Ortana Media Group
Ortana Media Group is a UK-based, privately held technology company founded in 2012 that builds the Cubix Media Aware Workflow Engine (MAWE) — a media asset management and orchestration platform with 165+ API integrations serving broadcast, post-production, corporate, archive, and localization clients globally.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ortana Media Group does
Ortana Media Group Limited is a UK-based, privately held specialist technology company founded in 2012 by James Gibson, operating globally with engineering presence in the UK, Poland, Malaysia, the USA, and Egypt. The company builds and sells the Cubix platform — a Media Aware Workflow Engine (MAWE) comprising three architectural layers (Asset Management, Automation via lightweight 'harnesses', and Orchestration via the Taskflow BPM engine) with 165-170+ native API integrations spanning storage, MAM, cloud, AI/ML, transcoding, QC, social publishing, and ERP systems.
The product portfolio comprises four core platforms: Cubix Yunify (flagship enterprise MAM and orchestration), Cubix Halo (hybrid-cloud SaaS for media indexing, migration, and delivery with tiers from £500-£2,000/month plus tailored Enterprise), Cubix Appliances (pre-configured on-premise/cloud appliances for Studio MAM, AVID Ingest, Transcode, AI Orchestration, Bulk Tape Ingest, and LTO/HSM Migration), and Cubix Connect (enterprise service bus). A lower-priced Cubix Connect Widget (£99/month) was launched in 2026 to serve non-technical users with pre-built workflow templates.
Revenue is generated through multiple streams: SaaS subscriptions (Halo), appliance software licenses and hardware sales (perpetual or subscription), usage-based consumption for transcoding, AI processing, and data egress, template-based recurring services (data replication, content migration, transcoding, content indexing, invoice generation), and professional services for implementation. Distribution combines direct enterprise sales with a global reseller and distributor network (MasterSTROQ for North America, Polar Graphics OEM for Europe, plus regional resellers across APAC and LATAM). Customer segments span broadcast and post-production, corporate MarCom, archive and preservation, medical imaging, and smart cities — a horizontal approach within media-adjacent verticals. The company received a strategic investment from Iyuno-SDI Group in October 2021 and maintains certifications including ISO 9001:2015 and ISO 14001.
Ortana Media Group firmographics
Firmographics- Name
- Ortana Media Group
- Legal name
- Ortana Media Group Limited
- Website
- https://ortana.tv
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ortana Media Group is a UK-based, privately held technology company founded in 2012 that builds the Cubix Media Aware Workflow Engine (MAWE) — a media asset management and orchestration platform with 165+ API integrations serving broadcast, post-production, corporate, archive, and localization clients globally.
- Ownership category
- akta.pro rank
Where Ortana Media Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Ortana Media Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscriptions: Halo SaaS platform sold on subscription basis with three tiers: Team (£500/month), Advanced (£2000/month), and Enterprise (tailored). Includes cloud transcoding, AI orchestration, portal access.
- Software Subscriptions - Connect Widget: Connect Widget available from £99/month with tiered template pricing for data replication, content migration, transcoding, invoice generation, and content indexing.
- Appliance Software Licenses: Pre-configured appliance solutions (Studio, AVID Ingest, Transcode, AI Orchestrator, Bulk Tape Ingest, LTO/HSM Migration) with software licensing for specific use cases.
- Hardware Appliance Sales: Cubix Appliances deployed on-premise or in cloud with full access to Cubix API and native integrations. Sold as perpetual or subscription.
- Usage-based AI/Transcoding: PAYGo model for AI services and cloud transcoding beyond included quotas. Additional costs for transcoding, egress, and AI processing beyond tier allowances.
- Template-based Consumption: Data replication, content migration, transcoding, and AI indexing sold as consumption-based services with included credits per month.
- Professional Services: Implementation, integration, and consulting services through technology and consultancy partners for custom deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Halo Team - £500/month for small MarCom/post production teams |
| Subscription | Monthly | Halo Advanced - £2000/month for larger distribution/localisation/post production teams |
| Subscription | Multi-year contract | Halo Enterprise - tailored pricing for large corporate/enterprise teams |
| Subscription | Monthly | Connect Widget from £99/month |
| Usage-based | Monthly | Data Replication Basic template - included with Connect |
| Subscription | Monthly | Data Replication Advanced template - £149/month |
| Subscription | Monthly | Content Migration template - £199/month |
| Usage-based | Monthly | Transcoding template - £59/month |
| Subscription | Monthly | Invoice Generation template - £30/month |
| Usage-based | Monthly | Content Indexing template - £299/month |
| Subscription | Multi-year contract | XenData Web Widget - £30/server/month |
| Unit Pricing | Pay-as-you-go | Storj Single Filespace Migration - £99 |
| Subscription | Monthly | Storj Multi Filespace Sync - £350+/month |
| Subscription | Monthly | Iconik Ingest Appliance Cloud Ingest - £99/month |
| Subscription | Monthly | AWS MediaLive Control - $100 |
| Subscription | Monthly | Capture Planner - $750 |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
Ortana Media Group product offering
Product offeringCore offering
Ortana Media Group builds and sells the Cubix platform, a Media Aware Workflow Engine (MAWE) for media asset management, workflow orchestration, and provisioning. The offering spans the Cubix Yunify flagship platform, the Cubix Halo SaaS platform, Cubix Appliances (pre-configured on-premise solutions), and Cubix Connect (an enterprise service bus connecting 165+ third-party systems), sold to broadcasters, post-production houses, and content distribution organizations.
