Valence
Valence is a New York-based enterprise software company behind Nadia, an agentic AI coaching platform deployed at nearly 100 Fortune 500 organizations. It sells annual enterprise subscriptions directly to CHROs and HR leaders, integrating with Microsoft 365 and HRIS systems to scale personalized leadership coaching.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Valence does
Valence (legal entity Get Pegasus Inc.) is a New York-based enterprise AI software company that has built Nadia, an agentic voice-first AI coaching platform deployed at nearly 100 Fortune 500 organizations. Founded in 2017 and employing 101-250 people, the company combines a proprietary Context Engine (which ingests signals from HRIS, HCM, calendar, email, and collaboration tools to model the individual, team, and organization) with an Intelligence Engine that proactively anticipates coaching moments rather than passively responding to queries. Nadia is the only AI coach certified to ISO 42001, also holds SOC 2 Type 2 and ISO 27001, and has passed more than 100 enterprise security reviews. The platform spans text and audio modalities and has facilitated over 1 million coaching conversations with a Net Promoter Score above 90.
The product surface consists of the Nadia core platform plus add-on modules for Performance Management, real-time Coaching in the Wild, and Team Tools. Distribution is anchored on deep integrations with Microsoft 365 (Microsoft Graph, Work IQ, Teams, Outlook, Copilot) and the Microsoft Marketplace, alongside connections to Slack, Google Calendar, HRIS/HCM, and LMS systems. Content IP includes a strategic integration with Harvard Business Review for in-coaching leadership insights, and customer-branded content libraries (e.g., Hearst).
Valence operates a direct enterprise sales motion targeting CHROs, Chief People Officers, and HR leaders, with custom subscription contracts, annual billing, and white-glove deployment; there is no self-serve channel. The company has raised $75 million across a $25M Series A led by Insight Partners (May 2022) and a $50M Series B led by Bessemer Venture Partners (September 2025). Demand generation is built around the annual AI & The Workforce Summit, research content, and an advisory council including Nobel Laureate Geoffrey Hinton, former Google People Analytics VP Prasad Setty, and former Fortune 500 CHROs from IBM and Prudential. Named customers span financial services (Experian, Prudential, Gilead), airlines (Delta), CPG and food (Kraft Heinz, General Mills), media (Hearst, WPP), life sciences (Gilead), commercial real estate (Cushman & Wakefield), and technology (Corning, Analog Devices).
Valence firmographics
Firmographics- Name
- Valence
- Legal name
- Get Pegasus Inc.
- Website
- https://valence.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Valence is a New York-based enterprise software company behind Nadia, an agentic AI coaching platform deployed at nearly 100 Fortune 500 organizations. It sells annual enterprise subscriptions directly to CHROs and HR leaders, integrating with Microsoft 365 and HRIS systems to scale personalized leadership coaching.
- Ownership category
- akta.pro rank
Valence industry classification
Industry- Product category
- Enterprise AI Coaching / HR Technology
- NAICS
- Human Resources Consulting Services (541612), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)
- akta.pro secondary industry
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
Keywords
Where Valence is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Valence business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Enterprise SaaS Subscription: Valence sells Nadia as an enterprise AI coaching platform on a subscription basis to large organizations. Contracts are negotiated with enterprise buyers (CHROs, HR leaders) and include white-glove deployment, customization, and ongoing support. Revenue is recurring from annual or multi-year enterprise agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription — custom pricing based on organization size and deployment scope |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels6 records
Valence product offering
Product offeringCore offering
Valence provides Nadia, an enterprise AI coaching platform that delivers personalized, voice-first coaching conversations to managers and employees at scale. The platform integrates with Microsoft 365, HRIS/HCM systems, calendars, and collaboration tools to embed coaching into daily workflows. It also offers modules for performance management, real-time coaching in the flow of work, and team effectiveness, deployed at Fortune 500 enterprises.
Product overview
Valence is an AI company providing an enterprise AI coaching and talent platform centered around its core product, Nadia. Nadia is an AI-first coaching platform that delivers personalized, context-aware coaching for every employee at enterprise scale. The platform uses a Context Engine that understands users, their teams, and their organizations, combined with an Intelligence Engine that anticipates needs and provides proactive support. Nadia integrates with productivity tools (Microsoft Teams, Outlook, Copilot, Google Calendar, Slack) and enterprise HR systems (HCM, HRIS, LMS) to embed coaching into daily workflows. The platform offers specialized modules for Performance Management, real-time Coaching in the Wild, and Team Tools, connecting big initiatives to day-to-day work. Trusted by Fortune 500 companies including Delta Air Lines, Experian, Kraft Heinz, General Mills, Prudential, and others, with over one million coaching conversations completed and a 90+ Net Promoter Score.
Differentiator
Problem solved
Functional benefit
Brands
- Nadia: An enterprise AI coaching platform that provides personalized coaching for managers and employees, embedded in the flow of work through integrations with Microsoft 365, Teams, and other enterprise tools.
Products and services
- Nadia Nadia is an enterprise AI coaching platform that delivers personalized, context-aware, voice-first coaching conversations to managers and employees at scale. It uses a Context Engine that understands users, their teams, and their organizations, combined with an Intelligence Engine that anticipates coaching needs proactively. It integrates with Microsoft 365, HRIS/HCM systems, calendars, and collaboration tools.
