Adthena
Adthena is a UK-based AI Search Intelligence SaaS platform that provides enterprise brands and digital agencies competitive intelligence, brand protection, and campaign optimization across Google Ads, AI Overviews, ChatGPT, and other LLMs.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Adthena does
Adthena Ltd is a UK-based private SaaS company founded around 2014 that provides AI Search Intelligence for paid search advertisers, primarily enterprise brands and digital marketing agencies with significant Google Ads spend (typically over $40k per month). The platform is built on a proprietary Whole Market View™ data layer that has accumulated 12+ years of search data and indexes SERPs up to 20 times per hour directly from search engines (no third-party panels, cookies, or PII). The product surface spans four module families: AI Search (AI Overview Impact, LLM Rank Tracking, ChatGPT Ads, ChatGPT AdBridge), Campaign Efficiency (Paid and Organic Synergy, Performance Max Insights, Google Shopping Insights, Search Term Insights, Local View), Market Exposure (Market Analysis, Smart Monitor, Ad Copy Insights), and Brand Coverage and Protection (Infringement Takedown with Auto Takedown, Ad Hijacking Detection, Brand Activator). A GenAI conversational analyst named Agent Arlo operates across all modules.
The company employs 101-250 people, has raised approximately $36.6M across five disclosed funding rounds (most recently $13.5M from Espresso Capital in February 2022), and serves 300+ enterprise brands and agencies across retail, finance, travel, automotive, pharmaceutical, technology, and telecom sectors. Named customers include Volkswagen, Spotify, L'Oreal, HSBC, AT&T, Amazon AWS, AstraZeneca, Vodafone, and Sage, with agency partners including Dentsu, iProspect, Havas Media Network, and the7stars. Adthena is Google's first-ever Trusted Trademark Partner (announced November 2025) and has secured multiple first-to-market product positions in AI search (ChatGPT Ads Intelligence, Google AIO ad detection). The business operates on custom quote-based enterprise SaaS pricing scaled to customer needs, supplemented by a free product-led growth layer (ChatGPT AdBridge tool, 21-day ChatGPT Ads free trial, AIO Impact Index public dashboard, Vertical PPC Market Share Reports).
Adthena firmographics
Firmographics- Name
- Adthena
- Legal name
- Adthena Ltd
- Website
- https://adthena.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Adthena is a UK-based AI Search Intelligence SaaS platform that provides enterprise brands and digital agencies competitive intelligence, brand protection, and campaign optimization across Google Ads, AI Overviews, ChatGPT, and other LLMs.
- Ownership category
- akta.pro rank
Adthena industry classification
Industry- Product category
- AI Search Intelligence / Paid Search Competitive Intelligence Software
- NAICS
- Other Services Related to Advertising (541890), Other Services Related to Advertising (54189)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industries
- Programmatic Display & Video (DSP/RTB) (BPAFACAC), Advertising, Marketing & Customer Personalization (HDAAAGAC)
Keywords
Where Adthena is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Adthena business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D
Revenue model
- Enterprise Subscription (Custom Pricing): Recurring enterprise SaaS subscription with custom/quote-based pricing built to scale with each customer's business, data needs, and objectives. Targets enterprise brands and agencies, typically those with significant Google Ads spend (over $40k per month).
- ChatGPT AdBridge (Free Self-Serve / Lead-Gen Funnel): Free self-serve tool that converts Google Ads campaigns into ChatGPT-ready keyword lists and creative assets. Used as a top-of-funnel acquisition channel to upsell customers to Adthena's full paid ChatGPT Ads Intelligence platform. Includes iFrame/API embed options for partners to offer it under their own brand.
- 21-Day Free Trial of ChatGPT Ads Tracking: 21-day free trial of ChatGPT Ads tracking functionality as a low-friction acquisition channel feeding into the paid platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing (quote-based) for brands and agencies with significant Google Ads spend (typically $40k+/month) |
| Freemium | Pay-as-you-go | ChatGPT Ads 21-day free trial |
| Freemium | Pay-as-you-go | ChatGPT AdBridge free tool |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels11 records
Adthena product offering
Product offeringCore offering
Adthena sells an AI-powered competitive intelligence SaaS platform that gives paid search advertisers a complete, real-time view of their Google Ads and AI-search competitive landscape. Its proprietary Whole Market View™ continuously indexes search engines and LLM outputs and powers modules for brand bidding automation, trademark infringement takedown, market-share analysis, ad copy intelligence, location-based search, and emerging AI-search surfaces such as Google AI Overviews, ChatGPT, Perplexity, Gemini, and Claude. The company also offers a free ChatGPT AdBridge tool, a 21-day free trial of ChatGPT Ads tracking, and public dashboards such as the AIO Impact Index, primarily targeting enterprise brands and digital agencies.
Product overview
Adthena is a single, integrated AI Search Intelligence platform for Google, ChatGPT, and AI Mode, organized as a core platform plus specialized modules. The foundation is the Whole Market View data layer, which builds a custom, AI-curated keyword map of an advertiser's entire competitive landscape and indexes the SERP 24/7. On top of this foundation sit four module families: AI Search (AI Overview Impact, LLM Rank Tracking, ChatGPT Ads, ChatGPT AdBridge), Campaign Efficiency (Paid and Organic Synergy, Performance Max Insights, Google Shopping Insights, Search Term Insights, Local View), Market Exposure (Market Analysis, Smart Monitor, Ad Copy Insights), and Brand Coverage and Protection (Infringement Takedown, Ad Hijacking Detection, Brand Activator). The platform also offers Agent Arlo, a generative-AI conversational analyst that operates across all modules, and free public tools including the AIO Impact Index and Vertical PPC Market Share Reports. The architecture is unified by Adthena's 12+ years of search data, machine-learning SERP indexing, NLP, predictive AI, and a recently released MCP connector for AI-agent interoperability.
Differentiator
Problem solved
Functional benefit
Brands
- Agent Arlo: Adthena's AI-powered data analyst that delivers real-time insights, reports, and visualizations about search performance via plain-English Q&A (previously referenced as 'Ask Arlo').
- Adthena AdBridge
Products and services
- Adthena Whole Market View™ Platform Core SaaS platform that gives enterprise paid search advertisers a custom, AI-built view of their entire competitive keyword landscape, continuously indexed directly from search engines and LLM outputs.
- Brand Activator (Automated Brand Bidding) Automation module that detects when a brand's own paid brand-term bids are wasted on Lone Ranger queries and dynamically pauses or reactivates them to reclaim budget.
- ChatGPT Ads Intelligence Platform Subscription intelligence platform that monitors ad placements inside ChatGPT prompts, surfaces competitor activity, and integrates with Google Ads data for cross-channel optimization.
- ChatGPT AdBridge Free tool that automates the conversion of Google Ads campaigns into ChatGPT-ready keyword lists, negative keyword sets and creative assets, with optional white-label embed for agencies.
- LLM Rank Tracking (LLM Landscape) Subscription module that tracks brand citation frequency, mention position, and share of voice across ChatGPT, Gemini, Claude, and Perplexity.
- AI Overview Impact Analysis Module that overlays Google AI Overview presence with paid and organic performance data to quantify how AIOs displace ads and shift CTR/CPC.
- Infringement Takedown with Auto Takedown Module that monitors brand-term ads hourly, compiles evidence of trademark misuse, and submits one-click takedowns to Google with audit-ready status tracking.
- Ad Hijacking Detection Module that detects unauthorized ads impersonating a brand or its affiliates and alerts advertisers with evidence for takedown.
- Local View (Location-Based Search) Module that builds a custom Whole Market View for any city, DMA, state, or custom-defined region to deliver real-time geo-targeted competitor intelligence.
- Market Analysis (Market Share) Module that benchmarks Share of Spend and Share of Clicks against competitors across Paid, Organic, and PLA search channels.
- Smart Monitor (Market Shift Alerts) Module that proactively alerts advertisers to competitor bid-pattern changes, new entrants, and market shifts via AI/ML-driven monitoring.
- Performance Max Insights Module that reveals hidden search terms, competitor activity, and ad copy insights inside Google's Performance Max campaigns.
- Google Shopping Insights Module that benchmarks competitor pricing, product titles, themes, and tags to optimize Google Shopping product feeds.
- Ad Copy Insights Module that analyzes competitor ad copy, identifies winning phrases and promotional strategies, and recommends ad copy variants.
- Agent Arlo (AI Analyst) Subscription conversational AI analyst that answers natural-language questions about the search landscape, generates reports, and exports ad copy suggestions to Google Ads Editor.
- Adthena MCP Connector Connector product that exposes Adthena's competitive intelligence data to external AI agents via the Model Context Protocol.
- AIO Impact Index (Free Public Dashboard) Free public dashboard showing daily AI Overview Frequency and AIO Ad Penetration metrics across the US, UK, and AU markets.
- Vertical PPC Market Share Reports (Free) Free industry-level reports providing Share of Clicks, Share of Spend, Major Movers, and AIO visibility benchmarking across verticals.
Quantifiable outcome
- 10% boost in sales (Vodafone) using Adthena Strategic Insights combined with Google Smart Bidding
- +18 more outcomes
Companies that use Adthena
Customer profileNamed customers32 records
Segments12 records
Ideal customer profiles2 records
Adthena technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability13 records
Feature10 records
Adthena partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- GoogleflagshipAdthena has been officially recognized by Google as a Trusted Trademark Partner for brand protection in paid search — the first partner recognized since the program's inception following a year-long collaboration to meet Google's standards. The partnership aims to improve accuracy, automation, and transparency in safeguarding brands from trademark infringement in Google Ads, and grants Adthena the highest takedown success rates globally for one-click Auto Takedown submissions.
- OpenAI (ChatGPT)coreAdthena's LLM Rank Tracking and ChatGPT Ads Intelligence Platform track and analyze advertising activity and citations within OpenAI's ChatGPT. Adthena is the first to market with ChatGPT Ads Intelligence and the first to detect ads appearing on ChatGPT for signed-in desktop users in the US. The platform runs prompts directly on ChatGPT at scale to capture outputs and citations.
- Perplexity AIcoreAdthena's LLM Rank Tracking (LLM Landscape) monitors brand citation frequency, mention position, and share of impressions across Perplexity alongside ChatGPT, Claude, and Gemini. Customers can choose a custom package across a single Answer Engine or a full multi-LLM landscape.
- Anthropic (Claude)coreAdthena's LLM Landscape runs prompts directly on Claude alongside ChatGPT, Gemini, and Perplexity to measure brand visibility and citations across frontier LLMs.
- Google GeminicoreAdthena tracks Google's Gemini AI as part of its LLM Rank Tracking offering alongside ChatGPT and Perplexity, and also tracks Google AI Overview ad penetration within its AIO Impact Index.
- ImpersonallycoreAdthena's Ad Hijacking Detection feature is powered by Impersonally — providing instant ad hijacking threat detection by scanning search results 24/7, compiling evidence including affiliate IDs and technical violation details.
- DentsucoreDentsu is a leading global agency partner of Adthena, leveraging strategic insights to boost client revenue during peak seasons (+45% market share increase; 360% demand boost during Black Friday). Featured prominently as a customer/agency partner across case studies.
- Havas Media NetworkcoreHavas Media Network partnered with Adthena to evolve Kia UK's paid search strategy, growing market share by 61% through Brand Activator combined with a tiered, value-based bidding model. Featured as a key agency partner.
- iProspectcoreiProspect achieved a 324% increase in conversions (and 102% in another case study) using Adthena AI-driven insights; used Adthena's ad copy testing capabilities to optimize client campaigns.
- the7starscorethe7stars leverages Adthena for client campaigns (e.g., Princess Cruises Auto Takedown saved £16K and reduced CPC by a third). Featured as a trusted agency partner.
- Journey FurtherminorJourney Further partnered with a leading home furnishings DTC brand and used Adthena to drive a 97% increase in revenue from Google Shopping campaigns.
- Atomic 212minorAtomic 212 (Performance Director Taylor Suen) uses Adthena to deliver Origin Energy a 15% increase in market share with location-based search intelligence.
- Circus PPCminorCircus PPC used Brand Activator to deliver a 15X ROAS for client Roman; also cited on Reviews page as achieving brand protection wins.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Adthena competitors and assessment
Company assessmentDirect peers
- SEMrush: All-in-one marketing platform with deep SEM/SEO competitive research, keyword gap analysis and ad intelligence. Directly overlaps Adthena's Whole Market View, Market Analysis and Smart Monitor capabilities across paid search competitive intelligence.
- SpyFu: Dedicated competitor PPC intelligence tool focused on Google Ads keyword, ad copy and competitor spend analysis. Closest direct competitor to Adthena's paid-search competitive-intelligence core, particularly for mid-market advertisers.
- Optmyzr: PPC management and bid-optimization platform that automates bidding, budgeting and reporting across Google Ads. Comparable to Adthena's Brand Activator and Performance Max Insights modules within the PPC automation stack.
- Marin Software: Enterprise paid-search and cross-channel media management platform with bidding, forecasting and competitive reporting. Competes with Adthena at the large-brand/agency end of the paid-search intelligence market.
- Skai: Enterprise marketing analytics platform (formerly Kenshoo) covering paid search, social and retail media with optimization and intelligence features. Overlaps Adthena's enterprise competitive intelligence and Google Shopping Insights use cases.
- iSpionage: Niche competitor PPC intelligence tool offering ad copy monitoring, keyword research and competitive alerts. Directly comparable to Adthena's Ad Copy Insights, Smart Monitor and competitor spend features.
Broad incumbents
- Ahrefs: Large incumbent SEO and competitive research platform now extending into PPC and content intelligence. Comparable to Adthena on search intelligence and competitor research but broader in scope and SEO-led.
- Similarweb: Broad digital intelligence platform covering traffic, audience and search visibility. Competes with Adthena on market-exposure and share-of-voice analytics, though its coverage extends well beyond paid search.
- BrightEdge: Enterprise SEO and content performance platform with competitive search intelligence features. Most directly comparable to Adthena's enterprise customer base and SEO/paid-search overlap modules.
Emerging players
- Adalysis: PPC audit, optimization and bid-management platform popular with agencies. Overlaps Adthena on Google Ads automation, audit and competitive QA workflows, though narrower in scope and lighter on AI-search-specific intelligence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Adthena social profiles
Digital presenceAdthena compliance and trust
Trust signalCompliance2 records
Adthena financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adthena leadership team
Management profileNumber of profiles
Profiles7 records
Adthena funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adthena M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adthena
What does Adthena do?
Adthena sells an AI-powered competitive intelligence SaaS platform that gives paid search advertisers a complete, real-time view of their Google Ads and AI-search competitive landscape. Its proprietary Whole Market View™ continuously indexes search engines and LLM outputs and powers modules for brand bidding automation, trademark infringement takedown, market-share analysis, ad copy intelligence, location-based search, and emerging AI-search surfaces such as Google AI Overviews, ChatGPT, Perplexity, Gemini, and Claude. The company also offers a free ChatGPT AdBridge tool, a 21-day free trial of ChatGPT Ads tracking, and public dashboards such as the AIO Impact Index, primarily targeting enterprise brands and digital agencies.
Is Adthena a public or private company?
Adthena is a private company. It is classified as venture growth investor backed and is currently operating.
When was Adthena founded?
Adthena was founded in 2014. It employs 101 to 250 people.
Where is Adthena based?
Adthena is headquartered in London, United Kingdom, in the Europe region.
How does Adthena make money?
Three revenue lines are on record. Enterprise Subscription (Custom Pricing) is the primary driver. The others are chatGPT AdBridge (Free Self-Serve / Lead-Gen Funnel) and 21-Day Free Trial of ChatGPT Ads Tracking.
Who are Adthena's main competitors?
Direct peers on record are SEMrush, SpyFu, Optmyzr, Marin Software, Skai and iSpionage. Broad incumbents are Ahrefs, Similarweb and BrightEdge. Adalysis is listed as an emerging player.
Does Adthena have an API?
Yes. Adthena offers API-based integration capabilities including: (1) Looker Studio connector for custom dashboards from Google Shopping Insights data; (2) Embed options for partners to offer ChatGPT AdBridge under their own brand via iFrame or API; (3) An MCP (Model Context Protocol) connector that lets any AI agent connect to Adthena data. The ChatGPT AdBridge product also connects to users' Google Ads accounts via OAuth for read/write of campaigns. Export of competitive ad copy suggestions as CSV directly into Google Ads Editor is also supported. Developer documentation is at www.adthena.com/technology/integrations.
What industry is Adthena in?
Adthena's product category is AI Search Intelligence / Paid Search Competitive Intelligence Software. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of BPAFACAC, Programmatic Display & Video (DSP/RTB). Its NAICS code is 541890 and its SIC code is 7372.