Rising Team

What Rising Team does

Rising Team, Inc. is a private software company operating an AI-driven leadership and team development platform for enterprise customers. Founded in 2020 and headquartered in Menlo Park, California (with a New York City office at 234 East Houston Avenue), the company combines AI coaching, AI Roleplay simulations, guided team-building sessions, and personalized manager growth plans into a single integrated platform. The platform's core AI engine, branded "Arti," combines team context derived from prior sessions with large language models from OpenAI, Anthropic, and Google to deliver personalized leadership guidance, while Pinecone provides vector storage and native integrations with Slack, Microsoft Teams, Google Workspace, calendar systems, and SSO embed the product into daily workflows.

The company's revenue model is subscription-based, with custom enterprise pricing tied to the number of team leads and team members, volume discounts for multi-team purchases, and annual auto-renewing contracts. It operates a hybrid go-to-market that combines direct enterprise field sales targeting CHROs, CIOs, CTOs, and CCOs at organizations of 100+ people with a self-serve product-led growth motion allowing individual team leads to sign up and run sessions via URL-based codes without IT involvement. The distribution strategy emphasizes both high-touch implementation for large organizations and frictionless adoption for individual team adoption.

Rising Team is venture-backed, having raised approximately $11.1 million in disclosed funding across a $3M seed round led by Female Founders Fund in February 2021 and an $8M Series A led by Zeal Capital Partners in June 2024, with participation from Burst Capital, Peterson Ventures, Roble Ventures, Supernode Ventures, Aurum Partners, SHRMLabs, 500 Global, and Xoogler. Its customer base includes named enterprise accounts such as Google Cloud (1,200 deployed team members), Bank of Hawaii, DXC Technology, Fanatics Commerce, Adobe, Meta, Yahoo, WeightWatchers, Aramark, Achieve, and Visa. The company maintains SOC 2 Type 2, GDPR, CCPA, and EU AI Act compliance posture and runs on AWS infrastructure, with Jennifer Dulski as CEO and founder, Jeff Yang as CTO, Tanya Herrgott as CDO, and Austin Ngau as Chief of Staff.

Name

Rising Team

Legal name

Rising Team, Inc.

Website

https://risingteam.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Rising Team is an AI-driven leadership and team development platform combining AI coaching, roleplay, and guided team sessions for enterprise customers. It targets CHROs and technology leaders via subscription SaaS, with named deployments at Google Cloud, Adobe, Meta, and Bank of Hawaii.

Ownership category

akta.pro rank

Product category

Leadership Development Software

NAICS

Software Publishers (5132), Professional and Management Development Training (61143)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Remote/Hybrid Leadership & Distributed Team Management (EDABAAAN)

Keywords

• AI leadership coaching
• Team development software
• Manager training platform
• Employee engagement tools
• Leadership development SaaS

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Enterprise Subscription: Subscription-based access to the Rising Team platform sold to enterprise organizations. Pricing is based on the number of team leads and team members, with volume discounts available for multi-team purchases. Enterprise organizations (100+ people) are offered customized pricing through sales consultation. Subscriptions auto-renew annually.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Rising Team sells an AI Leadership and Team Development Platform that combines a personalized AI leadership coach called Arti with software-guided team-building sessions, AI roleplay for practicing difficult conversations, and AI-driven personalized growth plans for managers. The platform is sold as an annual subscription to enterprise organizations and is integrated with Slack, Microsoft Teams, Google Workspace, calendars, and SSO to embed leadership development into daily workflows.

Product overview

Rising Team is an AI Leadership & Team Development Platform that provides a complete system for leadership and team development. The platform consists of multiple integrated products: Personalized Growth Plan (AI-driven manager development paths), AI Roleplay (conversational practice scenarios), AI Coaching (24/7 leadership guidance via Arti), and Team-Building Sessions (interactive workshops). The AI intelligence 'Arti' powers all features, combining team insights with state-of-the-art AI models. Additional offerings include Learning Kits (1.5-2 hour leadership skill sessions), Connection Boosts (45-60 minute team bonding), and Minis (quick no-prep activities). The platform is designed for hybrid, remote, and in-person teams and integrates with Slack, Microsoft Teams, calendar tools, and SSO.

Differentiator

Problem solved

Functional benefit

Brands

• Arti: AI leadership coach - the intelligence behind Rising Team combining personalized development, real-world team practice, and ongoing reinforcement for manager development.

