healthcare applications via API and SDK. Its proprietary Cara-3 model generates live avatar video with sub-900ms latency, serving 8,000+ builders and enterprise clients including L'Oréal, Schwarzkopf, and ASU.
- Company typePrivate
- Founded2024
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Anam does
Anam develops a real-time conversational AI avatar platform that enables businesses to embed photorealistic digital humans into customer-facing applications. The company's technology is built on its proprietary CARA model family — currently Cara-3 — which uses a two-stage pipeline (an audio-to-motion diffusion transformer followed by motion-to-face rendering with flow matching) to generate every pixel of avatar video live rather than playing pre-recorded clips. The platform achieves 180ms average response time and sub-900ms end-to-end latency over WebRTC, supports 70+ languages, and integrates with multiple third-party LLMs (OpenAI GPT-4o, Claude, Gemini, Mistral, and custom models), TTS engines (ElevenLabs and Cartesia), and agent frameworks (LiveKit, Pipecat, VideoSDK). Anam is HIPAA compliant and SOC 2 Type II certified, positioning it for enterprise deployments in regulated industries.
The platform is distributed API-first through Anam Lab, a self-serve web environment, and complemented by JavaScript and Python SDKs and a REST API. Revenue is generated through per-minute usage-based billing on a tiered subscription structure (Explorer, Professional, Growth, Enterprise), with custom pricing for enterprise deployments that require dedicated support, uptime SLAs, and unlimited custom avatars. Customer segments span customer support, sales enablement and training, education and language tutoring, and healthcare, with named clients including L'Oréal, Henkel's Schwarzkopf brand, Preply, Glyphic, Colleva, Replicate Labs, Imeld, Arizona State University, and Southern Illinois University. The company also participates in the Fin AI Startup Pack, offering startups 7 months of free Growth plan access. The company was founded by former Synthesia employees Caoimhe Murphy and Ben Carr, raised $11 million across pre-seed (October 2024) and seed (July 2025) rounds, is headquartered in London, and reported $5 million in annual revenue as of July 2025.
Anam firmographics
Firmographics- Name
- Anam
- Legal name
- Anam.AI Ltd
- Website
- https://anam.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Anam builds a real-time AI avatar platform that lets developers and enterprises embed photorealistic digital humans into customer support, sales training, education, and healthcare applications via API and SDK. Its proprietary Cara-3 model generates live avatar video with sub-900ms latency, serving 8,000+ builders and enterprise clients including L'Oréal, Schwarzkopf, and ASU.
- Ownership category
- akta.pro rank
Anam industry classification
Industry- Product category
- AI Avatar Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)
- akta.pro secondary industries
- AI-Powered Language Tutors, Chatbots & Speaking Practice Tools (EDAFAOAC), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)
Keywords
Where Anam is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Anam business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Per-Minute Usage Billing: Primary revenue model based on minutes of conversation. Customers are billed by the second with each plan including free minutes per month. Once free minutes are exceeded, customers are charged per second at their plan's per-minute rate. Usage-based pricing aligns cost with actual consumption.
- Subscription Plans: Tiered subscription plans (Explorer, Professional, Growth, Enterprise) with included monthly minutes, different feature sets, and conversation limits. Higher tiers offer unlimited conversation length and more simultaneous session capacity.
- Enterprise Custom Pricing: Custom pricing for enterprise deployments requiring dedicated support, uptime SLA, unlimited custom avatars, early access to new features, and custom simultaneous sessions beyond standard tier limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features |
| Subscription | Monthly | $0/month - Explorer Plan |
| Subscription | Monthly | Growth and Professional mid-tier plans |
| Subscription | Multi-year contract | Enterprise custom pricing |
| Usage-based | Pay-as-you-go | Pay-as-you-go overage charges |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Anam product offering
Product offeringCore offering
Anam provides a real-time AI avatar platform that enables businesses and developers to deploy photorealistic, conversational digital humans capable of face-to-face video interactions via WebRTC streaming. The platform combines speech-to-text, large language models, text-to-speech, and proprietary face generation (CARA models) into a sub-900ms pipeline, exposing this capability through a self-serve web platform (Anam Lab), JavaScript and Python SDKs, a REST API, and an MCP server.
Product overview
Anam offers a real-time interactive AI avatar platform consisting of the Anam Lab web platform for persona creation, JavaScript and Python SDKs for application integration, and a REST API for programmatic access. The platform is powered by proprietary CARA models (currently Cara-3) that generate photorealistic video avatars in real-time via WebRTC streaming. Core technology combines speech-to-text, large language models for response generation, text-to-speech (via ElevenLabs and Cartesia integrations), and face generation in a sub-900ms pipeline. Additional offerings include the open-source Metaxy metadata management framework and Anam MCP for Model Context Protocol integration.
Differentiator
Problem solved
Functional benefit
Brands
- Metaxy: Anam developed and open-sourced Metaxy, a metadata management framework for sample-level versioning in multimodal data pipelines, designed to solve inefficiency problems in video generation model training.
- Cara
- One-Shot
- Anam Lab
Products and services
- Anam Interactive Avatars Platform Real-time conversational AI avatar platform that enables businesses to create photorealistic digital humans capable of lifelike face-to-face conversations via WebRTC streaming with sub-900ms latency. Built for customer support, sales enablement, education, and healthcare use cases.
- Anam Lab Web-based self-serve platform that allows developers and product teams to create, train, and test AI personas, manage avatar libraries, configure voices and LLMs, set up knowledge bases, and deploy no-code widgets or embed avatars into applications.
- Anam API REST API for programmatically creating avatar sessions, configuring personas, and managing voice settings, with companion JavaScript SDK (@anam-ai/js-sdk), Python SDK, and React SDK for client- and server-side integration. Includes session tokens, webhook support for custom LLMs, and WebRTC streaming.
- Anam MCP Model Context Protocol server integration that allows conversational AI systems and external agents to leverage Anam's avatar capabilities as a tool within MCP-compatible agent frameworks.
- Metaxy Open-source metadata management framework for sample-level versioning in multimodal data pipelines. Connects high-level orchestrators like Dagster with low-level processing engines, tracking field-level dependencies so only affected samples are reprocessed when pipeline changes occur. Designed for video generation model training workflows.
Quantifiable outcome
- 24% higher conversion rates when using Anam as the face of agents
- +12 more outcomes
Companies that use Anam
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles5 records
Anam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability10 records
Feature9 records
Anam partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- ChatBar AIcoreStrategic partnership to launch human-real AI personas for the web. Combines Anam's real-time audio-visual avatars with ChatBar AI's patent-pending RAG engine and instant persona deployment workflow. Enables deployment of fully trained, brand-aligned AI assistants in 15-30 minutes with low-latency video personas across 50+ languages. Initial deployments underway in Asia including Indonesia and Australia.
- ElevenLabscoreTTS voice provider integration for Anam's avatars. ElevenLabs provides voice synthesis with emotional range and natural prosody. Anam joined the Fin AI Startup Pack alongside ElevenLabs offering combined credits to startups.
- CartesiacoreTTS voice provider integrated into Anam's platform for voice rendering in avatars.
- CollevacoreAI talent copilot company integrating Anam's photorealistic AI personas into their coaching platform for scalable professional coaching. Partnership enables face-to-face conversational AI interactions for enterprise clients.
- Fin AI Startup PackmajorCollective of AI companies offering over $500,000 in combined credits to startups. Anam joined alongside ElevenLabs, Cloudflare, incident.io, Attio, Lovable, and Granola. Anam offers Growth plan free for 7 months to participants.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Anam competitors and assessment
Company assessmentDirect peers
- Synthesia: Leading AI avatar video platform for enterprise use cases. Direct competitor in the same product category; notably, Anam's co-founders Caoimhe Murphy and Ben Carr are former Synthesia employees, and Anam explicitly positions its real-time generation against Synthesia's pre-rendered approach.
- HeyGen: AI video avatar platform competing directly with Anam in customer support, sales, and enterprise content use cases. HeyGen offers both pre-rendered and interactive avatars, with a comparable enterprise go-to-market motion and customer overlap.
- Tavus: Personalized AI video platform with real-time conversational avatars. Closely comparable on the real-time avatar dimension and explicitly benchmarked alongside Anam in the Mabyduck Avatar Benchmark 2025 (where Anam ranked #1 vs. Tavus).
- D-ID: AI-powered digital human platform for face generation and conversational video. Competes directly with Anam in customer support avatars and was one of the four vendors benchmarked in the Mabyduck Avatar Benchmark 2025.
- Soul Machines: Enterprise digital humans platform with autonomous AI avatars for customer service and brand experiences. Direct competitor in the interactive avatar category; explicitly named in Anam's competitive comparison content.
- Colossyan: AI video avatar platform focused on enterprise learning, training, and corporate communications. Direct competitor in the same avatar-based video category, with overlapping enterprise training and L&D use cases.
- Hour One: AI video avatar platform for enterprise content creation and conversational experiences. Comparable on AI-generated video personas for sales, customer support, and training use cases with overlapping enterprise target segments.
Broad incumbents
- ElevenLabs: Market-leading AI voice and conversational AI platform that is also a technology partner/integrator for Anam. Increasingly overlapping with Anam via ElevenLabs Conversational AI agents, which can be paired with avatars, making it both a partner and adjacent competitor.
- LiveKit: Real-time communication infrastructure platform for AI voice agents. Both a deep integration partner (Anam LiveKit plugin) and adjacent competitor, since LiveKit's agent framework increasingly bundles multimodal capabilities that could absorb the avatar layer.
- Microsoft Azure AI: Hyperscaler AI platform offering multimodal agents, speech, and video capabilities through Azure OpenAI Service. A broad incumbent that could embed real-time avatar functionality into its enterprise AI stack, threatening Anam's differentiation in regulated verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Anam social profiles
Digital presenceAnam compliance and trust
Trust signalCompliance2 records
Anam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anam leadership team
Management profileNumber of profiles
Profiles4 records
Anam funding detail
Funding detailFunding overview
Funding rounds2 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anam
What does Anam do?
Anam provides a real-time AI avatar platform that enables businesses and developers to deploy photorealistic, conversational digital humans capable of face-to-face video interactions via WebRTC streaming. The platform combines speech-to-text, large language models, text-to-speech, and proprietary face generation (CARA models) into a sub-900ms pipeline, exposing this capability through a self-serve web platform (Anam Lab), JavaScript and Python SDKs, a REST API, and an MCP server.
Is Anam a public or private company?
Anam is a private company. It is classified as venture growth investor backed and is currently operating.
When was Anam founded?
Anam was founded in 2024. It employs 11 to 50 people.
Where is Anam based?
Anam is headquartered in London, United Kingdom, in the Europe region.
How does Anam make money?
Three revenue lines are on record. Per-Minute Usage Billing is the primary driver. The others are subscription Plans and enterprise Custom Pricing.
Who are Anam's main competitors?
Direct peers on record are Synthesia, HeyGen, Tavus, D-ID, Soul Machines, Colossyan and Hour One. Broad incumbents are ElevenLabs, LiveKit and Microsoft Azure AI.
Does Anam have an API?
Yes. REST API for building interactive AI avatar applications. Anam provides session tokens for avatar configuration, JavaScript SDK for client-side integration (npm install @anam-ai/js-sdk), Python SDK for server-side development, and webhook support for custom LLM integrations. Supports real-time WebRTC streaming for live avatar conversations. Available via developer documentation at docs.anam.ai. Developer documentation is at docs.anam.ai.
What industry is Anam in?
Anam's product category is AI Avatar Platform. Its primary akta.pro industry code is BPAEAHAG, Generative AI & LLM Solutions Services (RAG, Agents, Copilots), with a secondary code of EDAFAOAC, AI-Powered Language Tutors, Chatbots & Speaking Practice Tools. Its NAICS code is 5132 and its SIC code is 7372.