ElasticRun
ElasticRun is an India-based plug-and-play fulfillment network serving brands, marketplaces and D2C businesses across 600+ cities. It offers unified multi-speed delivery (2-hour, same-day, next-day) through its SwiftER platform and a proprietary AI supply-chain techstack called Libera, available as SaaS for global deployments.
- Company typePrivate
- Founded2016
- HeadquartersPune, India
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What ElasticRun does
ElasticRun (legally Ntex Transportation Services Private Limited) operates one of India's largest plug-and-play fulfillment networks, founded in 2016 in Pune. The company serves brands, marketplaces, and D2C businesses through a connected platform that unifies inventory, order processing, and delivery across 2-hour, same-day, and next-day speeds. As of FY25 it processes 5M+ daily shipments across 600+ cities, backed by 1,000+ fulfillment stations, 2.5M+ sq ft of shared warehousing, and 50,000+ delivery partners. Named enterprise customers include Amazon, Flipkart, Myntra, Meesho, IKEA, Blinkit, BigBasket, DMart, Udaan and DeHaat, alongside 70+ recently onboarded D2C brands such as Purplle, Healthkart, mCaffeine and Mokobara.
The product surface spans two core assets. SwiftER is a unified multi-speed fulfillment platform offering shared warehousing, intelligent inventory placement and last-mile delivery through a single integration, including dark store operations for quick commerce. Libera is the company's AI techstack, productized as SaaS for global deployments, encompassing an autonomous Transportation Management System (TMS), Warehouse Management System (WMS), AI forecasting and optimization, a control tower, an autonomous vendor bidding engine, and an automated invoicing module with 10-point compliance validation. Reported AI capabilities include agentic systems that predict network failures 30-45 minutes in advance, autonomously reroute fleets, and dynamically close or reopen logistics facilities — delivering 99.96% SLA adherence and processing 65M+ daily checkpoints.
The business model combines transaction-based fulfillment revenue (storage, picking, last-mile delivery scaled to shipment volume) with subscription-based Libera SaaS revenue. The company has pivoted to a fulfillment-first, asset-light model emphasizing D2C quick commerce, while maintaining its legacy B2B kirana commerce platform for rural distribution. FY25 gross revenue (GMV) reached Rs 2,653 crore with high-margin service revenue of Rs 477 crore (up 17.5% YoY); losses narrowed 60% to Rs 145 crore. The company is venture-backed by SoftBank Vision Fund 2, Goldman Sachs, Prosus Ventures, Avataar Ventures and Kalaari Capital, with $461M raised in total funding and a peak post-money valuation of $1.5B in February 2022 (subsequently marked down by HSBC to $800M in 2024).
ElasticRun firmographics
Firmographics- Name
- ElasticRun
- Legal name
- Ntex Transportation Services Private Limited
- Website
- https://elastic.run
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ElasticRun is an India-based plug-and-play fulfillment network serving brands, marketplaces and D2C businesses across 600+ cities. It offers unified multi-speed delivery (2-hour, same-day, next-day) through its SwiftER platform and a proprietary AI supply-chain techstack called Libera, available as SaaS for global deployments.
- Ownership category
- akta.pro rank
ElasticRun industry classification
Industry- Product category
- Logistics & Fulfillment Services
- NAICS
- Warehousing and Storage (493), Couriers and Express Delivery Services (492110), Local Messengers and Local Delivery (4922), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151)
- SIC
- Public Warehousing & Storage (4220), Trucking & Courier Services (No Air) (4210), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)
- akta.pro secondary industries
- Marketplace / Multi-Client Fulfillment Centers (TLALADAD), Value-Added Services (VAS) Fulfillment Centers (Kitting, Labeling, Light Assembly) (TLALADAH), B2B / Wholesale Fulfillment Centers (TLALADAB), Fulfillment Technology & Warehouse Management Systems (WMS) (CRAFAMAB), Seller-Fulfilled Prime / Same-Day & Rapid Delivery Fulfillment Centers (TLALADAE)
Keywords
Where ElasticRun is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
ElasticRun business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Fulfillment Services Revenue: ElasticRun generates primary revenue through fulfillment and logistics services, charging brands for inventory storage, order processing, and last-mile delivery. Revenue is transaction-based, scaling with shipment volumes. The company posted Rs 2,653 crore in gross revenue (GMV) in FY25 with 17.5% growth in high-margin service revenue to Rs 477 crore.