Products and services

• Personalized Growth Plan Creates personalized leadership growth plans for managers and guides them through ongoing development, with Arti helping schedule coaching and practice to build leadership skills over time. For managers and team leads in enterprise and mid-market organizations.
• AI Roleplay Conversational AI roleplay partner that lets managers practice difficult leadership conversations in realistic scenarios and receive instant feedback, with Arti aware of team members by name, style, and history.
• AI Coaching 24/7 AI coaching through Arti that helps managers work through real leadership challenges and leave with scripts, plans, and clear next steps grounded in organizational context.
• Team-Building Sessions Software-guided interactive workshops for teams covering topics like Psychological Safety, Appreciation, and Clear Expectations, running 10-90 minutes with no external facilitator required.
• Arti (AI Leadership Coach) The AI intelligence behind Rising Team, combining personalized development, real-world team practice via roleplay, and ongoing reinforcement in a single system used by enterprise managers and teams.
• Learning Kits 1.5-2 hour leadership development kits on research-backed themes that drive team success and engagement, including leader training and interactive team experiences.
• Connection Boosts Team bonding sessions requiring 5-10 minutes of preparation and running 45-60 minutes, recommended for use between Learning Kits every 4-6 weeks.
• Minis Brief no-prep team activities that can be integrated into regular team interactions as quick interventions.

Quantifiable outcome

• 30% boost in employee retention (RT customer data 2026)
• +4 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Google CloudminorGTM or Marketing PartnerGoogle Cloud is a customer and joint marketing partner featured in customer stories and webinar content (Google Cloud 2025 leadership development webinar). Deployed across 1,200 team members in global, distributed teams.
• Fanatics CommerceminorGTM or Marketing PartnerFanatics Commerce is a customer featured in case studies as a reference customer. Deployed Rising Team across the globally distributed CTO organization.
• VisaminorGTM or Marketing PartnerVisa participated in a joint webinar replay with Rising Team (May 2025) showcasing leadership development outcomes.
• DXC TechnologyminorGTM or Marketing PartnerDXC Technology is a customer featured in case studies, ranking #1 in engagement scores across their IT organization.
• AnthropiccoreTechnology or IntegrationAnthropic provides AI LLM services for Rising Team's Arti AI leadership coach. Anthropic is listed on Rising Team's subprocessor list as an authorized AI LLM services provider.
• OpenAIcoreTechnology or IntegrationOpenAI provides AI LLM services for the Arti AI coach. OpenAI is listed on Rising Team's subprocessor list and is contractually committed not to train LLMs on customer data transmitted through the platform.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS provides core hosting and cloud infrastructure for Rising Team's platform. Rising Team uses AWS data centers monitored by 24x7 security, biometric scanning, and video surveillance.
• Google Cloud PlatformcoreTechnology or IntegrationGoogle Cloud Platform provides AI LLM services and core hosting. Listed on Rising Team's subprocessor list. Also a customer reference partner.

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• BetterUp: Direct competitor combining AI coaching with human coaching for managers and employees. Closest comparable by product scope (leadership development + AI), customer base (enterprise HR), and business model (per-seat subscription).
• CoachHub: Digital coaching platform for enterprise L&D, focused on leadership and team development. Comparable in target buyer (CHRO/L&D), product category (coaching-led leadership development), and enterprise GTM motion.
• Valence: AI-powered team development and collaboration platform serving enterprise teams. Highly comparable as an AI-first, team-level leadership and culture platform targeting the same enterprise HR buyer.
• Lattice: Performance management and people development platform with growing leadership-development and engagement features. Comparable on HRIS-adjacent workflow, enterprise HR buyer, and expanding focus on manager effectiveness.
• CultureAmp: Employee engagement, performance, and development platform. Comparable on enterprise HR buyer, manager-effectiveness use case, and recurring SaaS revenue model, though with a survey/analytics heritage rather than AI coaching.
• 15Five: Continuous performance management and employee engagement platform. Comparable on manager-effectiveness and team-engagement use cases, mid-market to enterprise customers, and per-seat subscription model.
• Torch: Leadership development platform combining coaching, cohorts, and digital learning for managers. Comparable on leadership-development category, enterprise HR buyer, and subscription pricing.

Emerging players

• Humu: AI-driven people science and team-nudge platform focused on manager behavior change. Comparable on AI-led manager-effectiveness thesis, though with a lighter product surface and different delivery model.

Broad incumbents

• Microsoft Viva: Employee experience platform from Microsoft bundled with Microsoft 365. Comparable as a workflow-integrated engagement and learning platform for large enterprises, with massive distribution advantage and bundled pricing that pressures standalone vendors.
• Workday: Enterprise HCM and people analytics platform with growing learning, talent, and people-development capabilities. Comparable on enterprise HR buyer and recurring revenue model, with risk of bundling leadership/engagement features into the core HCM suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/risingteamHQ
• LinkedInlinkedin.com/company/rising-team
• Instagraminstagram.com/risingteamhq
• Xx.com/RisingTeamHQ

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rising Team