What Velotric does

Velotric is a North American direct-to-consumer e-bike brand founded in 2020 that designs, manufactures, and sells electric bicycles across multiple use cases including commuting, fitness, off-road, utility/cargo, and folding. The company has scaled to over 150,000 customers with a product portfolio spanning nine model lines (Discover 2/3, Discover M, Summit 1/2, Tempo, GoMad, Breeze 1, Fold 1/1 Plus, Nomad 2/2X, Triker, T1 ST Plus) priced between $999 and $2,499. Velotric differentiates on comfort and safety features including its proprietary ComfortMax comfort system, SensorSwap one-click torque/cadence switching, full UL 2271 (battery) and UL 2849 (electrical system) certification claimed as a first in the industry, IPX6/7 waterproof electrical systems, and structural testing to 440 lbs (2x industry standard). It also integrates Apple Find My, Google Find Hub tracking, and NFC card unlocking on selected models.

The company operates a hybrid go-to-market combining a Shopify-powered direct e-commerce platform (velotricbike.com) with a physical dealer network of over 1,600 retail stores across 49 U.S. states, supported by Affirm 0% APR financing (3/6/12 months). Revenue is generated primarily through one-time hardware sales with incremental accessory revenue (baskets, batteries, racks, bags, mirrors). Firmographic data lists Shenzhen as a base while US-facing customer service, dealer operations, and a US phone number (+1 888-559-3099) confirm North America as the primary commercial market; this profile is consistent with a Chinese-origin OEM operating a US-facing DTC brand.

Velotric has reported 100% year-over-year revenue growth as of October 2025 and has executed multiple product launches in 2026 (Breeze 1, Tempo, GoMad, Summit 2, Discover 3, Discover M), supported by approximately $7.2M of disclosed venture funding led by Redpoint Ventures China (Feb 2023) and follow-on capital from Shunwei Capital (Sept 2025). Marketing is multi-channel (content, social, affiliate, dealer, sales-event promotions) and the company has accumulated editorial recognition from CNET (Best Electric Bike 2026), WIRED (8/10), Forbes, Ars Technica, and Electric Bike Report, alongside 150,000+ cumulative customers and a 4.6 Google rating.

Name

Velotric

Legal name

Velotric

Website

https://velotricbike.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Velotric is a North American direct-to-consumer e-bike brand selling electric bicycles across commuter, fitness, off-road, utility, and folding categories through its website and 1,600+ US dealer network, with proprietary comfort and UL-certified safety technologies.

Ownership category

akta.pro rank

Product category

Electric Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

E-Bikes & Electric Bicycles (CRACASAA), E-Bike Retail (CRAMAHAE), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Cycling & Micromobility Products Distribution (CRAOAJAF)

Keywords

• Electric bicycles
• E-bike manufacturing
• Commuter e-bikes
• Fat tire e-bikes
• Folding e-bikes

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-bike Hardware Sales: One-time hardware sales of electric bikes across multiple price points ($999-$2,499). Revenue is generated from direct consumer purchases through e-commerce and dealer retail partners. Accessories and add-ons (batteries, racks, bags, etc.) provide additional per-sale revenue.
2. Accessories and Add-ons: Sales of compatible accessories including front baskets ($89.99), phone mounts ($43.99), extra battery packs ($349.99-$549.99), rack top bags ($95.99), mirrors ($39.99), suspension seatposts ($119.99), and other bike components.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels12 records

Core offering

Velotric designs, manufactures, and sells a portfolio of electric bicycles across commuter, city, hybrid, mid-drive, utility/cargo, cruiser, folding, fat-tire, and e-trike categories, priced from $999 to $2,499. Each model integrates proprietary comfort and safety technologies (ComfortMax, SensorSwap, full UL certification, IPX6/7 waterproofing) and is sold directly via velotricbike.com and through 1,600+ U.S. dealer retail stores. Accessories, financing through Affirm, and bundle offers provide additional revenue per transaction.

