Imaginario AI
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Imaginario AI firmographics
Firmographics- Name
- Imaginario AI
- Legal name
- Imaginario AI Inc
- Website
- https://imaginario.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Imaginario AI industry classification
Industry- Product category
- AI Video Intelligence
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC)
Keywords
Where Imaginario AI is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Imaginario AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS Platform: Cloud-based SaaS platform with tiered subscription plans for video AI search and repurposing. Enterprise tier includes unlimited users, StoryLab AI agents, cloud/hybrid/air-gapped deployment, and dedicated support.
- API Access: Enterprise-scale video intelligence API starting at 2,000 hours with unlimited queries, dual-engine semantic retrieval and structured metadata, REST API with webhooks, and private AI models trained on customer data.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan for individual creators and small teams |
| Subscription | Annual | Enterprise - AI agents for full video library unlock |
| Subscription | Annual | API - Deep AI indexing and search for developers |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels9 records
Imaginario AI product offering
Product offeringCore offering
Imaginario AI provides a multimodal AI video intelligence SaaS platform that lets users search inside video libraries, automatically identify the best moments, and generate branded social clips, marketing compilations, and rough cuts in minutes. Its core offerings are StoryLab (automated video repurposing into TikToks, Reels, YouTube Shorts) and AI Video Search (visual, dialogue and audio search with transcription and chapterization), all powered by proprietary Vulpus and Cetus AI engines with 14 understanding layers. The platform also exposes a Developer API for deep AI indexing and search integration into third-party MAM/DAM systems.
Product overview
Imaginario AI is a multimodal video intelligence platform offering a unified product portfolio centered on AI-powered video search and content repurposing. The core platform consists of two main products: StoryLab™ for automated video repurposing into social clips, and AI Video Search for multimodal content discovery. StoryLab supports platform-specific variants for TikTok, YouTube, Instagram Reels, and YouTube Shorts, while AI Video Search includes Visual Search, Dialogue Search, Audio Search, Video Transcriptions, and Chapterization as integrated sub-features. The platform is powered by proprietary AI engines (Vulpus and Cetus™) providing 14 understanding layers across vision, speech, audio, and text. Offerings include Enterprise plans with full platform access and dedicated support, and an API product for deep AI indexing and search integration into external MAM/DAM systems starting at 2,000 hours. Pricing starts at $34/month for smaller creators, with the platform supporting cloud, hybrid, or air-gapped on-premise deployment.
Differentiator
Problem solved
Functional benefit
Brands
- StoryLab™: AI-powered video repurposing tool that automatically identifies best bits from long-form content, clips them, and reformats for social platforms
- Cetus™ AI engine
- Vulpus
- Wide Lens
Products and services
- StoryLab™ AI-powered video repurposing tool that automatically identifies the best bits from long-form content, clips them, and reformats them for social platforms. Combines dialogue recognition, face detection, auto-reframing, and animated captions in a single workflow to produce TikToks, Instagram Reels, YouTube Shorts, and YouTube clips. Includes platform-specific configurations for TikTok, YouTube, Instagram Reels, and YouTube Shorts, plus an agentic multi-agent pipeline (Search Agent, Scripting Agent, Timing Agent) for finished story creation.
- AI Video Search Multimodal AI search platform that understands video content like a human, allowing users to search across visuals, dialogue, audio, people, objects, actions, emotions, and themes with timestamped, pre-clipped results. Includes Visual Search, Dialogue Search, Audio Search, AI Transcriptions (99% accuracy in 100+ languages), and AI Chapterization as integrated capabilities.
- Cetus™ AI Engine Next-generation multimodal AI indexing and conversational video curation engine. Provides higher accuracy indexing, explainability through scene-level captioning, natural-language interaction with video content, and powers the platform's 14 understanding layers. Supports native integrations with Frame.io, Adobe Premiere, AWS S3 and API-based integration.
- Vulpus Proprietary multimodal AI system underlying the platform. Analyzes video through visuals, audio, and dialogue while understanding the passage of time, powering search and indexing used by brands such as Comcast, Universal Pictures, and Warner Bros Discovery.
- Developer API — Deep AI Indexing & Search Enterprise-scale REST API with webhook callbacks for integrating video intelligence into MAM/DAM systems. Provides 14 understanding layers per video (vision, faces, actions, audio, speech, OCR, and more) in a single API call, unlimited queries with no per-search fees, dual-engine semantic retrieval combined with structured metadata, image-based search and clip extraction with timecodes, MCP availability, and private AI models trained on customer data and taxonomy. Minimum 2,000 hours.
Quantifiable outcome
- 70% time reduction in video conversion and repurposing workflows for Warner Bros. Discovery
- +5 more outcomes
Companies that use Imaginario AI
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Imaginario AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
AI capability12 records
Feature6 records
Imaginario AI partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Ortana Media GroupcoreStrategic technology integration combining Ortana's Cubix Media Aware Workflow Engine (MAWE) with Imaginario's Cetus AI engine. Joint solution enables AI-native indexing and automation for media organizations, supporting Azure, Google Cloud, Backblaze B2, StorJ, LucidLink, Iconik, Ross, and Ci Media Cloud integrations.