Product overview
Ortana Media Group offers a platform-plus-modules architecture built around its Cubix Media Aware Workflow Engine (MAWE). The core product family includes four main platforms: Cubix Yunify (flagship enterprise MAM and orchestration), Cubix Halo (SaaS platform for media indexing and cloud operations), Cubix Appliances (pre-configured on-premise/cloud solutions for specific use cases), and Cubix Connect (enterprise service bus with 170+ API integrations). The Cubix architecture is built on three distinct layers: Asset Management (handling digital/physical assets and metadata), Automation (MediaRules for rule-based actions and harnesses for integration), and Orchestration (Taskflow workflow designer). This modular approach allows organizations to deploy only required modules, scale on demand, and integrate with existing technology investments through configuration rather than custom development.
Differentiator
Problem solved
Functional benefit
Brands
- Cubix Yunify: Flagship asset management, orchestration, and automation platform managing complex business transformation projects across multiple locations with a highly adaptable orchestration engine, Taskflow.
- Cubix Halo
- Cubix Appliances
- Cubix Connect
Products and services
- Cubix Yunify Flagship asset management, orchestration, and automation platform managing complex business transformation projects across multiple locations with a highly adaptable Taskflow orchestration engine and 150+ native API integrations; for broadcasters, post-production, and large enterprises.
- Cubix Halo SaaS platform providing a true end-to-end solution for media indexing, migration, augmentation, preservation, and delivery with hybrid cloud deployment and full API access to 170+ integrations; sold via tiered subscriptions (Team £500/month, Advanced £2,000/month, Enterprise tailored).
- Cubix Appliances Pre-configured appliance solutions ensuring maximum efficiency for specific use cases including Studio MAM/PAM, AVID Ingest, Transcode, AI Orchestrator, Bulk Tape Ingest, and LTO/HSM Migration, deployable on-premise or in the cloud with software licensing.
Quantifiable outcome
- 20x productivity improvement with AI-powered automation according to Synchronized partnership announcement
- +1 more outcomes
Companies that use Ortana Media Group
Customer profileSegments6 records
Ideal customer profiles3 records
Ortana Media Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration136 records
AI capability11 records
Feature8 records
Ortana Media Group partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core and major.
- Facilis TechnologycorePartnership announced for secure web administration of HUB servers. Integration includes Ortana's Cubix Connect Widget providing remote access via web browsers and pathway to full Cubix ecosystem. Enables remote management of storage and server health.
- EMAM, Inc.coreIntegration combining Ortana's Media Aware Workflow Engine (MAWE) with eMAM's media management platform. Brings 160+ API-based integrations into eMAM ecosystem enabling customers to connect existing infrastructure while adding automation, metadata enrichment, and scalable workflow control.
- freispacemajorIntegration connecting freispace's AI-native post-production management with Cubix platform. Enables seamless sync from freispace to Xero/Sage/Salesforce, automated NEXIS/storage provisioning, and automated setup of remote editing facilities.
- OOONAmajorStrategic partnership with globally recognized provider of professional localization tools. OOONA chose Ortana as preferred integration partner, making Cubix orchestration available within OOONA's localization suite. Includes TPN Gold Shield and ISO 27001:2013 certified security.
- Imaginario AImajorIntegration with Imaginario's Cetus AI engine for multimodal video understanding, smart search, and AI-powered editing. Enables advanced scene understanding, facial analysis, speech-to-text, and automated end-to-end workflows through Cubix MAWE.
- SynchronizedmajorPartnership delivering AI-powered workflows integrating Synchronized's In-Video Intelligence (Smart Ad-breaks, Smart Binge, Smart Thumbnails) with Cubix platform. Winner of Broadcast Tech Best AI Innovation Award 2024. Reduces time-to-market and increases productivity by 20x.