Product overview

Velotric is a North American e-bike brand offering a diverse portfolio of electric bicycles across multiple categories including commuter, city, hybrid, utility/cargo, cruiser, folding, fat tire, mid-drive, and electric tricycles. The product lineup includes the Discover series (Discover 3, Discover M, Discover 2) focused on comfort commuting, the Summit series (Summit 2, Summit 1) for mixed-terrain riding, the lightweight Tempo city bike, the GoMad utility e-bike with high payload capacity, Breeze 1 cruiser, Fold series (Fold 1 Plus, Fold 1) folding bikes, Nomad series (Nomad 2X, Nomad 2) fat tire models, Triker electric tricycle, and the T1 ST Plus lightweight urban e-bike. Key differentiating technologies include ComfortMax comfort systems, SensorSwap torque/cadence switching, UL-certified battery and electrical safety, and IPX6/7 waterproof ratings. The company has expanded to over 1,600 retail stores across the U.S. with 100% year-over-year revenue growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Velotric Discover 3 Comfort commuter e-bike with 750W motor, 80-mile range, adjustable suspension fork, hydraulic disc brakes, rear turn signals, software-switchable e-bike classes, and NFC card unlock for individual consumers seeking daily transportation.
• Velotric Discover M Mid-drive commuter e-bike powered by the proprietary VeloCore system with a 500W motor and 100Nm torque for precise power delivery and a natural pedaling experience for commuters.
• Velotric Discover 2 Comfort commuter e-bike marketed as 'Most Comfortable Commuter for Seniors,' emphasizing low step-through design, stable handling, and practical affordability for older adult riders.
• Velotric Tempo Ultralight city e-bike weighing 39 lb with a 350W motor, 60-mile range, SensorSwap torque/cadence switching, and Pulse Mode heart-rate-based pedal assist for fitness-oriented city riders.
• Velotric Summit 2 Multi-terrain hybrid e-bike with a 750W inner-rotor motor peaking at 1,300W, 100Nm torque, and an 801.6Wh battery delivering up to 95 miles of range in ECO mode for mixed-terrain riders.
• Velotric Summit 1 Hybrid e-bike designed for mixed-terrain riding, trail-ready with road capability for riders who want one bike across on- and off-road use.
• Velotric GoMad Fat tire utility e-bike with a 750W rear hub motor (1,300W peak), 801.6Wh battery providing up to 75 miles of range, 500-pound payload capacity, Apple Find My and Google Find Hub tracking, and NFC card unlocking for cargo and utility riders.
• Velotric Breeze 1 Lightweight yet powerful cruiser e-bike with a 70-mile range, recognized as 'Best Overall City Cruiser Ebike' by Electric Bike Report and reviewed favorably by Forbes.
• Velotric Fold 1 Plus Folding e-bike with a 750W motor, 55-mile range, compact folding design, and hydraulic brakes for smooth urban rides; awarded 'Best Overall Folding Ebike of 2025' by The Inertia.
• Velotric Fold 1 Compact folding e-bike with a 55-mile range at an accessible price point starting at $999 for riders needing portable, space-saving transportation.
• Velotric Nomad 2X Full-suspension fat tire e-bike with 1,400W peak power, 4-inch tires, 105Nm torque, 560 lb max load, and 1,000 lb towing capacity built to conquer sand, snow, and mountain trails.
• Velotric Nomad 2 Fat tire e-bike designed for off-road use and larger riders, with 65-mile range and sturdy construction for all-weather riding.
• Velotric Triker Electric tricycle with 20 mph top speed, three-wheel stability, and upright riding position designed for senior and stability-conscious riders.
• Velotric T1 ST Plus Lightweight urban e-bike weighing 39 lb with a 350W rear hub motor, 70-mile range (extendable to 100 miles with range extender), 28 MPH top speed, and Apple Find My integration; named 'Best Electric Bike for 2026' by CNET.
• Velotric E-Bike Accessories Compatible e-bike accessories including front baskets ($89.99), phone mounts ($43.99), extra battery packs ($349.99-$549.99), rack top bags ($95.99), mirrors ($39.99), suspension seatposts ($119.99), helmets, racks, lights, trailers, and storage solutions for Velotric e-bike owners.

Quantifiable outcome

• Bikes tested to carry up to 440 lbs — over 2× the industry standard
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

One partnership is on record.

• 1,200+ Dealer PartnerscoreChannel Partner/ Reseller/ Distributor · 21 October 2025Velotric has expanded its dealer network to over 1,200 retail partners across 49 U.S. states as of October 2025, experiencing 100% year-over-year revenue growth. The network has grown to over 1,600+ stores as of mid-2026. Dealers provide test ride opportunities, local support, and in-person purchasing options for customers.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Aventon: US-based e-bike brand selling commuter, cruiser, fat-tire, and folding e-bikes through a DTC + dealer hybrid model at comparable mid-market price points. Most direct competitor to Velotric in product lineup, channel strategy, and target customer.
• Rad Power Bikes: Largest US e-bike specialist brand with broad category coverage (commuter, cargo, folding, fat-tire) sold DTC and through dealer/showroom locations. Comparable in target customer, price band, and multi-channel GTM to Velotric.
• Lectric eBikes: US-based, value-priced e-bike brand with strong DTC presence and folding/fat-tire focus. Competes with Velotric on accessible price points (sub-$1,500) and aggressive direct-to-consumer marketing.
• Ride1Up: California-based DTC e-bike brand offering commuter, road, and off-road models at mid-market price points. Direct competitor on price positioning and DTC-led GTM.
• Himiway: US-based e-bike brand focused on fat-tire, commuter, and cargo e-bikes at mid-market prices via DTC. Direct competitor on fat-tire (Nomad vs Himiway Cruiser) and step-through categories.
• Pedego Electric Bikes: US e-bike brand with a strong franchise/dealer network and cruiser/comfort focus. Comparable to Velotric in dealer-led GTM and senior/commuter target customer.
• Juiced Bikes: US-based performance-oriented e-bike brand with fat-tire, commuter, and folding models at comparable mid-market prices. Direct peer on performance commuter positioning and DTC channel.

Broad incumbents

• Specialized Bicycle Components: Premium bicycle incumbent with broad dealer network and a well-developed e-bike sub-line (turbo series). Comparable in product category but operates at higher price points with deeper cycling brand equity.
• Trek Bicycle Corporation: Global bicycle incumbent with an extensive dealer network and growing e-bike portfolio (Domane+ and Rail+). Competes at premium tiers but overlaps on commuter and hybrid use cases served by Velotric's Discover and Summit lines.
• Cannondale: Established bicycle brand owned by Pon Holdings with broad e-bike offerings across road, mountain, and commuter. Competes with Velotric in commuter/hybrid segments but at premium price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQJLsB21tAegFKPTmvErzkA
• Facebookfacebook.com/VelotricEbike
• Instagraminstagram.com/velotricebike
• TikToktiktok.com/@velotricebike
• Xx.com/VelotricEbike
• LinkedInlinkedin.com/company/velotric

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velotric