MEND

What MEND does

MEND is a New York-based clinical nutrition and digital health company operating two integrated business lines. Its consumer business sells medical-food-grade supplements—Repair & Recover Surgery ($109), Joint Replacement Support ($79), Carb Ready, Repair & Recover Daily ($99), Perform ($45), Regenerate ($69), Control ($45), and Heart Health—directly to consumers through its mend.me e-commerce storefront, with a subscription option that provides a 10% recurring discount. Bundled packages (Advanced Recovery $240, Sports Recovery $340, Trauma Recovery $287) and surgery-specific bundles deepen average order value. The B2B business, branded Upgraid, is a HIPAA-compliant remote patient monitoring and digital coaching platform deployed at orthopedic practices including Alaska Fracture Orthopedic Clinic, Carrell Clinic, The Orthopaedic Center, Ortho Lone Star, and Ortho SC, plus the Inkwell Integrated Orthopedic Care Platform and the U.S. Department of Defense.

MEND's underlying technology combines clinically-formulated medical foods manufactured in FDA-registered cGMP facilities (NSF GMP, MOSA Organic, QAI Organic, NNHPD, NPA GMP certified) with a digital care platform that delivers prehabilitation, post-operative monitoring, and lifestyle coaching. Upgraid has reported a 85% reduction in physician office calls, 93% patient satisfaction, a 9.7/10 care-team rating, and a 9.3 NPS across partner deployments, with one practice graduating 667 patients and another 245. Upgraid is wholly owned as a core operating subsidiary.

MEND makes money through DTC product sales (one-time and subscription) and B2B platform licensing on a per-patient care program basis to orthopedic practices and government customers. The company was founded in 2018, is headquartered in Long Island City, NY, and has raised approximately $35M+ in disclosed funding through Series Seed (Backswing Ventures, June 2023), Series A ($15M, S2G Ventures, June 2023), a reported $20M Series A (S2G Investments, December 2025), and multiple SEC Form D exempt offerings between 2024 and February 2026.

Name

MEND

Legal name

MEND Nutrition Inc.

Website

https://mend.me

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

MEND is a New York-based clinical nutrition and digital health company selling GMP-certified medical food supplements via DTC e-commerce and the Upgraid remote patient monitoring platform to orthopedic practices, the Department of Defense, and surgical and athletic consumers.

Ownership category

akta.pro rank

Product category

Clinical Nutrition & Medical Foods

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Services-Prepackaged Software (7372)

akta.pro primary industry

Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN)

akta.pro secondary industries

Multivitamins & Daily Packs (CRADAGAC), Condition-specific Digital Therapeutics (DTx) (HLACANAA)

Keywords

• Clinical nutrition products
• Medical food formulas
• Remote patient monitoring
• Surgical recovery nutrition
• Digital health platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct-to-Consumer Product Sales: MEND sells nutritional supplement products directly to consumers through their e-commerce storefront (mend.me). Products are sold as one-time purchases or through subscription plans with a 10% discount. Product categories include surgery formulas, recovery formulas, and everyday wellness formulas.
2. Healthcare Provider/B2B Platform Licensing: The Upgraid platform is offered to orthopedic surgeons and practices as a per-patient care program, generating revenue through partnerships with healthcare providers who enroll patients in pre- and post-operative optimization programs.
3. Surgical Network & Practice Contracts: MEND has active contracts with surgical networks, orthopedic practices (including practices in Texas), and the Department of Defense, providing clinical nutrition products and the Upgraid remote care platform as part of patient care programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

MEND develops and sells clinically-proven medical food and nutritional supplement products for surgical recovery, joint replacement support, and everyday wellness, and operates Upgraid, a remote patient monitoring and digital health coaching platform that delivers pre- and post-operative care programs to orthopedic practices and their patients. The product portfolio spans Surgery Formulas, Recovery Formulas, and Everyday Formulas, sold via DTC e-commerce and subscription, while Upgraid is licensed as a B2B perioperative optimization platform with HIPAA-compliant integration to clinical workflows.

Product overview

MEND operates as a life sciences and digital health company offering a dual product portfolio: (1) clinical nutrition supplements organized into Surgery Formulas (Joint Replacement, Repair & Recover Surgery, Carb Ready), Recovery Formulas (Repair + Recover Daily), and Everyday Formulas (Perform, Control, Regenerate, Heart Health), sold individually and as bundled packages; and (2) Upgraid, a remote patient care digital platform that provides perioperative optimization combining remote monitoring, evidence-based nutrition, and personalized coaching for surgical patients and those with musculoskeletal conditions. The nutrition products are complemented by bundled packages like the Advanced Recovery Package, Sports Recovery Package, and Trauma Recovery Package.