- Amplify SeirimajorNative API integration between Cubix platform and Amplify's Seiri AI engine for extracting rich metadata and cataloguing media. Enables automated ingestion of AI-generated metadata (transcripts, object recognition, scene descriptions) into Cubix and third-party MAM systems.
- Polar Graphics LtdcoreStrategic partnership for Polar-Arc archiving solution integrated with Cubix Connect. Polar Graphics brings decades of expertise in LTO and archive storage with customized, best-of-breed archive solutions supported across Europe.
- StorjcorePartnership integrating Ortana's Cubix MAM, orchestration, and provisioning with Storj's distributed cloud solutions (Object Storage, Cloud GPUs, Object Mount). Delivers scalable hybrid model for post-production, creative agencies, and content distribution with cost reductions up to 90%.
- MasterSTROQcoreOfficial North American distributor for Cubix platform-based products (Yunify, Halo, Appliance, Connect). Specializing in advanced media management, orchestration, and automation software solutions for media and entertainment industry.
- Silver Trak DigitalcoreInternational consortium for world's first GenAI-powered end-to-end Media Ecosystem in Malaysia. Consortium brings together Silver Trak Digital (Australia), Ortana Media Group (UK), and Dotcom Telecommunications (Malaysia) for content digitization, restoration, and monetization.
- Dotcom TelecommunicationscoreInternational consortium for world's first GenAI-powered end-to-end Media Ecosystem in Malaysia. Dotcom provides telecommunications infrastructure and GenAI technology developed with BlacX Sdn Bhd for Malaysian homegrown technology.
- AdobecoreTechnical partner integration with Adobe Premiere and Adobe Illustrator. Includes Adobe Premiere panel for 'direct to bin' workflows supporting high resolution or proxy workflows.
- AWS (Amazon Web Services)coreIntegration with multiple AWS services including EC2, IAM, Lambda, MQ, MediaConvert, Polly, Rekognition, RDS, S3, S3 Glacier, Transcribe, Translate. Part of GenAI Media Ecosystem consortium using AWS Asia Pacific (Malaysia) Region.
- AvidcoreIntegration with AVID Interplay, Media Toolkit, MediaCentral, NEXIS, NEXIS Edge. Cubix Appliances support Avid storage provisioning and integration with Avid NEXIS, NEXIS Edge, SNS, Tuxera and EditShare.
- Blackmagic DesigncoreIntegration with Blackmagic Decklink Capture Cards for SDI/ST-2110 ingest. Supported in Studio Appliance and Bulk Tape Ingest Appliance workflows.
- Microsoft AzurecoreIntegration with Azure Active Directory, Azure AD, Azure AI Content Safety, Azure AI Speech, Azure AI Translator, Azure AI Vision, Azure Entra, Azure Virtual Machines, Microsoft Teams. Includes AI indexing capabilities.
- Google CloudcoreIntegration with Google Cloud Compute Engine, Cloud Storage, Cloud Vision, Cloud Speech-to-Text, Cloud Translation AI for AI indexing and cloud deployment options.
- TelestreamcoreIntegration with Telestream Aurora, ContentAgent, DIVA, Lightspeed, Vantage, Vidchecker for transcoding, quality control, and archive workflows.
- XenDatacoreIntegration with XenData ALTO III, ALTO ARX, ALTO SX for archive and HSM solutions. Dedicated XenData Web Widget available via Cubix Connect for remote server management.
- Backlight IconikcoreIntegration with Backlight Iconik for media asset management. Iconik Ingest Appliance (IIA) provides alternative to Iconik Storage Gateway for high-volume media ingest.
- OpenAIcoreIntegration with OpenAI for AI-powered content indexing and GenAI workflows within Cubix ecosystem.
- Quantum (StorNext)coreIntegration with Quantum StorNext for file system and storage management. Supported in LTO/HSM Migration Appliance.
- SigniantcoreIntegration with Signiant Manager+Agents and Media Shuttle for high-speed file transfer and remote access.
- EditSharecoreIntegration with EditShare EFS and EditShare FLOW for shared storage and media asset management workflows.
- Spectra LogiccoreIntegration with Spectra Logic BlackPearl and RioBroker for tape-based archive and HSM solutions.
- SalesforcecoreIntegration with Salesforce Platform for supply chain management and CRM-connected workflows including provisioning and billing.
- ffmpegcoreOpen source transcoding integration as part of the transcoding technology mix in Cubix appliances.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Ortana Media Group competitors and assessment
Company assessmentDirect peers
- Dalet: Dalet is a leading media asset management and workflow orchestration platform serving broadcasters, content producers, and sports organizations. It is the most direct enterprise MAM competitor to Ortana's Cubix Yunify and Halo offerings, with overlapping customer base in post-production and distribution.