- AdobecoreNative integration with Adobe Premiere Pro for XML export and timeline integration. Part of broader Adobe ecosystem partnership.
- AWScoreNative S3 bucket integration for importing and processing video files from AWS storage. Direct connection to enterprise cloud infrastructure.
- Frame.iocoreNative integration with Frame.io for collaborative video project workflows. Users can pull videos directly from Frame.io into Imaginario AI.
- Blackmagic Design (DaVinci Resolve)coreXML export integration with DaVinci Resolve for professional color grading and editing workflows.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Imaginario AI competitors and assessment
Company assessmentEmerging players
- 3Play Media: Video transcription, captioning, and accessibility platform with AI-assisted workflows. Competes for the enterprise transcription and search use case Imaginario addresses.
- Mux: Video infrastructure platform with AI-powered captioning and metadata extraction capabilities. Serves overlapping developer and enterprise media customers via API.
- VEED.io: Browser-based AI video editor with auto-subtitles, clip generation, and social repurposing features. Competes for the SMB and content creator segment of Imaginario's self-serve funnel.
- Runway: AI video generation and editing platform with growing capabilities in clip extraction, inpainting, and content repurposing. Adjacent in workflow but extends further into generative video creation.
Direct peers
- Descript: Video and podcast editing platform with AI transcription, clip suggestion, and repurposing capabilities. Competes for the same content creator and marketing team buyer with overlapping transcription and repurposing features.
- Opus Clip: Direct competitor in AI-powered long-form video to short-form clipping, with similar Magic Clips-style workflows for TikTok, Reels, and Shorts. Competes head-to-head for content creators and social media managers.
- Twelve Labs: Direct competitor offering multimodal video understanding APIs with semantic search across visual, audio, and text modalities. Targets the same media & entertainment and developer customers as Imaginario with a comparable API-first model.
Broad incumbents
- Adobe (Sensei / Premiere AI): Adobe Premiere Pro is one of Imaginario's native XML export integrations, but Adobe is also a competitor as it builds native AI search, transcription, and repurposing features into its Creative Cloud and Frame.io ecosystem.
- Microsoft Azure Video Indexer: Microsoft's enterprise video AI service offering facial recognition, transcription, sentiment, and topic extraction. Competes for enterprise media buyers and is often already in procurement scope at the same Fortune 500 customers.
- Google Cloud Video Intelligence: Hyperscaler offering multimodal video labeling, shot detection, and speech transcription APIs. Sold as part of Google Cloud to the same enterprise media buyers and represents the bundling risk Imaginario faces.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Imaginario AI social profiles
Digital presenceImaginario AI compliance and trust
Trust signalCompliance1 record
Imaginario AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imaginario AI leadership team
Management profileNumber of profiles
Profiles2 records
Imaginario AI funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imaginario AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imaginario AI
What does Imaginario AI do?
Imaginario AI provides a multimodal AI video intelligence SaaS platform that lets users search inside video libraries, automatically identify the best moments, and generate branded social clips, marketing compilations, and rough cuts in minutes. Its core offerings are StoryLab (automated video repurposing into TikToks, Reels, YouTube Shorts) and AI Video Search (visual, dialogue and audio search with transcription and chapterization), all powered by proprietary Vulpus and Cetus AI engines with 14 understanding layers. The platform also exposes a Developer API for deep AI indexing and search integration into third-party MAM/DAM systems.
Is Imaginario AI a public or private company?
Imaginario AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was Imaginario AI founded?
Imaginario AI was founded in 2022. It employs 1 to 10 people.
Where is Imaginario AI based?
Imaginario AI is headquartered in London, United Kingdom, in the Europe region.
How does Imaginario AI make money?
Two revenue lines are on record. Subscription SaaS Platform is the primary driver. The others are API Access.
Who are Imaginario AI's main competitors?
Emerging players on record are 3Play Media, Mux, VEED.io and Runway. Direct peers are Descript, Opus Clip and Twelve Labs. Broad incumbents are Adobe (Sensei / Premiere AI), Microsoft Azure Video Indexer and Google Cloud Video Intelligence.
Does Imaginario AI have an API?
Yes. REST API with webhook callbacks for enterprise-scale video intelligence. Features include: 14 understanding layers per video (vision, faces, actions, audio, speech, OCR, and more) accessible in one API call; unlimited queries with no per-search fees; dual-engine combining semantic retrieval and structured metadata; image-based search and clip extraction with timecodes; cloud, hybrid, or air-gapped on-prem deployment options; private AI models trained on client data and taxonomy. Minimum requirement: 2,000 hours. Developer documentation is at imaginario.ai/for-developers.
What industry is Imaginario AI in?
Imaginario AI's product category is AI Video Intelligence. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 513210 and its SIC code is 7372.