- Libera SaaS Platform: Libera, ElasticRun's AI techstack, is offered as a production-ready SaaS platform for global deployments. Provides AI-powered WMS, TMS, autonomous bidding, automated invoicing, and supply chain control tower capabilities on a subscription basis to logistics providers and enterprise customers.
- B2B Commerce Platform: Revenue from connecting FMCG brands and ecommerce companies with rural stores through the kirana commerce platform, providing logistics and digital services to underserved rural markets in India.
- D2C Quick Commerce Fulfillment: Emerging revenue stream from D2C-led quick commerce fulfilment, with the company pivoting towards fulfillment-first, asset-light model for D2C brands. D2C emerged as fastest-growing segment driving higher volumes and improved network utilisation with shipment volumes growing ~40% year-on-year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise Custom Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
ElasticRun product offering
Product offeringCore offering
ElasticRun operates India's largest plug-and-play multi-channel fulfillment network through its SwiftER platform, enabling brands to manage inventory, process orders, and deliver within 2 hours, same-day, or next-day across e-commerce, quick commerce, and B2B channels from a single integrated system. The company also offers Libera, an AI-powered supply chain SaaS techstack with autonomous capabilities including WMS, TMS, predictive analytics, and automated invoicing, and a B2B eCommerce platform connecting FMCG brands with rural kirana stores across India.
Product overview
ElasticRun operates as a platform-plus-modules architecture serving as India's fastest-growing fulfillment network. The product portfolio centers on SwiftER (unified multi-speed fulfillment platform for 2-hour, same-day, and next-day delivery across channels), Libera (AI-powered SaaS techstack for autonomous supply chain management), and B2B eCommerce (rural distribution platform). Libera comprises integrated sub-modules including TMS, WMS, Control Tower, Bidding Engine, and Automated Invoicing, while SwiftER offers shared fulfillment infrastructure, dark store operations, and last-mile delivery. The architecture enables brands to access fulfillment capabilities without building logistics infrastructure, serving e-commerce, quick commerce, D2C, retail, and B2B customers through a single connected platform.
Differentiator
Problem solved
Functional benefit
Brands
- SwiftER: Unified multi-speed fulfilment platform offering 2-hour delivery, same-day delivery, and next-day delivery across multiple channels including e-commerce, q-commerce, retail, and D2C.
- Libera
Products and services
- SwiftER Unified multi-speed fulfillment platform enabling brands to manage inventory, process orders, and deliver within 2 hours, same-day, or next-day across every channel and location through one integrated system. Features shared warehousing infrastructure, intelligent inventory placement, and last-mile delivery network serving e-commerce, q-commerce, and B2B customers.
- Libera AI-powered supply chain techstack offered as SaaS for multi-channel fulfillment. Provides autonomous capabilities including AI forecasting, optimization, analytics, auto TMS, WMS, route planning, and workforce ecosystem technology. Available for global deployments.
- B2B eCommerce Platform Rural B2B commerce platform enabling brands to reach underserved rural markets in India through technology, data, and AI-powered logistics. Unlocks $600B Indian rural consumption by making rural markets serviceable through supply aggregation, demand aggregation, and plug-and-play logistics.
Quantifiable outcome
- 99.96% SLA Adherence across 5M+ daily shipments
- +9 more outcomes
Companies that use ElasticRun
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles4 records
ElasticRun technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature8 records
ElasticRun partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Unicommerce eSolutions (Shipway)corePartnership between Unicommerce's logistics platform Shipway and ElasticRun to enhance last-mile delivery services in India. The collaboration currently covers intra-city shipments with plans to expand to inter-city deliveries in future phases. Enables Shipway's customers to access ElasticRun's fulfillment network.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
ElasticRun competitors and assessment
Company assessmentDirect peers
- Shiprocket: Indian shipping aggregator and fulfillment platform enabling D2C and SME brands to access multiple couriers and warehouses. Comparable to ElasticRun's SwiftER self-serve D2C fulfillment model and its goal of providing multi-channel, plug-and-play logistics through a single integration.
- Delhivery: India's largest listed third-party logistics and fulfillment provider, offering end-to-end supply-chain services including warehousing, transportation, and last-mile delivery. Delhivery is the most direct competitor to ElasticRun's multi-channel fulfillment business, competing head-to-head for marketplace, D2C and enterprise customers across India.
