AgendaPro
AgendaPro is a cloud-based SaaS platform that provides appointment scheduling, payments, CRM, and business management software to over 20,000 SMBs across the beauty, wellness, and healthcare verticals in Latin America, Spain, and the United States.
- Company typePrivate
- Founded2014
- HeadquartersSantiago, Chile
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What AgendaPro does
AgendaPro is a cloud-based SaaS platform founded in 2014 and headquartered in Santiago, Chile, that provides appointment scheduling and business management software to small and mid-sized beauty, wellness, and healthcare service businesses across Latin America and beyond. The platform combines a core scheduling engine with a broad operational stack — online booking, client CRM, integrated POS and online payments, inventory control, clinical records, teleconsultation, commission tracking, gift cards, loyalty programs, and management reporting — organized into Capture, Manage, and Grow modules. The product is delivered via web, iOS, and Android apps and is localized across 20+ countries including Chile, Mexico, Argentina, Colombia, Peru, Ecuador, Uruguay, Panama, Brazil, Spain, and the United States, with regional offices and country-specific phone support in major markets.
Underlying the SaaS workflow are three proprietary AI agents — Sofia for automated appointment scheduling, Julia for sales and customer engagement, and Charly for AI-driven email marketing — alongside a marketplace connecting 20,000+ subscribed businesses to 2M+ consumer users and a Google Reserve integration that surfaces businesses directly in Google Search and Maps. AgendaPro monetizes primarily through recurring SaaS subscriptions (monthly and annual plans with a 2-month-free annual incentive), complemented by marketplace commissions and payment processing transaction fees, supported by a self-serve, product-led growth motion with partner and field sales for larger accounts.
The company has raised approximately $40.7M across multiple rounds including a $2M raise in October 2021, a $3.7M Kayyak Ventures-led round in January 2022, and a $35M growth round led by Riverwood Capital in August 2025. It is a Y Combinator alumnus, legally incorporated as AgendaPro Inc. in the United States, and operates with 101–250 employees. As of late 2025, AgendaPro was recognized by Cuantico VP as one of Chile's top startups to watch for 2026.
AgendaPro firmographics
Firmographics- Name
- AgendaPro
- Legal name
- AgendaPro Inc.
- Website
- https://agendapro.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AgendaPro is a cloud-based SaaS platform that provides appointment scheduling, payments, CRM, and business management software to over 20,000 SMBs across the beauty, wellness, and healthcare verticals in Latin America, Spain, and the United States.
- Ownership category
- akta.pro rank
AgendaPro industry classification
Industry- Product category
- Beauty and Wellness Business Management Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Appointment Scheduling & Reservation Management (HSACAIAG)
- akta.pro secondary industry
- Appointment Reservations (Spa, Salon, Wellness) (HSACALAK)
Keywords
Where AgendaPro is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices4 records
Markets served
AgendaPro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based SaaS model for appointment scheduling and business management software. Offers monthly and annual billing with discounts for annual commitment. Revenue recognized over subscription period.
- Marketplace Commission: Commission from marketplace where businesses are discovered by millions of users seeking beauty and wellness services
- Payment Processing: Integrated POS and online payment solutions with electronic invoicing capabilities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial |
| Subscription | Annual | Annual Plan |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
AgendaPro product offering
Product offeringCore offering
AgendaPro provides a cloud-based SaaS platform that enables beauty salons, spas, barbershops, aesthetic clinics, gyms, and fitness centers to manage appointments, client records, point-of-sale transactions, inventory, and staff scheduling. The platform is enhanced by AI agents (Sofia for customer service, Julia for management, Charly for marketing) and includes a consumer-facing marketplace that connects over 2 million users with service providers across 15+ countries.
Product overview
AgendaPro is a comprehensive all-in-one appointment scheduling and business management SaaS platform designed for beauty, wellness, and health service businesses. The core platform provides unified management of appointments, client relationships, payments, inventory, and marketing, with the product architecture organized around three operational phases: Capture (online booking, scheduling, reminders), Manage (payments, POS, inventory, reporting, API access), and Grow (email marketing, loyalty programs, marketplace). The platform incorporates AI through three proprietary agents: Sofia for automated appointment scheduling, Julia for sales optimization, and Charly for intelligent email marketing. Additional modules include a marketplace connecting businesses to 2M+ users, teleconsultation for remote services, medical records for healthcare providers, and integrations with Google Reserve and WhatsApp. The system is available across Latin America, Spain, and the US with country-specific versions.
Differentiator
Problem solved
Functional benefit
Brands
- Marketplace: Online marketplace connecting businesses with over 2,000,000 users for bookings
- Charly
- LinkPro
- Sofia
- Julia
- Posnet
Products and services
- AgendaPro Business Management Platform Cloud-based SaaS platform that enables beauty salons, spas, barbershops, aesthetic clinics, gyms, and fitness centers to manage online booking, point-of-sale transactions, inventory, staff scheduling, client records, and payments. Designed for SMB service providers in the beauty, wellness, health, and fitness industries across Latin America.
- AgendaPro Consumer Marketplace Two-sided marketplace connecting over 2 million end consumers with beauty, wellness, and fitness service providers on the AgendaPro platform. Enables consumers to discover, book, and pay for services while driving demand generation for business clients.
- Sofia AI Customer Service Agent Sofia is an AI-powered customer service agent that automates client communication, appointment reminders, and support interactions for beauty and wellness businesses, reducing no-shows and administrative workload.
- Julia AI Management Agent Julia is an AI-powered management agent that helps beauty and wellness business owners automate operational tasks, including scheduling optimization, staff management, and business analytics.
- Charly AI Marketing Agent Charly is an AI-powered marketing agent that automates marketing campaigns, client retention, and promotional activities for beauty and wellness businesses, helping them re-engage clients and drive repeat bookings.
Quantifiable outcome
- Clients report 82% revenue growth in 24 months using the platform
- +2 more outcomes
Companies that use AgendaPro
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
AgendaPro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature8 records
AgendaPro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google ReservecoreIntegration with Google My Business enables businesses to accept direct bookings from Google Search and Maps, providing significant organic customer acquisition channel.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
AgendaPro competitors and assessment
Company assessmentDirect peers
- Fresha: Fresha is the most direct competitor: a marketplace + SaaS platform for beauty and wellness businesses offering free appointment scheduling, payments, and a consumer marketplace. Its business model and target SMB segments closely mirror AgendaPro's.
- Phorest Salon Software: Phorest is a vertical SaaS player for hair and beauty salons, offering scheduling, client management, marketing, and retail. Directly comparable on product scope and customer type, though primarily focused on Europe and North America rather than LatAm.
- Booksy: Booksy provides appointment booking, payments, and marketing tools specifically for barbers, salons, and beauty professionals. Targets the same SMB customer profile and is expanding into Latin America, making it a direct overlap with AgendaPro's core market.
- StyleSeat: StyleSeat combines beauty/wellness appointment scheduling with a consumer marketplace for discovery, similar to AgendaPro's marketplace + SaaS model. Direct overlap on target customer (independent beauty professionals) and feature set.
- SimplyBook.me: SimplyBook.me is a global appointment booking SaaS platform serving service businesses across multiple verticals including beauty, health, and fitness. Comparable core scheduling functionality with a more horizontal (less verticalized) go-to-market.
- Vagaro: Vagaro offers appointment scheduling, POS, and a consumer marketplace for salons, spas, and fitness businesses in North America. Comparable feature set (booking, payments, marketing, marketplace) targeting the same SMB verticals.
- Boulevard: Boulevard provides appointment scheduling, POS, and client management software specifically for upscale salons, spas, and barbershops. Comparable feature set and SMB vertical focus, primarily serving the US market.
Broad incumbents
- Square Appointments: Square Appointments bundles scheduling into Square's broader payments and POS ecosystem for service businesses. While a smaller piece of Square's portfolio, it competes head-on with AgendaPro for beauty/wellness SMBs and benefits from Square's payments distribution.
- Mindbody: Mindbody is the established incumbent in wellness/fitness/beauty vertical software with a broad product suite (scheduling, payments, marketing). While more enterprise-skewed, it overlaps directly with AgendaPro's spa, salon, and wellness verticals and represents the typical exit-acquirer profile.
Regional players
- Treatwell: Treatwell is Europe's leading beauty and wellness marketplace + SaaS platform. While geographically focused on Europe, it shares the marketplace + business software model and Salonify/GlamBook product lineage relevant to AgendaPro's Spanish market expansion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AgendaPro social profiles
Digital presenceAgendaPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgendaPro leadership team
Management profileNumber of profiles
Profiles3 records
AgendaPro funding detail
Funding detailFunding overview
Funding rounds10 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgendaPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgendaPro
What does AgendaPro do?
AgendaPro provides a cloud-based SaaS platform that enables beauty salons, spas, barbershops, aesthetic clinics, gyms, and fitness centers to manage appointments, client records, point-of-sale transactions, inventory, and staff scheduling. The platform is enhanced by AI agents (Sofia for customer service, Julia for management, Charly for marketing) and includes a consumer-facing marketplace that connects over 2 million users with service providers across 15+ countries.
Is AgendaPro a public or private company?
AgendaPro is a private company. It is classified as venture growth investor backed and is currently operating.
When was AgendaPro founded?
AgendaPro was founded in 2014. It employs 101 to 250 people.
Where is AgendaPro based?
AgendaPro is headquartered in Santiago, Chile, in the Latin America region.
How does AgendaPro make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are marketplace Commission and payment Processing.
Who are AgendaPro's main competitors?
Direct peers on record are Fresha, Phorest Salon Software, Booksy, StyleSeat, SimplyBook.me, Vagaro and Boulevard. Broad incumbents are Square Appointments and Mindbody. Treatwell is listed as a regional player.
Does AgendaPro have an API?
Yes. AgendaPro offers an API for developers to access AgendaPro information and build integrations. The API enables access to scheduling data, client information, and business management features for third-party developers. Developer documentation is at agendapro.com/en/api-integrations.
What industry is AgendaPro in?
AgendaPro's product category is Beauty and Wellness Business Management Software. Its primary akta.pro industry code is HSACAIAG, Appointment Scheduling & Reservation Management, with a secondary code of HSACALAK, Appointment Reservations (Spa, Salon, Wellness). Its NAICS code is 51321 and its SIC code is 7372.