Indra Energy
Indra Energy is a privately held retail energy supplier selling 100% renewable electricity paired with RECs and carbon-offset natural gas to residential and commercial customers across nine U.S. states and Washington, D.C.
- Company typePrivate
- Founded-
- HeadquartersPhiladelphia, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Indra Energy does
Indra Energy is a privately held retail energy supplier operating under Palmco Administration, LLC that sells electricity and natural gas to residential and commercial customers in nine U.S. states and the District of Columbia (Delaware, District of Columbia, Illinois, Indiana, Massachusetts, Maryland, Michigan, New Jersey, Pennsylvania, and Virginia). The company was originally founded in Brooklyn, New York and is now headquartered in Houston, Texas, operating with a remote-first workforce of 51-100 employees. Indra holds 18 wholly-owned state LLC subsidiaries that hold the licenses required to compete as an independent energy supplier in deregulated U.S. utility markets. According to a 2023 press release, the company supplies energy to over 70,000 customers across its licensed territories.
The company's core product is 100% renewable residential electricity paired with Renewable Energy Certificates (RECs) sourced from U.S.-based wind, solar, hydro, and other qualified zero-emission generation, with RECs retired in regional attribute tracking systems (PJM GATS or ISO New England). Its natural gas offering matches 100% of customer usage with verified carbon offsets from projects such as reforestation and methane capture. In late 2025, Indra launched Green Tree Energy Plans, which plant a tree through veritree for each new customer enrolled, integrating reforestation in Florida's Withlacoochee State Forest and Senegal's Ndankou and Patte Forests. Fixed-rate plans are offered with 6-, 12-, and 24-month terms, alongside variable-rate plans and a Budget Billing equal-payment option. Commercial customers receive custom quotes for renewable electricity and carbon-offset gas aligned with ESG targets.
Indra generates revenue through recurring supply charges billed via customer utility statements, with customers remaining on their local utility's distribution network while Indra supplies the energy. Acquisition is primarily self-serve digital (ZIP-code-driven plan comparison and multi-step enrollment) supplemented by phone-based inside sales and dedicated commercial quoting. The marketing mix emphasizes content marketing, SEO-optimized state landing pages, email capture, and a flagship Champion Sustainability Partnership with the NHL's Pittsburgh Penguins. Indra monetizes customer relationships through a $20 million asset-based line of credit arranged in May 2023 with Pathway Capital and eCapital, an Indra Rewards points program, and exclusive partner discounts with Cinch Home Services.
Indra Energy firmographics
Firmographics- Name
- Indra Energy
- Legal name
- Palmco Administration, LLC
- Website
- https://indraenergy.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Indra Energy is a privately held retail energy supplier selling 100% renewable electricity paired with RECs and carbon-offset natural gas to residential and commercial customers across nine U.S. states and Washington, D.C.
- Ownership category
- akta.pro rank
Where Indra Energy is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Indra Energy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Retail Electricity and Natural Gas Supply: Indra Energy sells electricity and natural gas supply to residential and commercial customers in deregulated markets. Revenue is generated through recurring supply charges on customer utility bills, with fixed-rate plans locking in a per-kWh or per-therm rate for defined contract terms (typically 6 or 12 months) and variable-rate plans changing month-to-month based on market conditions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 100% Renewable Electricity Plan — fixed-rate residential |
| Subscription | Monthly | Carbon Offset Natural Gas Plan — fixed-rate residential |
| Subscription | Annual | Budget Billing — 12-month equal monthly payments |
| Subscription | Monthly | Commercial / Custom Quote |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Indra Energy product offering
Product offeringCore offering
Indra Energy is a licensed retail energy supplier (ESCO) that sells electricity and natural gas to residential and commercial customers across nine U.S. states and the District of Columbia. Residential plans pair 100% of electricity usage with U.S.-based Renewable Energy Certificates (RECs) sourced from wind, solar, hydro, or other qualified renewable generators, and 100% of natural gas usage with verified carbon offsets from reforestation and methane-capture projects. Commercial customers receive custom-quoted plans with renewable and carbon-offset options aligned with corporate sustainability goals.