Differentiator

Problem solved

Functional benefit

Brands

• Upgraid: Remote care platform for surgical wellness providing pre-surgery support, post-operative recovery, and lifestyle optimization through evidence-based nutrition and personalized coaching

Products and services

• Repair & Recover: Surgery (Medical Food) Medical food formula designed to help tissue, wounds, and bones heal after surgery or injury, containing comprehensive nutrients for surgical recovery. Targeted at surgical patients and orthopedic injury recovery.
• Mend Medical Food for Joint Replacement Support Medical food formula for protecting muscles and supporting faster recovery post joint replacement surgery. Targeted at patients undergoing joint replacement procedures.
• Carb Ready High-carbohydrate beverage supplement aimed at maximizing muscle glycogen stores prior to and immediately after surgery. Targeted at surgical patients needing pre-operative carb loading.
• Repair + Recover: Daily Daily recovery formula for boosting post-workout recovery and energy while strengthening bones and tissues. Targeted at athletes and active individuals needing ongoing tissue support.
• Perform Daily inflammation management supplement for relieving muscle soreness and stiffness after strenuous exercise. Targeted at athletes, active individuals, and consumers managing inflammation.
• Control Blood sugar and metabolism support supplement designed to reduce energy crashes from glucose spikes throughout the day. Targeted at health-conscious consumers managing metabolic health.
• Regenerate Daily supplement for healthy muscles and peak energy at every age, supporting overall tissue health. Targeted at aging consumers seeking muscle and longevity support.
• Heart Health Cardiovascular health support supplement for everyday wellness. Targeted at health-conscious consumers focused on cardiovascular health.
• Upgraid (Remote Patient Care Platform) Digital health platform providing remote whole-person support combining medical-grade nutrition, continuous remote monitoring, and personalized coaching for surgical readiness and recovery. Includes the Surgical Pathway for orthopedic patients and the Lifestyle Pathway for non-surgical musculoskeletal health. Targeted at orthopedic practices and their surgical patients.

Quantifiable outcome

• 85% reduction in calls to physicians' offices through remote patient monitoring
• +5 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• Alaska Fracture Orthopedic CliniccoreStrategic or Co-development PartnerOrthopedic clinic partner in the Upgraid by Mend remote care program, enrolling patients in perioperative optimization and recovery support.
• Carrell CliniccoreStrategic or Co-development PartnerOrthopedic surgery practice partner implementing the Upgraid remote care platform for patient monitoring and recovery optimization.
• The Orthopaedic CentercoreStrategic or Co-development PartnerOrthopaedic center partner utilizing Upgraid platform for surgical wellness programs and patient outcomes tracking.
• Ortho Lone StarcoreStrategic or Co-development PartnerTexas-based orthopedic practice partner in the Upgraid program serving surgical patients in the Lone Star region.
• Ortho SCcoreStrategic or Co-development PartnerOrthopedic practice partner utilizing Upgraid by Mend for remote patient monitoring and surgical recovery support.
• Inkwell Integrated Orthopedic Care PlatformcoreStrategic or Co-development PartnerDr. Jimmy Chow's Inkwell platform integrates Mend clinical nutrition with the Inkwell orthopedic care model, combining remote monitoring, clinical nutrition, and data-driven care.
• Department of DefensecoreStrategic or Co-development PartnerActive contracts with the Department of Defense for clinical nutrition products supporting military personnel health and recovery.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Momentous: Sports/recovery-focused supplement brand combining clinical-grade nutrition with athlete and professional team endorsements. Direct overlap with MEND's athletic recovery formulas (Perform, Regenerate) and NFL-team positioning.
• AG1 (Athletic Greens): Subscription-based daily foundational nutrition brand competing for the same wellness/performance-conscious consumer that MEND targets with Perform, Control and Regenerate. Strong DTC subscription motion.
• Orgain: Medical-grade and clinical nutrition brand focused on protein/nutritional powders and shakes for surgery recovery, oncology, and general wellness. Closest direct overlap with MEND's Repair & Recover Surgery and Joint Replacement medical foods.
• Hinge Health: Digital MSK and perioperative care platform sold to employers and health plans. Competes with MEND's Upgraid platform for the same orthopedic surgeon and musculoskeletal patient population, and bundles digital coaching with outcomes tracking.
• Sword Health: Digital MSK and perioperative recovery platform combining remote monitoring with clinician-led exercise therapy. Direct overlap with Upgraid in remote patient monitoring for joint replacement and orthopedic recovery.
• Kaia Health: Digital MSK platform offering app-based exercise therapy and remote monitoring for back, joint and post-surgical pain. Comparable to Upgraid's remote coaching/monitoring layer for orthopedic and MSK patients.
• Huel: Subscription-based clinical/complete nutrition brand (powders and RTD meals) targeting the same health-conscious consumer with a similar DTC subscription and unit-pricing structure as MEND's e-commerce storefront.
• Standard Process: Practitioner-channel whole-food supplements and clinical nutrition line, including surgical/orthopedic recovery support. Comparable to MEND's GMP-certified medical foods and its orthopedic/surgeon recommendation channel.

Broad incumbents

• Thorne: Premium clinical-grade supplement brand sold via practitioners and DTC. Larger and more established, with overlapping clinical/scientific positioning and healthcare practitioner channel that competes with MEND's surgeon-recommendation motion.
• Abbott Nutrition (Ensure): Large incumbent in medical nutrition and oral nutritional supplements, including surgical/clinical recovery products. Competes with MEND's medical food line on hospital channel and surgeon recommendation, but at scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mendnutrition
• YouTubeyoutube.com/channel/UCpKFKf-xMbOrh1MVx2QyspA
• Facebookfacebook.com/mendnutrition
• LinkedInlinkedin.com/company/mend-nutrition
• Instagraminstagram.com/mendnutrition
• TikToktiktok.com/@mendnutrition

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds9 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEND