OpsGenie
OpsGenie is an enterprise alerting, on-call, and incident response platform acquired by Atlassian in 2018, now being sunset and migrated into Jira Service Management for global enterprise IT and DevOps customers.
- Company typePrivate
- Founded2012
- HeadquartersFalls Church, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What OpsGenie does
OpsGenie is an enterprise alerting, on-call management, and incident response platform originally founded in 2012 in Falls Church, Virginia. Acquired by Atlassian in 2018, it provided 24/7 alerting, on-call scheduling, escalation workflows, and AI-assisted incident response for IT operations and DevOps/SRE teams. Core capabilities include notification routing, incident automation, change and problem management, and integration with monitoring tools, CI/CD pipelines, and Slack-native workflows, all delivered through a subscription model.
Distribution was handled almost entirely through Atlassian's enterprise sales organization and the Atlassian Marketplace, with global reach across Data Center and Cloud deployments. Atlassian has been consolidating OpsGenie's functionality into Jira Service Management since 2018. The end-of-sale effective date is June 4, 2025, and the product will be fully shut down on April 5, 2027, with customers required to migrate to Jira Service Management. Existing contracts are honored until the sunset date, but upgrades and downgrades are no longer permitted.
The business model historically relied on recurring subscription revenue with enterprise and mid-market pricing via Atlassian's direct sales motion. Pricing is not publicly disclosed; customers are directed to in-product migration tooling and account managers for plan selection, with promotional discounts offered to minimize price deltas versus Jira Service Management. As a sunsetting product brand under Atlassian, OpsGenie no longer has an independent growth, fundraising, or hiring trajectory.
OpsGenie firmographics
Firmographics- Name
- OpsGenie
- Legal name
- OpsGenie
- Website
- https://opsgenie.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- OpsGenie is an enterprise alerting, on-call, and incident response platform acquired by Atlassian in 2018, now being sunset and migrated into Jira Service Management for global enterprise IT and DevOps customers.
- Ownership category
- akta.pro rank
OpsGenie industry classification
Industry- Product category
- Incident Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Incident Management, On-Call & Alerting Workflow (HDABAJAI)
- akta.pro secondary industries
- Incident Response, On-Call & Operational Readiness (BPAEAKAL), IT Incident, Problem & Change Management Platforms (HDAEALAI)
Keywords
Where OpsGenie is headquartered
LocationHeadquarters
- HQ city
- Falls Church
- HQ country
- United States
- HQ region
- North America
Markets served
OpsGenie business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Revenue: OpsGenie operated on a subscription model as part of Atlassian's product portfolio. Existing contracts were honored until the end of support date of April 5, 2027. As of June 4, 2025, upgrades or downgrades were no longer possible.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
OpsGenie product offering
Product offeringCore offering
OpsGenie was an alerting and on-call management platform that notified on-call team members about incidents and outages, with scheduling and escalation capabilities. It provided AI-powered incident response automation, change and problem management, and integrations with monitoring tools and Slack-native workflows, primarily for enterprise IT operations, DevOps, and SRE teams.
Product overview
Atlassian's product portfolio for IT operations and incident management centers on Jira Service Management as the primary unified platform. OpsGenie, Atlassian's legacy alerting and on-call management product, is being deprecated with end-of-support scheduled for April 5, 2027. OpsGenie's core capabilities—alerting, on-call scheduling, incident response, change management, and problem management—are being consolidated into Jira Service Management. The migration is largely automated, with OpsGenie customers transitioning to Jira Service Management's service management capabilities. Jira Service Management also offers AI-powered incident response, automation features, and visibility into assets and services.
Differentiator
Problem solved
Functional benefit
Products and services
- OpsGenie (Alerting and On-Call Management) Enterprise alerting and on-call management platform that notifies on-call team members about incidents and outages, with scheduling, escalation, and AI-powered incident response automation. Sold to enterprise IT operations, DevOps, and SRE teams via Atlassian's enterprise sales and marketplace.
Quantifiable outcome
- Significant MTTR (Mean Time to Resolution) reductions with AI-powered incident management platforms
Companies that use OpsGenie
Customer profileSegments2 records
Ideal customer profiles2 records
OpsGenie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
OpsGenie partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Atlassian (Parent Company)coreOpsGenie was acquired by Atlassian in 2018. Since then, Atlassian has been working to embed OpsGenie's functionality across the Atlassian platform and products, including Jira Service Management. As of 2025, OpsGenie is being fully migrated to Jira Service Management, with customers required to move by April 5, 2027.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
OpsGenie competitors and assessment
Company assessmentEmerging players
- FireHydrant: Incident management and on-call platform targeting SRE and DevOps teams, offering alerting, response automation, and retrospectives comparable to OpsGenie's scope.
- Squadcast: SRE-focused incident response and on-call management platform with alerting, escalation policies, and runbooks, overlapping with OpsGenie's core offering.
- incident.io: Modern incident management platform built natively on Slack with on-call scheduling and response workflows, directly comparable to OpsGenie's incident response and on-call functionality.
- Better Stack (Better Uptime + Logtail): Combined observability, on-call, and incident management platform offering alerting, on-call scheduling, and status pages that compete with OpsGenie's alerting and incident response workflows.
Direct peers
- xMatters: Incident management and on-call scheduling platform for DevOps and IT operations teams, with alerting and automated response workflows directly comparable to OpsGenie.
- PagerDuty: Direct competitor offering alerting, on-call management, and incident response automation for enterprise IT operations and DevOps/SRE teams, overlapping with OpsGenie's core use cases.
- Splunk On-Call (formerly VictorOps): Splunk's incident response and on-call management product competes directly with OpsGenie's alerting and incident management capabilities for enterprise IT and SRE buyers.
Others
- Statuspage (Atlassian): Sibling Atlassian product for public status communication and incident visibility; complementary rather than directly competitive, but part of the broader Atlassian incident management stack that absorbs OpsGenie.
Broad incumbents
- ServiceNow IT Service Management: Broad ITSM platform incumbent that includes incident, problem, change, and on-call management capabilities, competing with both OpsGenie and Jira Service Management for enterprise service management deals.
- Datadog Incident Management: Broader observability platform whose incident management module provides on-call, alerting, and response automation, increasingly competing with OpsGenie-style standalone tooling.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
OpsGenie social profiles
Digital presenceOpsGenie financial estimates
Financial estimateRevenue estimate
Valuation estimate
OpsGenie leadership team
Management profileNumber of profiles
Profiles1 record
OpsGenie funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OpsGenie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OpsGenie
What does OpsGenie do?
OpsGenie was an alerting and on-call management platform that notified on-call team members about incidents and outages, with scheduling and escalation capabilities. It provided AI-powered incident response automation, change and problem management, and integrations with monitoring tools and Slack-native workflows, primarily for enterprise IT operations, DevOps, and SRE teams.
Is OpsGenie a public or private company?
OpsGenie is a private company. It is classified as corporate owned and is currently operating.
When was OpsGenie founded?
OpsGenie was founded in 2012. It employs 51 to 100 people.
Where is OpsGenie based?
OpsGenie is headquartered in Falls Church, United States, in the North America region.
How does OpsGenie make money?
One revenue line is on record: subscription Revenue.
Who are OpsGenie's main competitors?
Emerging players on record are FireHydrant, Squadcast, incident.io and Better Stack (Better Uptime + Logtail). Direct peers are xMatters, PagerDuty and Splunk On-Call (formerly VictorOps). Statuspage (Atlassian) is listed as an others. Broad incumbents are ServiceNow IT Service Management and Datadog Incident Management.
Does OpsGenie have an API?
No public API is recorded for OpsGenie.
What industry is OpsGenie in?
OpsGenie's product category is Incident Management Software. Its primary akta.pro industry code is HDABAJAI, Incident Management, On-Call & Alerting Workflow, with a secondary code of BPAEAKAL, Incident Response, On-Call & Operational Readiness. Its NAICS code is 54151 and its SIC code is 7372.