Product overview
Indra Energy is a retail energy supplier offering a portfolio of residential and commercial energy products in deregulated U.S. markets. The core offerings consist of 100% Renewable Energy Plans (electricity paired with RECs) and Natural Gas Plans with Carbon Offsets, available in both fixed-rate and variable-rate structures. The Green Tree Energy Plans represent a differentiated offering that integrates tree planting donations through the veritree partnership with energy consumption. Customer value-add products include My Energy Perks rewards program and Budget Billing. Business Solutions provide tailored commercial energy plans with sustainability-focused options. All products are offered through the company's primary website platform where customers can search rates by ZIP code, compare plans, and enroll online.
Differentiator
Problem solved
Functional benefit
Products and services
- 100% Renewable Energy Plans Residential electricity supply plans in which 100% of customer electricity usage is matched with RECs sourced from zero-emission U.S.-based wind, solar, hydro, or other qualified renewable generators; RECs are retired in PJM GATS or ISO New England.
- Natural Gas Plans with Carbon Offsets Residential natural gas supply plans that match 100% of customer usage with verified carbon offsets from projects such as reforestation and methane capture, balancing emissions tied to consumption.
- Green Tree Energy Plans Energy plans that integrate environmental giving with energy consumption by planting a tree for each new customer through veritree and One Tree Planted, supporting reforestation in Florida's Withlacoochee State Forest, Appalachia, and Senegal's Ndankou and Patte Forests.
- Commercial Energy Plans (Business Solutions) Custom-quoted electricity and natural gas supply plans for small-to-large commercial accounts, with optional renewable electricity (REC-backed) and carbon-offset natural gas solutions designed to meet corporate sustainability and ESG targets.
Quantifiable outcome
- 134,995 metric tons of CO2 estimated avoided entering the atmosphere in 2024 from REC-backed electricity and carbon offsets
- +3 more outcomes
Companies that use Indra Energy
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Indra Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Indra Energy partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, supporting and flagship.
- veritreecoreIndra Energy partners with veritree, a climate solutions platform, to facilitate reforestation projects. The partnership supports tree planting at Pittsburgh Penguins Sustainability Games and in customers' Green Tree Energy Plans. Projects include reforestation in Florida's Withlacoochee State Forest and Senegal's Ndankou and Patte Forests, with veritree facilitating verified tree planting.
- Tickets for KidssupportingIndra Energy supports Tickets for Kids, a non-profit providing children in need with memorable experiences. The company has donated Pittsburgh Penguins game tickets through the foundation and sponsors the Tickets for Kids 30th Anniversary Celebration Dinner in the Pittsburgh Metro Market.
- The Morton ArboretumcoreIndra Energy made a grant donation to The Morton Arboretum's Chicago Region Trees Initiative (CRTI), which aims to create a healthier, more diverse, and more equitable urban forest in the Chicago region by 2050. Funds support tree replanting, erosion barriers, and canopy/shade programs.
- One Tree PlantedcoreIndra Energy partners with One Tree Planted to support reforestation projects. For each new customer enrolled in qualifying Green Tree Energy Plans, a tree is planted through One Tree Planted's initiatives to rebuild Appalachia forests.
- Pittsburgh PenguinsflagshipIndra Energy is a Champion Sustainability Partner of the NHL's Pittsburgh Penguins. The partnership includes renewable energy plan promotions, Penguins Pledge sustainability initiative, Sustainability Game nights with tree planting, and community ticket donations via Tickets for Kids. Partnership renewed through 2025.