- Ecom Express: Major Indian e-commerce-focused logistics company providing delivery, fulfillment, and reverse logistics to e-commerce marketplaces and brands. Competes directly with ElasticRun for marketplace and D2C fulfillment contracts, particularly in Tier 1 and Tier 2 cities.
- Shadowfax: Indian last-mile delivery and crowdsourced logistics platform serving e-commerce, hyperlocal and D2C segments. Shadowfax directly overlaps with ElasticRun's last-mile and quick-commerce delivery operations, especially for marketplace and D2C clients.
- Xpressbees: Indian third-party logistics and e-commerce delivery provider with pan-India network. Closely comparable to ElasticRun in serving D2C, marketplace, and B2B fulfillment customers, including warehousing and last-mile delivery.
- Ekart Logistics: Captive logistics arm of Flipkart providing warehousing, fulfillment and last-mile delivery. Direct overlap with ElasticRun in serving large marketplaces; also increasingly competes for third-party D2C and enterprise fulfillment, making it both a partner and a competitor to ElasticRun.
- Loadshare Networks: Indian logistics-tech platform providing last-mile delivery, line-haul and warehousing services to e-commerce, D2C and enterprise customers. Directly comparable to ElasticRun in serving quick-commerce and marketplace fulfillment, with similar focus on tech-enabled, asset-light operations in India.
Broad incumbents
- Mahindra Logistics: Indian third-party logistics and supply chain company providing warehousing, transportation, and last-mile delivery to enterprises. Comparable to ElasticRun's B2B distribution and enterprise fulfillment operations, particularly in serving FMCG and large brand customers.
- BlueDart (DHL Group): India's largest express logistics company and part of the DHL Group, offering air and ground express delivery, supply chain solutions, and warehousing. Overlaps with ElasticRun in warehousing, express delivery and enterprise fulfillment, but as a much broader incumbent serving B2B, B2C and international shipments.
Emerging players
- Porter: Indian intra-city logistics and on-demand delivery platform serving SMEs and enterprises. While Porter is more focused on B2B intra-city transport, its crowdsourced delivery model and tech stack overlap with parts of ElasticRun's last-mile network and AI-driven routing capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
ElasticRun social profiles
Digital presenceElasticRun financial estimates
Financial estimateRevenue estimate
Valuation estimate
ElasticRun leadership team
Management profileNumber of profiles
Profiles15 records
ElasticRun funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ElasticRun M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ElasticRun
What does ElasticRun do?
ElasticRun operates India's largest plug-and-play multi-channel fulfillment network through its SwiftER platform, enabling brands to manage inventory, process orders, and deliver within 2 hours, same-day, or next-day across e-commerce, quick commerce, and B2B channels from a single integrated system. The company also offers Libera, an AI-powered supply chain SaaS techstack with autonomous capabilities including WMS, TMS, predictive analytics, and automated invoicing, and a B2B eCommerce platform connecting FMCG brands with rural kirana stores across India.
Is ElasticRun a public or private company?
ElasticRun is a private company. It is classified as venture growth investor backed and is currently operating.
When was ElasticRun founded?
ElasticRun was founded in 2016. It employs 1,001 to 5,000 people.
Where is ElasticRun based?
ElasticRun is headquartered in Pune, India, in the Asia region.
How does ElasticRun make money?
Four revenue lines are on record. Fulfillment Services Revenue is the primary driver. The others are libera SaaS Platform, B2B Commerce Platform and D2C Quick Commerce Fulfillment.
Who are ElasticRun's main competitors?
Direct peers on record are Shiprocket, Delhivery, Ecom Express, Shadowfax, Xpressbees, Ekart Logistics and Loadshare Networks. Broad incumbents are Mahindra Logistics and BlueDart (DHL Group). Porter is listed as an emerging player.
Does ElasticRun have an API?
No public API is recorded for ElasticRun.
What industry is ElasticRun in?
ElasticRun's product category is Logistics & Fulfillment Services. Its primary akta.pro industry code is TLAIAAAD, E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns), with a secondary code of TLALADAD, Marketplace / Multi-Client Fulfillment Centers. Its NAICS code is 493 and its SIC code is 4220.