- Backlight Iconik: Backlight's Iconik is a cloud-native media asset management platform used by post-production teams and content creators. Ortana is integrated with Iconik via its Ingest Appliance, but the two compete for MAM budget at the same post-production and broadcaster customers.
- EditShare: EditShare provides shared storage and media asset management (EFS, FLOW) widely used in post-production. Ortana integrates with EditShare EFS and FLOW but also competes for workflow orchestration spend at the same customer base.
- Telestream: Telestream offers transcoding, QC, and media workflow products (Vantage, Lightspeed, DIVA) that overlap with Cubix's transcode, archive, and orchestration capabilities. The two are simultaneously integration partners and competitors for media workflow budget.
- Tedial: Tedial is a MAM and media logistics specialist focused on sports, broadcast, and archive workflows. It competes directly with Cubix Yunify for end-to-end media orchestration deals in Tier-1 broadcasters and content owners.
- Vidispine / Arvato Systems: Vidispine (part of Arvato Systems) provides a media asset management and orchestration API platform used by developers and integrators. It is highly comparable to Ortana's API-first, integration-heavy approach.
Broad incumbents
- Avid (MediaCentral, NEXIS): Avid's MediaCentral and NEXIS are the de facto MAM and storage standard in high-end post-production. Ortana's AVID Ingest Appliance and NEXIS integrations wrap around Avid rather than displace it, positioning Avid as both a deep partner and the incumbent competitor.
- Vizrt Group (Viz One, NewTek): Vizrt's Viz One MAM and broader live production portfolio target the same broadcast and content production customers as Ortana. As a much larger incumbent, Vizrt competes for both end-to-end MAM deals and orchestrating adjacent workflow components.
Emerging players
- Wildmoka (Evergent): Wildmoka provides AI-powered video editing, clipping, and content monetization tools for broadcasters and sports. It competes for some of the same AI enrichment and content distribution budget as Cubix Halo and Appliances.
- Imagen: Imagen is a cloud-native media asset management and AI-powered video platform focused on sports, news, and content owners. It overlaps with Cubix Halo for SaaS MAM, archive, and AI enrichment use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ortana Media Group social profiles
Digital presenceOrtana Media Group compliance and trust
Trust signalCompliance4 records
Ortana Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ortana Media Group leadership team
Management profileNumber of profiles
Profiles8 records
Ortana Media Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ortana Media Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ortana Media Group
What does Ortana Media Group do?
Ortana Media Group builds and sells the Cubix platform, a Media Aware Workflow Engine (MAWE) for media asset management, workflow orchestration, and provisioning. The offering spans the Cubix Yunify flagship platform, the Cubix Halo SaaS platform, Cubix Appliances (pre-configured on-premise solutions), and Cubix Connect (an enterprise service bus connecting 165+ third-party systems), sold to broadcasters, post-production houses, and content distribution organizations.
Is Ortana Media Group a public or private company?
Ortana Media Group is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ortana Media Group founded?
Ortana Media Group was founded in 2012. It employs 11 to 50 people.
Where is Ortana Media Group based?
Ortana Media Group is headquartered in London, United Kingdom, in the Europe region.
How does Ortana Media Group make money?
Seven revenue lines are on record. SaaS Subscriptions are the primary driver. The others are software Subscriptions - Connect Widget, appliance Software Licenses, hardware Appliance Sales, usage-based AI/Transcoding, template-based Consumption and professional Services.
Who are Ortana Media Group's main competitors?
Direct peers on record are Dalet, Backlight Iconik, EditShare, Telestream, Tedial and Vidispine / Arvato Systems. Broad incumbents are Avid (MediaCentral, NEXIS) and Vizrt Group (Viz One, NewTek). Emerging players are Wildmoka (Evergent) and Imagen.
Does Ortana Media Group have an API?
Yes. The Cubix REST API supports JSON requests and returns JSON or XML responses. Authentication follows the same methods as Cubix portals, requiring valid authorized credentials (username and password parameters). The API provides access to the taskflow layer (orchestration), asset management layer, and automation layer. API access includes: POST /Task/CreateTask to create tasks within a specific Taskflow; POST /Task/AddEditTask to add payload data to a task; GET /Task/ to search and monitor task status. Callbacks and message queues provide updates on task progress via native Cubix, RabbitMQ, or Amazon SQS. The API is used to integrate with 170+ third-party systems through harnesses. Developer documentation is at app.swaggerhub.com/apis-docs/Ortana-Media-Group/CubixAPI/v1#.