- Cinch Home ServicessupportingIndra Energy offers exclusive partner discounts and promotions from Cinch Home Services as part of its customer rewards program, providing additional value to residential customers.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Indra Energy competitors and assessment
Company assessmentDirect peers
- Direct Energy: One of the largest retail electricity and natural gas suppliers in North America, operating in many of the same deregulated U.S. states as Indra and offering fixed-rate, variable-rate, and renewable plans to residential and commercial customers. Direct comparison for Indra's core residential and small-commercial supply model.
- Green Mountain Energy: Retail electricity supplier specializing in 100% renewable plans sourced from wind, solar, and hydro. Operates in many of the same deregulated states as Indra and competes head-to-head on sustainability-positioned residential and commercial offers.
- XOOM Energy: Retail electricity and natural gas supplier serving residential and small commercial customers in multiple deregulated U.S. states with fixed- and variable-rate plans. Closely comparable in business model, customer mix, and product structure to Indra.
- Clearview Energy: Mid-market retail electricity and natural gas supplier focused on fixed-rate plans for residential customers in deregulated states. Closely comparable size and product positioning to Indra, including renewable plan offerings.
- Public Power: Retail electricity supplier serving residential and commercial customers across multiple deregulated U.S. states with fixed-rate and variable-rate plans and 100% renewable options. Directly comparable customer base and product structure to Indra.
Broad incumbents
- Constellation Energy: Major U.S. competitive electricity and natural gas supplier with significant residential, commercial, and industrial presence across deregulated markets. Much larger scale than Indra but competes for the same renewable-supply commercial RFPs and residential switchers.
- Shell Energy: Shell-owned retail electricity and natural gas supplier operating in deregulated U.S. markets with renewable plan offerings. Much larger parent, but directly comparable to Indra's residential renewable electricity and carbon-conscious product positioning.
- ENGIE Resources: U.S. retail arm of global utility ENGIE, supplying electricity and natural gas to commercial and industrial customers with renewable procurement offerings. Competes with Indra in the mid-market and commercial sustainability segment.
- NRG Energy: Large competitive retail electricity provider (including brands like Reliant and Direct Energy's residential arm) operating across deregulated U.S. markets. Much larger scale, but competes with Indra for residential switchers and commercial renewable supply.
Emerging players
- Arcadia: Climate-tech platform connecting consumers and businesses to renewable energy options including community solar and RECs. Partial overlap with Indra's sustainability-positioned electricity offerings, though Arcadia's model is more technology- and data-driven than commodity supply.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Indra Energy social profiles
Digital presenceIndra Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indra Energy leadership team
Management profileNumber of profiles
Profiles2 records
Indra Energy subsidiaries and ownership
Company hierarchySubsidiaries18 records
Indra Energy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indra Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indra Energy
What does Indra Energy do?
Indra Energy is a licensed retail energy supplier (ESCO) that sells electricity and natural gas to residential and commercial customers across nine U.S. states and the District of Columbia. Residential plans pair 100% of electricity usage with U.S.-based Renewable Energy Certificates (RECs) sourced from wind, solar, hydro, or other qualified renewable generators, and 100% of natural gas usage with verified carbon offsets from reforestation and methane-capture projects. Commercial customers receive custom-quoted plans with renewable and carbon-offset options aligned with corporate sustainability goals.
Is Indra Energy a public or private company?
Indra Energy is a private company. It is classified as unknown and is currently operating.
When was Indra Energy founded?
Indra Energy was founded in -1. It employs 51 to 100 people.
Where is Indra Energy based?
Indra Energy is headquartered in Philadelphia, United States, in the North America region.
How does Indra Energy make money?
One revenue line is on record: retail Electricity and Natural Gas Supply.
Who are Indra Energy's main competitors?
Direct peers on record are Direct Energy, Green Mountain Energy, XOOM Energy, Clearview Energy and Public Power. Broad incumbents are Constellation Energy, Shell Energy, ENGIE Resources and NRG Energy. Arcadia is listed as an emerging player.
Does Indra Energy have an API?
No public API is recorded for Indra Energy.