- Nadia for Performance Management A Nadia offering that supports performance reviews with in-the-flow guidance for giving and receiving feedback, replacing annual-only review cycles. Over 100,000 performance reviews have been completed with Nadia support.
- Coaching in the Wild A Nadia offering that delivers real-time coaching in the moments that matter most — stepping into a new leadership role, onboarding team members, or strengthening team dynamics — by surfacing guidance within daily workflows.
- Team Tools A Nadia offering that strengthens teams and supports organizational talent initiatives by connecting across the company to drive team composition, collaboration patterns, and team effectiveness.
Quantifiable outcome
- 97% of users saw improved performance conversations (Delta Air Lines)
- +7 more outcomes
Companies that use Valence
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles2 records
Valence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature7 records
Valence partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MicrosoftcoreValence announced enhancements to Nadia within the Microsoft 365 ecosystem, expanding integration with Microsoft Graph and introducing new integrations with Work IQ. Nadia is available in Microsoft Teams and Microsoft Marketplace. The integration brings context-aware AI coaching into daily workflows, leveraging Microsoft Graph for calendar and collaboration data and Work IQ for richer team dynamics insights.
- Harvard Business ReviewcoreValence announced plans to incorporate Harvard Business Review content into its Nadia AI coaching platform. The integration aims to provide real-time leadership and management insights during coaching conversations, supporting organizational performance and development at nearly 100 Fortune 500 companies.
- Woven SolutionsminorWoven Solutions, a Reston, Virginia-based provider of AI-enabled mission software for the National Security community, acquired Valence (the strategy and capabilities firm, not the AI coaching company). This is a separate Valence entity from the AI coaching company.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Valence competitors and assessment
Company assessmentDirect peers
- BetterUp: BetterUp is the leading enterprise coaching platform combining AI with human coaching for workforce development — directly comparable as an enterprise-scale coaching subscription aimed at CHROs and people leaders.
- CoachHub: CoachHub is an enterprise digital coaching platform serving global F500 HR buyers with AI-augmented coaching. Direct competitor in the same category with overlapping GTM to CHROs and similar subscription enterprise model.
Emerging players
- Humu: Humu uses AI/NLP to deliver employee engagement and manager development nudges at enterprise scale. Comparable as an AI-driven people-development platform aimed at large employers, with a narrower coaching focus.
- Eightfold AI: Eightfold AI provides an enterprise talent intelligence platform using AI for talent management, development, and coaching-adjacent workflows. Comparable as AI-driven HR/talent platform with Fortune 500 enterprise customers.
- Lattice: Lattice is an AI-enabled performance management and employee development platform serving mid-market and enterprise HR teams. Comparable on AI-augmented performance reviews and manager development, with overlapping Nadia modules.
- Sana (Sana Labs): Sana provides an AI learning and knowledge platform for enterprises that combines LMS, search, and AI assistants. Comparable as an AI-native HR/learning platform targeting enterprise buyers, with adjacent coaching and development use cases.
- HiBob: HiBob is a modern HRIS/HCM platform for mid-market and enterprise with AI-driven people analytics and development features. Comparable as enterprise HR tech sold to the same buyer with overlapping performance/development modules.
Broad incumbents
- Workday: Workday is a broad enterprise HCM and talent management suite selling to the same CHRO buyer at F500s; it increasingly embeds AI skills/coaching into Workday Illuminate and is the platform of record against which Nadia must position.
- Microsoft Viva / Microsoft 365 Copilot: Microsoft Viva and Copilot are enterprise employee experience and AI productivity suites sold to the same HR and CIO buyers; Valence's deepest integration partner but also the most credible platform competitor for AI-driven workforce workflows.
Others
- Korn Ferry: Korn Ferry is a global organizational consulting and leadership development firm that historically served the same executive coaching and talent development budgets. Adjacent incumbent that competes for the same HR services wallet and increasingly embeds AI tooling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Valence social profiles
Digital presenceValence compliance and trust
Trust signalCompliance4 records
Valence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valence leadership team
Management profileNumber of profiles
Profiles6 records
Valence funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valence
What does Valence do?
Valence provides Nadia, an enterprise AI coaching platform that delivers personalized, voice-first coaching conversations to managers and employees at scale. The platform integrates with Microsoft 365, HRIS/HCM systems, calendars, and collaboration tools to embed coaching into daily workflows. It also offers modules for performance management, real-time coaching in the flow of work, and team effectiveness, deployed at Fortune 500 enterprises.
Is Valence a public or private company?
Valence is a private company. It is classified as venture growth investor backed and is currently operating.
When was Valence founded?
Valence was founded in 2017. It employs 101 to 250 people.
Where is Valence based?
Valence is headquartered in New York, United States, in the North America region.
How does Valence make money?
One revenue line is on record: enterprise SaaS Subscription.
Who are Valence's main competitors?
Direct peers on record are BetterUp and CoachHub. Emerging players are Humu, Eightfold AI, Lattice, Sana (Sana Labs) and HiBob. Broad incumbents are Workday and Microsoft Viva / Microsoft 365 Copilot. Korn Ferry is listed as an others.
Does Valence have an API?
No public API is recorded for Valence.
What industry is Valence in?
Valence's product category is Enterprise AI Coaching / HR Technology. Its primary akta.pro industry code is BPAEAHAG, Generative AI & LLM Solutions Services (RAG, Agents, Copilots), with a secondary code of HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent). Its NAICS code is 541612 and its SIC code is 7372.